World
Britain, Russia Face Rocky Relations as Liz Truss Becomes New Prime Minister
By Kestér Kenn Klomegâh
The Russian and Western media headlines have glaringly shown the future of Britain-Russia’s bilateral relationship and how that will further work in a multilateral format in the context of the current global changes as Ms Liz Truss becomes Britain’s new Prime Minister.
Of course, this does not need a simplified or detailed explanation, as both have locked horns over many publicly-known issues within the context of geopolitical changes.
Media articles’ headlines, “Kremlin scathing over Truss but Kyiv praises Britain’s new PM” (The Guardian) and, “Russia says relations with Britain could get worse as Truss elected PM” (The Independent) painted gloomy pictures of the future relations between the two countries. And of course, Britain and Russia have been struggling to raise their bilateral relations during these past several years with little success.
Britain’s new Prime Minister Liz Truss is not new to Britain and Russia’s politics and diplomacy, and geopolitical changes. She previously served as the British Foreign Secretary. Now, she has won the race for the leadership of the ruling Conservative Party, as indications from the results of an internal party vote, declared on September 5.
Truss, 47, received the votes of 81,326 rank-and-file Conservatives. Her rival, former Finance Minister Rishi Sunak, 42 got 60,399 votes. As the leader of the ruling party, Truss replaces Boris Johnson as Prime Minister and has to appoint a new cabinet. Truss becomes Britain’s 56th Prime Minister, and formally confirmed as head of Her Majesty’s Government at an audience with Queen Elizabeth II.
Ms Liz Truss’ perspectives on many important issues are completely at variance with the position often taken by the Russian Federation.
In July 2022, Foreign Ministry Spokeswoman Maria Zakharova criticized her in an official statement for her anti-Russia remarks which are invariably steeped in painful aggression and nationalism, that is, Russophobia. Within the political spectrum, she is considered a threat to the country and its leadership, especially the current “special military operation” in Ukraine.
“She looks like a second-rate politician afflicted by megalomania. And she is doing all of this instead of addressing the issues at home, which are plenty. This collection of empty slogans vocalised by a raging Truss clearly shows that, in fact, she is either unable to spot the serious crisis in the economy and in domestic politics in a country whose government she is striving to lead, or she simply does not know how to overcome it and is trying to distract voters. Clearly, the well-being and living standards of ordinary Brits are not among her priorities,” Zakharova described her in comments posted to the official website on July 14.
While there are thousands of shreds of evidence pointing to the worsening bilateral relations in political, economic and cultural spheres between the two countries, Russia usually slams Britain together with the European Union into the same category. Similar to the previous well-known Cold War, Russia is battling multiple confrontations from the United States and European Union.
Russia, most often, views Britain from its historical perspectives and the colonial past and directly connects with the present time. Russian authorities have convincingly and publicly highlighted the British colonial practices that spanned more than half a century. Perhaps, taking a line from Russia’s MFA sources, Russia views these two geopolitical blocs as “aggressive and warlike nature and obvious narrow-mindedness” and to deepen our understanding of the situation.
As Foreign Minister Sergey Lavrov pointed out during the 30th Assembly of the Council on Foreign and Defence Policy, “The external circumstances have not changed radically, not becoming more elevated unfortunately with each passing day. The choice we have taken is made easier by the fact that the ‘collective West’ has declared a total hybrid war against us. It is hard to forecast how long this will last. But it is clear that its consequences will be felt by everyone without exception throughout the world.”
Lavrov further explained that this is not only and not so much about Ukraine, having decided the way to global hegemony, which is being used as an instrument to contain the peaceful development of the Russian Federation in the context of their course to perpetuate a unipolar world order, right after the end of the Cold War. Russia’s diplomacy is, on the one hand, to act with great resolve to fend off all adversarial attacks, while, on the other hand, to consistently, calmly and patiently reinforce positions in order to facilitate Russia’s sustained development from within and improve the quality of life for its people.
Britain’s diplomacy has posed problems, in the political, economic and cultural spheres of the Russian Federation. In the cultural sphere, for instance, Russia was forced to close the British Council. Until now, educational and consular services are still not resolved, and many important issues in political and economic bilateral cooperation. At one time, the fatal 2006 poisoning of former Russian security officer Alexander Litvinenko in London. And the next one, London also used the incident in Salisbury linked with the suspected poisoning of former GRU employee Sergei Skripal and his daughter Yulia as a provocation against Russia.
Britain has joined the United States, Canada, Europe, Australia and many other countries in imposing draconian sanctions on Russia. In addition to that, Britain as a member of the Group of Seven acts in complete coalition with Canada, France, Germany, Italy, Japan and the United States on a number of issues against the Russian Federation. The Group of Seven is composed of the seven wealthiest advanced countries.
After the historic fall of the Soviet era, Russia dreamed of raising its status by joining international organizations. Over the past three decades, Russia became a member of many global bodies, participating actively in the United Nations. But with the Group of Eight (G-8), due to sharp differences among members and the last straw relates to its undertaking of “a special military operation” in Ukraine, Russia ultimately withdrew its membership.
David Harding, a British journalist and author, in early September wrote that Russia’s relations with Britain would get worse under new Prime Minister Liz Truss. He referred to issues that include a growing energy price crisis and the war in Ukraine, both of which are affected by Britain’s relations with Russia. The article was based on Kremlin’s warning shots across the new government by claiming that the low level of the current relations between Moscow and London could get even worse than they are now.
“I wouldn’t like to say that things can change for the worse, because it’s hard to imagine anything worse,” Kremlin spokesman Dmitry Peskov said when asked if Moscow expected any shift in relations with Britain. “But unfortunately, this cannot be ruled out, given that the contenders for the post of British prime minister competed with each other in anti-Russian rhetoric, in threats to take further steps against our country, and so on. Therefore, I don’t think that we can hope for anything positive.”
Truss is chiefly known in Russia for a visit she made to Moscow in February when she and Foreign Minister Sergey Lavrov held a rancorous meeting. Lavrov described their conversation as like a dialogue between deaf and mute people, complaining that facts had ‘bounced off’ her. Russia’s foreign ministry has also openly mocked her over geographical gaffes, including on one occasion when she mixed up the Black and Baltic seas.
Truss openly challenged Lavrov at their meeting over Russia’s troop build-up near Ukraine, saying: “I can’t see any reason for having 100,000 troops stationed on the border, apart from to threaten Ukraine.” Moscow, which had denied invasion plans, sent its troops in two weeks later. Since then, Britain has been one of the most active and vocal supporters of Ukraine in the war, supplying it with weapons and training.
While there have been several congratulatory messages for Liz Truss, none came from Russia’s official domain. Dutch PM Mark Rutte said on Twitter: “The Netherlands has long enjoyed close ties with the UK, and I look forward to working with Ms Truss to strengthen them even further.”
In addition, Austrian media compared her to Margaret Thatcher but one French newspaper, Les Echos, called her an Iron Weathercock, rather than Iron Lady, for constantly changing political position. Further, German chancellor Olaf Scholz also took to social media to proclaim: “The UK and Germany will continue to work closely together – as partners and friends.”
Russian media, however, published many reports about political developments and have speculated about the directions in future relations. Russia’s wide-circulated Izvestia wrote that British Foreign Secretary Liz Truss has become the new prime minister. As a successor and loyal supporter of former leader Boris Johnson, Truss would lead the ruling Conservative Party, at least, till the 2024 parliamentary election. “Notorious for her harsh rhetoric on Russia, Truss used it proactively in her election campaign. And yet foreign policy is secondary for the British, with a solution to the energy crisis and the fight against falling living standards being their top priorities,” wrote the newspaper.
The British PM favours active support for Kiev and believes the goal for London is to have Russia defeated in Ukraine. With that in mind, Truss could be viewed as a direct successor of Boris Johnson’s policies. The outgoing premier, perhaps, was involved in the Ukrainian conflict more than any other Western leader. Boris Johnson visited Kiev, the Ukrainian capital, three times since Russia launched its special military operation, and he was accused of overlooking domestic issues due to his preoccupation with foreign policy.
The key tasks faced by the new prime minister certainly relate to the economy and the well-being of ordinary citizens. “The United Kingdom is faring much worse economically than the other West European countries,” Vasily Yegorov, an expert on British politics and the author of the Westminister channel on Telegram, told Izvestia. According to forecasts, Great Britain could face 18-22% inflation rates. If the government copes with that issue this fall, it would be easier further down the road. Truss should come up with her economic program in the near future.
Britain and Russia established relations several years ago. Even with the end of the Cold War and the fall of the Berlin Wall much of the relationship has been under constant strain. During these past few years, the relationship has been tense due to European Union sanctions against Russia. The British were viewed as a driving force for those sanctions, making the relationship awkward. In conclusion, Britain and Russia will still have rocky relations in the coming years and even more turbulent over many bilateral and global policy issues under Liz Truss, the new Prime Minister of Britain.
By Kestér Kenn Klomegâh
With high anticipation for increased partnership between Russia and Guinea-Bissau that has never been stronger since the collapse of the Soviet Union, but the anticipated change, to be facilitated by implementing bilateral agreements, provides a brimming hope and possibility.
Russian President Vladimir Putin definitively re-asserted and underscored a comprehensive bilateral collaboration, in a speech, at a highly-guarded Kremlin meeting held on February 26, with President of the Republic of Guinea-Bissau, Umaro Sissoco Embalo, who was in Russia on an official state working visit, and that was the fourth time to Moscow.
On 9th May 2024, Guinea-Bissau leader Embalo was one of the special guests to the May Day celebrations at the Red Square and later as part of the team to discuss peace initiatives with the Kremlin.
That May Day celebrations, Putin stressed that “Africa is now building up capacity and aspires to emerging as an effective powerhouse in a multipolar world with its unique identity by making confident strides in nurturing a genuine sense of political and economic sovereignty.”
During the first Quarter of 2025, Central African Republic (CAR), Faustin-Archange Touadéra, in mid-January, which analysts, however, speculated that a permanent Russian military base was planned for CAR.
An agreement on military-technical cooperation with the Russian Federation includes supply of specified military weapons and equipment, training of personnel in Russia’s military institutions as well as building a military base in the country in exchange for having complete access to natural resources.
There are estimated 2,500 Russian instructors working there, according to local Russian media reports. That Central African Republic (CAR), Faustin-Archange Touadéra was followed by Guinea-Bissau leader Umaro Sissoco Embalo.
Within a few minutes of arrival at the guest reception hall, an artfully security guards escorted, reminiscent of Soviet times, the consultations began with a restricted format meeting between the two leaders, with Deputy Prime Minister Alexander Novak, Presidential Aide Yury Ushakov and Deputy Foreign Minister Alexander Pankin attending the meeting on the Russian side.
Putin reminded first that Russian-Guinea-Bissauan diplomatic relations have marked more than 50 years of their establishment, and further underscored significant successes and achievements during the past few years, concretely after the first Russia-Africa Summit in 2019. Putin emphasised that last year, trade between Russia and Africa continued to grow, increasing by 10 per cent. However, trade and economic ties between two countries undoubtedly require careful attention from both sides, so that these ties could gain additional momentum.
Russia and Guinea-Bissau have previously signed various agreements to bolster trade, economic cooperation and military-technical sphere, and beyond that created working groups on developing and subsequent implementation of programmes and projects, particularly in Guinea-Bissau. “There is strong potential and promising opportunities in these areas, as many Russian companies are showing increasing interest in working in the Guinea-Bissauan market,” according to Putin.
Reports indicate that over 70 per cent of Guinea-Bissau’s servicemen and civilian officials were trained in the Soviet Union. This explains the necessity for the level of close interaction and cooperation with Russia. Educational and cultural ties are expanding. Putin primarily referred to the growing interest among young people in getting an education in Russia. This applies to military education and training as much as civilian programmes. Traditionally, the military of Guinea-Bissau gets their degrees from Russian military academies. Moreover, Russia has increased the quota for Guinea-Bissauan friends for the current year, 2025/26.
President of the Republic of Guinea-Bissau, Umaro Sissoco Embalo, began negotiation talks with the Russians, and of course, that was the realpolitik logic to review relations, by expressing high gratitude for contributions to the establishment of their nationhood made back in the Soviet Union era, and since gaining political independence, during post-Soviet times when Russia has continued to make significant admirable contributions to the current economic development.
This pointed to the unerasable fact that the Guinea-Bissauan and Russian peoples are reliable partners and endearingly ready to promote the bilateral ties of friendship and to strengthen further economic cooperation.
Meanwhile, the most cogent truth about the previous official visits undertaken by Umaro Sissoco Embalo, included the first (2019) and second (2023) Russia-Africa Summits, respectively in the southern city of Sochi and the cultural capital, St. Petersburg. Umaro Sissoco Embalo showed extra-caution in imploring potential Russian investors, with tectonic interest not only in Guinea-Bissau but also generally with African countries, to ‘walk the talk’ referring to several agreements that have not been implemented over the years. From the first Russia-Africa Summit, a total of 92 agreements were signed with African countries, and that was followed by numerous agreements during the St. Petersburg’s summit in July 2023.
In the context of changing geopolitical balance, at least, it is important to understand the real situation on the ground. Russia has to focus concretely, back away from mere rhetoric, on partnership based on local African realities, take into practical account Africa’s sustainable development goals and to prioritise the African Union’s Agenda 2063. It is important that the declarations just remain on paper, but lead to real actions and projects, with visible results.
Back in October 2022, Umaro Sissoco Embalo, as President of Guinea-Bissau and Chairman of the Economic Community of West African States (ECOWAS), during that Kremlin meeting, Putin emphasized Russia’s contribution in promoting security not only in Guinea-Bissau but also throughout West Africa. With a population of approximately 1.8 million people, Guinea-Bissau faces challenges of ensuring security and more than two-thirds of its population lives below the poverty line.
Guinea-Bissau, like many African states, has had political problems. Embalo has held the presidential post in Guinea-Bissau since January 2020, and will soon hold the next elections. Putin unreservedly promised Russia’s assistance and strongly urged the Guinea-Bissauans, during the forthcoming elections, to support Umaru Sissoco Embalo and to continue the admirable work started as President. Acknowledged the good relations that have developed between Russia and Guinea-Bissau, in these recent years, largely associated with the name of Umaru Sissoco Embalo.
Some local Russian media pulled discussions and analysis, tied up with the attempts to support Guinea-Bissau leader Umaro Sissoco Embalo to win the elections, (i) first to sustain large-scale partnership in security issues in West Africa, and second for continuity of Russia-Guinea Bissauan relationship, and (ii) second to capital on political stability in exploring of natural resources, construction of infrastructure facilities, as well as development of agriculture and fisheries.
Notwithstanding Russia’s several promises and pledges, African countries are bound to wake up to a common understanding of the true meaning of their colonial past for the present, and determine their own future existence. And in fact, the leaders and the elites have to engage in development decision-making processes, and at the same time have to play their roles as autonomous actors instead of being pawns in the context of global geopolitics.
Sharing borders with Guinea (to the southeast), Gambia and Senegal (to the north), Guinea-Bissau attained its independence in September 1973. Guinea-Bissau follows a non-aligned foreign policy and seeks friendly and cooperative relations with a wide variety of states and organizations. Besides, Eсonomic Community of West African States (ECOWAS), Guinea-Bissau is a member of the African Union (AU) and the United Nations.
Irvine Partners, a leading creative communications agency with offices in Africa and Europe, has signed an exclusive licence with Dreaminfluence as their Africa partner. Dreaminfluence, an all-in-one platform that empowers brands to build and scale influencer marketing has executed 1,000s of influencer campaigns and worked with over 20,000 influencers.
This innovative platform’s digital capabilities will support the content creators who are driving Africa’s rapidly expanding $3.08 billion creator economy. Despite creators on the continent taking advantage of platforms like TikTok, African creators still earn significantly less than their counterparts in other regions, despite producing high-quality content. Furthermore, infrastructure limitations and a digital skills gap hinder the progress of the creator ecosystem.
Monetization should not be out of reach for African creators says Rachel Irvine, CEO of Irvine Partners. She adds that “Dreaminfluence provides digital infrastructure and connects creators to brands, backing their work so they too can unlock opportunities while brands can grow their reach with authentic content that resonates with audiences.”
Dreaminfluence CEO, Mads Wedderkopp, explains “We have worked with many leading brands in the Nordics and are excited to finally bring our platform to Africa through this exclusive partnership with Irvine Partners.”
“The decision to work with Irvine Partners as our Africa partner was a no-brainer, given the roster of clients they serve, and their continental and European footprint.”
Some of the leading brands that use Dreaminfluence for their influencer campaigns are Nivea, L’Occitane, and Estee Lauder Group.
How it works
Dreaminfluence was founded in 2018, to transform influencer marketing from being about affiliate links and discount codes to focusing on actual brand ambassadorship. This vision is translated into the features that Dreaminfluence offers, for both brands and influencers.
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Apply to join a brand team or campaign through the app
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Be selected as part of the ambassador team
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Join new campaigns when they are published
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Run all campaign admin including payments, content ideas, and approvals through the app
The Dreaminfluence difference
Irvine Partners is constantly working with influencers across Africa on different campaigns for its clients and Dreaminfluence provides an innovative way to streamline agency relations with leading and emerging content creators on the continent.
Mohale Moloi, Content Director at Irvine Partners explains that “creator marketing studies tell us that more than 50% of brands plan to increase their spending on influencer marketing in 2025. But making sure these campaigns deliver results across the whole marketing funnel requires an in-depth understanding of market nuances, which is what we bring to the table.”
By working with a dynamic platform like Dreaminfluence, Irvine Partners will take influencer campaigns to the next level by combining local insights with a platform that makes everything from campaign selection to payments more efficient.
“We are most excited about the actionable campaign data and high ROI that Dreaminfluence offers,” says Moloi.
By Louis Gouend
The Cameroonian diaspora in the Russian Federation, although relatively recent, constitutes an essential vector for Cameroon’s influence and the maintenance of strong ties with the nation. In this perspective, and following a fruitful video conference on January 27, 2024, with the Minister of Youth and Civic Education, it was decided to organize, on February 8 and 11, 2025, the first celebration of Youth Day within the Russian diaspora.
This unprecedented initiative, benefiting from the Minister’s valuable support, aimed to consolidate patriotism and the spirit of initiative among Cameroonian youth residing in Russia, by offering a framework for exchange and promotion of Cameroonian cultural wealth. It mobilized Cameroonian students, young professionals, and entrepreneurs established in Russian territory.
The commemoration of the 59th anniversary of Cameroon’s Youth Day took the form of a dual celebration: a physical meeting at the Cameroonian Embassy in Moscow on February 8, 2025, and a virtual meeting on Zoom on February 11, 2025. These events brought together a total of more than 150 participants from over 50 cities in Russia, representing diverse backgrounds, including presidents of Cameroonian associations, members of the Diaspocam executive council, deans, honorary guests, and embassy officials.
The diaspora had the honour of welcoming, via video conference, Mr Mounouna Foutsou, Minister of Youth and Civic Education, whose encouragement and vision were a source of inspiration. The Minister outlined the productive initiatives implemented by the Cameroonian government in favour of its youth in the diaspora in Russia, emphasizing the willingness to support projects led by young entrepreneurs through a specific support mechanism and the operationalization of the guarantee fund.
During his address, the Minister recalled the commitments made during the video conference of January 27, 2024, emphasizing the need for increased collaboration between the government and the youth of the diaspora. He stressed the immense potential represented by this youth and reaffirmed the government’s commitment to addressing their concerns.
Among the initiatives put in place to support the youth of the diaspora, he mentioned:
- The Guarantee Fund for Young Entrepreneurs (FOGAJEUNE), which finances projects in four key sectors (agriculture, digital economy, industry/crafts and technological innovation).
- The special DIALYJ window, designed to promote co-ventures between young people from Cameroon and the diaspora.
- The Program to Aid the Return and Integration of Young People from the Diaspora (PARIJEDI), which facilitates the return and integration of young people in Cameroon.
“We express our deep gratitude to the Cameroonian government and personally to Minister Mounouna Foutsou for their support of our initiative,” said the President of Diaspocam, Louis Gouend. “Thanks to their assistance and the support of the Cameroonian Embassy in Russia, we were able to organize this important event, which has strengthened ties between the diaspora and Cameroon.”
Aware of the positive impact of this first celebration, we hope that this innovative initiative will be included in the calendar of activities of the Ministry of Youth and Civic Education for the years to come.
Diaspocam establishes a legal platform to come together, helps each other, interacts and establishes viable strategic networks and partnerships; presents, shares and expands proven diaspora business models; promotes and assists businesses and investments in Cameroon.
It strengthens a good image of Cameroon in Russia while maintaining close liaison with the Cameroonian and Russian governments and any other representative body pursuing objectives similar to those of the Association. Cameroonian Diaspora in the Russian Federation is a public organization which encourages participation, representation, diversity and cooperation between Cameroon, African diaspora and Russian society.
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