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Salesforce South Africa Accelerates Growth Plans

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Salesforce South Africa

Salesforce, the global leader in AI CRM (Customer Relationship Management) has showcased the transformative power of its latest AI and cloud-based solutions to customers, partners and associates at Salesforce World Tour Essentials Johannesburg, held at the Kyalami Convention Centre in Midrand.

Over 2200 global and local leaders attended the event; demonstrating the massive interest in AI and digital transformation in South Africa, with organisations from across a range of sectors eager to learn more about new technologies that will enable them to fully leverage their data and grow their businesses.

According to the latest IDC InfoBrief, sponsored by Salesforce, The Salesforce Economy: South Africa, Salesforce and its partner ecosystem, fueled by AI-powered cloud solutions, will generate $5.8 billion in net new business between 2022 and 2028. The paper report estimates a net gain of 33,000 jobs are being generated through AI-powered cloud solutions in South Africa by 2028*

The Salesforce ecosystem of partners in the South African region has grown 34% YoY in FY24 but the most significant improvement is in the area of certifications, with an increase of 43% in total. These partners are helping organisations across all sectors to raise employee productivity and transform with real-time insights and new levels of customer experience.

“At Salesforce, we’re excited by the strides our customers and partners in South Africa are taking to succeed in the developing AI era. World Tour Essentials Johannesburg offers the perfect showcase of the region’s potential as a centre of innovation in Africa,” said Zuko Mdwaba, Area Vice President at Salesforce South Africa.

“Salesforce World Tour Essentials Johannesburg demonstrates how our customers can raise productivity, improve visibility, and transform their entire operations by smartly deploying AI and digital tools,” said Robin Fisher, senior area VP of Salesforce emerging markets.

“By embracing the power of AI, organisations in the public and private sector can seize growth opportunities and contribute to the wider project of economic diversification,” says Fisher.

Getting the right AI with the right data at World Tour Essentials Johannesburg

The keynotes, talks and presentations at Salesforce World Tour Essentials Johannesburg focused on how organisations can navigate challenges by embracing the latest AI, data and CRM solutions to build trust, drive efficiency, transform customer oversight, and grow their businesses.

Keynote speakers from Salesforce included Zuko Mdwaba, Area Vice President at Salesforce Africa,  Linda Saunders, Salesforce Director, Solutions Engineering Africa, and Robin Fisher, Senior Area VP, Salesforce emerging markets.

The keynote unpacked not only Sales Forces’ vision but also the evolution of the platform and how clouds come together to open the path to trusted  Enterprise AI with the Einstein 1 Platform.

Showcasing Data Cloud is a data platform that allows companies to unify disparate data points into a harmonised data model on Salesforce’s Einstein 1 Platform. As this data model lives on the Salesforce Einstein 1 Platform, it gives every team member the same 360-degree view of every customer. This allows employees to drive automation, analytics, and personalised engagements through the power of trusted AI. 

“Conversational AI interactions are delivered through a single Einstein Copilot across all applications on the platform, with creation and tailoring capabilities supported within Einstein 1 Studio”, says Saunders. According to Saunders, Salesforce’s Einstein 1 Platform integrates the company’s suite of applications spanning sales, service, marketing, e-commerce, analytics, and industry solutions.

Salesforce customers operating in various sectors shared valuable insights into how they overcame their challenges, revealing how Salesforce solutions such as Data Cloud and the Einstein 1 Platform have helped them transform operations. 

The keynotes, talks and presentations at Salesforce World Tour Essentials Johannesburg focused on how organisations can navigate challenges by embracing the latest AI, data and CRM solutions to build trust, drive efficiency, transform customer oversight, and grow their businesses.

Keynote speakers from Salesforce included Zuko Mdwaba, Area Vice President at Salesforce Africa, and Linda Saunders, Salesforce Director, Solutions Engineering Africa.

Salesforce customers operating in sectors including government, retail, real estate, energy, and banking offered valuable insights into how they overcame their challenges, revealing how Salesforce solutions such as Data Cloud and the Einstein 1 Platform have helped them transform operations. 

Data Cloud is a data platform that unifies all of a company’s data on Salesforce’s Einstein 1 Platform, giving every team a 360-degree view of every customer to drive automation and analytics, personalize engagement, and power trusted AI. Salesforce’s Einstein 1 Platform integrates the company’s suite of applications spanning sales, service, marketing, e-commerce, analytics, and industry solutions.

85% of SA marketers have adopted AI, but mistrust persists

85% of marketers in South Africa are already experimenting with or have fully implemented AI into their workflows, according to the Salesforce State of Marketing Report announced at the World Tour Essentials conference.

According to the report, the three most popular AI use cases among marketers in South Africa are content generation, automation of customer interactions, programmatic advertising and media buying. Loyalty programmes are the most common AI tactic to collect data.

Businesses have long struggled to connect disparate data points to create consistent, personalised experiences across customer journeys. Yet as third-party cookies are depreciated and AI proliferates, that quest is only becoming more critical—and challenging.

The report found that while 64% of marketers in South Africa have access to real-time data to execute a campaign, 50% need the IT department’s help to do so.

Skills development partnerships for real economic impact

Salesforce remains steadfastly committed to helping solve one of South Africa’s key challenges –  the digital skills gap and job creation. Ursula Fear, Senior Talent Programme Manager at Salesforce South Africa, announced the launch of its second cohort with ALX, after just having completed its first cohort of 1000 students across Africa over six months, creating job-ready professionals. It starts with ALX Foundations, which provides career development skills to help students thrive in the digital workforce. It then teaches students security, customising CRM dashboards, data management, and data analysis.

Collective X, an ambitious private sector-led initiative spearheaded by Salesforce has, since launching a year ago, been successful in building future-fit skills for the local economy. “Business is a platform for change and only by partnering together and building not only the digital skills needed but also equipping people with the necessary experience, can we address the unemployment crisis in the country,” adds Fear. 

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Nigerian AI Startup Decide Ranks Fourth Globally for Spreadsheet Accuracy

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Nigerian AI Startup Decide

By Adedapo Adesanya

Nigerian startup, Decide, has emerged as the fourth most accurate Artificial Intelligence (AI) agent for spreadsheet tasks globally, according to results from SpreadsheetBench, a widely referenced benchmark for evaluating AI performance on real-world spreadsheet problems.

According to the founder, Mr Abiodun Adetona, the ranking places Decide alongside well-funded global AI startups, including Microsoft, OpenAI, and Anthropic.

Mr Adetona, an ex-Flutterwave developer, also revealed that Decide now has over 3,000 users, including some who are paying customers, a signal to the ability of the startup to scale in the near future.

SpreadsheetBench is a comprehensive evaluation framework designed to push Large Language Models (LLMs) to their limits in understanding and manipulating spreadsheet data. While many benchmarks focus on simple table QA, SpreadsheetBench treats a spreadsheet as a complex ecosystem involving spatial layouts, formulas, and multi-step reasoning. So far, only three agents rank higher than Decide, namely Nobie Agent, Shortcut.ai, and Qingqiu Agent.

Mr Adetona said SpreadsheetBench measures how well AI agents can handle practical spreadsheet tasks such as writing formulas, cleaning messy data, working across multiple sheets, and reasoning through complex Excel workflows. Decide recorded an 82.5% accuracy score, solving 330 out of 400 verified tasks.

“The result reflects sustained investment in applied research, product iteration, and learning from real-world spreadsheet workloads across a wide range of use cases,” Mr Adetona told Business Post.

For Mr Adetona, who built Decide out of frustration with how much time professionals spend manually cleaning data, debugging formulas, and moving between sheets, “This milestone highlights how focused engineering and domain-specific AI development can deliver frontier-level performance outside of large research organisations. By concentrating on practical business data problems and building systems grounded in real user environments, we believe smaller teams can contribute meaningfully to advancing applied AI.”

“For Decide, this is a foundation for continued progress in intelligent spreadsheet and analytics automation,” he added.

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Identy.io Announces Strategic Expansion into Nigeria, Kenya

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Identy.io

By Adedapo Adesanya

A global biometric authentication technology company specialising in secure, mobile-first identity verification, Identy.io, has announced its expansion plans into Africa with a pilot focus on Nigeria and Kenya.

The firm disclosed in a statement that it has appointed a regional leadership team to engage with key stakeholders across the government, financial services, telecommunications, and other regulated sectors in both countries.

These include Mr Olajide Olasiyan-Ola as Regional Head for West Africa, Mr Edwin Mutisya as the Senior Sales Manager, and Mr Matus Kapusta as the Product Director for Identy.io’s Automated Biometric Identification System (ABIS) product portfolios.

Amid the need for effective identity solutions becoming increasingly urgent, countries like Kenya and Nigeria are making significant investments in public digital infrastructure by integrating identity systems with public services, financial access, and mobile connectivity as part of their broader economic development agendas. This is helping to implement national digital identity systems to improve service delivery, promote financial inclusion, and develop digital public infrastructure.

The World Bank’s ID4D data indicates that approximately 80 per cent of adults in Sub-Saharan Africa possess basic identification. However, there are significant disparities between countries, with many having coverage below 70 per cent. These gaps hinder access to essential services and economic opportunities.

With Identy.io coming into the fold, its regional leadership team will collaborate with clients across the public and private sectors to support responsible, scalable identity implementations aligned with national digital transformation priorities.

After Nigeria and Kenya, the firm plans to expand into additional African markets as part of a phased regional growth strategy.

According to Mr Antony Vendhan, Co-founder of Identy.io, “We are transforming the traditional industry model, which often relies on expensive and inflexible digital infrastructure. Instead, Identy.io adopts a software-first approach, minimising reliance on specialised biometric hardware. Our technology supports biometric capture using standard smartphones, processes identity documents, issues digital identities to individuals lacking formal identification, and facilitates large-scale biometric verification and deduplication.”0

“This innovative yet simplified approach allows our clients to reach underserved communities by providing individuals with multimodal access to secure their digital identities and explore new economic opportunities,” he stated.

As part of Identy.io’s industry validation strategy, the company’s ABIS system has completed MOSIP’s partner compliance process and is listed on the MOSIP Marketplace. This platform offers compliant technologies that governments and ecosystem partners can evaluate for MOSIP-aligned deployments. MOSIP helps governments conceive, develop, implement, and own foundational digital ID systems tailored to their unique needs.

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ZeroDrift Receives $2m in Pre-Seed Capital for AI-driven Tools

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zerodrift

By Dipo Olowookere

A $2 million pre-seed round to automate compliance in real time, unlocking business velocity while giving compliance teams infrastructure to scale oversight has been received by ZeroDrift.

The fresh capital was pumped into the firm by a16z speedrun. It is to support the company’s go-to-market launch, product expansion across communication channels, and continued development of its AI-driven compliance engine.

The organisation plans to deepen its coverage across financial services before expanding its rule-based compliance engine into other regulated sectors, including insurance, healthcare, ESG disclosures, and AI governance.

The long-term vision is to become the universal trust layer for any system that communicates, ensuring that as AI and automation scale, trust, safety, and compliance scale with them.

ZeroDrift is an AI-native communication firewall that validates and fixes content before it is sent, giving compliance teams control at scale and business teams the speed to execute.

The platform encodes SEC, FINRA, and firm-specific policies into machine-readable rulepacks, then enforces them at the point of creation.

ZeroDrift integrates directly into tools teams already use, including email, browsers, CRMs, websites, social platforms, and AI systems.

Content is checked instantly, issues are flagged with suggested fixes, and compliant messages move forward without delay. Compliance teams retain full visibility through centralised dashboards, audit trails, and exam-ready evidence generated automatically.

ZeroDrift is launching initially in financial services, serving registered investment advisors, asset managers, broker-dealers, and wealth platforms.

The market includes more than 15,000 RIAs, 3,500 asset managers, and hundreds of thousands of registered representatives in the United States alone.

Early use cases include faster campaign launches, higher sales velocity, safe deployment of client-facing AI, and instant exam readiness without last-minute scrambles.

“People do not want to be non-compliant. They have no way to know if what they are writing is acceptable until it is too late.

“Compliance should be a guardrail that lets teams move faster, not a gate that slows everything down. Our goal is to make compliance happen automatically at the speed of work,” the chief executive of ZeroDrift, Kumesh Aroomoogan, said.

A representative of a16z speedrun, Troy Kirwin, said, “Compliance has quietly become a limiting factor for how fast regulated companies can operate. ZeroDrift flips that dynamic by preventing violations before they happen and making compliance a built-in part of everyday workflows.”

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