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Growing Nigerian Economy Via Mobile & Telecom Sector

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By Adeniyi Ogunfowoke

Undoubtedly the giant of Africa, with an estimated population of 194 million people, Nigeria remains the largest mobile market in the continent and still has more potential for growth and for competing on a level-playing ground with the developed nations.

Although the economic growth of the country might not be as fast-paced as its counterparts’, it is full of hopes and promises.

The mobile trends published in the 2017 Nigerian Mobile Report, by Jumia Nigeria, Africa’s biggest e-commerce platform, provided some convictions for this belief.

In summary, the report examined how the market has democratized mobile internet use, the consumer behaviours driving increased smartphone adoption and the role of the different stakeholders within the sector.

Jumia is set to release the 2018 edition of the Mobile Report, which will focus on various mobile trends in the country and in Africa at large. And Juliet Anammah, CEO, Jumia Nigeria is as excited as everyone else about the report.

But, while we patiently wait for the report pending its release, let’s examine some facts and figures from the 2017 report.

There were about 150 million mobile subscribers equivalent to 81 percent penetration (as a percentage of the population) in 2016.

Internet penetration was at 18 percent with 216 million internet users while Nigeria’s internet penetration was much higher at 53 percent; its mobile subscription was similar to Africa’s at 81% penetration (960 million mobile subscribers).

To benchmark this data, a similar report by the Nigerian Communications Commission (NCC) put the number of subscribers, by the end of December 2016 – at 154 million. This subscriber base is a sum total of all the active subscribers for telephony services on each of the licensed service providers utilizing different technologies. The difference in the number of subscribers presented by both reports can be attributed to the lack of accurate census in the country.

Meanwhile, the percentage of internet penetration widened increasingly; number of internet subscribers peaked at 97.2 million (more than half the number of mobile subscriptions) by end of 2016, which represented a much higher penetration rate than the rest of Africa combined.

The subscriber base of internet users in the country was predicted to increase by at least 30 percent by end of 2017.

With the number of Nigerians having access to the internet, mostly through smartphones, growing in leaps and bounds, it’s a clear indication that there is a huge potential for e-commerce in the country.

For instance, Jumia recorded 394 percent growth on the sales of smartphones between 2014 and 2016, mostly driven by an increasing range of lower smartphones price points. And 71 percent of website visitors on Jumia Nigeria in 2016 used their mobile phones to shop, whereas only 53 percent of Jumia African customers did so.

Although, the contribution of the telecom & mobile sector to the country’s GDP was indeed a small fraction, according to a report by the NCC, only 9.13 percent was directly or indirectly accrued from the sector.

Yet, it is worthy of note to mention that it was a great leap from the previous year. E-commerce companies like Jumia, present in 15 African markets, are facilitating the promotion and distribution of both high-end and low-end price points mobile phones in Nigeria.

The NCC is not also relenting in exercising its power to regulate the operations of the licensed telecom operators especially in the area of voice & data tariff.

So, what is the future of the telecom and mobile sector in Nigeria? To witness an improvement over the previous years will require a collective, yet individual effort from both the private and public sectors. Primarily, the growth of the sector, among other things, depends on the availability of affordable mobile phones & data tariff.  To the former, Jumia is committed – with its partners – to facilitating and leading the charge in this regard.

The week of March 15th-25th, 2018 will be interesting and exciting for the entire country for two reasons: the 2018 edition (4th report) of the Nigerian Mobile Report will be released at a press conference; and secondly, although still related to the first event is the commencement of Jumia Mobile Week (an entire week dedicated to the sales of mobile phones at the best prices in Nigeria).

Nothing beats the excitement of getting your dream mobile phone at nearly half the price and such was the frenzy all over the Nigerian cyberspace in 2017.

From the moment you spot the juicy deals, the swift race for the fastest fingers, the sigh of relief when you have successfully placed your order and the short wait for your order to be delivered.

Last year, Jumia Mobile Week featured 3 mouth-watering flash sales every day at nearly 50 percent off; both night crawlers and day troopers had a piece of the pie.

MTN also gave out free MTN 4G SIM and 20 percent data bonus on their data plan every time you recharged for the first 3 months. There were also juicy discounts on mobile brands like: Infinix at 40 percent off; Tecno at 20 percent off; Motorola at 50 percent off, and Innjoo at 20 percent off.

So, this year, which brands will top the list of Jumia top selling mobile phones? How much discounts will be available to customers and on what mobile brands? How much money are you hoping to save during this year’s Mobile Week? Which mobile phones will have the best deals this year? How much discount will Jumia offer on purchases done on its mobile App? How do you get to participate in the Treasure Hunt so as to win a coveted prize? How do you participate in the fashion accessory giveaways on social media by your favourite fashion celebrity/icon?

Your guess is as good as mine. But, you will find answers to all of these questions during the week of March 15th through 25th, 2018! Add it to your calendar. Join the conversation on social media using the #JumiaMobileWeek2018, and follow @JumiaNigeria across all social media platforms.

Adeniyi Ogunfowoke is a PR Associate at Jumia Travel.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via dipo.olowookere@businesspost.ng

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MTN Nigeria Rebrands Fibre Broadband Package to FibreX

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MTN FibreX

By Dipo Olowookere

The fibre broadband service of MTN Nigeria, MTN Fibre Broadband, has been rebranded to MTN FibreX as part of the company’s commitment to providing ultra-fast, reliable, and accessible internet services to its customers.

The leading technology firm said the transformation marks a significant stride in delivering next-generation internet solutions across the nation in line with the country’s National Broadband Plan (NBP) 2020–2025, which aims to achieve 70 per cent broadband penetration by 2025, ensuring minimum speeds of 25 Mbps in urban areas and 10 Mbps in rural regions.

MTN Nigeria explained that the new name was adopted to create a more customer-friendly brand. The new name embodies a more modern, relatable, and emotionally resonant brand that is positioned to lead the conversation around what premium internet should feel like.

The goal is to educate and excite consumers within home-passed locations (the potential number of premises within a service area that can be connected to an fibre to the home [FTTH] network) about the benefits of the product.

The company said FibreX would play a pivotal role in the federal government’s initiative to expand the nation’s fibre-optic network by an additional 90,000 kilometres, aiming to increase fibre capacity from 35,000 km to 125,000 km.

FibreX promises ultra-fast and reliable internet connectivity, aiming to meet the diverse needs of Nigerians, from bustling urban centres to remote rural areas, it assured.

“The launch of FibreX reiterates our dedication to supporting Nigeria’s digital transformation journey.

“By enhancing our infrastructure and services, we aim to bridge the digital divide and foster inclusive growth,” the Chief Broadband Officer of MTN Nigeria, Egerton Idehen, stated.

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Applications Open for 2025 Google AI-Focused Startups Accelerator in Africa

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2025 Google AI-Focused Startups Accelerator

By Modupe Gbadeyanka

Entries for the 2025 Google for Startups Accelerator Africa program have opened, with some benefits attached to selected participants, including a dedicated technical mentorship from Google and industry experts.

In addition, beneficiaries will receive $350,000 in Google Cloud credits, access to a global network of investors, partners, and collaborators, and workshops focused on technology, product strategy, people leadership, and AI implementation.

The accelerator is open to Seed to Series A startups based in Africa that are building AI-first solutions and entries can be submitted via https://startup.google.com/programs/accelerator/africa. Startups must have a live product, at least one founder of African descent, and a clear vision for responsible AI innovation.

The three-month initiative is designed to support early-stage startups using artificial intelligence to address Africa’s most pressing challenges.

Across the continent, startups are demonstrating how local innovation can solve deeply rooted problems. In West Africa, Crop2Cash – an agritech platform and alumni of the program – is using AI to digitally onboard smallholder farmers, build their financial identities, and provide them with access to credit, traceable payments, and productivity tools.

Through these efforts, Crop2Cash is improving agricultural outcomes and unlocking economic opportunity for farmers who have long been excluded from formal systems—illustrating the kind of impact that’s possible when African startups receive the support they need to scale.

AI’s potential to accelerate Africa’s development is real, and Google is investing in ensuring that African startups lead that charge. According to McKinsey, AI could add $1.3 trillion to Africa’s economy by 2030, but only if bold innovation is supported at the grassroots.

“Startups are Africa’s problem solvers. With the right resources, they can scale their impact far beyond local communities.

“This program reflects our belief that AI can be transformative when shaped by those who understand the context deeply,” the Head of Startup Ecosystem for Africa at Google, Mr Folarin Aiyegbusi, said.

Since 2018, the program has supported 140 startups from 17 African countries. These alumni have raised more than $300 million in funding and created over 3,000 jobs. Many are now regional and global leaders in their categories.

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Data Depletion, Nigerian Consumers and the FCCPC’s Silent Intervention

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Data Depletion

By Edwin Uhara

The various telecommunication companies in the country have come under intense pressure from the Nigerian consumers over rapid depletion of mobile data services despite the high cost of purchasing mobile data; with some accusing some of the regulatory agencies of not doing their jobs properly.

Apart from Nigerians, I have personally experienced such unsatisfactory service in recent times until I came across various online campaign materials against telecom service providers and some regulatory agencies like the Nigerian Communications Commission and the Federal Competition and Consumer Protection Commission who have all been accused of doing nothing while the unhealthy practices continued in the telecoms industry.

“According to report, telecom subscribers are sending emails and direct messages to the Nigerian Communications Commission and the Federal Competition and Consumer Protection Commission, demanding an investigation into what they describe as unexplained data consumption.”

In the midst of such accusation, operators insist that there is no mechanism for reducing customers’ data, arguing instead that rising consumption is due to users behaviour, particularly the shift from 3G and 4G to 5G and increased video streaming habit.

Such controversy comes on the  hills of the recent intervention by the Nigerian Senate urging the Federal Ministry of Communications, Innovation, and Digital Economy to engage operators on reviewing data and internet-related service costs.

While data consumption issues have remained a pressing concern in recent times, the situation became more pronounced since the implementation of new tariff by service providers.

“The report however added that many subscribers who shared screenshots of emails sent to regulators on social media remained unconvinced, arguing that the problem lies in the operators’ billing systems rather than their usage habits.”

“It added that data prices are too high these days. Every Nigerian should report the operators to NCC, FCCPC, and send them thousands of emails; otherwise, this price hike won’t stop,” one of the customers said.”

“Not only has data become more expensive, but it also seemed to deplete faster than before. This is unacceptable,” another user complained.”

Nigeria’s internet consumption crossed the one million terabyte mark for the first time in January 2025, highlighting the surging demand for internet services and Nigeria’s increasing dependence on digital connectivity.

To be very honest, I have followed the activities of the FCCPC for a very long time now, and I have also written extensively about the commission’s activities to place me in a better position to know what the agency is doing to stop exploitative practices in the country.

During the nationwide food crisis last year, the commission was in the forefront of the war against exploitative practices with many raids against some manufacturers who were caught in the shabby practice.

We also remember the open confrontation between the commission and a minister last year over some unhealthy practices involving a popular airline operator in the country.

And most recently, the commission is in court over some issues involving MultiChoice company, the parent company of DStv and Gotv over some of it’s billing systems.

Like the situation in the telecoms industry, the price hike by MultiChoice saw DStv Compact move from N15,700 to N19,000. Compact Plus from N25,000 to N30,000. Premium from N37,000 to N44,500, and GOtv Supa Plus from N15,700 to N16,800.

Following the new price regime, the FCCPC directed MultiChoice to suspend the increase pending regulatory review, but the company went ahead with the price adjustment, leading to the legal dispute now before Justice James Omotosho.

I can go on to name many of the battles against exploitative practices the FCCPC addressed last year, but will not do so because I don’t want this article to be viewed as a public relations material by my readers.

However, I managed to get across to a staff of the FCCPC who do not want his name in print over data depletion which Nigerians are complaining about but he told me that the commission is already addressing the concerns raised by Nigerians and promised that the outcome of such investigation would soon be made public.

Therefore, I appeal to Nigerians to exercise more patience as the issue is been addressed.

Comrade Edwin Uhara is A Public Affairs Commentator and writes from Abuja

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