Technology
Growing Nigerian Economy Via Mobile & Telecom Sector
By Adeniyi Ogunfowoke
Undoubtedly the giant of Africa, with an estimated population of 194 million people, Nigeria remains the largest mobile market in the continent and still has more potential for growth and for competing on a level-playing ground with the developed nations.
Although the economic growth of the country might not be as fast-paced as its counterparts’, it is full of hopes and promises.
The mobile trends published in the 2017 Nigerian Mobile Report, by Jumia Nigeria, Africa’s biggest e-commerce platform, provided some convictions for this belief.
In summary, the report examined how the market has democratized mobile internet use, the consumer behaviours driving increased smartphone adoption and the role of the different stakeholders within the sector.
Jumia is set to release the 2018 edition of the Mobile Report, which will focus on various mobile trends in the country and in Africa at large. And Juliet Anammah, CEO, Jumia Nigeria is as excited as everyone else about the report.
But, while we patiently wait for the report pending its release, let’s examine some facts and figures from the 2017 report.
There were about 150 million mobile subscribers equivalent to 81 percent penetration (as a percentage of the population) in 2016.
Internet penetration was at 18 percent with 216 million internet users while Nigeria’s internet penetration was much higher at 53 percent; its mobile subscription was similar to Africa’s at 81% penetration (960 million mobile subscribers).
To benchmark this data, a similar report by the Nigerian Communications Commission (NCC) put the number of subscribers, by the end of December 2016 – at 154 million. This subscriber base is a sum total of all the active subscribers for telephony services on each of the licensed service providers utilizing different technologies. The difference in the number of subscribers presented by both reports can be attributed to the lack of accurate census in the country.
Meanwhile, the percentage of internet penetration widened increasingly; number of internet subscribers peaked at 97.2 million (more than half the number of mobile subscriptions) by end of 2016, which represented a much higher penetration rate than the rest of Africa combined.
The subscriber base of internet users in the country was predicted to increase by at least 30 percent by end of 2017.
With the number of Nigerians having access to the internet, mostly through smartphones, growing in leaps and bounds, it’s a clear indication that there is a huge potential for e-commerce in the country.
For instance, Jumia recorded 394 percent growth on the sales of smartphones between 2014 and 2016, mostly driven by an increasing range of lower smartphones price points. And 71 percent of website visitors on Jumia Nigeria in 2016 used their mobile phones to shop, whereas only 53 percent of Jumia African customers did so.
Although, the contribution of the telecom & mobile sector to the country’s GDP was indeed a small fraction, according to a report by the NCC, only 9.13 percent was directly or indirectly accrued from the sector.
Yet, it is worthy of note to mention that it was a great leap from the previous year. E-commerce companies like Jumia, present in 15 African markets, are facilitating the promotion and distribution of both high-end and low-end price points mobile phones in Nigeria.
The NCC is not also relenting in exercising its power to regulate the operations of the licensed telecom operators especially in the area of voice & data tariff.
So, what is the future of the telecom and mobile sector in Nigeria? To witness an improvement over the previous years will require a collective, yet individual effort from both the private and public sectors. Primarily, the growth of the sector, among other things, depends on the availability of affordable mobile phones & data tariff. To the former, Jumia is committed – with its partners – to facilitating and leading the charge in this regard.
The week of March 15th-25th, 2018 will be interesting and exciting for the entire country for two reasons: the 2018 edition (4th report) of the Nigerian Mobile Report will be released at a press conference; and secondly, although still related to the first event is the commencement of Jumia Mobile Week (an entire week dedicated to the sales of mobile phones at the best prices in Nigeria).
Nothing beats the excitement of getting your dream mobile phone at nearly half the price and such was the frenzy all over the Nigerian cyberspace in 2017.
From the moment you spot the juicy deals, the swift race for the fastest fingers, the sigh of relief when you have successfully placed your order and the short wait for your order to be delivered.
Last year, Jumia Mobile Week featured 3 mouth-watering flash sales every day at nearly 50 percent off; both night crawlers and day troopers had a piece of the pie.
MTN also gave out free MTN 4G SIM and 20 percent data bonus on their data plan every time you recharged for the first 3 months. There were also juicy discounts on mobile brands like: Infinix at 40 percent off; Tecno at 20 percent off; Motorola at 50 percent off, and Innjoo at 20 percent off.
So, this year, which brands will top the list of Jumia top selling mobile phones? How much discounts will be available to customers and on what mobile brands? How much money are you hoping to save during this year’s Mobile Week? Which mobile phones will have the best deals this year? How much discount will Jumia offer on purchases done on its mobile App? How do you get to participate in the Treasure Hunt so as to win a coveted prize? How do you participate in the fashion accessory giveaways on social media by your favourite fashion celebrity/icon?
Your guess is as good as mine. But, you will find answers to all of these questions during the week of March 15th through 25th, 2018! Add it to your calendar. Join the conversation on social media using the #JumiaMobileWeek2018, and follow @JumiaNigeria across all social media platforms.
Adeniyi Ogunfowoke is a PR Associate at Jumia Travel.
By Modupe Gbadeyanka
An additional $200,000 will be invested in Artificial Intelligence (AI) media literacy initiatives across Sub-Saharan Africa, TikTok announced during its third annual Sub-Saharan Africa Safer Internet Summit in Nairobi, Kenya.
The platform hosted government officials, regulators, online safety partners and industry leaders for the event, reinforcing its commitment to collaborative approaches to online safety.
The funds will be provided in ad credits to help support local organisations in the region to expand AI media literacy.
This investment builds on the company’s initial $2 million AI Literacy Fund, launched in November 2025, which awarded 20 global non-profits to create content that boosts public understanding of AI.
In Sub-Saharan Africa, TikTok initially supported three organisations to advance digital literacy and combat misinformation.
“With the rapid advancement of AI, we are committed to educating our community online, so they feel empowered to have responsible experiences with AI, whether that’s as viewers or creators.
“We are partnering with trusted local organisations that communities already know and rely on, because their expertise and deep local connections are essential to making AI literacy programs truly impactful,” the Global Head of Partnerships, Elections and Market Integrity at TikTok, Mr Valiant Richey, stated.
Earlier, the Head of Government Relations and Public Policy for Sub-Saharan Africa at TikTok, Ms Tokunbo Ibrahim, said, “As we host the 3rd Annual Safer Internet Summit here in Kenya, our mission is clear: to share learnings, insights, tackle common challenges and collaboratively advance actionable solutions that protect citizens online.
“By bringing together a diverse coalition of policymakers, tech innovators, and creators, we are ensuring that the conversations we have at this Summit are all-inclusive and lead to a more resilient digital landscape.”
The summit featured expert panels and discussions on critical topics, including TikTok’s Trust and Safety efforts, protecting young people online, and policy frameworks for responsible AI governance.
A key highlight of the event was showcasing how TikTok uses AI to transform how people share their creativity and discover new passions, while ensuring the community remains safe through transparent and responsible AI practices.
The platform also shared more about how recent advancements in AI are helping the platform moderate content faster and more consistently at scale, by improving automated moderation and empowering human teams with better moderation tools.
With over 100 million pieces of content uploaded daily to TikTok, these advances, which work alongside human moderation teams, are helping get violative content down faster, reducing the likelihood of the community seeing it.
According to the latest Community Guidelines Enforcement Q3 2025, TikTok removed over 14 million videos across Sub-Saharan Africa, with 96.7 per cent detected and removed proactively using automated technology, underscoring TikTok’s commitment to proactive moderation and swift action.
By Modupe Gbadeyanka
The winners of the Technovation 4.0 Hackathon, themed The Wicked Hackathon, organised by Interswitch, have been given N10 million in cash prizes for their efforts.
At the one-day finale event, which took place on Wednesday, March 4, 2026, at the Interswitch Innovation Lab and Co-Working Space, the money was shared among the top teams whose innovative solutions stood out during the rigorous multiple phases of the competition.
Team Quickteller Fashion emerged as the overall winner, securing the grand prize of N4 million for a solution that impressed judges with its originality, practicality, and strong strategic relevance. Team Kampe claimed second position with N2.5 million, while Team Stable placed third, receiving N1.5 million. Up to N300,000 worth of cash prizes were also awarded to the fourth, fifth and sixth qualifying teams.
For nine months, cross-functional teams from across the organisation collaborated to conceptualise, validate, develop, and refine solutions, moving from raw ideas to minimum viable products (MVPs) with ready-to-market potential and deployment across the business.
The atmosphere at the grand finale reflected that of preparation and anticipation as the top 9 teams presented their innovations through live demonstrations and detailed pitches, fielding questions from a distinguished panel of judges before the top three winners were selected. Each presentation highlighted rigorous validation processes, thoughtful market considerations, and a strong emphasis on measurable impact.
While many of the solutions remain confidential due to their strategic relevance, the diversity and depth of ideas showcased during the hackathon’s final underscored the organisation’s growing culture of intrapreneurship and structured innovation. The projects illustrated how technology-driven thinking can unlock efficiencies, strengthen operational capabilities, and open new pathways for growth across the digital payments and commerce ecosystem.
“Technovation continues to reflect who we are as an organisation, bold, forward-thinking, and deeply committed to building impactful solutions from within. Over the years, we have seen ideas conceived during this programme evolve into meaningful capabilities that strengthen our ecosystem.
“The passion, discipline, and ingenuity demonstrated by our teams this year reinforce our belief in the power of African innovation to solve complex challenges and shape the future of technology on the continent,” the Chief Innovation Officer for Interswitch, Ms Adaobi Okerekeocha, stated.
By Modupe Gbadeyanka
The language support for its AI Search features has been expanded by Google, with the inclusion of Yoruba and Hausa in Nigeria.
This is part of a broader effort to make AI more inclusive across the continent, with support now extending to a total of 13 African languages.
Under the AI Overviews and AI Mode, speakers of both Nigerian languages can utilise AI-powered Search experiences in their mother tongue for quick summaries and conversational exploration.
This means existing AI features in Google Search are now accessible to people like the student in Kano asking a question in Hausa, and the trader in Ibadan seeking advice in Yorùbá.
By addressing language barriers, this update ensures that technology reflects the identity and culture of the people it serves. With this expansion, more people can now use AI Mode to ask complex questions in their preferred language, while exploring the web more deeply and naturally through text or voice.
The 13 languages now supported across Africa include Afrikaans, Akan, Amharic, Hausa, Kinyarwanda, Afaan Oromoo, Somali, Sesotho, Kiswahili, Setswana, Wolof, Yorùbá, and isiZulu.
These languages were chosen based on the vibrant search activity across the continent, ensuring that our AI experiences reach the communities that need them most.
Commenting on the development, the Communications and Public Affairs Manager for Google in West Africa, Taiwo Kola-Ogunlade, said, “Building a truly global Search goes far beyond translation — it requires a nuanced understanding of local information.
“With the advanced multimodal and reasoning capabilities of our custom version of Gemini in Search, we’ve made huge strides in language understanding, so our most advanced AI search capabilities are locally relevant and useful in each new language we support.
“This is about ensuring Nigerians can converse with Search in their mother tongues, making information more helpful for everyone.”
To use AI Overviews and AI Mode in the local language, users must open the Google app on an Android or iOS device, or via the Web. They are required to tap on AI Mode within the Search experience. Thereafter, they can type or speak the question in their preferred language, such as Hausa or Yorùbá, and let the AI guide the journey.
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