Modupe Gbadeyanka
By Modupe Gbadeyanka
A nationwide promo aimed to reward its cardholders with cash prizes and airtime worth over N27 million has been launched by Verve International, Africa’s leading payment technology and card business.
A statement from the company said the promo tagged The Verve Good Life Promo commences from Tuesday, September 1, 2020, and will run till November 29, 2020, with rewards for Verve cardholders who consistently use their cards across various payment channels such as Point of Sale (POS) terminals, Automated Teller Machines (ATMs), Web and agent banking centres.
The Divisional CEO for Verve International, Mr Mike Ogbalu III, stated that the Verve Good Life promo idea represents the latest initiative among recent interventions conceptualised by Verve to reward the loyalty of its cardholders whilst incentivizing them towards the continued transaction, in addition to other activations such as the highly successful series of Free Fuel Friday promotions that are being championed by the brand.
“Despite the economic challenges, we will continue to stay true to our commitment to being customer-centric by guaranteeing efficient payment solutions tailored to the lifestyles of African consumers and continuously rewarding customers who have stayed loyal to our brand,” Mr Ogbalu said.
It was stated that the Verve Good Life promo seeks to enable Verve’s loyal cardholders to live the good life, whatever the good life means to them. Its objective is to alleviate the adverse impact of the COVID-19 pandemic and subsequent economic hardship on Verve cardholders and Nigerians in general
To qualify for the grand draw for N1 million cash prize, Verve cardholders are expected to transact with their Verve cards at least 36 times during the 3 months duration of the promo.
To qualify for the monthly raffle draws for N50,000 cash prize, cardholders are expected to transact with their Verve cards at least 12 times monthly and for the weekly raffle draws for N10,000 cash prize and N5,000 airtime reward, cardholders are expected to transact at least 3 times weekly.
Speaking on the initiative, the Group Chief Marketing and Communications Officer at Interswitch Group, Ms Cherry Eromosele, reiterated the brand’s commitment to reward Verve cardholders for their loyalty.
“Beyond our commitment to provide Verve cardholders with seamless, reliable and secure payment solutions both locally and internationally, we currently identify with their challenges, especially as occasioned by the pandemic.
“Therefore, we desire to play a part in alleviating these. This has informed the introduction of the Verve Good Life Promo.
“During the 12 weeks of the promo, we will be rewarding over 2,500 Verve cardholders nationwide with over N27 million in cash and airtime,” she said.
