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South Africa Lacks Energy Power in Emerging Multipolar World

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Cyril Ramaphosa South Africa BRICS Presidency

By Kestér Kenn Klomegâh

South Africa undoubtedly boasts its power and integrity on the global stage. South Africa is known as the first economic power in Africa and as a staunch member of many international organizations. It maintains significant regional influence and is a member of the African Union, the Commonwealth of Nations, the BRICS and the G20. With an estimated 62 million (as of 2023) people of diverse cultural origins, South Africa’s economy is sustained by both local and foreign businesses. Today, it has to struggle with power outages, unsuccessful in meeting both domestic and industrial power requirements in the country.

Unlike most of the African countries, South Africa’s economy is the most industrialized and technologically advanced, the second largest economy in Africa, after Egypt and Nigeria. South Africa has a very large energy sector and is currently the only country on the African continent that possesses a nuclear power plant. The country’s primary electricity generator is Eskom, the utility is the largest producer of electricity in Africa.

Eskom’s latest energy availability factor (EAF) data reveals that mismanagement, corruption, poor maintenance, and sabotage caused power station breakdowns. Due to severe mismanagement and corruption at Eskom,  the company is $22 billion in debt and unable to meet the demands of the South African power grid. It has resulted in load shedding to prevent a failure of the entire system when the demand for electricity strains the capacity of Eskom’s power-generating system.

China’s Factor in the South African Energy Crisis

China has contemplated support for the South African energy crisis since 2011 it joined BRICS. The latest development was in August 2023 during the 15th BRICS summit held in Johannesburg, South Africa signed a raft of deals with China to help it overhaul its creaky energy sector including upgrading its nuclear power plant as the government seeks to ease a severe energy crisis hobbling the economy.

The agreements, signed with Chinese power companies on the sidelines of the BRICS summit, include upgrades to the electricity transmission and distribution network. “We are moving at the speed of the fastest, we are not going to move at the speed of the slowest,” Electricity Minister Kgosientsho Ramokgopa after signing the deals. China’s power transmission grid network, generation capacity and renewable energy plants are the largest in the world and were set up in a short time and it is this expertise South Africa wanted to learn from, Ramokgopa said.

South Africa’s state utility Eskom has a power supply shortfall of around 4,000 megawatts (MW), accounting for a tenth of its installed capacity and resulting in record power cuts. Its transmission capacity is highly constrained, preventing any alternative power sources from coming online. The bulk of its distribution infrastructure – an array of thousands of transformers and substations supplying power to households – often burns out leading to long hours without power.

China will help to extend the life of Eskom’s coal-fired power plants, offer technology to cut emissions at a lower cost than available elsewhere globally and China might also set up transformer and solar PV panel manufacturing facilities in the country, Ramokgopa said. It will also help South Africa upgrade its nuclear power plant, he added.

President Cyril Ramaphosa noted that China, its biggest trading partner, would supply emergency power equipment worth 167 million rand ($8.9 million) and a grant of around 500 million rand for the power sector, without giving timelines.

According to an April 2024 report from Boston University’s Global Development Policy Center and the African Economic Research Consortium, China has a unique opportunity to drive forward an energy revolution in Africa, but it must first reverse nearly two decades of neglect of green power investments there. Beijing has emerged as the continent’s biggest bilateral trading partner since the start of the century and has financed billions of dollars worth of large-scale infrastructure projects.

In 2021, China’s President Xi Jinping said the country would not build new coal-fired power projects abroad, pledging to deal with climate change by supporting the development of green and low-carbon energy. Although Africa’s green energy potential is one of the highest in the world, Chinese lending and investment have so far provided relatively little support for the continent’s energy transition.

Lending for renewables, such as solar and wind, from China’s two main development finance institutions constituted just 2% of their $52 billion of energy loans from 2000 to 2022, while more than 50% is allocated to fossil fuels. “Given current economic challenges and future energy opportunities, China can play a role in contributing to Africa’s energy access and transition through trade, finance and FDI (foreign direct investment),” the report said.

Chinese development finance institutions have been focused on investing in the extraction and export of commodities to China and in electrification projects. Chinese lending has targeted many of the same sectors that produce the oil and minerals that flow back to China. At least eight hydropower projects financed by the Export-Import Bank of China (CHEXIM), which represent 26% of all hydropower lending, are intended to support the extraction of various metals.

“Although this track has led to export revenues for African economies, African countries are not yet receiving the full benefits of renewable energy technologies,” the report said. In 2022, fossil fuels accounted for around 75% of total electricity generation in Africa and about 90% of energy consumption, the report said.

South Africa and across the rest of Africa, energy has become crucial. Without sustainable energy flow, industrialization is impossible. At the BRICS-Africa Outreach and BRICS Plus Dialogue, China’s leader Xi Jinping made concrete proposals which included: China to launch the Initiative on Supporting Africa’s Industrialization. China plans to harness resources for cooperation with Africa and support Africa in its manufacturing sector, industrialization and economic diversification. China plans to channel more resources into investment and finance industrialization.

Russia’s Renewable Energy Pledges

South Africa and Russia have excellent relations. The nuclear energy deal between South Africa and Russia has dominated official discussions over the years. Under Jacob Zuma, Russian President Vladimir Putin signed a deal estimated at $76 billion to build Russian-run nuclear energy plants. Until today, that deal remains unrealizable and worse still mentioned in speeches as part of a bilateral agreement. But in the latest developments, South Africa from explicit indications unreservedly supports Russia’s ‘special military operation’ in Ukraine. During Johannesburg’s 15th BRICS summit held in August 2023, nuclear power pledges, with high enthusiasm, were renewed.

Russian Ambassador to South Africa Ilya Rogachev renewed the official pledge that Russia would help South Africa solve the problem of energy shortages. “The Russian Federation is a world leader in the field of nuclear technology. If we talk about cooperation between Russia and South Africa in this area, joint work on expanding nuclear generation in the country can play a key role in solving the problem of electricity shortages in South Africa and can lay the foundation for energy independence and technological sovereignty of the Republic of South Africa,” the diplomat told the local Russian media.

According to him, Russian companies work with advanced technologies and are ready, for their part, to offer expertise and competencies within the framework of appropriate tender procedures. Russia is ready to cooperate in the supply of fuel for nuclear power plants, the construction of new large and small nuclear capacities, the development of floating plants, the construction of a new research reactor, the development of nuclear medicine and so forth. Russia has the desire to strengthen South Africa’s energy security, and in particular, is ready to exchange useful key practices in the field of energy production, distribution and utilization.

European Union and South Africa’s Energy Cooperation

At least in 2021, the European Union has supported its concern over South Africa’s energy difficulties. Even far earlier European Union members have contributed financially. The governments of South Africa, France, Germany, the United Kingdom and the United States of America, along with the European Union, have in November 2021 announced a new ambitious, long-term ‘Just Energy Transition Partnership’ to support South Africa.

According to European Commission President, Ursula von der Leyen, the European Union kick-started the Just Energy Transition Partnership with South Africa, a first-of-its-kind global initiative for accelerating a just energy transition, and would also outline measures undertaken by the government of South Africa for long-term energy transition. EU is working with a concrete programme at the full cost of $8.5 billion, in addition to what the World Bank Board approved for Eskom, the South African energy Sector.

The President of the United States of America, Joseph R. Biden, said: “The United States is proud to partner with the Government of South Africa and the members of the International Partners Group to support South Africa’s just transition to a cleaner energy future. We welcome the comprehensive JET Investment Plan and fully support South Africa’s economy-wide energy transformation. Our support for South Africa’s clean energy and infrastructure priorities, which include efforts to provide coal miners and affected communities the assistance that they need in this transition, will help South Africa’s clean energy economy thrive.”

BRICS New Development Bank

Much praised BRICS (Brazil, Russia, India, China and South Africa) New Development Bank was established in 2015 to compete with other multilateral development banks such as the World Bank and IMF. As a multilateral development bank to mobilize resources for infrastructure and sustainable development projects in emerging markets and developed countries, it has so far limited scope of operations. It dreams of supporting developing countries, but it cannot under the circumstances and is far behind the status of the IMF and World Bank. While the IMF has offices across Africa, the NDB has only a skeleton staff in Russia and South Africa.

Although Bangladesh, Egypt, Uruguay and the United Arab Emirates also joined as members, the NDB still cannot simply compete with the already established multilateral financial institutions. In 2018, the Board of Directors of the New Development Bank approved two infrastructure and sustainable development projects in South Africa and China, with both loans aggregating $600 million. In addition, the NDB offered financial assistance during the coronavirus pandemic. With energy difficulties, there has been no report indicating loans to support South Africa’s energy sector. In future, developing countries craving to become members of BRICS should not expect any development finances from the BRICS (Brazil, Russia, India, China and South Africa) New Development Bank.

World Bank’s Contribution to South Africa’s Energy Sector

Last October 2023, the World Bank approved a $1 billion loan to support South Africa’s energy sector currently experiencing worse conditions including inadequate funds for overhauling, renovation and upgrading. That the World Bank’s loan, at least, would pull South Africa out of its persistent energy crisis that has adversely hit industrial production.

“The loan endorses a significant and strategic response to South Africa’s ongoing energy crisis and the country’s goal of transitioning to a just and low carbon economy,” the World Bank said in its report. But the South African government has often said it needs nearly $80 billion over the next five years to fund its transition to greener energy sources. Energy experts have consistently suggested that South Africa undergo some necessary reforms in its energy sector to address and consequently overcome regular power cuts that have curbed economic growth and industrial production.

South Africa is not the only country experiencing energy shortage and crisis. Energy poverty is pounding some Southern African countries. Nearly all African countries are suffering from acute power deficits. Appreciably China, Russia and other external countries, at least, have shown their uttermost unique contributions to consolidate relations and save South Africa, whose diverse internal problems turn complicated but highly boasts its image as Africa’s economic power on the international stage. With extreme prestige, the United States, Europe, BRICS and the G20 consistently chuckle at the African National Congress (ANC), President Cyril Ramaphosa and the entire population of South Africa.

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Beyond the Grip of Godfathers in Nigeria’s Politics

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godfatherism fubara wike

By Kayode Awojobi

Democracy, by its very definition, is a government of the people, by the people, and for the people. It is a system built on the principles of popular participation, accountability, and governance that reflects the collective will of the electorate.

However, in Nigeria, democracy often takes on a different meaning—one in which a few powerful individuals wield enormous influence over the political process. This phenomenon, commonly referred to as godfatherism, has become an entrenched feature of the country’s political landscape.

The role of political godfathers in Nigeria is complex and often divisive. While some view them as experienced mentors who provide guidance and structure within the political system, others see them as power brokers who prioritize personal gain over the collective good.

Godfathers serve as kingmakers, using their resources and influence to propel candidates into office. Yet, once these candidates assume power, they are often expected to remain loyal to their benefactors, a reality that frequently leads to governance dictated by the interests of a select few rather than the needs of the people.

The influence of godfatherism is not an abstract concept but a lived reality that has shaped political developments in several states across Nigeria.

In Osun State, for instance, the fallout between former Governor Gboyega Oyetola and his predecessor, Rauf Aregbesola, underscored the fragile nature of godfather-protégé relationships.

Initially handpicked as a successor, Oyetola later distanced himself from Aregbesola’s influence, leading to a fierce political battle that ultimately contributed to his loss at the polls.

Similarly, in Oyo State, Governor Seyi Makinde has had to navigate tensions within the Peoples Democratic Party (PDP), where certain political figures who played a role in his rise to power later accused him of abandoning party structures.

Perhaps one of the most well-documented cases of political godfatherism in recent years was the dramatic conflict in Edo State between Governor Godwin Obaseki and his former benefactor, Adams Oshiomhole.

Oshiomhole, who had championed Obaseki’s election in 2016, later fell out with him over governance and party control. This dispute culminated in Obaseki’s disqualification from seeking re-election under the All Progressives Congress (APC), forcing him to defect to the Peoples Democratic Party (PDP), where he secured a second term in office. The episode highlighted the extent to which political godfathers expect loyalty from those they help install, often leading to bitter confrontations when protégés seek independence.

In Rivers State, a similar dynamic is playing out between Governor Siminalayi Fubara and his predecessor, Nyesom Wike.

Wike, whose influence was instrumental in Fubara’s emergence as governor, has been accused of attempting to control the new administration from behind the scenes. The power struggle has resulted in political unrest, including an attempt to impeach Fubara and the defection of several lawmakers loyal to Wike.

The situation escalated to the point where President Bola Tinubu declared a state of emergency in Rivers State, suspending Governor Fubara, his deputy Ngozi Odu, and all elected members of the state House of Assembly for six months. Retired Vice Admiral Ibok-Ette Ibas was appointed as the state’s administrator to oversee governance.

This further reinforces the argument that political godfathers, rather than serving as stabilizing forces in governance, often become sources of crisis when their influence is challenged.

To be sure, political mentorship is not inherently a negative concept. In well-functioning democracies, experienced politicians often guide emerging leaders, offering advice and leveraging their networks to ensure effective governance.

However, the Nigerian brand of godfatherism is rarely about mentorship in the true sense of the word. Instead, it is largely about control, an arrangement where those who ascend to political office must remain subservient to their benefactors. This practice undermines democracy by limiting political choices, suppressing independent leadership, and reducing accountability to the electorate.

The continued dominance of godfathers in Nigerian politics raises a critical question: should a few individuals determine the fate of millions, or should the democratic process be allowed to run its course?

Proponents of godfatherism argue that it provides stability, ensures continuity, and helps navigate the complex terrain of Nigerian politics. They contend that without the financial and structural backing of political godfathers, many candidates, especially those without deep pockets, would struggle to compete in elections. In this sense, godfatherism is viewed as a necessary evil in a system where political survival often depends on strong backing.

On the other hand, critics argue that the culture of godfatherism erodes the foundations of democracy, replacing meritocracy with patronage. When candidates owe their political success to an individual rather than the electorate, they are more likely to prioritize the interests of their benefactor over those of the people.

This reality has played out time and again, with governors and other public officials making appointments and policy decisions that serve their godfathers rather than their constituents. The result is governance that is often disconnected from the real needs of the populace.

If Nigeria’s democracy is to mature, there must be a shift from the current model of political patronage to one that prioritizes competence, transparency, and true service to the people. The electorate must become more discerning, resisting the imposition of candidates whose loyalty lies elsewhere. Political parties, too, must work toward greater internal democracy, ensuring that primaries and candidate selections are based on merit rather than the dictates of a few powerful individuals.

The experiences of other nations provide valuable lessons. In South Africa, Nelson Mandela, despite his towering influence, stepped aside to allow new leaders to emerge, ensuring that democracy remained intact beyond his tenure. In the United States, political mentorship exists, but power is not concentrated in the hands of a select few who dictate governance from behind the scenes. These examples suggest that it is possible to balance political influence with democratic principles.

Nigerian political godfathers must rethink their roles. Rather than seeing themselves as puppet masters, they should position themselves as genuine mentors, guiding younger politicians without stifling their independence. They should invest in institutions rather than individuals, ensuring that governance structures remain strong regardless of who is in power.

Ultimately, the power to end the stranglehold of godfatherism lies with the people. The electorate must recognize that their votes are their most potent tool for shaping the future of governance. If voters reject candidates imposed by godfathers and insist on accountability, the culture of political subservience will gradually diminish. Democracy thrives when the will of the people is supreme, not when a handful of individuals determine the political direction of an entire nation.

As Nigeria looks toward future elections, the conversation around godfatherism must shift. It is time to move beyond the era of political overlords dictating governance from the shadows.

The country must embrace a system where leadership is earned, not handed down; where politicians serve the people, not a select few; and where democracy is truly of the people, by the people, and for the people.

Kayode Awojobi is a multiple award-winning broadcast journalist, social and political commentator. He writes from Ago-Iwoye, Ogun State

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PR Nightmares: Why Your Client Should Never Find Negative News Before You Do

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PR Nightmares Why Your Client Should Never Find Negative News Before You Do

Who will save PR professionals from the negative news nightmare? Before I get into this, let us set the scene. Imagine this: You are a PR professional, swamped with idea conceptualization, media engagements, stakeholder engagement, press releases, client approvals, and a never-ending to-do list. Suddenly, a message pops up from your client:

“Hey, did you see this negative news about us?”

Your heart skips a beat. Your face? A mix of confusion and dread. You check your media monitoring alerts—nothing. You scramble through Google—there it is. And then it hits you: your client found this before you did. The unspoken words in that message?

“Aren’t you supposed to be on top of this?”

Now, before you hang me for stating the obvious, let me explain.

I have spent over a decade working with multiple media monitoring tools—some great, some just there, and some that make you question life choices. And let me tell you, no tool is built to single-handedly protect PR professionals from one of their worst nightmares: missing negative news before the boss or client finds it first. Don’t get me wrong—automated media monitoring tools do what they were designed to do. They churn out reports, track keyword mentions, and alert you when your brand name pops up somewhere. But they don’t think. They don’t prioritize what truly matters in near real-time. And if you work in PR, you know that one missed crisis can undo months—even years—of hard work.

Here is where human-curated media monitoring comes in. This isn’t about throwing away your monitoring tool—it is about adding brains to the machine. Human analysts sit behind these tools, filtering through the noise, spotting what really matters, and making sure the most critical updates land on your desk before your client or boss finds them. It is not just about negative news. Human-curated services catch things automated tools often miss—like a journalist misspelling your CEO’s name, your logo being used incorrectly, or a miscaptioned photo that could cause PR damage. An algorithm won’t flag these nuances, but a trained analyst will. And that is the difference between knowing about a problem and managing it before it spirals into a full-blown crisis.

One of the worst situations I have seen? A client forwarding negative news to their PR agency before the agency had even caught wind of it. Now, we all know the unspoken words that follow when that happens:

“This doesn’t look good for you.”

It is enough to make you break out in a cold sweat! The real issue here isn’t just the tool you are using; it is about how that tool is supported by human intelligence. No media monitoring tool currently on the market filters out just the negative news and plants it right in front of your face. They all do the same thing: send you alerts about your brand stories, whether positive, negative, neutral, or balanced. The tools, after all, were programmed to work this way, and it is not their fault. The pain point arises when PR pros have to sift through all that noise to get to what really matters.

Let me share a personal experience. During my first competitive pitch as the founder of P+ Measurement Services , we were invited to pitch to a well-known tobacco company. Now, there were three other agencies competing—one local and two international media monitoring agencies. Yes, we won that pitch, and the feedback was humbling. The client said,

“We are looking for an agency that will be humanly responsible to keep an eye on our brand in the media as our media watchdog and provide us with local media intelligence to drive our communications and PR engagement.”

Fast forward seven years, and we are still providing that service to the same client and more. What was the differentiator? We used tools, yes, but it was the human support behind the tools that provided invaluable media monitoring, intelligence, and analytics.

Beyond just detecting negative news, these human analysts can identify subtle nuances that automated tools often miss—like spelling errors in a brand’s name, the incorrect use of a CEO’s image, a miscaptioned photo, or even the wrong logo used in a major publication. Imagine the embarrassment when your boss flags a wrong spelling of the company name, and you, the PR professional, missed it. The automated tools are not designed to catch these kinds of errors, and it is unfair to blame them when they don’t. But human-curated services? They go above and beyond to ensure these mistakes are flagged and addressed before they turn into PR disasters.

So, the next time you are reviewing your PR budget to include media monitoring, ask yourself:

  • Who will make my job easier—just a media monitoring tool or a media intelligence partner that ensures I sleep better at night?
  • Who will I hold accountable if a negative story slips through the cracks while I am in function or having my lunch or a dinner with my spouse?
  • Will a tool catch that tiny but costly brand name error before my boss does?
  • When a crisis brews, do I want automated alerts—or real intelligence that helps me act fast?

The choice is clear. While AI and automation are great, human intelligence is what truly saves PR professionals from their worst nightmares.

And trust me, in this industry, peace of mind is priceless.

Philip Odiakose is a leader and advocate of public relations monitoring, measurement, evaluation and intelligence in Africa. He is also the Chief Media Analyst at P+ Measurement Services, a member of AMECNIPR, AMCRON, ACIOM and Founding Member of AMEC Lab Initiative

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Strategies for Launching Your Real Estate Tech Startup Successfully

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Dalip Jaggi

By Dalip Jaggi

Launching a real estate tech startup requires a lot of focus. But at its core, the primary goal is to eliminate pain points commonly seen in the industry.

Unfortunately, the process of buying, selling, and managing a property is rarely straightforward in real estate deals. For one, there tends to be endless paperwork to complete, regular back and forth between agents and clients, and long drawn-out closing periods.

If you can create a real estate company that actively eliminates these challenges, it can be transformative for both agents and clients alike. However, getting to this stage takes a lot of work in terms of strategy and vision.

This guide will outline key strategies you can implement to help you launch your real estate tech startup.

Address a Specific Industry Need

The foundation of a successful real estate company rests on its ability to solve a specific, ongoing problem. Overly general solutions usually don’t resonate in the market, but a focused approach can build a loyal customer base over time.

To begin, you need to carefully analyze the market, looking for consistent challenges. This is more than just a surface-level skimming of the market. It means finding overlooked areas or specific pain points that significantly impact a particular group of users.

Try to focus on problems that might be solvable with new technology or unique market approaches. This ensures that your startup’s efforts are directed toward creating solutions that people genuinely want and are willing to use.

Clearly Articulate Your Brand Value

After finding a relevant market need, you need to clearly define what makes your new company different from existing competitors. This is your unique value proposition.

A strong value proposition requires more than just listing your product or service’s features. It should also explain the real, tangible benefits users can expect to experience. Articulate precisely how your offering solves the problems in your target market, and highlight the specific ways it stands out from other options available.

Create a Proof of Concept

Most startup companies that develop software will start with a Minimum Viable Product (MVP). An MVP has the fundamental features that software will have, but won’t include more sophisticated components that the customer may expect in a complete product. This keeps costs down while trying to develop a full-functioning platform or service.

The main goal of an MVP is user testing. They help capture a user’s first impressions of how the software performs in real-life scenarios. To gather meaningful feedback from your MVP users, you’ll want to ensure that only the most essential functions are present. Over time, feedback from MVP users helps you to prioritize relevant product additions.

In the iterative process leading to a fully launched marketable product, ensure that you try to incorporate any mission-critical improvements before launch. This will help to avoid major setbacks post-launch that might impact brand perception.

Gain Enough Financial Support

To move from a simple prototype to running an actual real estate technology company, you will need the right level of funding. There are different ways to obtain this capital, each having its own benefits.

At the outset, self-funding can help you continue to maintain control of the venture, although you may be a bit more limited in terms of initial growth opportunities. Working with a private investor, on the other hand, can lead to a sizeable cash injection in the business along with experienced mentorship to help you through the initial growth stages of your business. Unfortunately, though, this will likely come at the expense of giving away equity in the company.

Build a High-Performing Team

A successful real estate company needs a strong team. It’s important to try to source new individuals with a wide range of professional experiences. Among other skills, you should be looking for employees with strong real estate knowledge, a technical background, and a good understanding of sales and marketing principles.

Aim to source candidates who not only master these skills but are also passionate about the company’s goals. This helps build a sense of ownership and responsibility with all your team members, keeping everyone focused on ensuring the startup’s success.

Consider Integrating Helpful Renovation Tools

Homeowners and property managers are always looking for ways to increase a property’s value by completing various types of home renovation projects. By integrating helpful renovation tools into your software, you can help your new real estate technology quickly stand out in a crowded market.

Adding helpful features that let users estimate the costs of their renovation, plan different elements of a bathroom remodel, or track the statuses of their home projects can add significantly more value to your solution.

Put Together a Digital Marketing Strategy

Having a solid digital marketing presence is critical for new businesses to attract clients and expand their user base. This includes the use of SEO, paid advertising, and content marketing to increase brand visibility and create more touchpoints between businesses and potential clients.

Social media is equally important for helping to raise brand awareness. This helps you connect with clients directly and network with other industry professionals. By partnering with other real estate organizations, agencies, and commercial businesses, you’ll further help your brand’s visibility and credibility as you start launching new services.

Focus on Customer Engagement

Building lasting relationships with customers all rests on being able to provide excellent support. Earning their trust requires consistent dedication. This means responding quickly to questions and concerns that come up and keeping your focus on ensuring their satisfaction.

Actively soliciting user feedback, through surveys and reviews, allows you to take the necessary steps to improve their experience. It’s also important to keep users informed with regular updates and offer additional support to show them that they are a top priority. All of these initiatives add a personal touch to your brand, helping you stand out from others.

Give Your Startup the Best Chance for Success

Starting a successful business in real estate comes with its own set of challenges that need to be tackled. However, by following the strategies discussed, you’ll be sure to stand out in the industry better while introducing high-value solutions to your user base.

Dalip Jaggi is an entrepreneur, technologist, and passionate business leader sum up the core of Dalip Jaggi, co-founder of Revive Real Estate, a PropTech company to democratize house flipping. Since its 2020 inception, Revive has become the smartest solution for homeowners to maximize their home’s sales value across the nation.

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