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Etisalat Nigeria Introduces BlazeOn Data Package

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By Dipo Olowookere

Etisalat Nigeria has announced the introduction of personalised and time-based mobile data packages into the Africa’s biggest market, using the Comptel’s FWD.

This followed Etisalat’s success in the Sri Lankan market.

The newly launched time-based mobile data solution in Nigeria is called BlazeOn, which is powered by Comptel’s FWD solution.

FWD is a cloud-based solution that enables contextual, time-based data packages to be purchased directly from end user devices.

It makes the data purchasing process more personal for consumers, allowing them to purchase mobile data in bite-sized chunks that are easier to understand and manage than traditional, rigid data packages.

Distributing FWD through a white-label approach also provides operators with a new way to leverage their trusted brand with existing and new customers, while maximizing data revenues.

With FWD’s dynamic pricing capabilities, Etisalat also has the option to create data “happy hours” and differentiate pricing at off-peak or peak hours.

During these times, FWD’s management platform allows the operator to create, price and target the specialized data offering in real-time, and then monitor its performance to better tailor future offerings.

Commenting on the initiative, Etisalat Nigeria’s Director, Consumer Segment, Mr Adeolu Dairo, noted that, “Most internet users in Nigeria don’t know how much mobile data they consume while browsing or streaming.

“BlazeOn, our time-based data plan addresses this situation by redefining the purchase experience for our customers.

“BlazeOn demonstrates Etisalat Nigeria’s commitment to deliver superior customer experience to its subscribers.

“Our goal is to create more value for our customers by improving quality and introducing innovation. By getting more people online, we hope to empower Nigerians to reach their potential and thereby stimulate the economy.”

Also commenting, the Chief FWD of Comptel FWD, Mr Harry, stated that, “By expanding our relationship with Etisalat, Comptel is thrilled that FWD will continue to bring mobile internet access to regions across the world where customers have only had limited connectivity options.

“Comptel is impressed with Etisalat’s performance in other emerging markets thus far and looks forward to seeing the Nigerian market’s response, to more personalized, flexible data plans.”

FWD also serves as the engine for various other time-based mobile data solutions, including New Zealand mobile operator 2degrees; DNA, the leading provider of prepaid mobile subscriptions in Finland; Robi Axiata Ltd, the fastest growing telecommunications operator in Bangladesh; and Etisalat Sri Lanka, among others.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Telco Subscribers Propose 10% Tariff Hike, Reject NCC’s 50% Approval

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Telco Operators

By Adedapo Adesanya

The National Association of Telecommunications Subscribers (NATCOMS) wants a maximum of 10 per cent increase in tariffs as against the 50 per cent announced by the Nigerian Communications Commission (NCC).

Recall that the leadership of the body in an interview on Tuesday said it would challenge the federal government’s decision to allow operators increase tariff by 50 per cent in a court of law.

In another round of interview with the News Agency of Nigeria (NAN) in Lagos, the President of NATCOMS, Mr Deolu Ogunbanjo, said the group understood the dilemma faced by the telecommunications industry and had suggested a 5 – 10 per cent marginal increase in tariff.

He said that the approval by the federal government for the telcos to raise tariffs at a maximum of 50 per cent was unacceptable, arguing that it will “affect everyone from the biggest industry to the smallest company, such as the Point of Service (POS) operators.”

“It will increase operational costs,” he added.

According to Mr Ogunbanjo, experts had x-rayed the telecoms sector and said it was in intensive care, meaning it needed to be attended to.

“We now depend on telecoms for our meetings, for the banks, everybody depends on it even the education sector, yes, a lot of things depend on it.

“So, that is why we painfully agreed that, look, a moderate or marginal five per cent to 10 per cent increase will be fine.

”You know, we do not mind an increase if it is to salvage the industry that is helping us, that means so much to us and that is also contributing double-digit to Nigeria’s Gross Domestic Product.

“So, we appreciate that. It’s painful, but we granted. We said, okay, we will not mind if it is just five per cent to 10 per cent increase,’’ he said.

The NATCOMS boss stressed that, if the operators really needed funds, they should explore the Nigerian Exchange (NGX) Limited.

“The industry operators can opt for an Initial Public Offer (IPO) for Nigerians to buy shares in their companies as a way of raising funds.

“However, a situation where a whole 50 per cent is granted for tariff hike is not cheap and it is a no! no! from us subscribers.”

He reiterated that the body will take the case to the court.

“I mean, for what we are already going through, no for us, we will challenge this in court,’’ Mr Ogunbanjo insisted.

The NCC announcing the hike on Monday said the increase was pursuant to its power under Section 108 of the Nigerian Communications Act, 2003 (NCA) to regulate and approve tariff rates and charges by telecommunications operators.

“…Over 100% requested by some network operators, was arrived at taking into account ongoing industry reforms that will positively influence sustainability.

“These adjustments will remain within the tariff bands stipulated in the 2013 NCC Cost Study, and requests will be reviewed on a case-by-case basis as is the Commission’s standard practice for tariff reviews. It will be implemented in strict adherence to the recently issued NCC Guidance on Tariff Simplification, 2024,” the announcement statement noted.

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Telco Subscribers Threaten to Sue Over 50% Tariff Hike

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telco subscribers Nigeria

By Adedapo Adesanya

An association representing the interest of telecommunication subscribers in Nigeria has rejected the 50 per cent tariff increase announced by the Nigerian Communications Commission (NCC) and has threatened legal action.

On Monday, the NCC approved a 50 per cent tariff increase for telecom operators in the country, the first since 2013.

The 50 per cent call was lower than the 100 per cent recommended by the other stakeholders, including the Association of Licensed Telecommunications Operators of Nigeria (ALTON) and the Association of Telecommunications Companies of Nigeria (ATCON), which has members like MTN and Airtel.

Now in response, the National Association of Telecoms Subscribers (NATCOMS) has faulted the move, saying the 50 per cent was too high and called for another review.

The association’s president, Mr Deolu Ogunbanjo, said on Channels Television’s Lunchtime Politics, monitored by Business Post on Tuesday, that the body would approach the courts if there’s no reversal.

He noted that Nigerians are already bearing the brunt of a cost of living crisis, adding that the 50 per cent hike which was supposed to reprieve from the initial 100 per cent recommendation, was still not acceptable.

“It is not it at all. It is so much for subscribers to bear. Already, we are grappling with a lot of things that are surrounding the business climate here… fuel cost, electricity cost, and all that… you are now looking at telcos asking for 100 per cent and NCC now is granting them 50 per cent It is a no-no,” he said.

“We are definitely not going to accept this,” he declared.

The NCC, announcing the hike on Monday, said the increase was pursuant to its power under Section 108 of the Nigerian Communications Act, 2003 (NCA) to regulate and approve tariff rates and charges by telecommunications operators.

“…Over 100 per cent requested by some network operators was arrived at taking into account ongoing industry reforms that will positively influence sustainability.

“These adjustments will remain within the tariff bands stipulated in the 2013 NCC Cost Study, and requests will be reviewed on a case-by-case basis as is the Commission’s standard practice for tariff reviews. It will be implemented in strict adherence to the recently issued NCC Guidance on Tariff Simplification, 2024,” the announcement statement noted.

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NCC Approves 50% Hike in Call, SMS, Data Tariffs

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NCC

By Adedapo Adesanya

The Nigerian Communications Commission (NCC) on Monday approved a 50 per cent tariff increase on calls, SMS, and internet data for telecoms companies in the company.

This comes after telcos suggested a 100 per cent hike in the tariffs, the first of such changes in over 10 years.

Despite the recommendation, the NCC was concerned about the impact this would have on Nigerians, who are battling a cost of living crisis.

The NCC rationalised the 50 per cent hike, saying it wanted to strike a balance between protecting consumers and ensuring the industry’s sustainability.

“The adjustment, capped at a maximum of 50 per cent of current tariffs, though lower than the over 100 per cent requested by some network operators, was arrived at taking into account ongoing industry reforms that will positively influence sustainability,” a statement from the NCC read on Monday night.

Recall that the Minister of Communications, Innovation and Digital Economy, Mr Bosun Tijani, has said the federal government may consider between 30 and 60 per cent hike in tariffs.

“I think it should not be more than anywhere between 30 and 60 per cent,” he said during an interview recently.

On his part, the Chief Executive Officer of MTN Nigeria, Mr Karl Toriola, said telcos are proposing a 100 per cent increase in tariffs to the Nigerian government.

He, however, pointed out that it won’t get such approval but said a substantial change, beneficial to all stakeholders, could be agreed upon.

It is not certain what the reaction of the telcos may be concerning this new development. If they disagree with the approval, it may lead to another round or dialogue or limitation of service offerings.

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