Showbiz
Spotify Unveils Ad Studio in Nigeria, Jamaica, Others
By Modupe Gbadeyanka
A self-serve ad platform of Spotify known as Ad Studio has been launched in Nigeria, Jamaica, Nigeria, Ghana, Kenya, Tanzania and Uganda.
The Ad Studio is a tool on the Spotify platform that allows artists, brands and businesses to easily run audio and video ads. Advertisers can create a campaign within minutes, and the platform provides flexibility and control to set up and manage campaigns in real time.
A statement from the organisation disclosed that the innovative advertising medium was designed to entertainers build a custom audio ad for free right in Ad Studio, in as little as 24 hours.
“Reaching audiences with Spotify Ad Studio is efficient and easy,” said Christopher Li, Director of Digital Planning & Products APAC at Live Nation and Spotify Ad Studio user. “You can decide to target listeners by genre preferences, interests, and context, etc. It only takes us a few minutes to create a campaign, and the free voiceover service saves a lot of effort, too.”
Before now, Spotify had launched Ad Studio in other markets, including America and Europe, and looks forward to the impact this will have in emerging markets like Sub-Saharan Africa, where audio streaming is on the rise.
In order to advertise with this tool, advertisers need to spend a minimum of N100,000. Ad Studio provides advertisers with free audio creation tools including background music mixing, voiceover talent, audience targeting and real-time reporting.
As the world leader in audio streaming, Spotify brings music and podcasts to nearly 365 million users in 184 markets, across hundreds of devices. This is where young people are — and where young people go, marketers follow. 71% of Spotify Free listeners are under 35 and the median age of podcast listeners is 27.
In Nigeria alone, over 100 million citizens are active internet users. Of this number, 57.9 per cent use music apps — up from 54 per cent last year.
The median age in this market is 18, meaning that the majority of smartphone users are Gen-Z. Similar to Ghana and Kenya, the Gen-Z market is increasing, and many young people are streaming audio.
The launch of Ad Studio is another way Spotify is leading the way in audio innovation globally, and providing advertisers with the opportunity to grow their audiences in these emerging markets.
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The latest episode of Africa Magic Heartbeat saw the house adjusting to recent exits and shifting relationships. Sharon’s earlier departure and Henri’s elimination in episode eight left the remaining singles settling into their pairings while trying to understand where everyone truly stands. Hilda Reflects on Henri’s ExitHenri’s departure is still fresh in the house, and Hilda admitted she felt bad that her decision ultimately led to him leaving the Love Pad. However, she maintained that she did not regret choosing Bosah. In her view, even if she had chosen Henri, he likely would have remained in the house pursuing other connections. Queen Latifah Calls Out IgweThe episode’s biggest moment began when Queen Latifah expressed concerns about Igwe’s intentions toward Shekinah. While speaking with Hilda, she suggested that Shekinah might be allowing herself to be manipulated by Igwe and questioned whether he was truly serious about her. Queen Latifah later took the conversation directly to Shekinah, recounting how Igwe had previously shown interest in pursuing her and even suggested he was ready to compete with Ken for her attention. According to Queen Latifah, Igwe later dismissed his connection with Shekinah by saying she was “too serious” for him. The conversation quickly escalated when Igwe walked in mid-discussion. Words were exchanged as tensions rose, and what began as a private conversation eventually turned into one of the episode’s most heated moments. Igwe Seeks Clarity From AlvinFollowing the confrontation, Igwe later pulled Alvin aside to discuss Shekinah. With the house already questioning his intentions, he wanted to know if there was still anything between Alvin and Shekinah. Alvin made it clear that things had changed since Ceeoni arrived and that he had no intention of pursuing Shekinah if Igwe was serious about her. The conversation appeared to reassure Igwe that there was no competition from Alvin, and he seemed increasingly focused on resolving things with Shekinah. In a surprising turn, Igwe also acknowledged that the situation had gotten out of hand and attempted to make peace with Shekinah, even reaching out to Hilda, who is close to her, in hopes of smoothing things over. A Brief Moment of Jealousy Between Kena and ChideraEven the strongest couples can experience moments of friction. A brief moment of jealousy surfaced when Kena noticed Chidera wearing Alvin’s jacket, something that made him visibly uncomfortable, given that the two are now committed to each other. The tension was short-lived when Chidera quickly apologised and reassured him, bringing the moment to a calm resolution. The episode closed on a lighter note with a couples’ game that lifted everyone’s mood and brought energy back into the Love Pad after a day full of tension. One question lingered across the Love Pad as the episode wrapped up: has Heartbeat’s resident playboy finally fallen in love? Catch new episodes of Heartbeat every Sunday at 9 pm on Africa Magic Showcase, DStv Channel 151, and GOtv Channel 8. You can also catch up via the DStv Stream app or through Catch Up on your decoder. |
By Modupe Gbadeyanka
The new fashion interview show, The Fashion Roundtable, hosted by media personality, Gbemi Olateru-Olagbegi, will premiere exclusively on YouTube on Thursday, March 19, 2026.
The programme will unearth the real, unfiltered conversations with the key players shaping Nigeria’s fashion industry.
The show will feature a powerful lineup of guests, including celebrity stylists Swazzi & Zack Aminu, model Ruth Vader, men’s footwear designer Kiing Davids, creative designers, Nkiru Achukwu of Zephans & Co, Morenike Olusanya of Bawsty, Aanuoluwa Ajide-Daniels of Aso and a host of other notable fashion entrepreneurs and industry players.
Viewers can anticipate standout revelations, such as designer Kiing Davids’ attempt at making women’s shoes that he ultimately abandoned, the story of Zephans & Co selling a staggering 35,000 outfits in one year, and the moment Bawsty’s first pop-up saw 600 registrations and sold out in less than two hours.
The host intends to look beyond the glitz and glamour, providing an intimate space for designers, models, and stylists to share their true behind-the-scenes stories.
The Fashion Roundtable is a direct response to the global attention Nigerian fashion is currently receiving, providing an essential platform to document the industry’s complexities.
Each episode features guests who discuss how they started, the significant challenges they face, how they recovered from failures, and how they financed their businesses. The series is committed to giving a voice to all parts of the fashion ecosystem, not just the designers.
“I created The Fashion Roundtable because I wanted a space to have real, honest conversations with the people who are shaping Nigeria’s fashion industry.
“We often only see the finished product, the beautiful outfits, but we rarely hear from the people behind the scenes about the work that goes into the process. Nigerian fashion is getting so much attention globally, and now feels like the perfect time to share these voices and their stories,” Olateru-Olagbegi said.
Power has shifted, loyalties have been tested, and secrets are no longer buried. As Wura returns for Season 4, before the next chapter unfolds, it’s the perfect moment to revisit the characters whose ambition, secrets, and rivalries have driven the series’ gripping tale of power and consequence. Here are the characters who have shaped the story so far from Season 1 -3.
Mrs Adeleke (Wura)
The boss lady, ruthless CEO of Frontline Gold Mine and the woman at the centre of it all.
Wura built her empire on carefully buried secrets and ruthless decisions. Anyone who threatened her power in the last seasons was silenced, and every move she made was calculated to keep her throne intact.
But power built without mercy eventually demands payment. In the end, Wura’s world collapsed when she discovered the most devastating truth of all: the daughter she had killed in her quest to protect her secrets was actually her own. Faced with the weight of her actions, she pulled the trigger on herself, leaving behind a legacy of power, destruction, and unanswered questions.
Tumininu (Tumi)
Tumi’s journey began with a simple mission: find the truth about her father. What followed was a dangerous path filled with lies, betrayals, and powerful enemies.
Determined and fearless, Tumi chased every clue and confronted the darkest secrets surrounding her family. But the biggest revelation came too late, the woman she had grown to hate the most was the one who gave birth to her.
In her pursuit of justice, Tumi paid the ultimate price. Sometimes the truth costs everything.
Jeje
Jeje was the man caught between two worlds.
Husband to Tumi, yet deeply connected to Wura’s shadowy reality.
For a long time, he carried dangerous truths that could destroy everything. When Jeje finally revealed that Wura was responsible for Tumi’s father’s death, it set off a chain reaction that neither love nor loyalty could stop. His confession changed the course of every life connected to the Frontline empire.
Mr Adeleke
A respected man sworn to fight crime and uphold justice. Yet the greatest criminal in his life was the woman he loved, Wura.
Mr Adeleke shared a home with Wura, blind to the darkness hiding in plain sight. Even as the signs became impossible to ignore, his love for her clouded his judgment.
It raises a haunting question: how do you police an entire city, yet fail to see the truth inside your own home?
Iyabo
Iyabo was the quiet force that kept the family together until one truth shattered everything.
Without warning, she revealed the secret that changed the entire story: Tumi was not her biological daughter. No preparation. No gentle explanation. Just a truth that landed like a storm in a fragile family. Family secrets destroy everyone.
As Wura launches its Season 4 this March, the story moves beyond the secrets. With the truth now exposed and the consequences still unfolding, the next chapter promises new power struggles, shifting loyalties, and choices that change everything.
In Wura’s world, the past never stays buried, and the next season may prove that the real battle is only just beginning.
To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.
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