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COVID-19: Lilvera Advocates 80% Budget for Digital Marketing

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Lilvera Buchi Johnson

By Modupe Gbadeyanka

Corporate organisations and individuals have been advised to review their marketing plans and budgets as a result of the change in the Nigerian marketing environment caused by COVID-19 pandemic.

This is the opinion of a London Business School alumnus and the Managing Director/CEO of Lilvera Group, Mr Buchi Johnson, in a chat with newsmen in Lagos recently.

Speaking at his Lekki office, the marketing expert said technology has made life easier and that a lot can be achieved in selling a product or brand.

“Going forward, a serious minded organisation that wants to achieve great success for its brand and products must adopt an 80 per cent to 20 per cent budget planning for its marketing activities.

“This is as a result of the COVID-19 impact on bottom line as well as government regulations,” Mr Johnson said during the chat.

According to him, brands must make a conscious effort to understand their consumers’ online needs because this “will help any brand align with their needs.”

To achieve this, brands must ensure their teams are social media savvy to meet consumers’ needs,” the Lilvera boss said.

“Their understanding of tech tools will help manage sales channels and consumer conversations. They will also be able to understand what influences consumer decisions in the present situation as well as what influence new business and partnership,” he said.

Mr Johnson advised that it is important businesses begin to take crisis communication and management seriously as pandemic continues to bite harder.

“It is also important that businesses should have a crisis management plan on hand, the pandemic is a huge crisis that a lot of businesses did not envisage and could not manage.

“This caused a lot of businesses to shut down or lay off workers. It is important now more than ever to have a crisis management plan,” Mr Johnson stated.

As a marketing communications expert with over 12 years’ experience, he said “I have come to understand that change is permanent and to stay relevant, one most understand the trends and stay steps ahead of uncertainty.”

Speaking on the impact of pandemic on retail marketing space, the CEO of Lilvera Group said, “the retail sphere would be impacted no doubt but brands that adopt digital marketing would conquer this space and make greater success out of it despite the effect of the pandemic.”

“I am an early adopter of technology and an advocate of it as well, I think up ways to use technology to build my business and it has been the best strategy so far during the COVID-19 issue.

“We literally kept working during the lockdown, found new ways of doing things and offering our clients new ideas, which saw us grow through the lockdown to this present time.”

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Temu Partners Dellyman to Scale Logistics Capabilities Across Nigeria

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Dellyman Temu

By Modupe Gbadeyanka

As part of its strategies to aggressively scale its logistics capabilities across key African markets, especially in Nigeria, the fast-growing global e-commerce powerhouse, Temu, has entered into a delivery partnership with Lagos-based logistics startup, Dellyman.

Through this collaboration, Temu customers in Nigeria will experience faster, more predictable, and more transparent deliveries, a critical factor in sustaining the platform’s customer satisfaction as order volumes continue to rise.

Dellyman’s technology-driven approach, spanning rider management, route optimisation, and customer visibility, played a central role in Temu’s selection process.

In the pilot phase, Dellyman completed more than 1,300 deliveries with a 95 per cent success rate, demonstrating its readiness to support large-scale e-commerce operations nationwide.

Founded in 2020, the firm has grown into one of Nigeria’s most reliable same-day and last-mile delivery platforms.

The company recently achieved a 10,000-order monthly delivery milestone in November 2025, contributing to a cumulative total of more than 300,000 lifetime deliveries.

This track record made Dellyman a strong fit for Temu, which is aggressively scaling logistics capabilities across key African markets.

“Our partnership with Temu is a major endorsement of the vision we set out with, to build Nigeria’s most reliable, scalable, and transparent last-mile delivery infrastructure.

“Achieving a 95 per cent delivery success rate during the pilot underscores our readiness to support high-volume e-commerce platforms.

“This collaboration shows that local startups can meet and exceed global standards when given the opportunity,” the chief executive of Dellyman, Mr Dare Ojo-Bello, said.

He further noted that the partnership represents more than operational growth as it signals a shift in how global e-commerce brands view Nigerian logistics capabilities.

“This is not just about fulfilling orders; it is about reshaping perceptions of what Nigerian delivery companies can achieve. We are committed to building the kind of infrastructure that supports international standards, empowers local businesses, and ultimately strengthens consumer trust in the broader digital economy,” he noted.

Mr Ojo-Bello added that Dellyman will continue investing in capacity, fleet expansion, and merchant-facing tools to ensure superior delivery experiences for Temu buyers and other online shoppers nationwide.

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Verve Issues Over 100 million Cards to Customers, Celebrates Milestone

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Verve 100 million Cards

By Aduragbemi Omiyale

Over 100 million cards have been issued to customers by Africa’s leading payments card brand, Verve, across the continent.

This milestone has been described as a powerful symbol of growth, resilience, and the evolving needs of millions of Africans who rely on Verve every day.

The accomplishment has been said to underscore the company’s deep consumer insight, continuous innovation, and unwavering dedication to customer satisfaction.

Verve’s evolution has consistently been inspired by the needs and aspirations of its users. Today, its acceptance footprint stretches across Africa and reaches global markets through strategic partnerships with leading brands, including Google, Netflix, Spotify, AliExpress, Temu, Flywire, YouTube Premium, and others, unlocking broader access to lifestyle, entertainment, commerce, and mobility solutions for millions of cardholders.

“What began as a simple idea, one card designed to empower everyday life, has grown into 100 million stories, 100 million touchpoints, and 100 million reasons to deepen our commitment to delivering secure, seamless, and meaningful payment experiences across Africa,” the Executive Vice President for Group Marketing and Corporate Communications at Interswitch Group, Ms Cherry Eromosele, said at a media briefing in Lagos, where she was represented by the Divisional Head for Growth Marketing (Paytoken and MVNO), Chidi Oluaoha.

Ms Eromosele further noted that the milestone is shared with the broader ecosystem; banks, processors, merchants, regulators, and partners, whose collaboration has fuelled Verve’s remarkable growth.

Most importantly, she celebrated the millions of individuals who carry Verve cards in their wallets and mobile devices, acknowledging that their trust and loyalty continue to inspire the brand’s progress.

With the 100-million-card mark now crossed, Verve is poised to accelerate its expansion efforts, elevate customer experiences, and strengthen its global acceptance network.

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CREDICORP Launches Credit Programme for Easier Acquisition of Phones, Others

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CREDICORP Launches Credit Programme

By Adedapo Adesanya

The Nigerian Consumer Credit Corporation (CREDICORP)  has launched a national digital device credit programme that will make the acquisition of smartphones, laptops, and other essential digital tools easier for working Nigerians.

According to the scheme, which was introduced by the Nigerian government to democratise consumer credit access to Nigeria’s working population, the country’s progress is increasingly driven by access to the tools that help people learn, earn, and participate fully in a modern economy.

Over the past year, CREDICORP has supported thousands of Nigerians to acquire the assets that make daily life easier, from mobility solutions that shorten commutes and increase productivity to renewable energy systems that keep homes and small businesses powered and productive. Each intervention has shown the same outcome: when Nigerians are allowed to access essential tools through fair and responsible credit, their lives improve rapidly.

The new rollout builds on the success of the pilot phase already completed under the partnership. In the first phase, CREDICORP, working through E-Finance Company with technology support from Credlock, enabled over 1,000 Nigerians to access smartphones through affordable credit, many for the first time. The strong repayment performance and the speed of adoption demonstrated both the appetite and the national need for this kind of support.

Via this new phase, CREDICORP is poised to scale the program significantly, targeting over 15,000 Nigerians who will be able to access smartphones or laptops that directly enhance their productivity, income potential, and digital participation.

To deliver this initiative at scale, the organisation is once again working through one of its Participating Financial Institutions, E-Finance Company, with technology support from Credlock, whose intelligent device-collateral system allows for secure, responsible, and efficient access to credit. Together, E-Finance and Credlock will ensure that Nigerians can seamlessly apply for, finance, and collect the digital devices they need, without the heavy burden of upfront payments.

Speaking on the new phase, CREDICORP’s Managing Director, Mr Uzoma Nwagba, noted that this is a natural progression of the institution’s work.

“From mobility to renewable energy, we have witnessed the profound impact that access to credit can have on people’s daily lives. Nigerians are ambitious and hardworking; they simply need fair pathways to acquire the tools that move them forward. Digital devices now sit at the center of learning, earning, and productivity, and expanding access to them is a critical step in building a more digitally ready nation.”

On his part, Credlock’s CEO, Mr Dayo Fabayo, emphasized the power of turning everyday devices into pathways for progress. “Every smartphone represents potential to learn, to work, to access opportunity, and to live with dignity. At Credlock, we believe the device in someone’s hand can be the bridge to their financial future. Working with CREDICORP and E-Finance allows us to scale that vision to millions of Nigerians.”

This initiative is part of CREDICORP’s broader mission to expand consumer credit and improve the quality of life across the country. By widening access to digital tools, CREDICORP is supporting a more connected, productive, and future-ready Nigeria, one where every citizen can thrive.

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