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Spotify to Expose Local Artistes to 345 million Global Listeners

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Spotify Acquires Parcast

By Ahmed Rahma

The opening of Spotify in Africa, especially in Nigeria, will benefit local artistes yearning for global exposure, the music app platform has assured.

The Head of Music for Sub-Saharan Africa at Spotify, Ms Phiona Okumu, said in an interview on Saturday with the News Agency of Nigeria (NAN) that the company was focused on engaging the local music market in Nigeria.

She noted that much attention would be given to the promotion of local contents in the music industry, adding that, “Everything we are doing right now is made for Africa.”

“I think you will notice when we roll out, you are going to see New Music Friday which is localized for Nigeria and users that are in Ghana will see New Music Friday that is localized for Ghana.

“In Kenya, it’s the same thing,” she added.

Ms Okumu, while speaking on how Spotify would help develop the music industry, said there would be more exposure for artistes and ease of music exportation with more benefits.

“The launch of Spotify in Africa means that artistes that were considered localized or not international enough as others certainly have the benefit of being exposed to over 345 million listeners around the world.

“So, now we are going to be able to share sound and stories from Nigeria.

“Stories that we once thought were only to be consumed at home, this platform gives the opportunity for those stories to be circulated all-round the globe.

“Local talents will get the credit for their stories and for their voices and for all of these things that we’re doing in the audio space,” she said.

Ms Okumu added that the Spotify app would also help artistes build their career by tracking the performance of their songs in various countries which will help in planning their tours.

“We have a tool which we call Spotify for Artistes. It helps the artistes track in real-time how their new music is performing.

“You know who their audience is if they are gaining popularity in different parts of the globe, where they are going to be successful or something like that.

“So, they are very essential tools which are going to give them just what they need to navigate a kind of a post COVID world, it is what I call it now,” she stated.

According to her, if there is a song of theirs that’s doing really well in Germany, then they know that when they are ready to go on tour again, they should 100 per cent go to this town.

“Those kinds of specific data are points for any artistes’ team that are trying to build a career for themselves,” she added.

Spotify is a digital music service that gives access to millions of songs.

Ahmed Rahma is a journalist with great interest in arts and craft. She is also a foodie who loves new ideas. She loves to travel and would love to visit other African countries someday. She is a sucker for historical movies and afrobeat.

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The Evolution of Home Viewing in Nigeria

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Home Viewing in Nigeria

There was a time in Nigeria when watching movies at home wasn’t strictly a “home” experience. People rented VHS tapes and later DVDs from local video clubs around the neighbourhood, and in many cases, viewing extended to video centres or where groups gathered to watch films and sports. It was a shared setup shaped by access, availability, and a very communal way of consuming entertainment.

As time went on, analogue television became the main form of home viewing. Families would gather around a single TV set in the living room, with limited channels and fixed programming schedules. Content was not really something you chose; it was something you aligned your day around. Antenna adjustments were part of the routine, and despite the limitations, TV became a central part of everyday household life.

The introduction of satellite and pay-TV services marked a major shift. Viewers suddenly had more control, more variety, and more access. Local and international content expanded significantly, covering movies, sports, news, and entertainment in a way that changed viewing habits from passive scheduling to active choice.

This is where platforms like GOtv became relevant in the Nigerian context. By making premium entertainment more affordable and widely accessible, GOtv helped bridge the gap between content quality and everyday households. It wasn’t just about more channels; it was about making consistent access to entertainment more realistic for a wider audience.

Today, home viewing has become more flexible and audience-driven. People are no longer tied to fixed schedules; viewing is now based on preference, timing, and convenience. At the same time, shared viewing still exists, especially around live sports and major TV moments, where entertainment becomes a collective experience again, just in a more modern form.

From rented tapes and video centres to satellite TV and now more structured, accessible entertainment platforms, the evolution of home viewing in Nigeria has been a steady shift toward more choice and control. Throughout that journey, GOtv has remained part of the ecosystem, supporting how everyday audiences access and experience entertainment at home.

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How Far Would You Go For the People You Love? Stripped Answers This

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Africa Magic Stripped

Five episodes in, and Africa Magic’s limited series, Stripped, has quietly got people talking. Not because of the stripping, though yes, that is very much part of it, but because of what sits underneath all of it. The guilt. The shame. The quiet, suffocating pressure of being a man in Lagos who is supposed to have it all together but simply does not.

The premise sounds simple. Five friends, all broke, all stuck, all too proud to say it out loud, stumble into a stripping gig at an upscale club called Trabaye after its sharp and seductive owner, Yvonne (Constance Owoyemi) spots them at a birthday party and sees something worth paying for. What follows is anything but simple.

Kelechi “Kel” Okere (Daniel Etim Effiong) is the one carrying the most weight. A former marketing executive now driving Uber to keep his wife and children afloat, Kel is the kind of man who will smile through a crisis so nobody worries. His wife, Ada (Future Lolo Lamai), thinks he is still closing big deals. His children need school fees. The rent is overdue. And every night he comes home, the lie gets a little heavier.

Bolaji (Mofe Duncan), who is loud, charming and energetic, watches his cafe dream bleed out quietly. Suppliers want cash; customers want credit, and charm, it turns out, cannot patch a leaking roof.

Damina (Efa Iwara) is the cool bachelor whose carefully constructed life collapses the moment his pregnant ex walks back through the door. Mensah (Ian Wordi) is a Ghanaian-Nigerian architect and youth pastor caught in a relationship that is slowly erasing him. And Voke (Kunle Remi) is running out of time to free his imprisoned father, one clever scheme at a time.

Their first night at Trabaye is overwhelming. The music, lights, money, and the strange, intoxicating feeling of being wanted. They laugh in the car afterwards and call themselves “Strip Gawds.” For one night, the bills don’t exist. But nothing in Lagos stays clean for long.

Bolaji’s wandering eye pulls the group into dangerous territory. Voke’s schemes start bleeding into the club’s shadier edges. Kel finds himself dangerously close to a line he cannot cross, pulled back only by the sound of his wife’s voice on the phone. And Mensah quietly wonders how many layers of himself he can strip away before there is nothing left worth keeping.

The show’s most devastating moment comes in Episode 4, when Kel has a panic attack. There is no dramatic score, just a man cracking under the weight of everything he has been holding alone. Viewers have not stopped talking about it since. It is the kind of scene that does not just tell you about a character; it shows you something true about the world.

Etim Effiong, who also serves as executive producer, said it plainly. “Men need to catch a break. It’s a really tough world for men, and we deserve some credit.” Episode 5 offers a brief exhale before the walls begin closing in again. The money is good. But the shadows are getting closer.

Stripped is no longer just a show about five men taking their clothes off for money. It is about what men carry in silence, what friendship costs when survival is on the line, and whether the things you do to save your life can also be the things that cost you your soul.

If you have not started watching, you should start now. Catch up on all five episodes now on DStv Stream, and tune in for the final episode this Sunday at 8 PM on Africa Magic Showcase, DStv Channel 151, and GOtv Channel 8.

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Nigerian Singer Niniola Loses Husband to Death

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Niniola Michael Ndika

By Modupe Gbadeyanka

Popular Nigerian singer, Niniola Apata, professionally known as Niniola, has lost her husband to the cold hands of death.

Niniola confirmed the demise of her heartthrob, Mr Michael Ndika, in a series of posts, including God took my husband, and My husband died, among others.

However, the circumstances behind the death of Mr Ndika were not revealed by the Nigerian afro-house songster.

In the Instagram story on Wednesday morning, the 39-year-old Grammy-nominated entertainer indicated that she had been in a relationship with her late husband for over a decade.

The posts attracted reactions as she was consoled by her teeming fans, who expressed condolences to her for the loss.

Before his death, Mr Ndika was the chief executive of a multimedia platform focused on afro-house and contemporary African music known as NaijaReview.

Niniola is the older sibling of another famous entertainer, Teni.

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