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How to Earn Money On Instagram in 2024: 8 Easily Achievable Strategies

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Instagram Shoutouts

By Bella Mary

Introduction

Hi, welcome to 2024 on the business and making money on Instagram, the essential guide. In this article, they will explore 8 relatively simple techniques that may also be followed to bring revenue into your business from this critical social media site.

In the present generation, where every person, whether an individual or a company, seeks to market a product or service to its users through the available online platforms, Instagram has proven to be one of the most influential business promotional tools and, hence, a source of income. One thing is clear: the ways of making money on Instagram in 2024 will remain diverse; it’s vital that no user neglects that fact and remains constantly informed.

Get on the right path in leveraging your Instagram account and start making money from your passion. Now, let us evaluate the best approaches that may lead to achieving your goals in terms of the monetization of your IG audience

1. Optimize Your Profile

Your Instagram profile is your gateway to the online world. To attract followers and potential business opportunities, it’s crucial to keep it neat. Here’s how you can make your profile stand out and make a solid first impression:

  • Importance of a well-designed and professional profile: This is even more important given the fact that the overall outlook of the general profile layout can have an impact on the impressions received by the visitors and can contribute to the formation of a remarkable brand personality.
  • How to choose the correct username and profile picture: Your username should be easy to remember, perhaps your name or the specific field of your activity. Ideally, both letters and a person’s face should be easily recognizable, the picture quality is much higher than that of the thumbnail, and their sizes are approximately equal.
  • Tips for writing a compelling bio: In your bio-skeleton, state your full name or preferred nickname while specifying the scope of interest or area of expertise and a catchphrase to make people consider contacting you.

2. Create Quality Content

The strategy of how to build a devoted audience on Instagram is simple; it is based on the ability to create brilliant posts regularly. Focusing on creating high-quality content ensures you can get the exposure that Instagram reel needs, leading to more viewer interactions.

  • Why high-quality content is essential for monetizing on Instagram: Quality content not only enables you to popularize your brand among your followers but also appeals to brands who want to work with influencers who will produce quality content.
  • Types of content that perform well on the platform: It should be noted that Instagram users generally prefer visual content, including beautiful photos and videos, extra material from the set, and other users’ posts.
  • Tips for creating visually appealing and engaging posts: Retreat to high-quality images, utilize storytelling and captions, and be creative with the format, such as carousels, reels, polls, and Q&A.

3. Grow Your Followers

Being followed by many on Instagram is essential to improving your earnings.

  • The role of followers in earning money on Instagram: The followers are not merely the counts but your targeted customer segment and decide the credibility of your influence.
  • Strategies for gaining organic followers: Publish frequently, reply to comments and DM’s, partner with other influencers or brands, and participate in Instagram challenges or trends.
  • Utilizing hashtags and collaborations to increase reach and followers: As much as possible, include the right hashtags to increase your posts’ visibility and collaborate with other users, especially in shoutout trading.

4. Work with Brands and Sponsored Posts

Partnering with brands as an influencer in using the techniques of influencer marketing that involve paid advertising can be a good way of making money out of an Instagram page.

  • Explanation of influencer marketing and sponsored posts: Internet advertising is an example of advertising that occurs when the company collaborates with a person, who has many subscribers in the social networks to advertise the goods or services. This type of advertisement is where the brand partners with the influencers, who are charged with creating content that will incorporate the brand.
  • How to approach and negotiate with brands for collaborations: Establish which brands are morally and ethically similar to you and develop good and unique ways of promoting each other. Set the rate based on the size of the blog and the number of likes or comments the post receives, and then be specific.
  • Tips for creating successful sponsored posts: Make sure it should fit in the feed, do not promote products/services you do not like, state your sponsored partnership, and be prepared to explain the brand’s concept to the sponsors.

5. Utilize Affiliate Marketing

First of all, affiliate marketing can be attributed to the most efficient types of earnings when running an Instagram account.

  • Definition and benefits of affiliate marketing: The last method is affiliate marketing, which is also considered to be an effective advertising technique whereby a person or a company is paid a commission for advertising to people or other companies and being paid by results in terms of traffic attracted to the particular company’s website. This is also a related factor since it entails that you can have revenues from the sales of the products without having direct involvement in creating them.
  • How to find and join affiliate programs on Instagram: List companies using the affiliate program, then contact them directly or through the affiliate marketing network to consider affiliate terms and fees or commission before registering the affiliate codes if necessary.
  • Best practices for promoting affiliate products on the platform: Thus, one is constantly forced to include an affiliate link in the content, write about the affiliated product, target that product, to include an appeal for the content used for promotion and the evaluation of that content.

6. Sell Your Products/Services

Among the existing earning models on Instagram, the sale of personal goods or services is rather popular.

  • Advantages of selling your own products or services on Instagram: This comes with some obvious benefits based on the fact that you are the one selling your products directly; you have the freedom of pricing your products how you want, branding your products how you desire, not to mention the fact that you are in direct control of the clients.

It also gives you enhanced authority and allows you to introduce and market your unique offerings.

  • Tips for creating and promoting your brand: Build a personality acceptable to the market. It is essential to use good images and tales in our posts, always reply to the comments that may be found on the firm page and even the direct message, and lastly, to ally with other influencers or other firms.
  • Utilizing Instagram’s shopping features to increase sales: Maximise the use of shopping tags and stickers within Instagram; ensure that users can make buying decisions directly from the posts or stories.

Utilize Shop and Product Catalog features to showcase your product engagingly and to enable customers to buy products.

7. Monetize Your Instagram Stories 

Instagram Stories are among the significant assets to generate revenues on the platform.

  • How to utilize Instagram’s various features for monetizing stories: Use stickers, swipe-up links (if you have more than 10k followers), and product hashtags to guide your audience toward the products.
  • Tips for creating engaging and profitable stories: Entice the audience and capture their attention by using features such as polls, quizzes, and countdowns on the screen.
  • Promoting products and services through stories: Ensuring sponsored content or product placements are integrated into your stories is easy. Even when it’s not a sponsored post, tell the audience to swipe up or visit the link in your bio for more details or to buy a product. Take advantage of the call to action buttons and very enticing images to help you make your sales and convert.

8. Utilize Instagram Ads

The guide Alpine continues to inform you on how to reach new followers and start monetizing your posts using Instagram Ads.

  • How to create and run successful ad campaigns on the platform: First of all, it is reasonable to ask what type of campaign the representative of the company wants to launch, who is going to be targeted, and what can be spent now on that campaign. In the future, more appealing ad creatives should be made which people can easily equate with the brand and the ad to be made.

Consider the Targeting features offered by Instagram currently at the time the readers, and assist the audience in identifying whether to uncensor the following accounts based on the parameters.

  • Measuring and optimizing ad performance for maximum ROI: If your ad is to be more efficient, then it has to comply with the standards that have been laid down in terms of gateway figures like reach, engagement, click-through rates, conversion rates, and so on of the ad creative, the audience, and the button which pushes to action.

In general, one can use an A/B split for the ad where the differences may lie in the ad creative, the target audience, and the call to action. Bring all these lessons to bear in enhancing targeting and demand more from information to get much more out of it.

Conclusion

It is high time to proceed with action to tap these strategies to start the monetization of Instagram profiles. Always try to make your posts consistent yet creative, too. It should continue reaching out to customers, exploring new approaches to creating content, and familiarizing itself with current trends.

Bella Mary is an SEO strategist and Senior Content Writer at Likedash.com. She has been a professional content writer for over three years and is passionate about creating interesting and high-quality content for reputable blogs and websites.

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Piracy in Africa’s Creative Sector: How Creators Can Protect Their Content

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Creators Can Protect Their Content

Africa’s creative industries, from music and film to fashion, writing, and branding, are experiencing remarkable growth. However, as the sector flourishes, so do the threats posed by piracy and copyright infringement. Without proper protection, creators risk losing the value and recognition they deserve for their original work.

Copyright remains the first and most important line of defence. In many African countries, copyright protection begins automatically once a creative work, such as a song, logo, film, or design, is fixed in a tangible form. This protection can last for the creator’s lifetime, and in most cases, up to 70 years after. Yet, while automatic copyright provides a foundation, official registration strengthens legal standing and can be critical in resolving disputes.

When a creator’s work is used without permission, the violation must be addressed swiftly. Experts advise that the first step is to gather evidence—screenshots, URLS, timestamps, user details, and even data showing engagement or financial gain from the misused content. Proof of ownership, such as original files with timestamps, draft versions, or social media records of earlier uploads, is equally vital.

“Creators should always have proof of ownership ready,” says Frikkie Jonker, Director of Anti-Piracy at MultiChoice. “That could be anything from original project files to old emails or posts. It’s one of the most effective tools in enforcing your rights.”

Once evidence is collected, creators can issue takedown requests through social platforms or send formal cease-and-desist letters to website owners or hosts. Although enforcement processes differ by country, most African nations have copyright laws aligned with global standards like the U.S. DMCA. In many cases, showing credible ownership is enough to have infringing content removed.

If infringement continues or is being done at scale, such as by piracy rings or repeat offenders, creators may need to escalate the issue by reporting it to national copyright commissions or law enforcement. Efforts are also being bolstered across the continent through cooperation under agreements like the African Continental Free Trade Area (AfCFTA), with international bodies like Interpol, Afripol, and WIPO supporting cross-border enforcement.

Preventative measures are just as important. Creators are encouraged to use tools like digital watermarking and content fingerprinting to protect their work from unauthorised use online. Furthermore, smart monetisation strategies, such as YouTube’s Content ID syste,m can allow creators to earn revenue even when their content is reused without prior permission.

By understanding their rights, taking proactive steps to protect their creations, and using available technologies, African creatives can safeguard their work while continuing to build sustainable, long-term careers.

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A Journey Through Policy: My Personal Experience

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policymaking

By Saifullahi Attahir

If there was ever anything that gave me goosebumps and immense pleasure, it was being surrounded by intellectuals and mature minds absorbing facts and figures about governance, economics, public health, policymaking, national security, and international relations. In such situations I easily lose myself, forgetting almost all other things.

Even at medical school, my best lectures were those with frequent digressions, whereby the lecturer would discuss the pathogenesis of diseases for 30 minutes and later sidetrack into discussing politics, governance, or other life issues. I always enjoyed classes led by Prof. Sagir Gumel, Dr. Murtala Abubakar, Dr. Rasheed Wemimo, Dr. Aliyu Mai Goro, and co.

During such lectures, I often observed some of my colleagues disappointment for such deviation. I rather casually show indifference, for I was eternally grateful for such discussions due to the stimulatory effect they had on my mind.

After such classes, I sometimes followed up with the lecturer, not to ask about a medical concept I did not grasp, but to ask for further explanation on policy making, project execution, budgetary expenditures, why African countries are left behind, and similar pressing issues.

In situations where I can’t catch up with the lecturer, I jotted down the questions for further deliberation.

One of the manifest feature I know about my greediness was at reading books. I can open five different books in a day. I lack such discipline to finish up one before another. I can start reading ‘Mein Kampf’ by Adolf Hitler, and halfway through 300 pages, I would pick up ‘My Life’ by Sir Ahmadu Bello, and would have to concurrently read both until the end.

I often scolded myself for such an attitude, but I can’t help myself. The only way to practice such discipline was to at least read two different books in a day. Such was a triumph in my practice of self-discipline. This was apart from my conventional medical textbooks.

To some of my friends, I was called an accidental medical doctor, but actually it was a perfect fate guided by the merciful Lord that I’m studying medicine.

 For it was only medicine that makes reading books easier for you. Although time is precious in this profession, but  one finds it easier to do anything you are passionate about. The daily  interaction we have  with people at their most vulnerable state was another psychostimulant. Seeing humans suffering from disease conditions is heartache. Some of the causes are mere ignorance, poverty, superstitions, and limited resources.

The contribution one can give couldn’t be limited to just prescribing drugs or surgical procedures that end up affecting one person. It’s much better to involve one self in to position that may bring possible change to the whole society even in form of orientation.

What also motivated me more was how I wasn’t the first to traverse this similar path. Bibliophiles were common among medical students and medical professionals.

At  international level, the former Prime Minister of Malaysia, Dr. Mahathir Muhammad, was a physician.

Most of the current economic development of Malaysia was attributed to him. The South American revolutionary figure Che Guevara was a physician. Atul Gawande was an endocrinologist, health policy analyst, adviser to former President Obama, campaign volunteer to former President Bill Clinton, and adviser to USAID/WHO on health policies.

Frantz Fanon was another physician, psychiatrist, racial discrimination activist, and political writer. Dr. Zakir Naik was a renowned Islamic scholar, comparative religion expert, and physician.

At the national level, Prof. Usman Yusuf is a haematologist, former NHIS DG, and currently a political activist. Dr. Aminu Abdullahi Taura was a psychiatrist and former SSG to the Jigawa state government. Dr. Nuraddeen Muhammad was a psychiatrist and former cabinet minister to President Goodluck Jonathan.

During ward rounds and clinics, my mind often wanders to enquire not just  about the diagnosis but the actual cause of the disease condition; why would a 17-year-old multiparous young lady develop peripartum cardiomyopathy (PPCM)? Why would a 5-year-old child develop severe anaemia from a mosquito bite? Why would a 25-year-old friend of mine develop chronic kidney disease, and his family would have to sell all their belongings for his treatment? Why are our Accident and Emergency units filled with road traffic accident cases? Was it bad road conditions or lack of adherence to traffic laws and orders?

Why are African countries still battling with 19th century diseases like Tuberculosis, filariasis, and malarial infections? Why issues of fighting cervical cancer and vaccination campaigns are treated with contempt in our societies? Why access to basic primary healthcare in Nigeria was still a luxury 50 years after Alma Ata declaration?

The questions are never-ending…

Answers to these questions could be found not in the conventional medical textbooks like Robbins/Cotrand, Davidson, or Sabiston. Answers to these questions are there on our faces. Answers to these questions are tied to the very fabric of our social life, our public institutions, our culture, and our life perspectives.

In order to make any significant contribution towards the betterment of this kind of society, it would be quite easier as an insider rather than an outsider. You can’t bring any positive outcome by just talking or commenting. It was rightly stated that a cat in gloves catches no mice.

The real players in a game are always better than the spectators. A player deserves accolades despite his shortcomings, frequent falls, and inability to deliver as planned theoretically. For the player has seen it all, because so many things in public life are not as they appear. It’s only when you are there that the reality becomes visible. This is the reason why many leaders who have goodwill and enjoy public support appear to have lost track or contributed insignificantly when elected or appointed into office.

But despite all these challenges, one can’t decline to do something good just because something bad might happen. The risk is worth it….

Attahir wrote from Federal University Dutse

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A Healthier Future: President Tinubu’s Drive to Improve Nigerian Healthcare

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Letter to President Tinubu

By Victor Benjamin

Health is wealth,” a common adage echoing through Nigerian communities, encapsulates the fundamental importance of well-being. President Bola Tinubu’s administration appears to have taken this sentiment to heart, demonstrating a bold commitment to revolutionising Nigeria’s health sector.

Through a multi-pronged approach focused on strengthening infrastructure, upskilling manpower, and ensuring efficient healthcare delivery, the administration is signaling a new era for healthcare in Nigeria. This ambitious agenda, backed by tangible initiatives and achievements, holds the promise of a healthier and more prosperous nation.

President Bola Ahmed Tinubu’s administration has launched a comprehensive and ambitious agenda to transform Nigeria’s healthcare sector, signaling a new era of progress and commitment to the well-being of the Nigerian people. This multi-pronged approach focuses on strengthening infrastructure, upskilling the healthcare workforce, enhancing system efficiency, and addressing critical public health challenges. The administration’s actions are demonstrably moving towards a more robust and accessible healthcare system.

A cornerstone of this transformation is the aggressive expansion and upgrade of healthcare infrastructure. The federal government’s decisive action to convert the General Hospital Kumo in Gombe State into a Federal Medical Centre (FMC) is a prime example. This strategic upgrade, the second federal medical institution in Gombe, will significantly improve healthcare delivery in the Northeast region. Moreover, the upgraded Kumo FMC will serve as a teaching hospital for the Federal University of Kashere and Lincoln University, Kumo, contributing to the crucial training of future medical practitioners.

Furthermore, the administration is committed to dramatically increasing the number of functional Primary Healthcare Centres (PHCs) from 8,809 to over 17,600 by 2027. This expansion aims to bring quality healthcare closer to communities, particularly in underserved areas. To support this, the Basic Health Care Provision Fund (BHCPF) is being redesigned to provide more Direct Facility Funding to healthcare facilities, increasing from N300,000 to N600,000-N800,000 per quarter. The federal government has also identified 577 primary healthcare centres for immediate revitalization, indicating a focused and actionable plan.

Recognising that a strong healthcare system relies on a skilled workforce, President Tinubu has prioritised investment in human resources for health. The approval of 774 National Health Fellows, selected from each local council, aims to foster sustained improvements and cultivate future healthcare leaders. The administration has also set out to train 120,000 frontline health workers over 16 months, with 40,240 already trained, addressing critical manpower gaps in PHCs.

Additionally, the enrolment capacity of accredited nursing and midwifery institutions is being increased to meet the growing demand for healthcare professionals. A community health programme is being redesigned to create 126,000 jobs for community health workers, extending essential health services to remote and underserved communities.

Strengthening healthcare systems and efficiency is another critical aspect of the administration’s agenda. The Nigeria Health Sector Renewal Investment Initiative (NHSRII), launched in December 2023, serves as a strategic blueprint to improve population health outcomes through primary healthcare and enhance reproductive, maternal, and child health services.

The National Primary Health Care Development Agency (NPHCDA) is developing a three-year digitalisation agenda, encompassing facility functionality, supply chain management, financial management, and the community health information system.

This initiative promises improved efficiency and data-driven decision-making. Nigeria’s active participation in the Collaborative Active Strategy (CAS) further streamlines health campaigns and strengthens the overall health system.

Addressing critical health challenges is also a priority. First Lady Senator Oluremi Tinubu’s strong advocacy campaign against tuberculosis (TB), declaring it a health emergency and committing an additional N1 billion through the Renewed Hope Initiative, highlights the administration’s focus on tackling significant public health issues. The nationwide rollout of HPV vaccination, with over 12 million girls vaccinated, demonstrates a proactive approach to preventive healthcare.

The international community has recognised the administration’s commitment. The World Bank has approved $1.57 billion to support the health sector in Nigeria, focusing on strengthening human capital through better health for women, children, and adolescents. This significant financial support underscores the global confidence in the administration’s vision and execution.

President Tinubu’s comprehensive health agenda promises substantial benefits for the Nigerian populace. Foremost, it aims to drastically improve access to quality healthcare, particularly at the primary level, ensuring that even remote communities receive essential medical services.

This is complemented by a concerted effort to build a more robust and better-trained healthcare workforce, effectively addressing critical manpower shortages and ensuring adequate staffing across facilities. Simultaneously, the administration is focusing on strengthening healthcare infrastructure and equipment, upgrading existing facilities and constructing new ones to provide healthcare providers with necessary resources.

Furthermore, the agenda prioritises the creation of more efficient and transparent healthcare systems through digitalisation and improved financial management, streamlining processes and optimising resource allocation. Crucially, it demonstrates a strong commitment to tackling critical public health issues, such as tuberculosis and immunisation, through focused attention and targeted interventions. These multifaceted efforts collectively pave the way for a healthier nation, enhancing the overall well-being of the Nigerian people.

This comprehensive approach underscores President Tinubu’s understanding of the critical role of a strong healthcare system in national development. By prioritizing infrastructure, workforce development, system efficiency, and targeted interventions, the administration is laying the foundation for a healthier and more prosperous Nigeria. This narrative presents a compelling story of progress and commitment in the Nigerian health sector, marking a significant step towards a brighter future for the nation’s healthcare.

Victor Benjamin is the West/South South Director for Young Professionals for Tinubu (YP4T)

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