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Mastering the Art of Collaboration as Business Strategy

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Timi Olubiyi business strategy

By Timi Olubiyi, Ph.D

The novel coronavirus has been devastating in terms of impact on economies, businesses and household.

Due to this, businesses and activities, today face increasing levels of competitive pressure and difficulty in improving or sustaining performance.

The new normal has made the management of many companies to seek innovative strategies to advance their company’s competitive advantage as well as their profitability.

To stem the negative impact of COVID19 on businesses, among the strategic tools gaining prominence at present is a strategic alliance.

Different strategies can be employed by SMEs and large firms to gain entry into new markets or stem the tide of the COVID-19 impact, however, strategic alliance comes with a cost advantage. It is usually a collaborative arrangement and has been adjudged the core elements of today’s business tactics.

A strategic alliance can be described as a concerted effort by two or more independent firms to have a collaborative and synergistic relationship in terms of human and material resources for mutually beneficial objectives.

Simply explained, in the street of Lagos State Nigeria, a usual scene is that of food hawkers, one that comes to mind is that of local cooked beans sellers (ewa aganyin) on one hand and bread seller (Agege bread) on the other hand.

They strategically collaborate to hawk side by side, thereby securing more patronage as bread taken with beans is a popular staple meal for teeming Lagosians.

Even at that level, evidence suggests that forming alliances enhance business performance. The formation of strategic alliances in these times can be seen as a strategic business response to the COVID-19 pandemic and the increasing uncertainty and complexity in the business environment.

In simple words, a strategic alliance is an agreement between two or more organisations or individuals to cooperate in specific business activity so that each benefits from the strengths of the other and eventually gain competitive advantage.

Strategic alliances involve organisations of at least two enterprises or speciality units that cooperate to accomplish deliberate critical objectives that are commonly useful.

With the COVID-19 pandemic, it is expected that increasing trend towards business and multi-company alliances will help companies in their business process and corporate culture reviews.

As an example, we might see hardware and software companies collaborate, even creative and musical collaborations are very likely, the strategic alliance between the restaurant and bottled water producers, a delivery company with retail outlets, eateries and poultry farm ventures, a telecommunications company and phone manufacturers including software companies.

In addition, producers/manufactures can directly collaborate with supermarket and retail stores. An excellent strategic alliance is generally between two or more parties that provide complementary expertise to each other. Firms can equally explore the opportunity of an international strategic alliance with a foreign company to improve competitiveness and reduce operational cost.

A strategic alliance is crucial and can guarantee an improved competitive advantage. However, it is a bit different from the formal business partnership because the collaboration may not involve stringent business partnership registrations and logo adoption. However, a strategic alliance is just a cooperative agreement between business firms for mutual benefit.

It is simply a collaborative effort that allows businesses to pool and/or share resources such as finance, staffing, skills, expertise and information or knowledge; this approach benefits the collaborators’, and it is a powerful strategic option to grow business performance.

I foresee within the next two years, significant collaboration and several corporate alliances worldwide to sustain business performance and also mitigate the impact of the COVID19 pandemic.

Companies will form this strategic alliances to obtain one or more of the following, technological advantage, product or service demand optimization, reduce the burden of infrastructure constraints, reduce costs of operation, improve customer satisfaction, improve inventory and increase market share, improve economies of scale, a way to bring a new product/service to market faster, reduce financial risk and/or spread the risk, and a way to remain competitive.

There is a large body of knowledge and academic references to suggest that firms engaging in strategic alliances achieve more significant gains and business performance.

In fact, many global companies have multiple alliances, and even some global businesses adopt collaborations with numerous partners to improve competitiveness.

Therefore, the main reason for strategic alliance adoption is to increase profitability and overall business performance. Application of corporate alliance and collaboration as a strategy helps tackle problems such as lack of capital, marketing issues, weak innovative capability, high operational, poor technology usage, and ineffective logistics management.

Significantly, a strategic alliance is mostly done as a complementary business relationship. More so the alliance amongst businesses is usually based on mutual trust, and a large body of research identifies that the main desire of firms to engage in an alliance is to improve a firm’s performance. More so it gives the competitiveness to produce a better performance than when not collaborating.

The overall advantage of the strategic business alliance is that it gives ample opportunities for relational rents and competitive advantage, where relational rent is defined as ‘a supernormal profit jointly generated in an exchange relationship that cannot be generated by either firm in isolation and can only be created through the joint  contributions of the specific alliance partners

It is essential to state that, like any other SME a business alliance may equally face possible problems such as a clash of cultures, a lack of trust, lack of clear goals if not initially defined, lack of coordination between management teams and differences in operating procedures among partners.

Cultural clash is probably one of the biggest problems that corporations’ alliances face today. “These cultural problems consist of language, egos, and different attitudes to business can all make the going rough. However, evaluating the performance of alliance partners is an important issue.

Furthermore, the individual companies in the alliance should recognise the capacity of their partners to realise the integration of sustainable partnership management through communication, visions, missions, motivation and attention to achieve a conducive collaboration.

Consequently, companies can stay aloft during and after pandemic and gain economies of scale by considering a strategic alliance proposal, which may be a better option than a merger or acquisition.

Because forming alliances with complementary businesses can expand company scope and capabilities. It will make a substantial impact during this era, and organisations seeking alliances can always look for partners who will help them create value for customers at lower costs.

Conclusively, strategic alliances are increasingly becoming an essential part of overall corporate strategy, as a way to grow product and service offerings, develop new markets and leverage technology and R&D.

Vibrant markets for products and technologies, combined with the expanding expenses of cost of doing business, have brought about a noteworthy increment in the utilisation of alliance.

Strategic alliances are progressively turning into a critical piece of general corporate strategy, to develop goods and services, grow new markets, influence technology, research & development.

So, if you require any form of help to address a question like “What does it take for strategic alliances to succeed?” Then you might need to get across to the author. Good luck!

How may you obtain advice or further information on the article?

Dr Timi Olubiyi is an Entrepreneurship and Small Business Management expert. He is a prolific investment coach, Chartered Member of the Chartered Institute for Securities & Investment (CISI) and a financial literacy specialist. He can be reached on the twitter handle @drtimiolubiyi and via email: dr***********@***il.com, for any questions, reactions, and comments.

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Nature has been Sending us Signals. Our Farmers Read Them First

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Mannir U. Ringim Union Bank

By Mannir U. Ringim (PhD)

Long before the satellite forecasts and the seasonal advisories, the African farmer learned to read the sky. He watched the colour of the clouds, the behaviour of the birds, the first scent of rain on hot ground, and he planted accordingly. For generations, that knowledge was reliable enough to feed nations. Today, it is faltering not because the farmer has forgotten how to read the signs, but because the signs themselves have changed. The rains that once came in April now arrive in May, or not at all. The harmattan lingers. The river that once flooded every decade now floods twice in five years. Nature is still sending its signals; they have become harder and crueller to read.

Today, the world marks World Environment Day. This year’s theme, “Inspired by Nature. For Climate. For Our Future,” will be examined in Baku and echoed in boardrooms and headlines across the world. It is a worthy conversation, but the people who live that theme most literally will not be in any of those rooms. They are the smallholder farmers of northern Nigeria and the wider Sahel, the rice growers of the Niger basin, the cassava, cocoa, and oil palm households from Cross River to the forests of the coast. It is a Nigerian story, but not only a Nigerian one: the same signals are being read across West Africa, and in the last decade, the reading has grown harder.

I want to make a single argument on this day of World Environment Day, and although it begins in the field, it ends in the boardroom: in our part of the world, agricultural finance is climate finance. The most direct, most local and most consequential form of climate action available to the region’s financial sector is not a distant carbon market or an offset scheme negotiated abroad. It is the decision to put serious, patient and intelligent capital into the hands of the people working the most climate-exposed asset we possess — our land. Get that decision right, and we address food security, rural livelihoods and climate resilience in a single motion. Get it wrong, and we will keep treating three faces of one crisis as though they were unrelated problems.

The signals from the land

To understand why this matters, it helps to travel the land as those of us in business banking do. Across the Sahel, the desert is not a metaphor; it advances year upon year over farmland that fed families in living memory. Lake Chad — once one of Africa’s great freshwater bodies, shared by Nigeria, Niger, Chad and Cameroon — has retreated to a fraction of its former size, carrying fishing and farming livelihoods with it. In the middle belts, the rains have turned violent and unpredictable, and a single night of flooding can erase a season’s labour and a year’s income. Along the coast and the eroding river valleys, gully after gully swallows farms, homes and roads. These are not isolated misfortunes; they are the local expressions of a global phenomenon, and the people absorbing them first are the people who feed everyone else.

This is the part of the climate story we too often misfile. We log the late rains under “agriculture,” the flood under “disaster relief,” the rising cost of a meal under “the economy,” and we reserve the word “environment” for tree-planting campaigns. But these are not separate ledgers. The farmer who cannot plant because the rains failed, the trader who charges more because the harvest shrank, the young person who leaves the village because the farm no longer pays — all are responding to the same signal. In our region, climate change announces itself first as an agricultural event. We will not manage it as an environmental one until we are willing to finance it as an economic one.

A paradox of capital

Here lies a contradiction we have tolerated for far too long. Agriculture employs more people than any other sector in Nigeria and across much of West Africa, and contributes a substantial share of national output. By any honest measure, it is the foundation of the real economy, and yet, for decades, it has drawn only a single-digit share of total bank lending, which is a fraction of its weight in jobs, in food, and in stability. We have built financial systems that are, in effect, under-invested in the very sector that sustains them.

The reasons are familiar to every banker. Agriculture has long been judged too risky, too seasonal, too informal and too hard to collateralise. A farmer’s income arrives once or twice a year, not monthly; his balance sheet consists of a few hectares, some livestock, and a great deal of practical knowledge. No conventional credit model was built to value it. So, capital did the rational short-term thing: it stayed away, or lent briefly and expensively, on terms that suited the lender’s calendar rather than the crop’s. That caution made sense in a stable climate. In a changing one, it is self-defeating because the farmer who cannot borrow cannot adapt. He cannot buy the drought-tolerant seed, install the modest irrigation that frees him from relying on a single rainy season, or afford the storage that keeps a good harvest from spoiling before the market. We have been asking our most climate-exposed citizens to face the hardest conditions in memory with the least capital available to them. That is not prudence; it is a slow failure of both economics and adaptation, and the bill arrives at every table as more expensive food.

Risk is also a design problem

If there is good news here, it is that much of what we call “agricultural risk” is not a law of nature. It is a design problem, and design problems can be solved. The past few years have produced a genuinely more sophisticated toolkit, and the institutions willing to use it are finding the sector far more bankable than the old assumptions allowed. It begins with lending that fits the farmer rather than forcing the farmer to fit the facility: cash-flow facilities structured around the crop cycle, disbursing at planting and falling due after harvest. Value-chain and anchor-borrower models, in which a credible off-taker sits between the bank and thousands of smallholders, solve the scale, collateral, and market access problems at a single stroke. Warehouse-receipt systems let stored grain serve as collateral, so a farmer need not sell everything at harvest, when prices are lowest, merely to raise cash.

Around that core sits an expanding set of instruments: input and mechanisation finance to lift yields; irrigation finance to break the dependence on the rains; cold-chain and storage finance to attack the staggering share of what we grow that is still lost after harvest, losses that are, in their own quiet way, as much an environmental cost as an economic one, since every wasted tonne is water, land, fuel and labour spent for nothing. Weather-index insurance can pay out automatically when rainfall falls below a threshold, turning an uninsurable risk into a priced one, and the spread of mobile technology and farm-level data — satellite imagery, mapping, digital payment histories — is finally giving lenders an evidence-based way to assess the smallholder they once treated as invisible. None of this is theoretical; each instrument is already in use somewhere in the region today. The task is not to invent new tools but to deploy the existing ones at scale, and with discipline.

Here, agricultural finance and the climate agenda converge, because the instruments that make farming bankable are, almost without exception, the ones that make it resilient. Irrigation is an adaptation. Drought-tolerant seed is an adaptation. Healthier soils, smarter water use, agroforestry that holds back the desert, storage that wastes less — these are not optional “green” extras; they are the difference between a farm that survives a harsher climate and one that does not. The point lands with particular force in West Africa, among the most climate-vulnerable yet least climate-financed regions on earth. The global conversation has turned decisively to climate finance — Azerbaijan, this year’s World Environment Day host, carried that agenda as president of COP29 — but climate finance is not only something that happens at altitude. Its most grounded form, for us, is the facility that enables a cooperative to drill a borehole or build a warehouse. The local reality is how the global ambition gets delivered.

Shared risk, shared frontier

None of this can rest on the banks alone, and it should not. The risks are real, and the most durable way to manage them is to share them among the actors who each hold a piece of the solution. Governments set the frameworks, build rural infrastructure, and provide the guarantees that make long-tenor lending viable. Development finance institutions, the African Development Bank chief among them, with their long-standing ambition to feed the continent, bring the patient, blended capital that crowds in commercial lenders rather than out. Insurers price the weather risk that banks should not carry alone. Agritech firms and aggregators supply data and market linkages. Banks bring structure, reach, governance and capital. Nigeria has tried versions of this before — the Agricultural Credit Guarantee Scheme and the Anchor Borrowers’ Programme among them, and the experience taught us both the promise of public-private agricultural finance and the discipline it demands: such partnerships work only when they are designed with rigour, governed transparently, and judged by outcomes rather than by money disbursed.

For those of us whose responsibilities include the public sector, the most valuable role a bank can play is often not as lender of last resort but as honest broker, aligning the ambitions of government, the capital of development partners, and the needs of the farmer into structures that actually move money to the field, and the prize is larger than risk management. It is tempting, faced with advancing desert and shrinking water, to speak of the Sahel and the rural North only in the language of crisis. However, that language is incomplete and self-fulfilling. The same regions hold vast arable land, established value chains in grains, livestock and horticulture, and one of the youngest workforces on earth. When a young person can finance an irrigated dry-season crop, or a women’s cooperative can secure inputs and a guaranteed buyer, agriculture stops being a fallback and becomes a future. That shift — from relief to investment, from managing decline to financing growth — is the single most powerful contribution finance can make to the regions on the climate front line. It is also good business: the young and the underserved are not a market to be pitied, but the largest growth opportunity in African banking.

Where we choose to stand

At Union Bank, this is not a new conviction. An institution that has banked Nigerian communities for more than a century has watched the relationship between people and land change in real time and has come to regard agricultural finance not as a niche or an act of charity, but as national infrastructure — and, increasingly, as climate infrastructure. The question we put to ourselves is not whether agriculture is worth financing, but how to finance it in a way that builds resilience rather than extends credit, and how to do so at the scale the moment now demands.

The campaign behind this year’s World Environment Day speaks of the signals the Earth is sending us, and the signals we choose to send back. It is an apt frame for a banker. For too long, the signal our financial system sent the farmer was a quiet, discouraging one: you are too risky, too small, too far away to be worth our capital. The farmer heard it clearly, and many of his children left the land. We can now send a different signal.

“For Climate” and “For Our Future” are not phrases to be admired from a distance. For Nigeria and its neighbours, there are decisions to be made at home in how we price risk, where we direct capital, and whether we are finally willing to stand behind the people who have been reading nature’s signals all along. The most meaningful climate commitment our financial sector can make this World Environment Day is not a statement; it is a willingness to finance the land that feeds us, intelligently and at scale. The moment, as the campaign rightly insists, is now. Now for climate — and, just as urgently, now for the farmer.

Mannir U. Ringim is Executive Director, Business Banking at Union Bank of Nigeria, with responsibility for the Public Sector and the Bank’s Northern, South-South and South-East businesses.

He is versatile in spearheading new business development, cultivating partnerships,
and fostering healthy stakeholder relationships, with a focus on driving business growth and achieving revenue milestones.

Mannir’s educational qualifications include a PhD in Economics (focus on Financial Inclusion) from Bayero University, Kano, and Bachelor of Science and Master of Science degrees in Economics from the same institution. He also holds executive certifications from INSEAD Business School in Singapore, Kellogg School of Management in Chicago, and Euromoney in London, reflecting his dedication to continuous growth and excellence. Mannir has been an Honorary Senior Member of the Chartered Institute of Bankers of Nigeria (HCIB) since 2015.

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Nigeria’s Children Under Siege as Politics Trumps over Governance

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Tinubu Nigeria’s Children Under Siege

By Blaise Udunze

Chapter Two, Section 14 (b) of the 1999 Constitution of Nigeria (as amended) is explicit when it states that the security and welfare of the people shall be the primary purpose of government.  Hence, by every standard, the welfare of Nigerians should be the first priority of the government. What would be said if the same government had failed on this path? Judging by this rhetorical question and series of unfolding events, indications have shown that Nigeria is drifting into a dangerous territory where politics increasingly overshadows governance, and the amazing part of it is that insecurity, poverty and social despair continue to consume the very foundations of the state.

Surprisingly, this is eventually playing out when millions of Nigerians expect leadership, empathy and decisive action, the political class appears preoccupied with permutations for 2027, coalition-building, defections, endorsements and electoral calculations. Meanwhile, criminals are expanding their territory.

The horrendous, tragic kidnapping of pupils, teachers and school workers in Oriire Local Government Area of Oyo State has become one of the most painful symbols of Nigeria’s deepening security crisis. Shamefully, it would be recalled that recently armed terrorists invaded three schools in Ahoro-Esinle and Yawota communities. Yes, this might not be the first time of abducting school pupils, but one thing that is more troubling in this case is that dozens of schoolchildren and teachers were abducted, as this includes toddlers barely old enough to understand what was happening around them.

Intently looking at the incident, one vicious act is that among those abducted were two-year-old Christianah Akanbi and three-year-old Sikiru Salami, who are also not exempt from the daily torture.

The horror became even more devastating when a video emerged confirming the gruesome murder of Michael Oyedokun. He was a Mathematics teacher who had simply gone to work on a Friday morning to educate Nigerian children. He never returned home. The life of a teacher, a father and a mentor was cut short when beheaded in captivity by terrorists in Nigeria in May 2026.

His death is not merely a tragedy for his family. But the harrowing experience is that it is an indictment of a nation that appears increasingly unable to guarantee the safety of its citizens.

Let us consider the recent attack in Oyo State; this is not an isolated incident. It is part of a growing pattern that demonstrates the alarming deterioration of security across the country. And this is one harrowing and traumatic situation that might continue to heighten fear in the southwest: barely days after the Oyo school abductions, gunmen invaded Yashikira in Baruten Local Government Area of Kwara State, attacked the Emir’s palace, set parts of it ablaze and abducted ten residents. Also, of great concern is that just days earlier, worshippers had been killed and others abducted from a prayer ground in the same state.

Worst still, these nightmares have been the lived realities confronting Nigerians across Benue, Plateau, Katsina, Zamfara, Borno, Niger and other states. Stories of killings, kidnappings and displacement have become routine headlines.

The frightening reality is that Nigeria is gradually normalising the abnormal. Schools are becoming targets. Highways have become theatres of terror. Farms have become killing fields. Communities are becoming refugee camps. And citizens increasingly feel abandoned.

What makes the situation even more troubling is the growing perception that governance has been subordinated to politics.

This is to say that it has become glaring that while communities mourn their dead and families desperately search for abducted loved ones, the “sorry” situation is that public attention at the highest levels of government often appears focused on political calculations ahead of the 2027 elections.

This perception gained further traction following the Oyo school abductions. Nigerians watched grieving parents cry on television. Videos emerged showing abducted teachers pleading for help from captivity. This has triggered a negative notion, as many citizens felt there was insufficient urgency from the federal authorities in responding to one of the most horrifying school attacks in recent years.

Leadership is not measured only by policies and speeches. It is measured by empathy, responsiveness and the ability to assure citizens that their pain matters.

Section 14(2)(b) of Nigeria’s Constitution leaves no room for ambiguity. It states clearly that the security and welfare of the people shall be the primary purpose of government. Not politics. Not elections. Not defections. Not coalition building. Security and welfare.

Unfortunately, many Nigerians increasingly believe that the priorities of government no longer reflect this constitutional obligation. The consequences extend far beyond security. The educational sector is becoming one of the biggest casualties of the country’s security collapse.

The vicious incidents have brought the society to a standpoint whereby parents who once worried about examination results now worry whether their children will return home alive from school. Meanwhile, teachers who have continued to work tirelessly and still should be focused on learning outcomes are increasingly forced to think about survival.

One glaring adverse impact from all these abnormalities is that school enrolment in vulnerable communities is likely to decline as parents choose safety over education.

The long-term implications are frightening because the fact is that every child denied education today becomes a future economic liability. Every school abandoned due to insecurity creates another generation vulnerable to poverty, extremism and social exclusion. Every teacher lost to violence weakens Nigeria’s human capital.

Another aspect that is more of concern is that the abduction of children from schools represents more than a security challenge, but this is a thorough attack on Nigeria’s future. Perhaps the most heartbreaking and horrendous aspect of these attacks is the psychological damage inflicted on children. It must be established beforehand that when rescued, many victims may never fully recover from the trauma. This could be linked to, especially to the screams, the gunshots, the confusion, the separation from parents and the terror of captivity.

With the recent and past occurrences, without any iota of doubt, such experiences often leave invisible wounds that endure for years. Considering that the children who should be learning multiplication tables and nursery rhymes are instead learning fear.

The real question is, can a nation that cannot protect its children confidently speak about its future? Never! Emphatically, it should be understood that beyond education, insecurity is fueling a broader socio-economic epidemic.

Nigeria is already grappling with one of the worst affordability crises in its history, which also depicts the continued governance complacency. Talking of the removal of fuel subsidy and exchange rate liberalisation, inflation has eroded purchasing power, while food prices, transportation costs, rents and utility bills continue to soar, and worse off is the skyrocketing price of cooking gas.

Yet insecurity is making the crisis even worse. Farmers cannot access their farmlands. Harvests are disrupted. The country has witnessed the rural economies collapsing heavily. The resultant effect is that food production has continued to decline, and supply chains are increasingly vulnerable. The result is predictable because the simple arithmetic is that higher food prices, worsening hunger and deeper poverty.

The level of security collapse has shown that many northern farming communities, bandits now function as parallel authorities, imposing levies and determining who can farm and who cannot. This directly impacts food availability in urban centres hundreds of kilometres away.

Thus, insecurity is no longer merely a security problem; the truth is that it has become an economic problem, which is developmental, educational, and humanitarian. And ultimately, a governance problem.

The inability to effectively confront insecurity also raises difficult questions about institutional capacity.

As public affairs commentator Leonard Umunna recently observed, weak institutions produce weak outcomes. Corruption, poor accountability and ineffective governance structures have collectively undermined the state’s ability to deliver security and development.

Some of the terrifying truths Nigerians must take into cognisance are that when institutions become compromised, citizens lose confidence. Also, when accountability disappears, impunity flourishes, as the same applies when governance fails, criminality fills the vacuum. One truth that cannot be argued is that the vacuum is becoming increasingly visible across Nigeria.

The irony being experienced today in Nigeria is that while political actors are preparing intensely for 2027, the very foundations required for democratic stability are being eroded.

The terror and anxiety are definitely obvious, and the fact is that democracy cannot thrive in an environment of widespread fear.

Citizens who cannot travel safely, farm safely, worship safely or send their children to school safely are unlikely to have confidence in democratic institutions.

Perhaps, some ought to translate these messages to those at the helm of affairs in Nigeria that security is the foundation upon which every other national aspiration rests. And, without security, economic reforms become ineffective. Without security, educational investments become vulnerable. Without security, foreign investment declines. Without security, national unity weakens. Also, another underlying fact is that without security, democracy itself becomes fragile.

The well-known truth, which is quite unfortunate today, is that Nigeria’s challenges are not insurmountable because the country possesses the manpower, resources and institutional structures necessary to reverse the tide.

What appears lacking is the political will, urgency and strategic focus required to confront the crisis comprehensively.

This moment demands more than condolences after attacks. It demands intelligence-driven operations. It demands stronger coordination among security agencies. It demands improved local intelligence networks. It demands accountability. It demands institutional reforms. Most importantly, it demands leadership that places governance above politics.

As Nigeria inches toward another election cycle, political leaders must recognise a simple truth, and that truth is that there may be little value in winning elections in a nation increasingly overwhelmed by insecurity, poverty and social fragmentation.

The pursuit of political power cannot become more important than the survival of the republic itself. The death of Michael Oyedokun should haunt the conscience of the nation. So should the tears of Christianah Akanbi. So, should every parent be afraid to send a child to school? So should the pain of every community living under the shadow of terror. Nigeria is at an intersection; it has reached a tough moment where important and critical decisions must be made.

One path leads to deeper insecurity, educational decline, economic hardship and national instability. The other requires courage, responsibility and a renewed commitment to governance. The choice should not be difficult.

For if politics continues to take precedence over governance, the greatest casualty may not be any political party or administration. It may be Nigeria itself. The country is redeemable, and there is still hope for a better Nigeria.

Blaise, a journalist and PR professional, writes from Lagos and can be reached via: bl***********@***il.com

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Facing the Reality of Inflation in Everyday Life

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Timi Olubiyi Reality of Inflation

By Timi Olubiyi, PhD

Currently, many are passing through one of the most difficult times due to inflationary pressures. From transportation to food, electricity, healthcare, school fees, rent, and communication, the rising cost of living has altered the daily experience of millions of households. What used to be considered necessities have now become luxuries for many families. Across the country, the average citizen is under enormous pressure to survive amid worsening inflation, shrinking purchasing power, and economic uncertainty.

While inflation is a global phenomenon, the Nigerian experience has become particularly severe because of the combined effects of fuel subsidy removal, exchange rate volatility, high transportation costs, insecurity in food-producing regions, and weak wage growth. The reality of petrol selling at nearly N1,400 per litre in some parts of the country has significantly changed household economics and business sustainability. The consequences are visible everywhere in markets, offices, homes, schools, hospitals, and on the streets.

In practical terms, transportation fares have more than tripled in many cities within a short period. Food inflation has equally become alarming. Bread, eggs, cooking gas, yams, tomatoes, beans, and other staple foods continue to rise beyond the reach of average Nigerians. Electricity tariffs and telecommunications costs have also increased, while rent in urban centres keeps climbing. Unfortunately, salaries and wages have not kept pace with these realities. This is perhaps the greatest crisis confronting workers and small business owners today. Many employees still earn wages negotiated several years ago under entirely different economic conditions. Yet the value of those salaries has been severely eroded by inflation. In real terms, many workers are poorer today despite remaining employed.

The truth is that the salary structure available now can no longer effectively support decent living standards for many households. Even professionals with stable employment now struggle to meet basic obligations. Civil servants, teachers, artisans, small traders, entrepreneurs, and even middle-income earners are feeling the weight of the economic squeeze.

For many families, survival now depends on borrowing, reducing consumption, postponing healthcare, or sacrificing savings and investments. More troubling is the psychological effect of this prolonged hardship. Economic pressure is increasingly and significantly affecting mental health, marriages, productivity, and social stability.

Anxiety, frustration, depression, anger, and emotional exhaustion are becoming common experiences among citizens trying to survive difficult conditions. Difficult times and hardship often fuel marital conflicts, domestic tension, and reduced emotional well-being. In workplaces, economic uncertainty lowers morale, concentration, and productivity as employees struggle to cope with transportation costs, food, and other basic needs.

In fact, many people now live permanently in survival mode, uncertain about what tomorrow may bring. Businesses are equally under pressure. Rising operational costs continue to threaten sustainability, especially for small and medium-scale enterprises. Diesel prices, transportation costs, imported raw materials, electricity bills, taxation, and weak consumer spending have reduced profitability across many sectors. Several businesses have downsized operations, reduced staff strength, or shut down completely. Others remain in operation but merely struggle to survive.

Consequently, the era when a single salary could comfortably sustain a family is gradually disappearing in Nigeria. One of the clearest lessons from the current economic climate is that relying solely on one source of income has become increasingly risky. Economic realities now require individuals and households to think beyond traditional salary structures and embrace income diversification. In fact, multiple streams of income are no longer optional; they are becoming a necessity for financial survival and resilience. Families that depend entirely on one monthly salary are highly exposed to economic shocks, inflation, job loss, or business disruptions. The harsh reality is that even regular employment no longer guarantees financial security.

Therefore, Nigerians must begin to intentionally explore additional income opportunities that can complement existing earnings. This does not necessarily mean abandoning primary jobs or businesses, but rather creating alternative sources of income that can provide support during difficult times. Technology and digital platforms have made this more possible than ever before. Social media, e-commerce, freelancing, online consulting, digital content creation, virtual training, and remote services now offer opportunities for additional income generation.

Many professionals can monetise their knowledge, experience, or talents through side engagements without compromising their primary employment. In a way, passive income opportunities such as agriculture, cooperative investments, real estate, dividend-paying stocks, mutual funds, and small-scale trading can help cushion economic shocks over time. Land acquisition, for instance, remains one of the most reliable long-term stores of value in Nigeria despite current economic challenges. Assets that appreciate over time can provide financial protection against inflation. More so, living below one’s means may no longer be a matter of choice but a practical necessity under present realities. The culture of excessive social competition and pressure to maintain appearances despite declining income can worsen financial stress. Economic survival today requires financial honesty, discipline, and strategic planning.

In conclusion, the current economic realities in Nigeria demand a shift in mindset, financial behaviour, and survival strategies. Fuel at N1,400 per litre is not merely an energy issue; it affects transportation, food prices, school fees, healthcare costs, business operations, and overall quality of life.

Inflation has redefined daily living for millions of Nigerians. Therefore, building multiple streams of income, improving financial literacy, embracing prudent spending, and investing for the future are no longer luxury ideas but necessary responses to economic realities.

The truth is simple: depending solely on salary income in today’s Nigeria may no longer be sufficient for financial stability. The earlier households adapt to this reality, the better positioned they may be to survive and thrive despite the challenges ahead. Good luck!

How may you obtain advice or further information on the article? 

Dr Timi Olubiyi is an expert in Entrepreneurship and Business Management, holding a PhD in Business Administration from Babcock University in Nigeria. He is a prolific investment coach, author, columnist, and seasoned scholar. Additionally, he is a Chartered Member of the Chartered Institute for Securities and Investment (CISI) and a registered capital market operator with the Securities and Exchange Commission (SEC). He can be reached through his Twitter handle @drtimiolubiyi and via email at dr***********@***il.com for any questions, feedback, or comments. The opinions expressed in this article are solely those of the author, Dr Timi Olubiyi, and do not necessarily reflect the views of others.

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