Travel/Tourism
How Digitization Can Boost Nigerian Travel Industry
By Adeniyi Ogunfowoke
Digitization is the process of converting analogue signals or information of any form into a digital format that can be understood by computer systems or electronic devices. This information can be accessed by anyone anywhere.
Like cancer, digitization is spreading throughout every industry you can think of in Nigeria. In this vigorous and rigorous digital march, the travel industry is not excluded as it has also embraced digitization.
In spite of this, the Nigerian travel market is piggybacking existing infrastructures put in place by the government and telecommunication companies. For example, since the arrival of smartphones, implementation of favourable government policies as well as fall in internet prices, internet penetration in Nigeria has shot up. As at 2018, internet penetration is 51%.
Interestingly, this led to the entry of an Online Travel Agency like Jumia Travel which has so far revolutionised and democratised travel in Nigeria. Since then, many OTAs, hotels, tour operators, resorts, hospitality spots and other stakeholders in the Nigerian travel market have taken full advantage of digitization for customer service/support and engagement, marketing, promotion and sales.
Before digitization, you cannot book a hotel or flight online, you cannot get tangible information about Nigerian destinations and of course, tour operators like Social Prefect, Irin Ajo, Tour2Nigeria, Unravelling Nigeria, and TVP adventures among others will never exist. In fact, Nigerians will never explore local destinations. The perception that Paris, London, Amsterdam, and Istanbul are ultimate destinations will not be jettisoned.
What is different today is that digitization has undoubtedly made travel seamless. If you arrive at your destination 1am and haven’t made hotel reservations, you can easily book a room in an amazing hotel within minutes at the best price on Jumia Travel. Additionally, you can Google destinations or hotels in Nigeria and in seconds, all the information is before you to make informed decisions. This has made Search Engine Optimization (SEO) very essential for many e-commerce platforms.
Furthermore, social media, a tool for driving customer support/ engagement, cannot be overlooked. OTAs, travel agencies and hotels use it to interact with customers, resolve customer complaints as well as promote hotels and packages. The conversion is really encouraging.
While for tour operators, they tap Instagram, Facebook and Twitter to push their tours. This has given many young Nigerians the opportunity to provide much-needed publicity for previously unknown destinations and make money at the same time.
From all this, reliable and verifiable data can now be generated, deductions made and a Nigeria hospitality and travel report can be developed.
Despite the positives of digitization, there are still challenges. A key one is the possibility of e-commerce organisations relying entirely on digitization or the online market while ignoring offline. This is not good because there are still a whole lot of Nigerians who are yet to join the digital craze. Hence, they need an offline arrangement to take care of them.
Travel/Tourism
Verve, Providus Bank Unveil Travel Card for Tourists, Others
By Aduragbemi Omiyale
A travel card designed for tourists, business visitors, Diaspora returnees has been launched by Verve in partnership with Providus Bank.
Known as the ProvidusVerve Travel Card, the Naira-based travel card will allow inbound travellers to enjoy a smooth, secure, and convenient payment experience throughout their stay in Nigeria. It was powered by Verve’s secure.
Created to support the surge of tourists, expatriates, business visitors, conference delegates, and returning diaspora expected during the festive Detty December season, the ProvidusVerve Travel Card enables seamless payments for transportation, hotels, dining, shopping, entertainment, and everyday essentials nationwide.
The card also works on select global merchant platforms that accept Verve, including Netflix, Google Play, and other digital services, ensuring travellers enjoy uninterrupted access to familiar services.
The ProvidusVerve Travel Card eliminates the hassle of sourcing naira or converting foreign currency on arrival. It enables instant, secure transactions, reduces reliance on cash, and supports compliance with the cashless policy of the Central Bank of Nigeria (CBN).
It also mitigates the risks associated with carrying physical cash such as loss, theft, or fraud, offering a safe, regulation-aligned option for both online and in-person payments.
“The ProvidusVerve Travel Card is a timely solution for inbound travellers seeking reliability, security, and simplicity while navigating Nigeria.
“Together with Providus Bank, we have created a product that eliminates the friction traditionally associated with accessing local payments.
“Whether for tourism, business, or festive activities, this card ensures a smooth financial experience from the moment visitors land,” the Vice President for Issuing and Acquiring Management for Africa at Verve International, Mr Paul Ohakim, stated.
On his part, the Divisional Head for Product Management and Solution Delivery at Interswitch, Mr Ademola Adeniran, described the partnership as a reflection of “Verve’s commitment to designing products that respond to real user needs.”
“The ProvidusVerve Travel Card supports everyday experiences — from booking rides and hotels to shopping, streaming, and dining. It provides inbound travellers with a secure, compliant, digital-first way to experience Nigeria without financial barriers,” he added.
Travel/Tourism
FG May Sell Dana Air Assets to Repay Debts
By Adedapo Adesanya
The Minister of Aviation and Aerospace Development, Mr Festus Keyamo, has disclosed that the federal government may recover and sell the assets of Dana Air to refund passengers and travel agents whose funds remain trapped following the suspension of the airline’s operations.
The Minister disclosed this in Abuja on Tuesday at the Ministry’s fourth quarter stakeholders’ engagement to enhance governance for effective service delivery in aviation.
Speaking at the event themed “leveraging public feedback to drive excellence in aviation services, the Nigeria Civil Aviation Authority (NCAA) will be directed to probe why funds trapped by the airline are yet to be refunded.
He revealed that the authority suspended the operations of the airline as a matter of choice between safety and disaster.
“For Dana, the problem is that it was a choice between safety and disaster. So we didn’t take the commercial thing as priority. The priority was safety, and we all looked at the damning reports that we had met on the table.
“It was a decision of the NCAA to suspend them, but I pushed them to say, look, these are the reports we are seeing on the table about safety record, about lack of standards that put the lives of Nigerians at risk. If they continue flying, I don’t know whether most of us will be here. Many of us would have been victims of one of those flights. God forbid.”
According to him, “I have asked Najomo (NCAA director general) to dig deep to find out how those passengers and agents will be refunded. He has to dig deep on that.
“One solution will also be that if that same individual or those entities are trying to come back to aviation under any guise, whether to go and register a new AOC or use any business within the aviation sector, they have to go and settle their debts first.
“We should look at their assets. There are assets that are still available. Let them sell their assets. Let’s cannibalize their revenue and pay people. Let’s find a way to go after their assets and get money to pay Nigerians who are owed.
“NCAA should do that because they can’t get away with it.”
Travel/Tourism
NCAA Slams N5m Consumer Protection Infraction Fine on Qatar Airways
By Adedapo Adesanya
The Nigerian Civil Aviation Authority (NCAA) said it has imposed a N5 million penalty on Qatar Airways for consumer protection violations.
The announcement was made on Wednesday by the NCAA’s Director of Public Affairs & Consumer Protection, Mr Michael Achimugu, on X, adding that there may be other sanctions depending on how the airline treats other cases.
“Glad to announce that, today, the NCAA has sanctioned @qatarairways to the tune of five million naira being penalty for consumer protection-related infractions. In addition, the letters of investigation (LOI) written to the airline over other cases may lead to further sanctions if not treated satisfactorily,” Mr Achimugu wrote.
The fine followed an incident when a Nigerian passenger was accused by a Qatar Airways cabin crew member of sexual harassment during boarding in Lagos for a flight to the United States via Doha, Qatar.
The allegation was only reported in Doha, where the passenger was arrested, detained for 18 hours, fined, and compelled to sign a document written solely in Arabic.
Qatar Airways allegedly refused to continue his journey, forcing him to purchase another ticket at considerable financial and reputational cost.
The NCAA said it invited Qatar Airways’ country manager to a meeting over the incident, but he failed to attend, sending subordinates instead.
“I understand that some countries do not have advanced aviation consumer protection regulations like Nigeria does. In certain cases, some countries don’t even have any. This creates a situation where airlines operating out of those countries (mostly national carriers) act with disdain towards consumer protection enforcement in Nigeria.
“This is not a situation that we would accept here. It is against the law for ANY Airlines not to respond to the NCAA. It is against the law to provide false information to the NCAA. It is against the law to fail to comply with the provisions of Part 19 of the NCAA Regulations 2023,” Mr Achimugu said in an earlier post.
In September, the NCAA accused Qatar Airways of mistreating Nigerian passengers and failing to comply with consumer protection regulations under Part 19 of the NCAA Regulations 2023.
The regulator then threatened stiff penalties against the airline for repeatedly disregarding its directives.
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