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What Wrecks Business Start-ups—Expert


By Dipo Olowookere

The lack of focus as well as inadequate planning have been identified as two of the major things that ruin businesses in Nigeria.

To avoid one’s business from going down the drain, an entrepreneur must key into factors that will strengthen set goals.

These were the views of Mr Godswill Ogidi, who is the Chief Executive Officer of Easybiz Universal Company.

Mr Ogidi, speaking during the company’s Business Summit held under the theme: ‘Entrepreneurship; one solution to Nigeria’s recession – getting your ideas off the ground’, held at the Easybiz Complex, Isheri–Igando Road, Lagos, said anyone armed with dream and passion can turn his or her idea into a business.

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He stressed that getting idea off the ground requires not only the entrepreneurial passion but also adequate information to succeed.

Mr Ogidi also noted that, “Against the backdrop of Nigeria’s economic situation and rate of youths’ joblessness in the country, Easybiz, that has been in the forefront of grooming entrepreneurs, deems it necessary to engage the youth to develop the spirit of self-reliance, especially during this period of economic recession.”

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He explained that, “We have been in the business of helping and empowering young entrepreneurs for many years now and we discovered that one of the major problems beginners encounter is lack of vital information on how to run things right.”

According to him, some men seem to attract success, power, wealth, attainment, with very little conscious effort, while conquer with great difficult and some fail altogether to reach their ambitions due to lack of proper business knowledge.

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Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan.

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