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Economy

How Startups Can Conduct Business Pitching for Solid Closing

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By Emmanuel Otori

What does pitching in business entail?

In business, pitching means presenting company concepts to another person. As an illustration, you might introduce your fledgling company to possible investors or your items to prospective clients.

To get buy-in, a business pitch must clearly explain your strategy or objectives to the audience. Your goods and business are the subjects of your pitch. Beginning to share your concept is never too early. You must always be prepared to make a pitch in order to impress or excite people about your company. Pitches are target-based to either investors or customers.

A pitch is a speech intended to persuade an audience or listener to take a certain action. The idea of your speech dictates the purpose of your pitch and the likely outcome to anticipate, so the following reasons for a pitch are provided: to attract early adopters who will use your service, to attract investors, and partners who can help you grow your company, request a reasonable sum based on maturity and the stage of your startup.

Kinds of Pitch

Today, it is not uncommon that investors lack the patience and time to listen to traditional pitches where you reel off all the benefits of your product and then make a “great deal” to close.

One-word Pitch: It is important that a word reflects your brand. It is a keyword that summarizes the concept of your product or business. The elements of your brand can stimulate that word that becomes a key of clarity to a first-time hearer. This keyword is often coined from the mission/vision, goals, unique point or even the solution offered.

Elevator Pitch: This is your go-to pitch for networking events, social media, and elevator rides with potential clients. Every salesperson is expected to carry around a pitch like this. Within 30 to 60 seconds, the fundamentals of your product and company are discussed. You risk boring your listener whenever you’re outside. In your speech, you should focus more on why you give a particular solution than what solution you propose. This presents the concept of your product and company in a more persuasive manner.

Investor Pitch: Here is a speech that describes the issues you hope to address as part of your investor pitch. You should not use industry jargon when presenting; it is exclusively for your pitch deck. In an investor pitch, you describe what you do, the level of business maturity, the size of the market, and your partners. If you can create a large company, investors will be interested.

Customer Pitch: The customer pitch is that, in contrast to investors, customers are looking for the problems that your product and business can help them with. Get them to talk more about the issue than you do, and only then can you determine what the appropriate remedy is. Presentations can contain industry terminologies because it is considered that the audience is aware of the market.

Follow-up Pitch: Here’s a reminder of a concept you’ve already pitched to a listener who hasn’t yet lived up to your expectations. This needs to be handled respectfully and with courtesy. A postal pitch or a cold phone pitch can be used to follow up with an investor or a client.

Presenting a Pitch

Firstly, when giving a pitch, begin with a short, friendly introduction and a memorable slogan to pique the audience’s interest. Note that you should keep your opening slide up longer as your investors’ attention is filtered by it.

Next, in an investor pitch, you would continue by discussing a problem your business or idea addresses; whereas, in a customer pitch, you would allow the customer to explain their issue. Make up a story to raise thoughts, and then use the pertinent data and facts to persuade or convince them of the issue. Taking a moment will help your pitch’s dramatic impact.

Furthermore, explain your approach to the audience, outlining how your concept functions and how you have tested it to support it. Use visuals to show how your product or service looks in an investor pitch. These could be videos, images, or screenshots. Keep in mind, that businesses are not without rivals, but your special selling point offers you an advantage in convincing your listener that your solution is the best one.

Moreover, when making a pitch to an investor, describe your business model to demonstrate that you have a sound strategy for generating income. Your traction is a crucial component of your pitch because it details your past successes. Telling your investor how you intend to expand goes a step further. This demonstrates your maturity and where you see your firm going in terms of attracting customers.

Conclusion

You definitely do not want to have a fantastic product or idea but waste your opportunity to close by being unprepared. Before presenting to a prospective investor or consumer, it is critical that you assess your level of readiness in a few actions.

➢    Examine your pitch pattern to make sure it lives up to your expectations.

➢    Be sure to sound assured.

➢    Pitch-matching with a note is improper.

➢    Your pitch should be memorized and practised.

➢    Be mindful of your time and focus just on keywords in your pitch.

➢    Have brief versions of your pitch.

➢    Pair your story with a visual document called a pitch deck which you deliver while pitching.

In your pitch session, you should sell your problem in ways that are evident or set by the consumer to avoid promoting a remedy in your pitch without first detailing the problem, or at least its significance.

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Economy

Unlisted Securities Exchange Suffers 0.20% Loss at Midweek

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By Adedapo Adesanya

The NASD Over-the-Counter (OTC) Securities Exchange recorded a 0.20 per cent decline on Wednesday, February 5, with the market capitalisation going down by N3.50 billion to N1.779 trillion from the N1.782 trillion it ended a day earlier, and the NASD Unlisted Security Index (NSI) losing 6.19 points to settle at 3,140.55 points, in contrast to the previous day’s 3,146.74 points.

The loss suffered by the unlisted securities exchange was caused by a fall in the price of Central Securities Clearing System (CSCS) by N1.83 as its value ended at N22.00 per share versus Tuesday’s closing price of N23.83 per share.

It upturned the gains recorded by four other stocks on the trading platform.

Business Post reports that Food Concepts Plc appreciated by 14 Kobo to N1.56 per unit from N1.42 per unit, Industrial and General Insurance (IGI) Plc gained 2 Kobo to quote at 40 Kobo per share versus 38 Kobo per share, Mixta Real Estate Plc improved by 13 Kobo to N2.96 per unit from N2.83 per unit, and  Afriland Properties Plc rose by 27 Kobo to N16.52 per share from N16.25 per share.

Yesterday, the volume of transactions went up by 19.3 per cent to 10.1 million units from 8.5 million units, the value of trades depreciated by 0.6 per cent to N13.5 million from N13.6 million, and the number of deals decreased by 41.4 per cent to 17 deals from 29 deals.

At the close of business, Impresit Bakolori Plc was the most active stock by value (year-to-date) with 519.5 million units worth N504.3 million, FrieslandCampina Wamco Nigeria Plc was in the second position with 6.2 million units valued at N245.0 million, and Geo-Fluids Plc was in third with 9.3 million units sold for N44.8 million.

Similarly, Impresit Bakolori Plc was also the most active stock by volume (year-to-date) with 519.5 million units worth N504.3 million, trailed by IGI Plc with 42.4 million units sold for N12.9 million, and Geo-Fluids Plc with 9.3 million units valued at N44.8 million.

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Economy

Naira Trades N1,499/$1 at Official Market, N1,590/$1 at Black Market

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By Adedapo Adesanya

The value of the Naira continued to tumble against against the United States Dollar in the Nigerian Autonomous Foreign Exchange Market (NAFEM) amid the decision of the Central Bank of Nigeria (CBN) to extend the window of allowing Bureau De Change (BDC) operators to buy FX from the official market until the end of May.

This policy allows BDCs to purchase $25,000 worth of forex per week and should not resell to their customers at a profit margin above one per cent.

The intention of this scheme is to quell huge forex demand in the black amrket, speculative activity, and ensure proper oversight.

At the spot market on Wednesday, February 5, the Nigerian currency weakened against the greenback by 0.05 per cent or 81 Kobo to N1,499.76/$1 compared with the preceding day’s N1,498.95/$1.

It was the third time the local currency was depreciating in value this week.

In the same official market, the domestic currency traded flat against the British Pound Sterling and the Euro at N1,868.17/£1 and N1,553.41/€1, respectively.

In the black market, the Nigerian Naira, however, appreciated against the US Dollar at midweek by N15 to sell for N1,590/$1, in contrast to Tuesday’s exchange rate of N1,605/$1.

Meanwhile, the cryptocurrency market was bullish yesterday after Mr Eric Trump, son of US President Donald Trump, encouraged the family backed crypto platform to invest in Bitcoin (BTC).

Early this week, President Trump’s AI and crypto czar, Mr David Sacks, said the Trump administration is evaluating the feasibility of a strategic bitcoin reserve, disappointing crypto investors anticipating a swift action on the issue.

Litecoin (LTC) gained 6.3 per cent to sell at $108.22, Ethereum (ETH) appreciated by 3.7 per cent to $2,844.58, Cardano (ADA) jumped by 2.6 per cent to $0.7632, Binance Coin (BNB) went up by 1.2 per cent to $581.16, BTC rose by 0.6 per cent to $98,325.95, and Dogecoin (DOGE) increased by 0.2 per cent to $0.2651.

On the flip side, Ripple (XRP) dropped 1.6 per cent to close at $2.46, and Solana (SOL) recorded a 0.8 per cent depreciation to settle at $203.60, while the US Dollar Tether (USDT) and the US Dollar Coin (USDC) traded flat at $1.00 each.

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Economy

Brent Crude Slides Below $75 Per Barrel as US Stockpiles Rise

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By Adedapo Adesanya

Brent crude fell below $75 per barrel on Wednesday, shedding $1.59 or 2.09 per cent to trade at $74.61 per barrel as a large build in US crude stockpiles signalled weaker demand.

Also, the US West Texas Intermediate (WTI) crude was down $1.67 or 2.3 per cent to quote at $71.03 per barrel as the US Energy Information Administration said yesterday that crude oil inventories rose sharply last week in the world’s largest producer as refiners facing soft gasoline (petrol) demand did maintenance work.

Inventories in the US saw a colossal build of 8.7 million barrels during the week ending January 31 after the American Petroleum Industry (API) issued its latest estimates on crude oil and crude oil products inventories showing that crude oil inventories had risen by a whopping 5.025 million barrels for the week on Tuesday.

For total motor gasoline (petrol), the EIA estimated that inventories rose by 2.2 million barrels for the week to January 31, with production averaging 9.2 million barrels daily. This compares with an inventory rise of 3.0 million barrels for the previous week and an average daily production of 9.2 million barrels daily.

For middle distillates, the EIA estimated an inventory fall of 5.5 million barrels for last week, with production averaging 4.6 million barrels daily. This compares to an inventory loss of 5 million barrels for the week prior when production stood at an average of 4.7 million barrels daily.

Meanwhile, worries about a new China-US trade war fueled fears of softer economic growth.

On Tuesday, China announced tariffs on imports of U.S. oil, liquefied natural gas and coal in retaliation for US levies on Chinese exports.

Market analysts noted that China putting a tariff on US imports will reduce the demand for those commodities, which need to be redirected into another market.

Iran has also urged its fellow members in the Organisation of the Petroleum Exporting Countries (OPEC) to unite against possible US sanctions after President Trump said he would restore the maximum pressure campaign on Iran that he enacted in his first term.

If this happens, the resulting supply squeeze could sustain the upward momentum in oil prices, particularly amid slower than expected supply adjustments from OPEC+ producers.

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