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SEO Tools That SEO Experts Use in 2021

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SEO tools

SEO tools are important to use to reduce your work and optimize it according to modern requirements. These tools can also help you find out what’s wrong with your website and what you can do to make it better.

There are tons of SEO tools on the internet, but not all are reliable and relevant for every web admin. If you want to know about the SEO tools that experts use these days, you should go through this post.

In this brief traction, we have listed some of the best and most helpful SEO tools used by experts in 2021! These tools can help you optimize your website no matter if it is new or has seen some bad days in the digital market!

Best SEO tools that experts use in 2021!

Out of a handful of search engine optimization tools indexed on the web, we have handpicked those recommended by experts and are under their utilization. Read on the section below for the details of these tools:

Website SEO Score Checker by SmallSEOTools

The website free SEO checker by SmallSeoTools is among the most important tools in this league. If you want to check your website’s score compared to your competition, you would need this tool.

We want you to know that the SEO checker of a website is dependent on many factors, including the quality of content, the authority of backlinks, the position of the keywords, overall structure of the site, page speed, and other relevant factors.

If your website’s score is low, then there is something wrong with either of these aspects. The free website SEO score checker tool by SmallSeoTools can help you get the exact SEO score of your site and tell you about the problems in the site and where or what needs to be enhanced or changed.

This SEO checker tool is simple, and this is because of the straightforward interface. You need to enter the domain name or the URL address of the site and hit the button that says ‘check SEO score.

The tool would get you detailed results in no time. Here you should know that your website’s SEO score would lie somewhere between zero and a hundred. If you want to get insights on a website, then this is the best utility that can be used!

Ahref Keyword research tool

Keywords are an important part of your website. Suppose you want to be successful in maintaining your position and visibility on the search engine. In that case, you need to add the highest authority keywords.

Ahref can help you get the keywords relevant to the niche you are working on and have a higher search density. The better the search density of the keyword would be, the higher would be its target rate.

You must know that keywords are the only way to target your market with your content. The Ahref keyword research tool is free and easy to use; you can get tons of keywords with this tool in no time! This is one of the favourite expert-recommended online SEO tools!

Duplichecker

Duplichecker is another online tool that web admins and SEO experts these days are using. One should know that duplication in content is a killer for SEO. Suppose your website content is having plagiarism in it or stealing content from your website. In that case, you will suffer a great loss in terms of your credibility and your position on the search engine ranking pages.

Duplichecker can help you check plagiarism with complete accuracy in your newly created website content and help you check the originality of the content that is already published on your website. This online tool is also very easy to use and can be used by all sorts of users.

Backlink Checker by SearchEngineReports

The backlink checker by searchenginereports.net is among the best SEO tools on the web these days. Backlinks are an important part of your website. They would help you generate goodwill in the search engine’s eyes and direct tons of organic traffic from different resources.

Checking the quality of backlinks is very important for website owners. It helps them understand what improvement they are bringing to the table. You can easily know whether a backlink needs to be changed or removed using the backlink checker tools. You can also find out the backlinks that your competitors are using, and that too for free!

Google Trends

This is another tool that lies under expert recommendations. One should know that this tool has been in the market for the last many years and plays an important role in delivering the right information about the modern trends in the digital market.

Google trends can be used for finding out what your audience demands from you. You can easily get details of spicy topics, queries, and keywords with this tool’s help. It is both free and easy to use for beginners as well as mature website owners!

These are some of the best SEO tools that you should try in 2021!

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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PIAFo Leads Urgent Push for National Dig-Once Policy

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PIAFo 2026

Key players across Nigeria’s digital economy, telecommunications, and infrastructure ecosystem are set for the National Dig-Once Policy Forum to champion a new course towards increasing Nigeria’s digital backbone network to 125,000km of fibre-optic infrastructure.

The event, which marks the 8th edition of Policy Implementation Assisted Forum (PIAFo), is a high-level industry dialogue aimed at accelerating the formulation and adoption of a National Dig-Once Policy as a critical enabler of safe, coordinated and cost-effective fibre infrastructure deployment in the country.

The forum, themed Accelerating Nigeria’s Digital Backbone: Dig Once Policy, Project BRIDGE and Strategies for Effective Fibre Deployment, is slated for Thursday, April 16, 2026, at Radisson Blu Hotel, Ikeja GRA, Lagos.

According to the organisers, Business Metrics Limited (BML), the introduction of the $2 billion Project BRIDGE initiative by the Federal Government to expand fibre infrastructure by an additional 90,000km from 35,000km to 125,000km by 2030 requires some new measures to ensure the successful implementation of the ambitious target and avoid mistakes of the past.

Industry stakeholders have identified that the success of a national connectivity backbone rollout depends largely on institutionalising a Dig Once Policy framework, which encourages the installation of fibre ducts and conduits whenever roads, railways, and other major public infrastructure are being constructed or rehabilitated.

According to industry data shared by the Nigerian Communications Commission, lack of such a framework is taking a toll on the telecoms sector and broadband drive as operators recorded over 50,000 fibre cut incidents across the country in 2024, with more than 60 per cent occurring during road construction and rehabilitation activities. These disruptions have resulted in billions of naira in repair costs, network outages, and service degradation.

Telecom operators in Lagos State alone said they spent over N5 billion in 2024 to repair and replace damaged fibre infrastructure in the state, while lamenting that the development continues to slow down network upgrade and expansion drive.

Beyond infrastructure damage, telecom operators also face challenges such as high Right of Way (RoW) charges, uncoordinated civil works, and repeated excavation of roads for fibre deployment.

PIAFo 8.0 aims to address these challenges by fostering collaboration among stakeholders responsible for planning, financing, constructing, and maintaining Nigeria’s digital infrastructure.

Specifically, the forum seeks to align federal, state, and local infrastructure planning around a unified Dig-Once framework; strengthen collaboration between telecom operators, infrastructure companies, and public works authorities; translate policy intentions into actionable guidelines and implementation timelines; and build stakeholder support for Project BRIDGE and complementary national fibre initiatives.

Speaking about the event, Team Lead at Business Metrics Limited, Omobayo Azeez, said Nigeria is being denied access to the robust connectivity it should derive from up to eight high-capacity undersea cable networks landed on its shores because of difficulties around terrestrial fibre infrastructure expansion.

“The Project BRIDGE initiative should excite everyone because of its ambitious targets. But for those who understand the operating terrain and why it took the industry over 20 years to achieve around 35,000km of fibre network that the country currently operates for broadband connectivity, the project calls for a major shift in execution approach with the adoption of a National Dig-Once Policy as the starting point.

“PIAFo, now in its 8th edition, is again serving as the viable platform for representatives from government ministries and agencies, senior telecom executives, infrastructure companies, data centre operators, equipment manufacturers, state governments, and industry associations to chart the way forward.”

The forum will feature keynote addresses, expert panel discussions, and strategic networking sessions designed to drive pragmatic outcomes that will accelerate Nigeria’s journey toward a resilient and inclusive digital economy.

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Technology

Nigeria, Finland Strengthen Ties on Digital Economy

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Digital Economy Policy

By Adedapo Adesanya

The Nigerian government and the Republic of Finland have formalised a strategic partnership on digitalisation and innovation, signing a Memorandum of Understanding (MoU) aimed at expanding economic activities and strengthening cooperation in the digital sector.

The agreement was signed in Abuja by the Minister of Communications, Innovation and Digital Economy, Mr Bosun Tijani, and Mr Jarno Syrjälä, Under‑Secretary of State (International Trade) at Finland’s Ministry for Foreign Affairs.

According to a statement from the Special Assistant on Media and Communications to the communications minister, Mr Isime Esene, the MoU will establish a framework for collaboration across key areas, including digital government, emerging technologies, digital public infrastructure, cybersecurity, innovation ecosystems, and capacity building.

Mr Tijani described the signing as “an important step in strengthening the partnership between both countries as we work to build a more inclusive, innovation-driven digital economy.”

“This agreement is a significant next step following our engagements in Helsinki in February, where we met with key stakeholders, including Finnvera and Finnfund, and held productive discussions on advancing collaboration around digital infrastructure, the Data Exchange Platform, and opportunities for Finnish participation in Project Bridge.”

The Minister emphasised that the partnership would “unlock meaningful opportunities for both countries, enabling us to leverage digital transformation as a catalyst for sustainable growth and shared prosperity.”

Echoing this optimism, Mr Syrjälä said: “Finland is very pleased to deepen its partnership with Nigeria in building resilient, secure, and human‑centric digital societies. Digitalisation is at its best when it empowers people, strengthens trust, and creates new opportunities for innovation.”

“Nigeria is a key partner for Finland in Africa, and this MoU provides a strong basis for concrete cooperation between our governments, institutions, and private sectors. Together, we can advance digital solutions that are interoperable, future‑fit, and beneficial to both our nations,” he added.

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Meta Launches AI Support Assistant on Facebook, Instagram

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Meta AI Support Assistant

By Aduragbemi Omiyale

New Artificial Intelligence (AI) tools designed to provide support for users of its applications have been launched by Meta.

The AI Support Assistant will work on the Facebook and Instagram apps, the company said in a statement.

The tools will help users to receive reliable and action-oriented assistance when needed.

In December, the Meta AI support assistant, a tool designed to provide reliable, 24/7 support for nearly any support issue at any time, was previewed.

Now, Meta is rolling it out globally on the Facebook and Instagram apps for iOS and Android, and within Help Centre on Facebook and Instagram on desktop, with even more capabilities and ways to help.

The new Meta AI support assistant is designed to help resolve account problems from start to finish. It offers answers for any question, like notification settings or new features, and can also take action for users on a growing set of requests directly within Facebook and, in the future, on Instagram.

The feature can report scams, impersonation accounts, or problematic content, make it easier to see why content was taken down, provide appeal options, track what happens next, manage privacy settings, reset passwords, and update profile settings.

The Meta AI support assistant can respond to requests typically in under five seconds, dramatically reducing wait times compared to traditional help centre searches or seeking answers on external websites.

“The Meta AI support assistant is a major step in our work to deliver stronger support on our apps. In fact, among people who have provided feedback, the majority report a positive experience with the Meta AI support assistant. It’s rolling out now in all languages supported by Facebook and Instagram for support topics.

“We’re continuing to invest in AI- powered tools to make support more accessible, reliable, and effective — and we’ll keep evolving the Meta AI support assistant as more people use it and as the technology advances, so it continues to improve over time,” the organisation disclosed.

Meta has also deployed AI to improve content enforcement to help users reduce the chance that scammers trick people into giving away their login details, ultimately finding and mitigating 5,000 scam attempts per day that no existing review team had caught before.

Meta said over the next few years, it would be deploying these more advanced AI systems across its apps once they consistently perform better than its current methods of content enforcement, transforming its approach.

“As we do this, we’ll reduce our reliance on third-party vendors for content enforcement and focus on strengthening our internal systems and workforce.

“While we’ll still have people who review content, these systems will be able to take on work that’s better-suited to technology, like repetitive reviews of graphic content or areas where adversarial actors are constantly changing their tactics, such as with illicit drug sales or scams,” it stated.

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