Brands/Products
Exploring Nigeria’s Digital Transformation Journey with GOtv
Nigeria’s remarkable journey toward Digital Switch Over (DSO), which commenced in 2006, has been marked by a gradual rollout across seven states: Lagos, Kano, Port Harcourt, Ilorin, Enugu, Osogbo, Jos, and the Federal Capital Territory.
Right from the start, the aspiration was to achieve nationwide coverage by 2017, with a phased schedule extending across the six geopolitical zones of the country. Yet, the technical and financial complexities associated with DSO prompted the federal government to extend the timeline over the years.
Earlier this year, the federal government introduced a plan to pursue a uniform rollout. While the government diligently explores the best approach to bring other states into the DSO ecosystem, GOtv, a Digital Terrestrial Television (DTT) platform, has played a pivotal role in spreading digital transmission throughout the country.
It’s worth noting that GOtv Nigeria was the first DTT operator to wholeheartedly support the federal government’s digitization initiative and has consistently expanded its services to reach more states and cities across the country.
Since its introduction to the Nigerian market in October 2011, GOtv has emerged as the leading DTT service provider in Nigeria, with a presence in 46 cities across 25 states nationwide.
The key to this achievement lies in GOtv’s substantial investment in cutting-edge technology. GOtv’s content programming is delivered using DVB-T2 technology, which represents the pinnacle of technology in the DTT realm. This advanced technology empowers GOtv subscribers to embrace the digital television revolution from the comfort of their homes, providing an exceptional viewing experience with high-quality picture and sound.
While some might argue that the aim of DSO was to make high-quality digital content accessible to the audience for free, it’s worth acknowledging that digital terrestrial transmission in Nigeria is predominantly available through pay-TV platforms.
GOtv made its entry into Nigeria with a commitment to make high-quality local and international content accessible and affordable to as many households as possible. This commitment has been steadfastly upheld. With over 85 channels spanning news, music, sports, documentaries, series, movies, and children’s programming, GOtv also offers its customers free-to-air channels that can be accessed without an active subscription package.
Moreover, for as little as N1,300 per month, subscribers on GOtv’s Smallie package can enjoy a diverse array of terrestrial stations, kids’ channels, music options, and even a foreign news channel like Al Jazeera.
The GOtv platform has elevated the digital transmission experience for the average Nigerian family by providing affordable access to high-quality local and foreign content. Customers across various packages can relish Africa Magic’s original shows and series, savour the best of European football matches, and enjoy a wide array of sporting events from around the world. GOtv truly embodies a brand that values its customers and employs the best available technology to deliver an exceptional viewing experience.
To access the rich library of GOtv content, customers can subscribe monthly to any of GOtv packages such as the GOtv Supa+ for N12,500, GOtv Supa for N7,600, GOtv Max for N5,700, GOtv Jolli for N3,950, or GOtv Jinja for N2,700. Download the MyGOtv app or dial *288# to subscribe, renew or upgrade your subscription now.
By Aduragbemi Omiyale
The chief executive of Canal+ Africa, Mr David Mignot, has disclosed that MultiChoice is now fully integrated into the media group.
Mr Mignot disclosed this via a statement issued on Thursday, noting that this development marks a new phase in the evolution of one of Africa’s leading pay television operators.
He noted that the integration positions MultiChoice within a global media organisation with an extensive international footprint.
“MultiChoice is now a full subsidiary of a truly international media group operating in 70 countries. The group was founded in France, is listed in London and Johannesburg, and has a strong African presence with operations in more than 45 countries,” Mr Mignot said.
The statement underscores the scale of the combined business, highlighting Canal+’s global reach alongside its significant investments across Africa.
The completion of the transaction is expected to strengthen MultiChoice’s position in the African media and entertainment market by giving it access to the broader resources, expertise and international capabilities of the Canal+ Group, while reinforcing the group’s commitment to the continent.
MultiChoice operates across sub-Saharan Africa through platforms including DStv and GOtv, serving millions of subscribers with entertainment, sports and news content.
By Adedapo Adesanya
FoodCourt, a Nigerian cloud kitchen startup backed by Y Combinator, has suspended operations after months of unpaid salaries and mounting debts to vendors triggered a staff strike and forced the company to halt customer orders, according to a report by TechCabal.
The publication reported that customers first noticed on March 4 that they could no longer place orders through the FoodCourt app after the company disabled ordering as kitchen workers, delivery personnel and branch staff embarked on strike over unpaid wages. The company also owed outstanding payments to vendors.
By April 19, FoodCourt had temporarily shut its last operating branch after suspending activities across its Lagos and Abuja locations while seeking fresh funding and restructuring the business, according to the report.
The company’s chief executive, Mr Henry Nneji, said the decision to pause operations was not caused by a single issue but by a combination of operational, organisational and working-capital challenges.
“It’s important to clarify that the decision to pause operations wasn’t driven by one single issue. We reached a point where it became clear that continuing to patch those issues while operating wasn’t the right long-term decision,” he said.
“The objective is to build a stronger business than the one that existed before the suspension. We fully intend to bring FoodCourt back,” he added in an emailed response.
The company acknowledged outstanding obligations to employees, vendors, riders and service providers, but declined to disclose the number of affected workers or the total amount owed. It said efforts were underway to resolve the liabilities as part of its restructuring process.
It was also reported that the startup’s financial difficulties worsened after expansion into additional locations increased operating costs, while its cloud kitchen model came under pressure from rising labour, logistics, food and marketing expenses.
Despite the shutdown, Mr Nneji said FoodCourt intends to relaunch after completing its restructuring, adding that the company believes demand for its products remains strong.
Founded in 2021 by Henry Nneji and Paul Adokiye Iruene, FoodCourt operates cloud kitchens under multiple virtual restaurant brands through its consumer app. According to TechCabal, the startup had previously disclosed raising $1.7 million, delivering more than one million meals and reaching $4.3 million in annual recurring revenue by the end of 2024.
By Aduragbemi Omiyale
To further reinforce its commitment to continuous enhancement of customer experience through menu innovation and quality improvements, Chicken Republic, Nigeria’s leading quick-service restaurant brand and a flagship brand of Food Concepts Plc, has improved its Smokey Jollof recipe across restaurants nationwide.
As a customer-centric brand, Chicken Republic regularly evaluates consumer feedback, dining trends, and product performance to ensure its menu continues to deliver the quality and value to which customers have become accustomed.
The updated Smokey Jollof is part of this ongoing commitment to continuous improvement.
The refreshed recipe represents the latest evolution of one of the brand’s most popular offerings.
Developed with a focus on richer flavour, greater consistency and an even more satisfying eating experience, the improved Smokey Jollof reflects Chicken Republic’s dedication to meeting the evolving tastes and expectations of its customers.
“At Chicken Republic, our customers are at the heart of every decision we make. We are constantly listening, learning and looking for ways to improve the experience we deliver.
“The improved Smokey Jollof is a reflection of that commitment. We’ve refined the recipe to deliver an even richer, more enjoyable taste experience while maintaining the flavour profile our customers know and love,” the Managing Director of Food Concept, Mr Olumide Aniyikaiye, stated.
“Great brands evolve with their consumers. This update is not about changing what people love, but about making it even better.
“We are confident that customers will enjoy the improved recipe and appreciate the attention we continue to invest in delivering quality meals every day,” Mr Aniyokaiye added.
The improved Smokey Jollof is now available at Chicken Republic outlets nationwide, allowing customers to experience a more flavourful and consistent version of a fan-favourite menu item.
This latest enhancement underscores Chicken Republic’s broader commitment to innovation, quality and creating memorable meal experiences for customers across Nigeria.
