Feature/OPED
How to Earn Money On Instagram in 2024: 8 Easily Achievable Strategies
By Bella Mary
Introduction
Hi, welcome to 2024 on the business and making money on Instagram, the essential guide. In this article, they will explore 8 relatively simple techniques that may also be followed to bring revenue into your business from this critical social media site.
In the present generation, where every person, whether an individual or a company, seeks to market a product or service to its users through the available online platforms, Instagram has proven to be one of the most influential business promotional tools and, hence, a source of income. One thing is clear: the ways of making money on Instagram in 2024 will remain diverse; it’s vital that no user neglects that fact and remains constantly informed.
Get on the right path in leveraging your Instagram account and start making money from your passion. Now, let us evaluate the best approaches that may lead to achieving your goals in terms of the monetization of your IG audience
1. Optimize Your Profile
Your Instagram profile is your gateway to the online world. To attract followers and potential business opportunities, it’s crucial to keep it neat. Here’s how you can make your profile stand out and make a solid first impression:
- Importance of a well-designed and professional profile: This is even more important given the fact that the overall outlook of the general profile layout can have an impact on the impressions received by the visitors and can contribute to the formation of a remarkable brand personality.
- How to choose the correct username and profile picture: Your username should be easy to remember, perhaps your name or the specific field of your activity. Ideally, both letters and a person’s face should be easily recognizable, the picture quality is much higher than that of the thumbnail, and their sizes are approximately equal.
- Tips for writing a compelling bio: In your bio-skeleton, state your full name or preferred nickname while specifying the scope of interest or area of expertise and a catchphrase to make people consider contacting you.
2. Create Quality Content
The strategy of how to build a devoted audience on Instagram is simple; it is based on the ability to create brilliant posts regularly. Focusing on creating high-quality content ensures you can get the exposure that Instagram reel needs, leading to more viewer interactions.
- Why high-quality content is essential for monetizing on Instagram: Quality content not only enables you to popularize your brand among your followers but also appeals to brands who want to work with influencers who will produce quality content.
- Types of content that perform well on the platform: It should be noted that Instagram users generally prefer visual content, including beautiful photos and videos, extra material from the set, and other users’ posts.
- Tips for creating visually appealing and engaging posts: Retreat to high-quality images, utilize storytelling and captions, and be creative with the format, such as carousels, reels, polls, and Q&A.
3. Grow Your Followers
Being followed by many on Instagram is essential to improving your earnings.
- The role of followers in earning money on Instagram: The followers are not merely the counts but your targeted customer segment and decide the credibility of your influence.
- Strategies for gaining organic followers: Publish frequently, reply to comments and DM’s, partner with other influencers or brands, and participate in Instagram challenges or trends.
- Utilizing hashtags and collaborations to increase reach and followers: As much as possible, include the right hashtags to increase your posts’ visibility and collaborate with other users, especially in shoutout trading.
4. Work with Brands and Sponsored Posts
Partnering with brands as an influencer in using the techniques of influencer marketing that involve paid advertising can be a good way of making money out of an Instagram page.
- Explanation of influencer marketing and sponsored posts: Internet advertising is an example of advertising that occurs when the company collaborates with a person, who has many subscribers in the social networks to advertise the goods or services. This type of advertisement is where the brand partners with the influencers, who are charged with creating content that will incorporate the brand.
- How to approach and negotiate with brands for collaborations: Establish which brands are morally and ethically similar to you and develop good and unique ways of promoting each other. Set the rate based on the size of the blog and the number of likes or comments the post receives, and then be specific.
- Tips for creating successful sponsored posts: Make sure it should fit in the feed, do not promote products/services you do not like, state your sponsored partnership, and be prepared to explain the brand’s concept to the sponsors.
5. Utilize Affiliate Marketing
First of all, affiliate marketing can be attributed to the most efficient types of earnings when running an Instagram account.
- Definition and benefits of affiliate marketing: The last method is affiliate marketing, which is also considered to be an effective advertising technique whereby a person or a company is paid a commission for advertising to people or other companies and being paid by results in terms of traffic attracted to the particular company’s website. This is also a related factor since it entails that you can have revenues from the sales of the products without having direct involvement in creating them.
- How to find and join affiliate programs on Instagram: List companies using the affiliate program, then contact them directly or through the affiliate marketing network to consider affiliate terms and fees or commission before registering the affiliate codes if necessary.
- Best practices for promoting affiliate products on the platform: Thus, one is constantly forced to include an affiliate link in the content, write about the affiliated product, target that product, to include an appeal for the content used for promotion and the evaluation of that content.
6. Sell Your Products/Services
Among the existing earning models on Instagram, the sale of personal goods or services is rather popular.
- Advantages of selling your own products or services on Instagram: This comes with some obvious benefits based on the fact that you are the one selling your products directly; you have the freedom of pricing your products how you want, branding your products how you desire, not to mention the fact that you are in direct control of the clients.
It also gives you enhanced authority and allows you to introduce and market your unique offerings.
- Tips for creating and promoting your brand: Build a personality acceptable to the market. It is essential to use good images and tales in our posts, always reply to the comments that may be found on the firm page and even the direct message, and lastly, to ally with other influencers or other firms.
- Utilizing Instagram’s shopping features to increase sales: Maximise the use of shopping tags and stickers within Instagram; ensure that users can make buying decisions directly from the posts or stories.
Utilize Shop and Product Catalog features to showcase your product engagingly and to enable customers to buy products.
7. Monetize Your Instagram Stories
Instagram Stories are among the significant assets to generate revenues on the platform.
- How to utilize Instagram’s various features for monetizing stories: Use stickers, swipe-up links (if you have more than 10k followers), and product hashtags to guide your audience toward the products.
- Tips for creating engaging and profitable stories: Entice the audience and capture their attention by using features such as polls, quizzes, and countdowns on the screen.
- Promoting products and services through stories: Ensuring sponsored content or product placements are integrated into your stories is easy. Even when it’s not a sponsored post, tell the audience to swipe up or visit the link in your bio for more details or to buy a product. Take advantage of the call to action buttons and very enticing images to help you make your sales and convert.
8. Utilize Instagram Ads
The guide Alpine continues to inform you on how to reach new followers and start monetizing your posts using Instagram Ads.
- How to create and run successful ad campaigns on the platform: First of all, it is reasonable to ask what type of campaign the representative of the company wants to launch, who is going to be targeted, and what can be spent now on that campaign. In the future, more appealing ad creatives should be made which people can easily equate with the brand and the ad to be made.
Consider the Targeting features offered by Instagram currently at the time the readers, and assist the audience in identifying whether to uncensor the following accounts based on the parameters.
- Measuring and optimizing ad performance for maximum ROI: If your ad is to be more efficient, then it has to comply with the standards that have been laid down in terms of gateway figures like reach, engagement, click-through rates, conversion rates, and so on of the ad creative, the audience, and the button which pushes to action.
In general, one can use an A/B split for the ad where the differences may lie in the ad creative, the target audience, and the call to action. Bring all these lessons to bear in enhancing targeting and demand more from information to get much more out of it.
Conclusion
It is high time to proceed with action to tap these strategies to start the monetization of Instagram profiles. Always try to make your posts consistent yet creative, too. It should continue reaching out to customers, exploring new approaches to creating content, and familiarizing itself with current trends.
Bella Mary is an SEO strategist and Senior Content Writer at Likedash.com. She has been a professional content writer for over three years and is passionate about creating interesting and high-quality content for reputable blogs and websites.
Feature/OPED
Tinubu’s Titanic Wahala
By Tony Ogunlowo
‘Titanic’ can mean something that is very big, gigantic or enormous and it was also the name of a ship that sank on its maiden voyage.
When the Titanic sank in 1912 it sank due to a number of avoidable factors: a ship deemed unsinkable that wasn’t fitted with watertight compartments, a ‘unprofessional’ seasoned captain who was apparently bullied into going at full speed through known ice-berg strewn waters, lack of common binoculars for the deck watch and the unavailability of enough life boats for all the passengers.
This all put together, as they say, was a recipe for disaster. Red flags were ignored.
Translating this to President Tinubu’s modern-day Nigeria, the avoidable factors that can sink the country are way too obvious.
Nigerians have long enjoyed the benefits of fuel subsidy. Costly as it is to maintain it’s enabled the economy to keep running by keeping the cost of things low. It’s removal, as can be seen, has created a domino effect, as the experts predicted, resulting in the prices of even the basic commodities skyrocketing as everyone passes on the additional costs.
With inflation currently at 32.7% and still rising, things are only going to keep on getting more and more expensive. As a result, the new minimum wage of N70,000 will have less purchasing power than the previous 2021 minimum wage of N30,000. If fuel subsidy removal was meant to boost the economy it has done the opposite and will stagnate any efforts to kickstart it.
The governments inability to control corruption or severely punish corrupt officials which is robbing the country’s coffers of billions and billions of Naira every year is a stumbling block for development.
If a corrupt government official who built 750 houses with stolen funds or an ex-governor accused of misappropriating N80 billion are allowed to walk around freely, supposedly on bail, without fear of eventual conviction it questions the message the government is sending out to future looters: if the culprits were in Russia or China the outcome will be totally different.
Even though an austerity economic policy may seem harsh like it was designed to rob Peter to pay Paul, it should be short, sharp hardship with green pastures in the foreseeable future – not ever! A good start will be to cut down on the number of foreign loans being obtained every year as their repayment can take a huge chunk out of the country’s annual income.
The new tax laws are long overdue and it should include that VAT earned in a state stays in that state: so, if your state doesn’t generate any VAT (- such as from the sale of alcohol products) you don’t get to share in what other states have collected.
Insecurity in the country is not something that started yesterday. Previous governments have blood on their hands for not nipping these insurrections in the bud before they grew to become monstrosities. You don’t pat yourself on the back, like the Nigerian Army likes to do believing you have the threat ‘under control’ – you eliminate the threat completely using what ever means necessary.
Unless the order (given by ‘Somebody’) is not to destroy them completely and to quote the late Sani Abacha,”…any insurgency that lasts more than 24 hours, a government official has a hand in it..”, no wonder Boko Haram continues to flourish and bandits like Turji Bello continue to taut the government. When the armed robber Lawrence Anini did something similar in 1986 he was fished out within months, tried and executed.
As I’ve written before the Nigerian Police Force is long past its sell by date and considering the ever growing population of Nigeria with its associated acts of anti-social behaviour its time to seriously consider devolving the NPF into state-run outfits. The growing popularity of state-run security outfits, such as Amotekun, proves this is feasible and effective.
Considering the fact the country is going through severe economic hardship the President, himself, should curb frivolous spending where possible: no more new Presidential yachts or planes ( – that includes the new one for the VP), a cap on ridiculous-no-real-job SA and SSA appointments and most important of all a cap on ALL politicians salaries and perks (which is to say if politicians are patriotic enough they’ll agree to a pay cut, forgo some of their benefits and pay for their own jaunts abroad).
Implementing the Steve Oronsaye Report which recommends merging and closing of ministries etc that has been passed over by every President since President Goodluck commissioned it in 2011 will cut government operating costs even further. This should not just be at Presidential level but extended to all the states: this will not just streamline the bloated and largely inefficient civil service but will also weed out ghost workers and white elephant project.
The ‘japa’ movement which the government is trying to discourage should be allowed to continue. It’s morally wrong for a government that can’t provide suitable employment for its citizens to try and prevent them from seeking opportunities abroad : ‘japa’ is not just limited to Nigerians, it’s a worldwide phenomenon.
People, British, American, Filipinos, are migrating worldwide to where ever there are opportunities for them to prosper. That’s the way the world works now: nobody is going to stay in a ‘sh*t-hole’ country if there are no opportunities for them to grow. Scr3w patriotism! It’s every man for himself! So, if a country can’t provide adequate employment opportunities people will pack their bags and ‘japa’! And if you restrict them from leaving the country what are they going to do? Get up to mischief – 419, cultism, kidnapping!
These same people send money back to their home countries all the time: Nigerians in diaspora in 2023 alone sent home more than $19.5 Billion Dollars. This is a huge injection of foreign currency for a country that desperately needs it.
So, just like the Titanic the warning signs are there and the inevitable that will happen should they be ignored. The question is which way is President Tinubu going to go. This is what I call the ‘Titanic Wahala’, ignore the obvious and the proverbial will hit the fan, sooner or later.
Feature/OPED
From Rental Shifts to AI Innovations: The Evolving Landscape of South Africa’s Property Sector
By Waldo Marcus
The past year has been challenging for property investors, with a sluggish economy slowing residential rental escalations in most regions in 2024.
Rental escalations are likely to be applied cautiously in 2025 to avoid vacancies, particularly given the potential for a decline in demand for rental properties as tenants, motivated by lower interest rates, migrate to property owners.
Lower rental returns will see investors looking at alternative ways to generate improved income from their investments. Short-term holiday rentals have impacted rental prices in tourist destinations, with higher rental income achieved in peak holiday times, pricing out consumers looking for long-term rental property. This trend, especially in the Western Cape, has some lobbyists calling for stricter regulations to protect consumers from inflated rental prices and a lack of affordable rental supply. SA Tourism has requested better transparency from platform providers. The risk for bond providers is that investors are financing these properties based on current tourism trends and rental income, which relies heavily on the success of platforms like Airbnb.
Consumption changes are driving commercial property growth
The commercial property sector grew in 2024 and this positive trajectory is expected to continue in 2025 as interest rates are lowered. Property developers are focusing on convenient neighbourhood retail and merging with online retailer needs. In urban areas, convenience and easy access are prioritised, while larger developments are succeeding in rural, underserved areas.
Industrial properties, particularly logistics and warehousing in the Western Cape, KwaZulu-Natal and Gauteng, continue to outperform other commercial sectors. Secure and well-serviced industrial parks are in demand and expected to grow. However, traditional industrial areas around Johannesburg and the Pretoria CBD face a value collapse due to security risks and inadequate infrastructure maintenance to service the nodes.
ESG is likely to become a high-value agenda item for commercial property investors in 2025 to ensure compliance and reduce operating costs. The latest SAPOA Operating Cost Report reveals that 29% of operating expenses go to electricity costs and 23% to property taxes.
The risk of leakages
Water shortages are the next big challenge, posing a significant risk to property owners. Government and municipalities must act before it becomes another catastrophic reality like Eskom. Addressing water shortages is a dual challenge requiring both the building of and better maintenance of water infrastructure, including sewage treatment plants, and longer-term, the creation of additional reservoirs to keep up with population growth and mitigate climate change risks.
Leakages extend beyond water. Revenue leakages include missed recoveries, escalations, lease changes, and renewal options, to name a few. Increased regulatory requirements have resulted in more time being spent on compliance, and this is not expected to ease. Regulatory and compliance changes and demands on property-related companies remove valuable focus and resources from internal due diligence and processes to prevent revenue and recovery leakages. We predict more organisations will invest in technology resources to identify revenue leakages and focus on tools to drive operating costs down.
The Revolution of AI in the Property Sector
Technology – particularly AI – has become indispensable to the property sector, from AI-powered marketing and presentation tools to automated management systems. While these advancements streamline operations and enhance decision-making, they also introduce new challenges, particularly in data security and risk management.
As we move into 2025, property companies must carefully consider the appropriate balance between AI and human expertise. By striking this balance and implementing robust data protection measures, organisations can harness the power of AI while preserving their brand authenticity and competitive edge.
The Necessity of diversity in Decision-Making
Property investment is a complex and often high-stakes endeavour. As a fixed asset with emotional and financial implications, property valuations and transactions can be challenging. Recent shifts in market perception have further complicated the landscape, with divergent opinions on property’s potential as a wealth generator or alternately, a financial drain.
To navigate this complex market, accurate and reliable data is essential. Mitigating bias and leveraging diverse perspectives allows investors to make more informed decisions. Access to neutral, data-driven insights from respected sources can help uncover hidden opportunities and avoid costly mistakes.
As the property market evolves, tools and information available to investors must also adapt. Companies of all sizes are increasingly recognizing the importance of accurate, accessible, and representative data. They are investing in reliable external data sources to gain a competitive edge and make more strategic decisions.
The lingering effects of high interest rates
Persistently high interest rates raised the cost of credit and placed additional pressure on already strained consumers and businesses. They also dissuaded residential property acquisitions, leading to fewer home loan applications and a decline in the transfer of both bonded and unbonded properties in 2024. Lightstone data reveals that first-time buyer volumes slumped by 20% in 2023.
While welcome, the first two interest rate cuts will take time to filter through to residential property acquisitions. Encouragingly, demand from first-time home buyers appears to be recovering slowly with ooba Home Loans noting a rise in applications to 49.6% in September 2024, the highest reading since November 2022. We expect residential property sales to accelerate in 2025 as interest rate relief starts to filter through, albeit at a slower pace in dysfunctional municipalities.
Individual investors are increasingly choosing to maintain smaller portfolios and using tax-efficient structures such as companies and trusts. TPN anticipates that this trend will persist into 2025. Demand for buy-to-let properties has risen since late 2021, particularly in the Western Cape, followed by the Eastern Cape and Tshwane. Although this trend is expected to continue, it may slow down around mid-2025 as demand shifts from rental properties to ownership.
Municipal performance linked to property value creation
Service delivery quality, infrastructure and the maintenance of that infrastructure impact the value of property types. Well-run municipalities will continue to attract investment. Since 2020, semigration has highlighted the successes and failures of provinces and cities, resulting in decreased revenue collections for some of South Africa’s largest municipalities.
Safety and security continue to influence where South Africans choose to live and work, impacting both the residential and commercial property landscape. Mixed-use developments, secure estates, sectional title properties, and commercial parks offering efficient ways to provide enhanced security, service delivery, productive infrastructure, and maintenance spending will continue to be in demand.
An important consideration that will become increasingly significant in 2025 is the quality and accessibility of the lifestyle available in certain areas. Well-maintained and safe parks, public spaces, beaches, dams, lakes, and other recreational facilities will make these areas more appealing to tenants, businesses, and investors.
The outlook for property KPIs
Residential vacancies are expected to increase in the latter half of 2025 due to lower interest rates and improved consumer confidence. Office and retail vacancies are likely to remain stable in the first half of 2025 but will decrease should business confidence improve and if GDP targets are met. Industrial property vacancies will remain low as demand remains strong, especially in the Western Cape and infrastructure development nodes in Gauteng and KwaZulu-Natal.
Rental escalations for commercial and residential properties will improve in the first half of 2025. Investors will be keen to enhance their returns after a period of sluggish economic performance with slightly healthier consumers offering the opportunity to grow rental income strategically.
The good standing of both commercial and residential tenants is expected to continue to improve as landlords use stricter vetting and collection strategies.
Rental property gross yields will, on average, stay the same as property values are expected to increase in line with rental income. The challenge for investors will be to keep operating costs down to maintain or improve net yields.
A favourable outlook for residential housing market
The outlook for the residential housing market is more favourable for 2025 than it has been for the past few years with the property market offering good value overall. The interest rate will likely be cut by a further 50bps by the third quarter of 2025, offering further relief for household finances and renewed activity at both the lower and upper ends of the market. More investments could see an increase in rental property supply and even a potential decline in rental demand as more consumers shift from renting to buying. We expect continued demand for well-managed rental properties.
Waldo Marcus is a Director at TPN from MRI Software
Feature/OPED
A Beginner’s Guide to Temu: Your Ultimate Shopping Companion
Ever wondered where to find trendy fashion, cutting-edge tech, or stylish home decor at unbeatable prices? Look no further than Temu.
What is Temu?
Temu, an online marketplace sensation, has taken the world by storm with its vast array of products, competitive prices, and user-friendly platform.
Since its 2022 launch, it has quickly become a global sensation, boasting hundreds of millions of downloads and catering to over 80 markets. Now, Nigerian shoppers can experience the Temu magic firsthand.
This guide will walk you through the Temu shopping experience, ensuring a smooth journey from product discovery to delivery.
Step 1: CREATE AN ACCOUNT TO UNLOCK SMART SHOPPING
The registration process
Joining Temu is super easy! Whether you prefer the traditional approach or the convenience of social media, Temu has you covered. For the classic signup, simply visit temu.com or download the mobile app, enter your email or phone number, create a strong password, and confirm your details. It’s as easy as that!
For social media savvy, link your Google, Apple, or Facebook account and skip the hassle of creating a new login. With Temu’s streamlined process, you can spend less time logging in and more time exploring the incredible deals awaiting you.
Mobile app vs. desktop: Which platform offers the best shopping experience?
Both the mobile app and desktop website offer a seamless shopping experience. However, for a truly dynamic and interactive shopping journey, we recommend the mobile app. You will enjoy real-time price alerts, exclusive mobile deals, and easy order tracking.
For a more deliberate shopping experience, the desktop website is the perfect choice. With larger screens and easy-to-use comparison features, you can take your time and make informed decisions.
Step 2: BROWSING AND SHOPPING LIKE A PRO
Navigating Temu’s vast selection
Temu offers a vast selection of over 200 product categories, from fashion and tech to home goods and beauty.
To get started, simply use the search bar function to find specific items or explore categories, and refine your search with filters for price, colour, size, and more. Sort items by relevance, price, or newest arrivals to find the perfect products.
Temu’s ranking system highlights popular and trusted products, often based on customer reviews and sales trends. To make informed choices, compare prices, features, and reviews before purchasing.
Best-selling products
Temu’s best-selling products are constantly updated based on real-time sales data.
Other metrics beyond rankings
Temu goes beyond traditional product rankings, focusing on the performance and quality of its providers. By considering factors like historic ratings, repurchase records, follower numbers, and new product releases, consumers can make informed decisions. This approach not only empowers buyers but also incentivises providers to deliver high-quality, diverse products and build strong customer relationships.
Providers can earn recognition directly on their product pages by ranking highly in categories like Top Sales, Top Rated, Top Repurchased, Top Followed, or New Arrival. These rankings are based on the provider’s performance over the past 30 days and are updated daily to ensure the most current information is displayed to consumers.
Finding your perfect fit
Temu provides detailed size guides to help shoppers find the perfect fit, particularly for clothing and accessories. These guides often include measurements, comparison charts, and sometimes even virtual fitting tools to make your online shopping experience seamless.
Save more, shop smart
Simplify your shopping and maximise your savings with Temu. All discounts are displayed directly on product pages. For the best deals, explore the platform’s Lightning Deals. To ensure satisfaction, pay attention to details, read descriptions, verify measurements, understand features, and consult seller ratings and reviews.
Step 3: PLACING AN ORDER
Shopping safely and securely
Temu offers a variety of payment methods, including popular credit cards and digital wallets like Visa, Mastercard, American Express, Maestro, Discover, JCB and Diners Club. To prioritise your security, the platform employs advanced security measures, adhering to strict industry standards to protect your information.
Step 4: FAST AND RELIABLE DELIVERY
Hassle-free delivery, every time
Temu prioritises customer satisfaction by providing real-time order tracking and reliable shipping options, including free standard shipping and express delivery. The platform guarantees on-time delivery and offers full refunds for damaged or undelivered orders.
At the moment, Temu is in partnership with local logistics firms, such as Flyt Express, SKYNET, and Speedaf to make delivery to Nigerian shoppers on time.
Step 5: AFTER-SALES SERVICE – BEYOND THE PURCHASE
Returns and exchanges made easy
Temu provides a seamless return process with its Purchase Protection Program. If you’re unsatisfied with a purchase, log into your account, select the item, provide a reason, and submit a return request. Temu will provide a prepaid shipping label.
You have a 90-day return window for most items. Once processed, you can choose a refund to Temu credit or original payment. For exchanges, return the item and place a new order. Temu also offers refund policies for no updates and no deliveries. Check Temu’s specific return policy for the latest information.
Beyond shopping: A greener future
Temu is committed to sustainability. By shopping on Temu, you contribute to a greener future. The platform’s Tree Planting Program and combined shipping initiatives help reduce environmental impact.
Smart shopping simplified
Temu has transformed online shopping, offering a wide range of affordable products and a user-friendly experience.
Follow these simple steps to easily navigate the platform and discover your next favourite find. If you need assistance, Temu’s customer support team is available 24/7.
So, shop with confidence on Temu!
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