World
Publiseer Expands to Kenya, Targets South Africa

By Modupe Gbadeyanka
Nigerian start-up firm, Publiseer, has made another giant stride with its entry into the East African market through Kenya, the largest economy in the region.
This followed its triumphant entry into the Ghana market, another major economy in the West African region.
A statement issued by the company last week said plans are underway to explore the South African market.
Publiseer is into digital publishing of material and the firm has made a tremendous success since launching its operations in Nigeria over a year ago.
With Publiseer’s new presence in Kenya, the platform will now offer Whatsapp and voice-call customer support to its Kenyan writers and musicians.
In other words, Publiseer’s authors and musical artists from Kenya can get customer support via Whatsapp and voice call through +254 740 767977.
Publiseer was launched on August 4, 2017 with the aim of distributing, protecting and monetizing digital contents of Nigerian creatives worldwide, however, the digital publishing company knew that the problem they are solving isn’t just experienced by Nigerian creatives, but by creatives in the entire continent, so the plans for expansion was always in the picture.
“When you look at the creative contents on well-established digital stores like Amazon, Google Play and Apple store, you’ll notice that there is an imbalance when comparing the proportion of African content to that of the western world.
“This was one of the many reasons we created Publiseer, which is to promote the creativity of the African people to the rest of the world,” says Chidi Nwaogu, co-founder and CEO of Publiseer. “We are expanding our presence to Kenya because it has a fast-growing publishing and music industry, and we want to be there during the boom. We’ll also be expanding into South Africa soon.”
Recently, the digital publisher was welcomed into Ally, an exclusive Google program that virtually connects promising, tech-enabled, emerging market startups with the “Diaspora+” to close expertise and funding gaps. Startups are matched with an ally whose experience and expertise could help them and their product.
Publiseer was one of the few African startups selected to join the Ally matching pilot. Publiseer is a digital publishing company that helps independent African authors and musicians to distribute and monetize their books, audiobooks, songs and music videos across hundreds of digital stores worldwide, at no charge, with just a single click.
The firm has received numerous awards and recognitions, including emerging a finalist at Harvard Business School New Venture Competition, a feat that brought the young digital publisher into the limelight.
World
Shockwaves Over Trump’s Tariffs Reverberate Across Africa

By Kestér Kenn Klomegâh
After taking office early 2025, U.S. President Donald Trump has embarked on rewriting American foreign policy and plans to create a new geopolitical history under the “America First” doctrine.
The first three months have seen efforts to implement tariffs, which finally was splashed early April world-wide, including on a grand scale across Africa.
Seemingly, a blanket of tariffs is one of the standout actions of the new administration. Trump’s changing approach to the world, using geoeconomic tools, including tariffs has now sparked extensive debates and discussions.
Our media chief, Kestér Kenn Klomegâh, took a quick chance and asked Vsevolod Sviridov, deputy director at the High School of Economics (HSE) University Center for African Studies, a few questions pertaining to the aspects and implications of the U.S. tariffs for Africa. Here are the interview excerpts:
How would you interpret trade war between China and the United States?
There has been a global trend towards overspending over the last two decades. We have seen commodity boom, rise of China with its global investments drive and infrastructure development projects like BRI, excessive budget spending by the OECD countries during COVID-19, etc. Now countries are trying to optimize their spending. Considering that there is a certain trend towards deglobalization, external trade and deficits are the first to fall victims to this policy. While China almost halved its lending, US are trying to cut their ODA (see South Africa’s case) and adjust their trade deficit, which is fuelling their vast debt.
What could be the reasons for Donald Trump to extend that kind of economic policy, trade tariffs, to Africa?
His latest actions indicated that was possible. Trump has imposed increased tariffs on 14 African countries, including South Africa (30%), Madagascar (47%), Tunisia (28%), Côte d’Ivoire (21%), and others. The primary selection criterion was the trade deficit with the U.S., though there are exceptions, such as Libya, which was left off the list despite a US$1 billion deficit. Additionally, seven more countries, including Egypt, Morocco, and Kenya, will face a base tariff of 10%, meaning that for Washington stable relations with them are more important.
The hardest-hit country will be Lesotho (50%), where the textile industry, heavily reliant on the U.S. market, will suffer. However, South Africa will bear the greatest overall impact, as it accounts for 70% of the U.S.-Africa trade deficit. In addition to the 30% base tariff, there will be an extra 25% duty on imported cars. This will affect factories operated by VW, Toyota, BMW, and other automakers, whose exports to the U.S. total US$2-3 billion annually. Angola, which had backed the Democratic Party, is also facing penalties (32%).
If these tariffs take effect as announced, they could lead to the collapse of African Growth and Opportunity Act (AGOA). However, the U.S. has not needed AGOA as much since the 2010s when it reduced dependence on African oil and gas. AGOA is set to expire in September 2025, and Trump’s actions make its renewal highly unlikely.
Trump has suggested that affected countries relocate production to the U.S., but this is difficult for African nations that mainly export raw materials. The new tariff preference system is expected to consider political and economic factors, making it less predictable and less favourable for African suppliers. On the other hand, this shift could encourage African countries to focus on regional markets and develop industries tailored to their domestic economies.
It could be excellent, from academic perspectives, to evaluate and assess the impact of AGOA in relation to Africa?
For Africa, the African Growth and Opportunity Act (AGOA) meant establishment of several mainly export-oriented industries, like textile or car manufacturing. For instance, almost 2/3 of cars manufactured in RSA are being exported to US and Europe, with only 1/3 being sold on the local market and tiny part exported to other African countries (20k out of 600k prod).
They created employment opportunities for locals but never contributed to local markets and industries development, technology and knowledge sharing. Collapse of AGOA would mean additional opportunities for African industries and producers to target local and regional markets and develop industrialization strategies considering their national interests first (like Trump does).
Assessing the reactions over the tariffs world-wide, and talking about the future U.S.-Africa trade, and the African Continental Free Trade Area (AfCFTA), what next for Africa?
The African Continental Free Trade Area (AfCFTA) gives Africa a chance to embark on the hard and long journey of developing intraregional trade. Still this emerging market could be easily used by non-African suppliers as a tool to expand their presence, given that without protection nascent African industries are hardly able to compete in price and from time to time in quality. Especially now, when we are clearly seeing that the US are more interested in selling then buying. So any external aid and knowledge sharing assistance in this sphere should be received with caution.
World
Trump’s Tariffs Will Affect Global Trade—Okonjo-Iweala

By Adedapo Adesanya
The Director-General of the World Trade Organisation (WTO), Mrs Ngozi Okonjo-Iweala, has said the recent tariffs announced by the United States would have substantial implications for global trade and economic growth prospects.
Mrs Okonjo-Iweala said this in a statement in reaction to recent tariffs imposed on goods from other countries by US President Donald Trump.
The WTO DG added that the organisation was closely monitoring and analysing the measures announced by the United States on April 2, 2025.
She noted that many members have reached out to the WTO and the organization is actively engaging with them in response to their questions about the potential impact on their economies and the global trading system.
“While the situation is rapidly evolving, our initial estimates suggest that these measures, coupled with those introduced since the beginning of the year, could lead to an overall contraction of around 1 per cent in global merchandise trade volumes this year, representing a downward revision of nearly four percentage points from previous projections.
“I’m deeply concerned about this decline and the potential for escalation into a tariff war with a cycle of retaliatory measures that lead to further declines in trade,” the WTO DG stated.
She, however, noted that despite the emerging tariffs war, the vast majority of global trade is still being conducted under the WTO’s Most-Favored-Nation (MFN) terms.
“Our estimates now indicate that this share currently stands at 74 per cent, down from around 80% at the beginning of the year. WTO members must stand together to safeguard these gains,” the former Nigeria’s Finance Minister said.
Nevertheless, Mrs Okonja- Iweala urged caution while advising members to utilise the platform of WTO to prevent the tariff war from escalating.
“Trade measures of this magnitude have the potential to create significant trade diversion effects. I call on Members to manage the resulting pressures responsibly to prevent trade tensions from proliferating.
“The WTO was established to serve precisely in moments like this — as a platform for dialogue, to prevent trade conflicts from escalating, and to support an open and predictable trading environment. I encourage Members to utilize this forum to engage constructively and seek cooperative solutions,” she remarked.
World
Saudi, Russia, 6 Others Agree to Raise Crude Oil Output Next Month

By Adedapo Adesanya
Eight key producers in the Organisation of the Petroleum Exporting Countries and its allies (OPEC+) on Thursday agreed to raise combined crude oil output by 411,000 barrels per day.
Saudi Arabia, Russia, Iraq, UAE, Kuwait, Kazakhstan, Algeria, and Oman met virtually to review global market conditions and decided to raise collective output by 411,000 barrels per day, starting in May.
The group was widely expected to implement an increase of just under 140,000 barrels per day next month.
The May hike agreed on Thursday is “equivalent to three monthly increments,” OPEC said in a statement, adding that “the gradual increases may be paused or reversed subject to evolving market conditions.”
The eight OPEC+ producers this month started gradually unwinding 2.2 million barrels per day of voluntary cuts undertaken independently from the production strategy of the broader 22-member OPEC+ alliance, which has roughly 3.66 million barrels per day of separate cuts in place until the end of 2026.
CNBC reported that the Thursday meeting was the first one attended by Mr Erlan Akkenzhenov, the new energy minister of Kazakhstan, which has struggled with producing above its assigned quota.
Without referencing individual countries like Nigeria, OPEC said in its Thursday statement that the May output hike will “provide an opportunity for the participating countries to accelerate their compensation” by way of additional production cuts in line with overproduction.
The Thursday decision was taken against the backdrop of broader market trouble triggered by sweeping tariffs on key trade partners unveiled on Wednesday by the administration of US President Donald Trump.
Mr Trump, who has been simultaneously championing higher US oil output, signed a reciprocal tariff policy on Wednesday.
The American President said his plan will set a 10 per cent baseline tariff across the board.
The plan imposes steep tariff rates on many countries, including 34 per cent on China, 20 per cent on the European Union, and Nigeria got 14 per cent.
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