Connect with us

Brands/Products

NIS Officers Dancing with Uniform a PR Positioning Opportunity Missed—Elikene

Published

on

sack Immigration officers

The Nigeria Immigration Service is reported to have queried its officers, who participated in a music video challenge.

According to Assistant Comptroller General of the NIS, Iam Haliru, “the viral video clip tagged #BopDaddyChallenge, has caused the organisation a lot of embarrassment”. https://www.youtube.com/watch?v=LZJVMwzwvxs.

Public Relations practitioner, Mr Anthony Elikene ANIPR, is one of those who do not agree with the decision to use punitive actions against the officers involved.

Mr Elikene said he believes rather the agency should tap into this rare opportunity to position the NIS as an organisation with a human face.

According to him, “All over the world, you will find videos of the military, not even paramilitary, using music and dancing to share their humanity, to show they are also one of us.

“Because you are now on the uniform, it doesn’t mean you cease being human. This is just one of the ways to express love for the job.

“So many people have been complaining about how they are treated by immigration officers and the police and an opportunity like this falls on your lap and your decision is to punish the people that made it happen.

“Check out this link and you will see soldiers from America, Israel, Britain, India, and countries in Africa dancing with their uniforms because they love their job and they are celebrating their humanity, https://www.youtube.com/watch?v=ktQVTBd8YIs. Some danced to Michael Jackson’s ‘They Don’t Care About Us’.

“In London, during the Nottingham Carnival, Daniel Graham, a police officer for many years, showcased his talent at the carnival.

“He was proud to be a talented policeman and dances while putting on his uniform to the circular music every other person including those he protects dance to. https://www.youtube.com/watch?v=SNLi_q8g23k.

“He also participated in ‘Britain’s Got Talent’ with his uniform and people loved and voting him into the semi-final.”

He continued further, “Another set of policemen in London also used dancing to calm and entertain a large crowd https://www.youtube.com/watch?v=RuyxEJPAk5A and during the Running Man Challenge in the UK, a set of Police Personnel in Kingston Police danced on YouTube and it trended with 156 million views, the police department got involved https://www.youtube.com/watch?v=TaZtUn4oPsQ and took ownership of the campaign which was initially started by just two new police recruits. Imagine if the recruits and other officers that participated were Nigerians.”

In Panama, the Police sang and danced in the streets to entertain and support the people as the lockdown continued https://www.youtube.com/watch?v=EAkZQUDZ4xs, while in Spain, a policeman played the guitar to entertain people as they remained indoors due to the coronavirus https://www.youtube.com/watch?v=mEpkUawiLKA.

“I watched a video of a black American policeman sparing (boxing) with a teenager in the ghetto and the video went viral. The policeman was called by neighbours because some young men were having a barbecue and playing music and when the policeman got there one of the boys challenged him to a boxing match and they both wore gloves and everyone had fun and someone captured it on video, uploaded to YouTube and it trended. The policeman was rewarded, not punished, for showing a human side in policing as the police department stole the show by rewarding the policeman as it claimed it’s a force that loves the community https://www.youtube.com/watch?v=KJV5PDmua80. Remember the police department didn’t start this but found a way to benefit from it.”

“Doctor Philip Adler, former Georgia Tech and management professor, said as I paraphrase how you react to a problem determines if it will get better or get worse.

“The management of the NIS must learn how to benefit from crisis and how to de-escalate issues through strategic decisions.

“The decision to punish this obvious brand loving staff is not great. If you become very punitive you will lose opportunities for blending with the public and even employee relations.”

“I have watched the NIS staff video several times and fail to understand what this is all about as the officers were well dressed, well cover and no one was nude. I can say it is a progressive content and shows they are proud of their brand. Any proactive organisation would key into the acceptance generated by this content to promote the organization itself.”

“I expect any PR to make this to an organisational campaign by doing another version involving the big bosses in the establishment. This video is a goldmine for building goodwill and instead of rewarding this love for brand displayed by the staff we are making them scapegoats for loving their job and being human,” Mr Elikene concludes.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

Click to comment

Leave a Reply

Brands/Products

Egbin, Ijede, Ipakan Residents Troop Out for Egbin Power Annual Medical Outreach

Published

on

Egbin Power Annual Medical Outreach

By Modupe Gbadeyanka

Residents of Egbin, Ijede, and Ipakan in Lagos State recently trooped out for the 7th Annual Medical Outreach of Egbin Power.

The three-day medical outreach was organised in partnership with a Non-Governmental Organisation (NGO) known as Livewell Initiative in line with the power-generating company’s commitment to ensuring healthy lives and well-being of its host communities.

This programme also aligns with the United Nations (UN) Sustainable Development Goal 3 (SDG 3) – Good Health and Well-being.

The outreach attracted over three thousand people, including children, adults and nursing mothers, who enjoyed cardiovascular, arthritis, dental, eye-check, diabetes tests, malaria treatment, hepatitis screening, and blood pressure examination.

It was gathered that eyeglasses, dental kits, and medications were administered at no cost to the residents after careful examination by qualified medical practitioners.

“At Egbin Power, we recognise that the health and well-being of our host communities is crucial to our success. This medical outreach programme is one of the ways we demonstrate our commitment to giving back to our host communities.

“It is also in alignment with our commitment to SDG 3 and we believe that access to quality healthcare is a fundamental right, and we will continue to work towards making it a reality for all,” the Head of Corporate Communications and Branding at Egbin Power, Mr Felix Ofulue, stated.

“We are proud to partner with Egbin Power on this medical outreach programme. Together, we are making a positive difference in the lives of the people in these communities,” the Managing Director of Livewell Initiative, Dr Bisi Bright, said.

Also speaking at the event, the Aro of Egbin Kingdom, Mr Olayemi Olukunga, said, “We are grateful to Egbin Power for their kindness and generosity. This medical outreach programme has become an annual tradition that we look forward to, and we appreciate the positive impact it has on our community.”

One of the beneficiaries, Mrs Wasilat Ogundipe, thanked Egbin Power for the gesture, saying, “It affords us timely access to free medical examinations, enabling our children, parents and vulnerable community members to address their health concerns.”

Continue Reading

Brands/Products

IWG Plans Flexible Working Spaces in Lagos Amid Growing Demand

Published

on

International Workplace Group

By Adedapo Adesanya

International Workplace Group (IWG), the world’s largest provider of hybrid working solutions with notable brands like Spaces and Regus, is opening two state-of-the-art flexible workspaces in Lagos to meet the rising demand.

The addition of IWG’s latest locations, HQ Lagos Lekki Link Bridge and Regus Lagos Mansard Place, followed the business posting its highest-ever revenue, cashflow and earnings growth in its history and achieving rapid network growth, signing 465 new locations in the first half of 2024 alone.

According to the company, the adoption of hybrid working rapidly is accelerating across Nigeria and these new locations in Lagos are part of the drive by IWG to meet the sharply rising demand for top-class flexible working space in the area.

Its unique offering will enable local people to experience living in a “15-minute” city, allowing workers to work close to their homes without commuting far from where they live.

The HQ workspace is set to open in Lekki in March 2025 and will It will be located on the 2nd and 3rd floor while the Regus location at Mansard Place (situated at Plot 928, Bishop Aboyade Cole Street, Victoria Island) will be on the 3rd floor of the six storey building and will open in February 2025.

The buildings will provide space for established firms and start-ups across a range of industries, while IWG’s Design Your Own Office service allows companies to tailor their space entirely to their requirements. The new locations will include facilities including private offices, meeting rooms, co-working and creative spaces.

With explosive market growth as companies of all sizes adopt hybrid working for the long-term, it is predicted that 30 per cent of all commercial real estate will be flexible workspace by 2030 and IWG believes that partners will be able to capitalise on this fast-growing sector,

The potential for further growth is exponential with an estimated 1.2 billion white collar workers globally and a total addressable market of more than £1.57 trillion. Conventional office occupancy will continue to fall as businesses require less traditional space and turn to flexible workspace instead.

Last year alone, IWG welcomed over 800 new partner locations and counts 83 per cent of Fortune 500 companies among its customer base.

Speaking on this, Mr Mark Dixon, CEO & Founder of International Workplace Group Plc, commented: “We are establishing a stronger and much-needed footprint in Nigeria with this these latest openings.

“As an important business hub Lagos is a fantastic place for us to boost our expansion plans. The need for high-quality flexible workspaces continues to soar as hybrid working becomes the new normal.

“We are very pleased to work in partnership with Sterling Bank and APD Mansard Place to develop the brand under a management agreement that will add a cutting-edge workspaces to their the buildings.

“Our openings in Lagos comes at a time when more and more companies are discovering that flexible working boosts employee happiness and satisfaction, while helping the environment. Our workplace model is also proven to increase productivity and allows for a business to scale up or down at significantly reduced costs.”

Continue Reading

Brands/Products

Airtel Nigeria Wins Most Preferred Telecom Brand Award

Published

on

Airtel Most Preferred Telecom Brand

By Modupe Gbadeyanka

Another award has been added to the shelves of Airtel Nigeria for the quality service it offers its numerous subscribers.

At the 14th Nigerian NewsDirect Awards held at the Lagos Oriental Hotel on Friday, December 6, 2024, the company went home with the Most Preferred and Admired Telecommunications Brand award.

The chief executive of Airtel Nigeria, Mr Dinesh Balsingh, thanked the news platform for the recognition, reiterating the dedication of the organisation towards the growth of Nigeria.

“At Airtel, we remain steadfast in our mission to enrich lives and contribute to the sustainable growth of our nation, and we are proud to receive this award as the Most Preferred and Admired Telecommunications Brand.

“This recognition reaffirms our commitment to connecting Nigerians, driving digital inclusion, and empowering communities through innovative solutions,” he said.

The ceremony, themed Achieving Economic Prosperity: The Role of Human Capacity Development, Fiscal Prudence, and Revenue Generation, celebrated outstanding contributions made by individuals and corporate organisations to national development across sectors and industries.

The chairman of Odu’a Investment Limited, Mr Bimbo Ashiru, thanked all participating entities for their “continuous contributions and support to the nation’s growth.”

“You have demonstrated excellence and have significantly contributed to Nigeria’s progress and we believe this platform will continue to highlight and encourage best practices across industries,” he stated.

The event attracted several persons, including the chairman of the Lagos State Internal Revenue Service (LIRS), Mr Ayodele Subair; and the Registrar-General of the Corporate Affairs Commission (CAC), Mr Hussaini Ishaq Magaji; among others.

Continue Reading

Trending