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Salesforce South Africa Accelerates Growth Plans

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Salesforce South Africa

Salesforce, the global leader in AI CRM (Customer Relationship Management) has showcased the transformative power of its latest AI and cloud-based solutions to customers, partners and associates at Salesforce World Tour Essentials Johannesburg, held at the Kyalami Convention Centre in Midrand.

Over 2200 global and local leaders attended the event; demonstrating the massive interest in AI and digital transformation in South Africa, with organisations from across a range of sectors eager to learn more about new technologies that will enable them to fully leverage their data and grow their businesses.

According to the latest IDC InfoBrief, sponsored by Salesforce, The Salesforce Economy: South Africa, Salesforce and its partner ecosystem, fueled by AI-powered cloud solutions, will generate $5.8 billion in net new business between 2022 and 2028. The paper report estimates a net gain of 33,000 jobs are being generated through AI-powered cloud solutions in South Africa by 2028*

The Salesforce ecosystem of partners in the South African region has grown 34% YoY in FY24 but the most significant improvement is in the area of certifications, with an increase of 43% in total. These partners are helping organisations across all sectors to raise employee productivity and transform with real-time insights and new levels of customer experience.

“At Salesforce, we’re excited by the strides our customers and partners in South Africa are taking to succeed in the developing AI era. World Tour Essentials Johannesburg offers the perfect showcase of the region’s potential as a centre of innovation in Africa,” said Zuko Mdwaba, Area Vice President at Salesforce South Africa.

“Salesforce World Tour Essentials Johannesburg demonstrates how our customers can raise productivity, improve visibility, and transform their entire operations by smartly deploying AI and digital tools,” said Robin Fisher, senior area VP of Salesforce emerging markets.

“By embracing the power of AI, organisations in the public and private sector can seize growth opportunities and contribute to the wider project of economic diversification,” says Fisher.

Getting the right AI with the right data at World Tour Essentials Johannesburg

The keynotes, talks and presentations at Salesforce World Tour Essentials Johannesburg focused on how organisations can navigate challenges by embracing the latest AI, data and CRM solutions to build trust, drive efficiency, transform customer oversight, and grow their businesses.

Keynote speakers from Salesforce included Zuko Mdwaba, Area Vice President at Salesforce Africa,  Linda Saunders, Salesforce Director, Solutions Engineering Africa, and Robin Fisher, Senior Area VP, Salesforce emerging markets.

The keynote unpacked not only Sales Forces’ vision but also the evolution of the platform and how clouds come together to open the path to trusted  Enterprise AI with the Einstein 1 Platform.

Showcasing Data Cloud is a data platform that allows companies to unify disparate data points into a harmonised data model on Salesforce’s Einstein 1 Platform. As this data model lives on the Salesforce Einstein 1 Platform, it gives every team member the same 360-degree view of every customer. This allows employees to drive automation, analytics, and personalised engagements through the power of trusted AI. 

“Conversational AI interactions are delivered through a single Einstein Copilot across all applications on the platform, with creation and tailoring capabilities supported within Einstein 1 Studio”, says Saunders. According to Saunders, Salesforce’s Einstein 1 Platform integrates the company’s suite of applications spanning sales, service, marketing, e-commerce, analytics, and industry solutions.

Salesforce customers operating in various sectors shared valuable insights into how they overcame their challenges, revealing how Salesforce solutions such as Data Cloud and the Einstein 1 Platform have helped them transform operations. 

The keynotes, talks and presentations at Salesforce World Tour Essentials Johannesburg focused on how organisations can navigate challenges by embracing the latest AI, data and CRM solutions to build trust, drive efficiency, transform customer oversight, and grow their businesses.

Keynote speakers from Salesforce included Zuko Mdwaba, Area Vice President at Salesforce Africa, and Linda Saunders, Salesforce Director, Solutions Engineering Africa.

Salesforce customers operating in sectors including government, retail, real estate, energy, and banking offered valuable insights into how they overcame their challenges, revealing how Salesforce solutions such as Data Cloud and the Einstein 1 Platform have helped them transform operations. 

Data Cloud is a data platform that unifies all of a company’s data on Salesforce’s Einstein 1 Platform, giving every team a 360-degree view of every customer to drive automation and analytics, personalize engagement, and power trusted AI. Salesforce’s Einstein 1 Platform integrates the company’s suite of applications spanning sales, service, marketing, e-commerce, analytics, and industry solutions.

85% of SA marketers have adopted AI, but mistrust persists

85% of marketers in South Africa are already experimenting with or have fully implemented AI into their workflows, according to the Salesforce State of Marketing Report announced at the World Tour Essentials conference.

According to the report, the three most popular AI use cases among marketers in South Africa are content generation, automation of customer interactions, programmatic advertising and media buying. Loyalty programmes are the most common AI tactic to collect data.

Businesses have long struggled to connect disparate data points to create consistent, personalised experiences across customer journeys. Yet as third-party cookies are depreciated and AI proliferates, that quest is only becoming more critical—and challenging.

The report found that while 64% of marketers in South Africa have access to real-time data to execute a campaign, 50% need the IT department’s help to do so.

Skills development partnerships for real economic impact

Salesforce remains steadfastly committed to helping solve one of South Africa’s key challenges –  the digital skills gap and job creation. Ursula Fear, Senior Talent Programme Manager at Salesforce South Africa, announced the launch of its second cohort with ALX, after just having completed its first cohort of 1000 students across Africa over six months, creating job-ready professionals. It starts with ALX Foundations, which provides career development skills to help students thrive in the digital workforce. It then teaches students security, customising CRM dashboards, data management, and data analysis.

Collective X, an ambitious private sector-led initiative spearheaded by Salesforce has, since launching a year ago, been successful in building future-fit skills for the local economy. “Business is a platform for change and only by partnering together and building not only the digital skills needed but also equipping people with the necessary experience, can we address the unemployment crisis in the country,” adds Fear. 

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Navigating the Path to Sustainable Telecom Services for Subscribers

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Dinesh Balsingh Airtel Nigeria CEO

By Dinesh Balsingh

As Nigeria continues its journey towards becoming a digitally driven economy, reliable telecommunications services remain the backbone of our collective progress. At Airtel Nigeria, we are committed to delivering world-class connectivity to millions of Nigerians, enabling economic growth, empowering businesses, and enhancing lives.

We understand that the future technology needs of the country, as ushered in by the highspeed 5G era of AI, Cloud computing, Data science applications, and Blockchain, should be directing significant investments towards building a resilient network. However, the industry faces significant challenges that require a closer look as we strive to maintain the high standards that our customers deserve.

Increased Intensity of Investments: The increasing demand for digital services across sectors such as education, media, banking, transportation, and manufacturing has come with an increased demand for telecom capacity.

Upgrading networks to deliver more data capacity is key to a sustainable future. To help ensure that the Nigerian economy keeps pace with the global improvements in technology and communications while supporting the aspirations of consumers, we also take on the responsibility of executing new technology and system upgrades as well as improved security. Data security is now more than ever a priority as more and more people upload personal information online.

All of these require significant investments which are sourced from the international markets at costs denominated in US Dollars. In the past three to four years, for instance, the dollar has gone from exchanging for about N500 to over N1,600. This more than three-fold increase in foreign exchange conversion exponentially increases the cost of investments required to run a good quality network.

In addition to this unprecedented hike in capital expenditure, the operating costs have surged dramatically, with operating expenses rising by over 300% in the last 18 to 24 months alone.

While several critical areas of the business are impacted, I would, for expediency, focus on three of those areas: Rising Energy Costs, Infrastructure Challenges, and a Commitment to Quality Service.

Rising Energy Costs: Powering telecommunication infrastructure requires significant energy resources. Energy is the single largest operating cost for running a network. With increasing global energy prices and while efforts are ongoing to fully stabilize the power supply in Nigeria, Airtel Nigeria and other operators in the sector are incurring soaring costs to keep networks running seamlessly.

Infrastructure Challenges: The industry continues to grapple with rampant fibre cuts and vandalization of critical infrastructure. These incidents not only disrupt services but also demand substantial investments to repair and maintain facilities.

Commitment to Quality Service: Despite these challenges, Airtel Nigeria has remained steadfast in ensuring quality of service. From expanding 4G and 5G networks to meeting growing demand in urban and rural areas, we have painstakingly absorbed the rising costs of these obligations to avoid compromising the customer experience and ensuring Nigerians, regardless of their location, have access to mobile communication and remain connected to the digital economy.

Telecommunications operators have worked tirelessly to sustain services despite keeping tariffs unchanged for the last 10 years. While tariffs have remained static for over a decade, the economic realities necessitate a review to ensure the sustainability of services hence our recent application to the government for tariff adjustment which if approved will be a step towards addressing this imbalance. It is not a decision taken lightly but one borne out of the need to guarantee continued investment in network expansion, technology upgrades, and improved service delivery.

The telecommunications sector is pivotal to Nigeria’s ambition to become a digital economy leader in Africa. Meeting this aspiration requires operators to make substantial investments in network infrastructure, spectrum acquisition, and innovative solutions. These investments come at a cost, one that must be shared proportionally to ensure long-term viability.

At Airtel Nigeria, we remain resolute in our commitment to:

Delivering Quality Services: The government continues to monitor operators’ compliance with service quality standards. Airtel is dedicated to surpassing these benchmarks, ensuring customers experience uninterrupted and superior connectivity.

Driving Economic Growth: By expanding our network and enhancing digital inclusivity, we are enabling the government’s economic turnaround agenda and fostering opportunities for all Nigerians.

Being a Reliable Partner: Despite industry challenges, we are steadfast in our role as a trusted partner in Nigeria’s digital transformation journey.

While significant tariff adjustments have become warranted for the sustainability of the industry, Airtel has always been sensitive to affordability and understands that the price adjustments must be done gradually to support our customers’ financial positions. We believe that approval of revised tariffs will empower operators to invest in capacity, expand coverage to underserved areas, aim for advanced security on the networks, and improve service quality and network availability while ensuring that Nigeria remains competitive in the global digital landscape.

As we navigate the present imperatives together, we urge all stakeholders, including customers, regulators, and partners to recognize the importance of building a resilient telecommunications ecosystem. Airtel Nigeria remains committed to delivering unmatched value while supporting the nation’s economic development.

Dinesh Balsingh is the Managing Director/CEO of Airtel Nigeria

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MTN Commits to Core Markets in Nigeria, Ghana After Guinea Assets Sale

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MTN N10 per share dividend

By Adedapo Adesanya

Top African telecommunication company, MTN Group, will focus on core markets including Nigeria as it concluded the sale of its MTN Guinea-Conakry business to the Guinean government.

According to MTN Group President and CEO, Mr Ralph Mupita, the development is a significant milestone for MTN Guinea-Conakry.

“MTN Group Limited announces the conclusion of the sale of its operations in Guinea, to the State of Guinea, on 30 December 2024,” the MTN Group said.

“This milestone marks a new phase for MTN Guinea-Conakry under local ownership,” added Mr Mupita.

He said the sale also aligns with the company’s strategy to simplify its portfolio and allocate capital to markets where it can make a meaningful impact and ensure long-term growth and returns.

Mr Mupita said the company is evaluating its portfolio as it narrows its focus and resources to core markets, including MTN Nigeria and MTN Ghana, its biggest West African assets.

MTN has the largest share of the Nigerian telecommunication markets and has been at the forefront of adopting and expanding the country’s 5G services, where it has almost 80 per cent of the market.

In May 2023, the company revealed that it was in advanced talks with the Axian Group regarding selling some of its West African markets, including MTN Guinea-Conakry.

It noted that the deal wasn’t finalised, and there was no guarantee it would proceed.

Then, in March 2024, the company announced that the Telecel Group had bought two West African units, Guinea-Bissau and Guinea-Conakry.

At the time, Telecel Group CEO, Mr Moh Damush said the African-focused telecoms company is buying MTN’s debt and equity in the regions. He didn’t disclose the size of the acquisitions.

MTN operates in 19 countries in the region and has already exited certain Middle Eastern businesses such as Afghanistan, Yemen and Syria.

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Telco Operators Threaten Service Shedding Amid Proposed Tariff Hike Tussle

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Telco Operators

By Adedapo Adesanya

The Association of Licensed Telecommunications Operators of Nigeria (ALTON) has threatened to start service shedding if the plans to increase tariffs are not implemented as soon as possible.

In a statement in Lagos, the Chairman of ALTON, Mr Gbenga Adebayo, said the Nigerian telecommunications industry was facing a critical challenge that required urgent attention.

He argued that operators were struggling to survive due to rising operational costs and stagnant tariffs.

“As we reflect on the end of year 2024, there is a need to issue an urgent and critical call to action for the future of our telecommunications industry.

“The survival of the sector demands immediate and bold reform for its sustainability.

“Tariffs must be reviewed to reflect the economic realities of delivering telecoms services at a minimum for industry sustainability,” he said.

The ALTON boss warned that without this review, operators could not continue to guarantee service availability, adding that the sector might face grim consequences, noting some consequences to include service shedding, economic fallout, and national economic disruption.

Mr Adebayo explained that service shedding would mean that operators may not provide services in some areas and at some times of the day, leaving millions of Nigerians disconnected.

“This will have significant economic fallouts, as businesses will suffer from a lack of connectivity, stalling growth and innovation,” he said.

Mr Adebayo also warned of national economic disruption, noting that key sectors like security, commerce, healthcare, and education, which rely heavily on telecoms infrastructure, would face serious disruptions.

He also stressed that the challenges facing the industry are not new, adding that, however, they had become more acute and more threatening with the passing year.

He cited rising operational costs, skyrocketing energy costs, the relentless pressure of inflation, and volatile exchange rates.

The ALTON boss expressed confidence that stakeholders would come together to uphold the values and importance of telecommunications in society, adding that more needed to be done to secure the future of the industry.

Mr Adebayo called on stakeholders to acknowledge the urgency of the situation and commit to saving the sector, warning that failure to act may jeopardise one of the most critical pillars of Nigeria’s development.

He stated that ALTON stood ready to work with all stakeholders to ensure the sector’s survival and prosperity.

“Let this be the moment when we come together, acknowledge the urgency of the situation, and commit to saving this sector.

“If we fail to act, history will record that we had countless warnings, yet we allowed inaction to jeopardise one of the most critical pillars of Nigeria’s development.

“If we succeed, 2025 can be the year we turn things around, a year of hope, resilience, and sustainability for the telecoms industry,” Mr Adebayo said.

Business Post reports that telecoms tariffs could rise by up to 40 per cent based on stakeholders’ proposals.

According to reports, if implemented, the cost of a phone call will increase from N11 to N15.40 per minute, SMS charges will rise from N4 to N5.60, and the base price of a 1GB bundle will increase from N1,000 to at least N1,400.

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