Technology
AI Steers Cyber Week Shopping Cart to $61bn in Sales

Salesforce reports that Cyber Week is expected to drive $311 billion in global sales as consumers eagerly await holiday deals, with the use of AI and agents set to influence up to 19% of those orders.
The Salesforce Shopping Index — which analyses data from 1.5 billion global shoppers, more than 1.5 trillion page views, and hundreds of millions of unique SKUs on the Salesforce Customer 360 platform — showed that since the start of October, digital retailers using generative AI and agents increased their average order value by 7% compared to those without the technology ($117 vs. $109). AI and agents were also responsible for driving 17% of global orders through personalised recommendations, targeted promotions, and smarter customer service.
Retailers using AI-powered agents during this time frame also doubled customer service engagement, addressing complex cases faster as 30% of consumers prefer agents for speedier service.
“Agents have the potential to transform the holiday season by helping retailers provide personalised, timely, and efficient service to shoppers when they need it most,” said Zuko Mdwaba, Salesforce area vice president/Africa executive and South Africa. “There is a wide open opportunity for digital retailers to use AI for personal shopper agents that help consumers find exactly what they’re looking for and continue to make the path to purchase an easy one.”
Salesforce’s Cyber Week 2024 predictions: Reviewing real-time aggregate data stemming from Agentforce, Commerce Cloud, Service Cloud, and Marketing Cloud, Salesforce expects to see four major trends during this year’s most critical shopping week:
AI steers the shopping cart: AI and agents will likely influence 19% of Cyber Week orders, accounting for $61 billion in global sales.
Cyber sales surge: Cyber Week sales are expected to reach $311 billion worldwide, accounting for 23% of all holiday purchases in 2024, and $75 billion in the United States.
Discount rates are expected to be attractive: Average discounts will likely peak at 28% globally and 30% for the U.S., fueling 5% YoY sales growth.
Top discounts rates globally are expected in:
Beauty & Makeup – 38%
Skincare – 33%
General Apparel – 33%
Mobile rules digital checkouts: Mobile orders will make up 70% of sales, driven by better on-the-go experiences in recent years, and presenting a new conversion opportunity with AI agents on mobile messaging apps.
Separately, a recent Salesforce survey found that 45% of global consumers are waiting to make purchases until Cyber Week, beginning November 26, to take advantage of the best deals of the season. This points to an opportunity for retailers to capitalise on shoppers’ excitement and drive more conversions with discounts and agentic customer service experiences.
In addition, the Salesforce Shopping Index’s early holiday findings, captured between Oct. 1 and Nov. 14, showed:
Global sales are growing: Global online sales dipped 1% year-over-year (YoY) during the last seven weeks, but rose 8% YoY in the first week of November, suggesting that consumer interest in holiday shopping is picking up pace.
Highest-growing sales categories:
Makeup (+10% YoY)
Active Footwear (+9% YoY)
General Handbags and Luggage (+8% YoY)
Consumers are interested in AI agents for faster customer service: Since early October, retailers who have invested in AI-powered service agents have seen double the rate of customer service engagement compared to those who have not invested in AI-powered agents.
This growth is an early indicator that agents can take on a higher and more complex case load and adequately serve customer needs.
Customers, meantime, seem open to engaging with agents. A full 30% of consumers said they would work with an AI agent if it meant faster service.
AI and agents augment the shopping experience: While a relatively new technology, major retailers are already employing AI agents to help improve shopping experiences, including:
Brands like Saks are using Agentforce to streamline routine tasks such as order tracking, enabling customer service teams to focus on delivering a highly customized shopping experience that drives conversion.
Nearly one-fifth (24%) of consumers also said they’re already comfortable with AI agents shopping for them.
Discounts and consumer demand are ramping up: Discounts peaked at an average rate of 20% in the first week of November – a 17% YoY increase, indicating that retailers are gearing up for a competitive holiday season.
Online orders have also seen a 4% YoY increase, signaling a positive shift following a year of reduced consumer spending.
Chinese shopping marketplaces entice consumers with low prices: Sixty-seven percent of buyers who use apps like Shein, Temu, and TikTok Shop reported that they are planning to make holiday purchases on them this season.
The top marketplace option for shoppers is Temu, with 40% of global consumers saying they’ve made between two and five purchases on this marketplace in the last year.
Returns present a challenge and opportunity for retailers: Returns in October and November were 33% higher than the same time frame last year, forcing retailers to take a closer look at their retention strategies and return policies to avoid losses.
Technology
Data Depletion, Nigerian Consumers and the FCCPC’s Silent Intervention

By Edwin Uhara
The various telecommunication companies in the country have come under intense pressure from the Nigerian consumers over rapid depletion of mobile data services despite the high cost of purchasing mobile data; with some accusing some of the regulatory agencies of not doing their jobs properly.
Apart from Nigerians, I have personally experienced such unsatisfactory service in recent times until I came across various online campaign materials against telecom service providers and some regulatory agencies like the Nigerian Communications Commission and the Federal Competition and Consumer Protection Commission who have all been accused of doing nothing while the unhealthy practices continued in the telecoms industry.
“According to report, telecom subscribers are sending emails and direct messages to the Nigerian Communications Commission and the Federal Competition and Consumer Protection Commission, demanding an investigation into what they describe as unexplained data consumption.”
In the midst of such accusation, operators insist that there is no mechanism for reducing customers’ data, arguing instead that rising consumption is due to users behaviour, particularly the shift from 3G and 4G to 5G and increased video streaming habit.
Such controversy comes on the hills of the recent intervention by the Nigerian Senate urging the Federal Ministry of Communications, Innovation, and Digital Economy to engage operators on reviewing data and internet-related service costs.
While data consumption issues have remained a pressing concern in recent times, the situation became more pronounced since the implementation of new tariff by service providers.
“The report however added that many subscribers who shared screenshots of emails sent to regulators on social media remained unconvinced, arguing that the problem lies in the operators’ billing systems rather than their usage habits.”
“It added that data prices are too high these days. Every Nigerian should report the operators to NCC, FCCPC, and send them thousands of emails; otherwise, this price hike won’t stop,” one of the customers said.”
“Not only has data become more expensive, but it also seemed to deplete faster than before. This is unacceptable,” another user complained.”
Nigeria’s internet consumption crossed the one million terabyte mark for the first time in January 2025, highlighting the surging demand for internet services and Nigeria’s increasing dependence on digital connectivity.
To be very honest, I have followed the activities of the FCCPC for a very long time now, and I have also written extensively about the commission’s activities to place me in a better position to know what the agency is doing to stop exploitative practices in the country.
During the nationwide food crisis last year, the commission was in the forefront of the war against exploitative practices with many raids against some manufacturers who were caught in the shabby practice.
We also remember the open confrontation between the commission and a minister last year over some unhealthy practices involving a popular airline operator in the country.
And most recently, the commission is in court over some issues involving MultiChoice company, the parent company of DStv and Gotv over some of it’s billing systems.
Like the situation in the telecoms industry, the price hike by MultiChoice saw DStv Compact move from N15,700 to N19,000. Compact Plus from N25,000 to N30,000. Premium from N37,000 to N44,500, and GOtv Supa Plus from N15,700 to N16,800.
Following the new price regime, the FCCPC directed MultiChoice to suspend the increase pending regulatory review, but the company went ahead with the price adjustment, leading to the legal dispute now before Justice James Omotosho.
I can go on to name many of the battles against exploitative practices the FCCPC addressed last year, but will not do so because I don’t want this article to be viewed as a public relations material by my readers.
However, I managed to get across to a staff of the FCCPC who do not want his name in print over data depletion which Nigerians are complaining about but he told me that the commission is already addressing the concerns raised by Nigerians and promised that the outcome of such investigation would soon be made public.
Therefore, I appeal to Nigerians to exercise more patience as the issue is been addressed.
Comrade Edwin Uhara is A Public Affairs Commentator and writes from Abuja
Technology
World Bank Backs Raxio With $100m for Data Centres in Africa

By Adedapo Adesanya
The World Bank, through its private investment arm, the International Finance Corporation (IFC), has injected $100 million investment in regional data centre developer and operator Raxio Group as it joins the rush into digital data in Africa.
Digital demand on the continent is surging, but infrastructure remains scarce as many still rely on Europe or South Africa for hosting.
Africa accounts for less than 1 per cent of the world’s data centre capacity even as mobile data usage grows by around 40 per cent annually.
Cloud computing and tech giants such as Amazon Web Services, Microsoft Azure, and Huawei are ramping up partnerships and presence on the continent.
Recall that Equinix launched its data centre in Lagos as part of efforts to boost digital economy on the continent.
The debt funding by IFC is its largest such investment to date in Africa – reflects rising interest from global institutions in the continent’s digital economy, where mobile money, AI-driven services and cloud-based platforms are rapidly expanding.
Hosting data locally reduces costs, improves speeds and gives governments more control over cybersecurity and regulation.
The IFC picked Raxio which is building a network of top standard data centres, including one in Ivory Coast with construction underway in Mozambique, Ethiopia and Democratic Republic of Congo. It launched its first facility in Uganda in 2021.
The expansion aligns with views that Africa is the next battleground for cloud services.
Speaking on this, Mr Sarvesh Suri, IFC regional industry director, infrastructure and natural resources in Africa, said improving digital connectivity and building the backbones of digital infrastructure are of key importance to support economic growth in Africa
“Data centres as such and overall digital connectivity is an important area of focus for the IFC,” he said.
Identify the challenges such as power supply, complex regulation and political instability can deter commercial players, Mr Suri noted that development finance institutions play a crucial role by de-risking early investments that can unlock long-term private capital.
“We bring in the right kind of instruments to help support investors to reduce the risk over all this, to make sure that these investments continue to be long-term, sustainable, and profitable, but also economically beneficial for the countries,” said Mr Suri.
“We see the interest, the support, the engagement, the collaboration we are getting from the governments where we operate, who really want this to happen,” added Mr Raxio Group CEO Robert Skjodt.
Technology
Nigerian Tech Firms Raise $100m in Q1 2025 Amid Funding Squeeze

By Adedapo Adesanya
Nigerian tech firms attracted just $100 million in funding in the first quarter of 2025, raising worries about investment crunch into Africa.
This is part of a wider slowdown in funding on the continent as funding into the African tech ecosystem dropped 5 per cent to $460 million in the first quarter of 2025, according to data by Africa: The Big Deal.
The decline shows the consistent drop in venture capital funding on the continent, which fell from $486 million raised in the same period of 2024,
The data insight firm, which tracks funding rounds of $100,000 and above, revealed that nearly $300 million was raised by start-ups in January, and fell to $119 million in February.
March saw one of the lowest monthly totals since late 2020, with just $50 million in funding announced.
The Big Deal noted that despite a steady number of start-ups securing funding, the lack of deals exceeding $10 million significantly impacted overall investment figures.
“Q1 2025 is the second-lowest quarter in terms of start-up funding since late 2020,” the insight company noted.
“However, things are looking more positive if we focus on the number of start-ups that announced at least $1 million in funding during the quarter, with 52 such deals aligning with the 2023-2024 average,” a post seen by Business Post showed.
Nigeria alongside Kenya, South Africa, and Egypt – referred to as the Big Four – got 83 per cent of funding during the period under review.
Nigeria attracted roughly over $100 million in funding (24 per cent), same as Kenya (24 per cent) and followed closely by South Africa with $100 million (22 per cent).
Egypt secured $61 million (14 per cent), while Togo emerged as a surprise entry in the top five, buoyed by Gozem’s $30 million Series B funding round.
Fintech remained the dominant sector, accounting for nearly half (46 per cent) of total investment, the report disclosed with deals including LemFi’s $53 million raise and Naked’s $38 million.
The energy sector followed with an 18 per cent share of the total funding, while logistics and transportation startups secured 10 per cent.
It raised eye brows over the disparity in gender based funding with just over 2 per cent ($10 million) of Q1 funding went to female CEOs.
The largest such deal being a $6.2 million grant awarded to South African biotech firm, African Biologics.
Excluding grant funding, female-led start-ups accounted for a mere 0.7 per cent of all investments while in contrast, Big Deal added that 79 per cent of total funding went to either solo male founders (11 per cent) or all-male founding teams (67 per cent).
It revealed that diverse founding teams attracted 20 per cent of the investment, this remains a modest improvement compared to previous quarters.
“A mere 1% was invested in solo female founders or female-only teams,” the report said.
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