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NIS Officers Dancing with Uniform a PR Positioning Opportunity Missed—Elikene

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The Nigeria Immigration Service is reported to have queried its officers, who participated in a music video challenge.

According to Assistant Comptroller General of the NIS, Iam Haliru, “the viral video clip tagged #BopDaddyChallenge, has caused the organisation a lot of embarrassment”. https://www.youtube.com/watch?v=LZJVMwzwvxs.

Public Relations practitioner, Mr Anthony Elikene ANIPR, is one of those who do not agree with the decision to use punitive actions against the officers involved.

Mr Elikene said he believes rather the agency should tap into this rare opportunity to position the NIS as an organisation with a human face.

According to him, “All over the world, you will find videos of the military, not even paramilitary, using music and dancing to share their humanity, to show they are also one of us.

“Because you are now on the uniform, it doesn’t mean you cease being human. This is just one of the ways to express love for the job.

“So many people have been complaining about how they are treated by immigration officers and the police and an opportunity like this falls on your lap and your decision is to punish the people that made it happen.

“Check out this link and you will see soldiers from America, Israel, Britain, India, and countries in Africa dancing with their uniforms because they love their job and they are celebrating their humanity, https://www.youtube.com/watch?v=ktQVTBd8YIs. Some danced to Michael Jackson’s ‘They Don’t Care About Us’.

“In London, during the Nottingham Carnival, Daniel Graham, a police officer for many years, showcased his talent at the carnival.

“He was proud to be a talented policeman and dances while putting on his uniform to the circular music every other person including those he protects dance to. https://www.youtube.com/watch?v=SNLi_q8g23k.

“He also participated in ‘Britain’s Got Talent’ with his uniform and people loved and voting him into the semi-final.”

He continued further, “Another set of policemen in London also used dancing to calm and entertain a large crowd https://www.youtube.com/watch?v=RuyxEJPAk5A and during the Running Man Challenge in the UK, a set of Police Personnel in Kingston Police danced on YouTube and it trended with 156 million views, the police department got involved https://www.youtube.com/watch?v=TaZtUn4oPsQ and took ownership of the campaign which was initially started by just two new police recruits. Imagine if the recruits and other officers that participated were Nigerians.”

In Panama, the Police sang and danced in the streets to entertain and support the people as the lockdown continued https://www.youtube.com/watch?v=EAkZQUDZ4xs, while in Spain, a policeman played the guitar to entertain people as they remained indoors due to the coronavirus https://www.youtube.com/watch?v=mEpkUawiLKA.

“I watched a video of a black American policeman sparing (boxing) with a teenager in the ghetto and the video went viral. The policeman was called by neighbours because some young men were having a barbecue and playing music and when the policeman got there one of the boys challenged him to a boxing match and they both wore gloves and everyone had fun and someone captured it on video, uploaded to YouTube and it trended. The policeman was rewarded, not punished, for showing a human side in policing as the police department stole the show by rewarding the policeman as it claimed it’s a force that loves the community https://www.youtube.com/watch?v=KJV5PDmua80. Remember the police department didn’t start this but found a way to benefit from it.”

“Doctor Philip Adler, former Georgia Tech and management professor, said as I paraphrase how you react to a problem determines if it will get better or get worse.

“The management of the NIS must learn how to benefit from crisis and how to de-escalate issues through strategic decisions.

“The decision to punish this obvious brand loving staff is not great. If you become very punitive you will lose opportunities for blending with the public and even employee relations.”

“I have watched the NIS staff video several times and fail to understand what this is all about as the officers were well dressed, well cover and no one was nude. I can say it is a progressive content and shows they are proud of their brand. Any proactive organisation would key into the acceptance generated by this content to promote the organization itself.”

“I expect any PR to make this to an organisational campaign by doing another version involving the big bosses in the establishment. This video is a goldmine for building goodwill and instead of rewarding this love for brand displayed by the staff we are making them scapegoats for loving their job and being human,” Mr Elikene concludes.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Subscribers to Enjoy Free Upgrades on Select DStv, GOtv Packages

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By Modupe Gbadeyanka

MultiChoice Nigeria has commenced a one-month campaign tagged Open Time, offering new and existing subscribers free package upgrades.

A statement from the company disclosed that the promotion runs from June 1 to 30, 2026, and gives eligible DStv and GOtv customers access to higher subscription packages at no additional cost in the month of June.

However, these upgrades are on select DStv or GOtv packages. Subscribers will automatically be upgraded to a higher package at the price of their current subscription for the duration of the offer.

MultiChoice said the upgrade is intended to give subscribers a broader viewing experience for the month, spanning drama, sport, action and children’s programming available on the higher-tier packages.

Customers who pay for DStv Compact Plus or DStv Compact bouquets will be upgraded to DStv Premium, while DStv Confam customers will be upgraded to DStv Compact. DStv Yanga customers will receive access to DStv Confam.

Similarly, GOtv Supa and GOtv Max subscribers will receive access to the GOtv Supa Plus package, while GOtv Jolli subscribers will be upgraded to GOtv Max.

The upgrades will remain active for as long as the customer’s account is fully paid during the campaign period. At the end of the promotion on June 30, subscriptions will revert to their original packages.

Subscribers can renew or activate their accounts via the DStv and GOtv websites, the MyDStv and MyGOtv apps, USSD, banking channels or at payment points nationwide.

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Fringe Wigs Now Available at Twinkles Beauty

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Twinkles Beauty

Twinkles Beauty has added fringe wigs to its catalogue, bringing one of the most directional styles in contemporary hair fashion to its growing international customer base. The launch positions the brand to meet demand for a look that has moved steadily from editorial runways into everyday wardrobes, earning a permanent place among the styles modern women return to consistently.

The fringe wig delivers something that most other wig styles do not: an instant change to the entire aura of the face. A well-constructed fringe alters the visual proportion of the forehead, draws attention to the eyes, and produces a finish that reads as intentional and precise. Unlike the bone straight wig, which leads with length and sleekness, or the body wave unit, which leads with movement and texture, the fringe wig leads with structure at the very front of the style. It is a design decision that changes everything about how a look is perceived, and it is why the fringe has maintained its relevance across decades of changing fashion without ever feeling dated.

Twinkles Beauty was founded with a clear commercial mandate: make premium human hair accessible to women who have historically been underserved by international pricing structures and inconsistent quality standards. The brand has built its operational foundation across Nigeria & Ghana before extending its delivery network to customers in the United States, Canada, the United Kingdom, and multiple additional international markets.

Every product in the Twinkles Beauty catalogue, from its frontal wigs to its precision-cut bob units and glueless options designed for everyday wear, is held to the same sourcing and construction standard regardless of the length or style category it falls under.

The fringe wig collection enters that catalogue with the same expectation. Units are constructed from premium human hair, with lace options that blend against a range of skin tones and cap architecture built for secure, comfortable wear. The collection covers multiple length options, meaning a customer who prefers the clean, above-the-shoulder finish of a shorter fringe unit and one who wants the same style at a longer, more dramatic length are both accommodated within the same launch. The fringe detail is consistent across lengths, delivering the defining characteristic of the style at every size available.

The addition reflects a pattern that has defined how Twinkles Beauty has grown its catalogue over time. New collections are introduced in direct response to what the brand’s customer base is purchasing and requesting, not simply in response to broad market trends. This intentional design means the store covers the full range of what a woman shopping for premium human hair actually wants. The collection spans from the ultra-sleek finishes that bone straight and HD lace units provide, to the textured, high-volume options that deep wave and curly units deliver, and now to the sharp, face-framing precision that the fringe collection brings.

Fringe Wigs

Shopping on Twinkles Beauty

The full fringe wig collection is available now at Twinkles Beauty. Placing an order is a straightforward process:

  1. Visit twinklesbeauty.co and click the Shop tab in the navigation menu.
  2. Browse the Wigs category and select Fringe Wigs from the available options.
  3. Choose your preferred unit and review the product specifications, including length, density, lace type, and colour.
  4. Add your selected unit to the cart and proceed to checkout.
  5. Complete payment using any of the secure payment methods displayed at the checkout stage. Pricing is finalised on the product page and does not change at checkout.
  6. Receive your order confirmation and use the Track Order feature on the website to monitor your delivery.

Customers with questions before or after purchase can reach the Twinkles Beauty support team directly through the Contact Us page. The brand also maintains an active presence on Instagram, TikTok, and Facebook for customers who want to see products styled before making a selection.

International customers in the US, Canada, and the UK move through the same checkout process and receive the same delivery standards as customers ordering from within West Africa. Transparent pricing, reliable logistics, and consistent product quality apply across every market Twinkles Beauty serves.

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MultiChoice Nigeria Strengthens Dealer Partnerships at Engagement Forum

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MultiChoice Dealer Partnerships

MultiChoice Nigeria, a CANAL+ company, has reaffirmed its commitment to strengthening collaboration with its dealer network at the MultiChoice Dealer Enterprise 2.0 forum held on Monday in Lagos.

The forum brought together the company’s mega dealers across Nigeria to discuss evolving market realities, customer expectations and new initiatives designed to support long-term business growth.

In her opening remarks, the Chief Executive Officer of MultiChoice Nigeria, Kemi Omotosho, described dealers as critical partners in the company’s growth journey and customer experience delivery.

“Our dealers remain the bridge between our business and millions of customers across the country. As the market evolves, it is important that our partnership model also evolves to ensure sustainable growth and shared value across the ecosystem,” she said.

The company unveiled enhancements to its dealer engagement across its DStv and GOtv businesses, reinforcing its commitment to supporting dealer profitability, operational growth and long-term sustainability.

Speaking on the initiatives, Chimaobi Eluigwe, Vice President, Sales, MultiChoice Nigeria, said the move reflects MultiChoice Nigeria’s intention to build a stronger and more rewarding partnership while positioning the dealer network for future growth.

“We are intentional about creating opportunities that allow our dealers to grow sustainably with the business. This is about strengthening partnerships, improving value creation and ensuring our dealers remain well-positioned for the future,” he said.

Dealers at the forum welcomed the initiatives, describing them as a positive step toward strengthening collaboration and improving business confidence.

According to Cordelia Ikeanyi, Managing Director at Eastland General Resources, the renewed engagement and enhanced benefits structure demonstrate MultiChoice Nigeria’s commitment to recognising the value dealers bring to the business.

“This is a step in the right direction for dealers. The improved communication and engagement from MultiChoice have made partners feel more valued and included, and the new initiatives will support business expansion and help us explore untapped opportunities,” she said.

Also speaking at the forum, Ifeanyi Onyibo, CEO of Radac Communications Limited, noted that dealers have experienced more engagement and clearer communication in recent months, describing the renewed approach as a positive development for the dealer ecosystem.

“There has been a noticeable improvement in communication and engagement, and initiatives like this give partners greater confidence in the direction of the business,” he said.

The forum also featured a feedback session where dealers shared market insights, customer trends, and recommendations aimed at improving service delivery and strengthening customer experience across the country.

Awards were presented to top-performing dealers in recognition of their sales performance, customer service excellence and commitment to growing the MultiChoice business nationwide.

With the Dealer Enterprise 2.0, MultiChoice Nigeria reaffirmed its commitment to working closely with dealers to strengthen partnerships, improve collaboration and drive shared growth across the country.

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