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Salesforce South Africa Accelerates Growth Plans

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Salesforce South Africa

Salesforce, the global leader in AI CRM (Customer Relationship Management) has showcased the transformative power of its latest AI and cloud-based solutions to customers, partners and associates at Salesforce World Tour Essentials Johannesburg, held at the Kyalami Convention Centre in Midrand.

Over 2200 global and local leaders attended the event; demonstrating the massive interest in AI and digital transformation in South Africa, with organisations from across a range of sectors eager to learn more about new technologies that will enable them to fully leverage their data and grow their businesses.

According to the latest IDC InfoBrief, sponsored by Salesforce, The Salesforce Economy: South Africa, Salesforce and its partner ecosystem, fueled by AI-powered cloud solutions, will generate $5.8 billion in net new business between 2022 and 2028. The paper report estimates a net gain of 33,000 jobs are being generated through AI-powered cloud solutions in South Africa by 2028*

The Salesforce ecosystem of partners in the South African region has grown 34% YoY in FY24 but the most significant improvement is in the area of certifications, with an increase of 43% in total. These partners are helping organisations across all sectors to raise employee productivity and transform with real-time insights and new levels of customer experience.

“At Salesforce, we’re excited by the strides our customers and partners in South Africa are taking to succeed in the developing AI era. World Tour Essentials Johannesburg offers the perfect showcase of the region’s potential as a centre of innovation in Africa,” said Zuko Mdwaba, Area Vice President at Salesforce South Africa.

“Salesforce World Tour Essentials Johannesburg demonstrates how our customers can raise productivity, improve visibility, and transform their entire operations by smartly deploying AI and digital tools,” said Robin Fisher, senior area VP of Salesforce emerging markets.

“By embracing the power of AI, organisations in the public and private sector can seize growth opportunities and contribute to the wider project of economic diversification,” says Fisher.

Getting the right AI with the right data at World Tour Essentials Johannesburg

The keynotes, talks and presentations at Salesforce World Tour Essentials Johannesburg focused on how organisations can navigate challenges by embracing the latest AI, data and CRM solutions to build trust, drive efficiency, transform customer oversight, and grow their businesses.

Keynote speakers from Salesforce included Zuko Mdwaba, Area Vice President at Salesforce Africa,  Linda Saunders, Salesforce Director, Solutions Engineering Africa, and Robin Fisher, Senior Area VP, Salesforce emerging markets.

The keynote unpacked not only Sales Forces’ vision but also the evolution of the platform and how clouds come together to open the path to trusted  Enterprise AI with the Einstein 1 Platform.

Showcasing Data Cloud is a data platform that allows companies to unify disparate data points into a harmonised data model on Salesforce’s Einstein 1 Platform. As this data model lives on the Salesforce Einstein 1 Platform, it gives every team member the same 360-degree view of every customer. This allows employees to drive automation, analytics, and personalised engagements through the power of trusted AI. 

“Conversational AI interactions are delivered through a single Einstein Copilot across all applications on the platform, with creation and tailoring capabilities supported within Einstein 1 Studio”, says Saunders. According to Saunders, Salesforce’s Einstein 1 Platform integrates the company’s suite of applications spanning sales, service, marketing, e-commerce, analytics, and industry solutions.

Salesforce customers operating in various sectors shared valuable insights into how they overcame their challenges, revealing how Salesforce solutions such as Data Cloud and the Einstein 1 Platform have helped them transform operations. 

The keynotes, talks and presentations at Salesforce World Tour Essentials Johannesburg focused on how organisations can navigate challenges by embracing the latest AI, data and CRM solutions to build trust, drive efficiency, transform customer oversight, and grow their businesses.

Keynote speakers from Salesforce included Zuko Mdwaba, Area Vice President at Salesforce Africa, and Linda Saunders, Salesforce Director, Solutions Engineering Africa.

Salesforce customers operating in sectors including government, retail, real estate, energy, and banking offered valuable insights into how they overcame their challenges, revealing how Salesforce solutions such as Data Cloud and the Einstein 1 Platform have helped them transform operations. 

Data Cloud is a data platform that unifies all of a company’s data on Salesforce’s Einstein 1 Platform, giving every team a 360-degree view of every customer to drive automation and analytics, personalize engagement, and power trusted AI. Salesforce’s Einstein 1 Platform integrates the company’s suite of applications spanning sales, service, marketing, e-commerce, analytics, and industry solutions.

85% of SA marketers have adopted AI, but mistrust persists

85% of marketers in South Africa are already experimenting with or have fully implemented AI into their workflows, according to the Salesforce State of Marketing Report announced at the World Tour Essentials conference.

According to the report, the three most popular AI use cases among marketers in South Africa are content generation, automation of customer interactions, programmatic advertising and media buying. Loyalty programmes are the most common AI tactic to collect data.

Businesses have long struggled to connect disparate data points to create consistent, personalised experiences across customer journeys. Yet as third-party cookies are depreciated and AI proliferates, that quest is only becoming more critical—and challenging.

The report found that while 64% of marketers in South Africa have access to real-time data to execute a campaign, 50% need the IT department’s help to do so.

Skills development partnerships for real economic impact

Salesforce remains steadfastly committed to helping solve one of South Africa’s key challenges –  the digital skills gap and job creation. Ursula Fear, Senior Talent Programme Manager at Salesforce South Africa, announced the launch of its second cohort with ALX, after just having completed its first cohort of 1000 students across Africa over six months, creating job-ready professionals. It starts with ALX Foundations, which provides career development skills to help students thrive in the digital workforce. It then teaches students security, customising CRM dashboards, data management, and data analysis.

Collective X, an ambitious private sector-led initiative spearheaded by Salesforce has, since launching a year ago, been successful in building future-fit skills for the local economy. “Business is a platform for change and only by partnering together and building not only the digital skills needed but also equipping people with the necessary experience, can we address the unemployment crisis in the country,” adds Fear. 

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Nigeria Records 188 million Active Mobile Lines in April 2026

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airtel glo MTN 9mobile subscribers

By Adedapo Adesanya

Latest data from the Nigerian Communications Commission (NCC) has revealed that Nigeria’s teledensity rose to 86.73 per cent in April 2026, up from 85.67 per cent recorded in March, as active mobile subscriptions increased to 188.01 million, reflecting sustained expansion in access to telecommunications services across the country.

Teledensity refers to the number of active telephone connections (mobile or fixed-line) per 100 people in a specific geographic area.

This growth was driven largely by increasing demand for mobile voice and data services, as more Nigerians integrated digital communication into their daily lives for work, education, commerce, and social interaction.

The NCC’s report provided a detailed breakdown of operator performance, with MTN Nigeria retaining its dominant position as the largest mobile network operator. MTN recorded 96,391,419 active subscribers, accounting for more than half of the country’s total mobile subscriptions.

Airtel Nigeria followed with 64,670,018 subscribers, maintaining its stronghold as the second-largest provider. Globacom, the indigenous operator, recorded 23,178,597 subscribers, while 9mobile had 3,538,021 active subscribers during the period.

The competitive dynamics among these operators continued to shape the market, with each vying for greater market share through innovative data plans, network expansion, and enhanced customer service offerings.

The commission’s data also highlighted a significant technological shift in network usage, as consumers increasingly migrated to faster broadband technologies. Fourth-generation technology remained the dominant mobile network platform, accounting for 54.41 per cent of total network connections in April, up from 53.76 per cent in March.

This steady increase underscored the growing preference for high-speed internet capable of supporting video streaming, online gaming, remote work, and digital learning.

Similarly, fifth-generation technology continued its steady growth trajectory, with its market share rising from 4.20 per cent in March to 4.34 per cent in April. The gradual rollout of 5G infrastructure by operators in major cities and urban centres has begun to yield tangible results, offering lower latency and faster download speeds that are expected to drive innovation in sectors such as healthcare, agriculture, and manufacturing.

In contrast, the share of second-generation subscriptions declined to 35.93 per cent from 36.74 per cent, reflecting a gradual but clear shift away from legacy networks to higher-speed broadband services.

The third-generation segment remained relatively stable, accounting for 5.32 per cent of total connections compared with 5.30 per cent recorded in March.

This stability suggested that while 2G users were upgrading, a core group of subscribers still relied on 3G networks, particularly in rural and underserved areas where more advanced infrastructure was not yet fully deployed.

The report further showed that of the total subscriptions, 154,347,260 were on mobile GSM networks, while fixed wired internet subscriptions stood at 156,662. Voice over Internet Protocol services accounted for 220,166 subscriptions, indicating a niche but growing interest in internet-based voice communication alternatives.

The NCC also reported significant growth in broadband subscriptions, which increased to 120,684,625 in April from 117,710,397 in March.

Consequently, broadband penetration improved to 55.67 per cent from 54.30 per cent recorded in the previous month. The commission attributed this increase to continued investment in broadband infrastructure by both private operators and government-backed initiatives, as well as the growing adoption of high-speed internet services by households and businesses seeking to leverage digital tools for productivity and connectivity.

Despite the encouraging growth in broadband subscriptions, total internet data consumption declined slightly during the month. According to the report, internet usage fell marginally to 1,414,848.70 terabytes from 1,422,764.54 terabytes recorded in March.

The report suggested that while more Nigerians were gaining internet access, overall data consumption remained relatively stable, possibly due to factors such as price sensitivity, data bundle optimisation, and the varying intensity of usage across different user segments.

This moderation in consumption did not detract from the broader positive trend of expanding connectivity and digital inclusion. The NCC noted that the telecommunications sector continued to play a critical role in the nation’s economy, contributing 9.19 per cent to Nigeria’s Gross Domestic Product (GDP) in the first quarter of 2026.

This contribution underscored the sector’s transformation from a mere utility provider to a foundational pillar of economic activity, enabling everything from fintech transactions and e-commerce to remote governance and digital entertainment.

The commission added that sustained investment in broadband infrastructure, wider deployment of 5G networks, and improved quality of service would further accelerate digital inclusion, spur innovation across industries, and drive inclusive economic growth in the country.

It also emphasised the need for continued policy support, regulatory stability, and collaborative efforts between the public and private sectors to bridge the remaining digital divide and ensure that the benefits of connectivity reach every corner of the nation.

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Google Play Seeks Entries for $1m Indie Games Fund

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Google Play Indie Games Fund

By Modupe Gbadeyanka

An initiative providing equity-free capital, technical support, and expert mentorship aimed at empowering African game developers with the skills and resources they need to thrive has been launched by Google Play.

Tagged Indie Games Fund, Google Play is committing $1 million for the scheme, with calls for entries expected to close on July 31, 2026.

Applications are open to independent game developers across 32 countries in Africa, including Benin, Botswana, Burundi, Central African Republic, Congo (DRC), Cote d’Ivoire, Equatorial Guinea, Eritrea, Eswatini, Gambia, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Malawi, Mali, Mauritania, Mauritius, Mozambique, Namibia, Niger, Nigeria, Sierra Leone, Somalia, South Africa, Tanzania, Togo, Uganda, Zambia, and Zimbabwe.

They must be officially registered and based within the eligible African countries. They must also operate as a private, non-publicly listed independent studio with 50 or fewer employees, and must have already launched a mobile, PC, or console game.

Final selections and the announcement of the 10 chosen studios will take place in September. Selected studios must commit to making their game available on Google Play and participating non-exclusively in the Google Play Pass subscription programme for two years.

Business Post gathered that selected studios will receive a share of the $1 million fund, with individual allocations ranging from $50,000 to $200,000 to expand and elevate their games.

In addition to financial backing, recipients will benefit from dedicated, hands-on mentorship from industry experts, and studios will receive direct guidance to optimise their games, refine their technical frameworks, and boost market discoverability

While the African region is rich in creative talent and home to some of the world’s most compelling storytelling, limited access to capital has too often held back promising game studios.

This programme addresses that barrier, delivering the critical financial and technical resources required for African indie developers to refine their creative visions, optimise their games, and share uniquely African stories with a global audience.

“Africa’s unique creativity has fuelled a vibrant game development scene. Bringing this fund to the continent underscores our commitment to unlocking the immense talent of local studios, providing the resources needed to scale businesses, refine creative visions, and share uniquely African stories with a global audience,” the Managing Director for Europe, the Middle East and Africa at Google Play, Mr Ben McOwen Wilson, stated.

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Airtel Nigeria CEO Urges Adoption of Intelligent Technology Platforms

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Dinesh Balsingh Airtel Nigeria CEO

By Modupe Gbadeyanka

To accelerate Nigeria’s digital future, the chief executive of Airtel Nigeria, Mr Dinesh Balsingh, has advocated the adoption of intelligent technology platforms that drive innovation, productivity, and sustainable economic growth.

According to him, the future lies in intelligent ecosystems powered by artificial intelligence (AI), the Internet of Things (IoT), satellite connectivity, and integrated enterprise solutions.

He submitted that the telecommunications industry is evolving beyond connectivity to become the foundation for enterprise transformation and the country’s digital economy.

“The role of telecommunications has fundamentally changed. Businesses are no longer asking only for connectivity; they want solutions that improve productivity, strengthen security, and accelerate digital transformation. That is the journey Airtel is leading.

“We are evolving from a telecommunications company into a technology partner that helps organisations unlock growth and create long-term value,” Mr Balsingh said at the Lagos Business School (LBS) Breakfast Club on the theme, From Telco to Techno.

Noting that value is no longer measured by the volume of data consumed but by the business outcomes technology delivers, he highlighted a key shift in telecommunications to AI-powered customer protections, industry-specific digital solutions, IoT platforms, and hybrid satellite-terrestrial networks that extend reliable connectivity to underserved communities and remote business locations.

“Technology should do more than connect people. It should protect them, simplify operations, and help businesses make better decisions. Investments are now focused on building smarter, more resilient digital infrastructure that supports organisations across every sector of the economy,” he further stated, adding that sectors, including retail, education, healthcare, government, manufacturing, and oil and gas, increasingly require integrated digital solutions that combine connectivity with cloud services, intelligent networking, surveillance, automation, and data analytics.

Mr Balsingh also urged business leaders to rethink their digital priorities, noting that future competitiveness will depend on how connected, intelligent, secure, automated, and resilient their organisations become.

“The organisations that will lead the next decade are those that invest today in intelligent digital infrastructure. Our customers are no longer buying connectivity alone. They are investing in productivity, intelligence, and digital transformation,” the Airtel Nigeria chief said.

The session, which also featured the IMF Resident Representative for Nigeria, Mr Christian Ebeke, formed part of the Lagos Business School Breakfast Club, a platform that brings together business executives and industry leaders to examine emerging trends shaping the future of enterprise and economic development.

Airtel Nigeria’s participation reinforced its commitment to supporting Nigeria’s digital transformation by enabling businesses with innovative technologies that improve efficiency, strengthen resilience, and unlock new opportunities for growth across the country’s rapidly evolving digital economy.

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