Taboola Partners Aleph to Accelerate Operations in Africa

By Modupe Gbadeyanka

To expand its operations in Africa by connecting advertisers and publishers with consumers and readers, Taboola has partnered with Aleph Holdings.

The global leader in powering recommendations for the open web said the collaboration will allow advertisers to use its advanced AI-powered technologies to reach consumers in South Africa, Nigeria, Kenya, Egypt, Ghana and others.

A statement disclosed advertisers would have access to Aleph’s to exclusive, brand-safe environments on trusted editorial destinations and grow sales using a performance-first platform, including automated bidding.

Also, publishers in Africa can now leverage Taboola’s AI-powered offerings to engage and acquire audiences, as well as monetize their sites.

Taboola’s offerings touch on many aspects that help publishers thrive, including exclusive acquisition channels such as Android OEM relationships, AI-powered reader experience personalization, and actionable audience insights that editorial and commercial teams can learn from in real time to inform content strategies.

The chief executive of Taboola, Mr Adam Singolda, said, “The need for advertisers and publishers to adopt AI-driven technologies has never been greater.

“Advertisers continue to invest more into campaigns and demand return on investment for their campaigns, especially in the performance advertising world. Publishers must contend with changes to search algorithms that make it harder to surface content.

“Expanding into Africa, via this partnership with Aleph, means more access to the same technology and scale that has helped thousands of publishers and advertisers to thrive globally. We look forward to building this new market.”

Also, the Managing Director of Aleph, Mr Stephen A. Newton, said, “As Africa’s largest digital media reseller, Aleph has solidified its position as a strategic partner for Taboola.

“This collaboration opens up exciting opportunities for advertisers and publishers across the continent.

“By harnessing Taboola’s native advertising solutions, Aleph empowers brands to engage with audiences effectively, driving revenue and enhancing engagement. Together, Aleph and Taboola are shaping the future of digital advertising in Africa.”