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SEO Tools That SEO Experts Use in 2021

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SEO tools

SEO tools are important to use to reduce your work and optimize it according to modern requirements. These tools can also help you find out what’s wrong with your website and what you can do to make it better.

There are tons of SEO tools on the internet, but not all are reliable and relevant for every web admin. If you want to know about the SEO tools that experts use these days, you should go through this post.

In this brief traction, we have listed some of the best and most helpful SEO tools used by experts in 2021! These tools can help you optimize your website no matter if it is new or has seen some bad days in the digital market!

Best SEO tools that experts use in 2021!

Out of a handful of search engine optimization tools indexed on the web, we have handpicked those recommended by experts and are under their utilization. Read on the section below for the details of these tools:

Website SEO Score Checker by SmallSEOTools

The website free SEO checker by SmallSeoTools is among the most important tools in this league. If you want to check your website’s score compared to your competition, you would need this tool.

We want you to know that the SEO checker of a website is dependent on many factors, including the quality of content, the authority of backlinks, the position of the keywords, overall structure of the site, page speed, and other relevant factors.

If your website’s score is low, then there is something wrong with either of these aspects. The free website SEO score checker tool by SmallSeoTools can help you get the exact SEO score of your site and tell you about the problems in the site and where or what needs to be enhanced or changed.

This SEO checker tool is simple, and this is because of the straightforward interface. You need to enter the domain name or the URL address of the site and hit the button that says ‘check SEO score.

The tool would get you detailed results in no time. Here you should know that your website’s SEO score would lie somewhere between zero and a hundred. If you want to get insights on a website, then this is the best utility that can be used!

Ahref Keyword research tool

Keywords are an important part of your website. Suppose you want to be successful in maintaining your position and visibility on the search engine. In that case, you need to add the highest authority keywords.

Ahref can help you get the keywords relevant to the niche you are working on and have a higher search density. The better the search density of the keyword would be, the higher would be its target rate.

You must know that keywords are the only way to target your market with your content. The Ahref keyword research tool is free and easy to use; you can get tons of keywords with this tool in no time! This is one of the favourite expert-recommended online SEO tools!

Duplichecker

Duplichecker is another online tool that web admins and SEO experts these days are using. One should know that duplication in content is a killer for SEO. Suppose your website content is having plagiarism in it or stealing content from your website. In that case, you will suffer a great loss in terms of your credibility and your position on the search engine ranking pages.

Duplichecker can help you check plagiarism with complete accuracy in your newly created website content and help you check the originality of the content that is already published on your website. This online tool is also very easy to use and can be used by all sorts of users.

Backlink Checker by SearchEngineReports

The backlink checker by searchenginereports.net is among the best SEO tools on the web these days. Backlinks are an important part of your website. They would help you generate goodwill in the search engine’s eyes and direct tons of organic traffic from different resources.

Checking the quality of backlinks is very important for website owners. It helps them understand what improvement they are bringing to the table. You can easily know whether a backlink needs to be changed or removed using the backlink checker tools. You can also find out the backlinks that your competitors are using, and that too for free!

Google Trends

This is another tool that lies under expert recommendations. One should know that this tool has been in the market for the last many years and plays an important role in delivering the right information about the modern trends in the digital market.

Google trends can be used for finding out what your audience demands from you. You can easily get details of spicy topics, queries, and keywords with this tool’s help. It is both free and easy to use for beginners as well as mature website owners!

These are some of the best SEO tools that you should try in 2021!

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Technology

Lagos’ Team Nevo Wins 3MTT Southwest Regional Hackathon

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Lagos 3MTT Hackathon Team Nevo

By Adedapo Adesanya

Lagos State’s representative, Team Nevo, won the 3 Million Technical Talent (3MTT) South-West Regional Hackathon, on Tuesday, December 9, 2025.

The host state took the victory defeating pitches from other south west states, including Oyo, Ogun, Osun, Ekiti, and Ondo States.

This regional hackathon was a major moment for the 3MTT Programme, bringing together young innovators from across the South-West to showcase practical solutions in AI, software development, cybersecurity, data analysis, and other key areas of Nigeria’s digital future.

Launched by the Federal Ministry of Communications, Innovation, and Digital Economy, the hackathon brought together talented young innovators from across the Southwest region to showcase their digital solutions in areas such as Artificial Intelligence (AI)/Machine Learning, software development, data analysis, and cybersecurity, among others.

“This event not only highlights the potential of youth in South West but also advances the digital economy, fosters innovation, and creates job opportunities for our young people,” said Mr Oluwaseyi Ayodele, the Lagos State Community Manager.

Winning the hackaton was Team Nevo, made up of Miss Lydia Solomon and Mr Teslim Sadiq, whose inclusive AI learning tool which tailors academic learning experiences to skill sets of students got the top nod, with N500,000 in prize money.

Team Oyo represented by Microbiz, an AI business tool solution, came in second place winning N300,000 while Team Ondo’s Fincoach, a tool that guides individuals and businesses in marking smarter financial decisions, came third with N200,000 in prize money.

Others include The Frontiers (Team Osun), Ecocycle (Team Ogun), and Mindbud (Team Ekiti).

Speaking to Business Post, the lead pitcher for Team Nevo, Miss Solomon, noted, “It was a very lovely experience and the opportunity and access that we got was one of a kind,” adding that, “Expect the ‘Nevolution’ as we call it, expect the transformation of the educational sector and how Nevo is going to bring inclusion and a deeper level of understanding and learning to schools all around Nigeria.”

Earlier, during his keynote speech, the chief executive officer (CEO) of Sterling Bank, Mr Abubakar Suleiman, emphasised the need for Nigeria’s budding youth population to tap into the country’s best comparative advantage, drawing parallels with commodities and resources like cocoa, soyabeans, and uranium.

“Tech is our best bet to architect a comparative advantage. The work we are doing with technologies are very vital to levelling the playing field.”

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Technology

re:Invent 2025: AWS Excites Tech Enthusiasts With Graviton5 Unveiling

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AWS Graviton5

By Aduragbemi Omiyale

One of the high points of the 2025 re:Invent was the unveiling of Graviton5, the fifth generation of custom Arm-based server processors from Amazon Web Services (AWS).

Many tech enthusiasts believe that the company pushed the limits with Graviton5, its most powerful and efficient CPU, frontier agents that can work autonomously for days, an expansion of the Amazon Nova model family, Trainium3 UltraServers, and AWS AI Factories suitable for implementing AI infrastructure in customers’ existing data centres.

Graviton5—the company’s most powerful and efficient CPU

As cloud workloads grow in complexity, organizations face a persistent challenge to deliver faster performance at lower costs and meet sustainability commitments without trade-offs.

AWS’ new Graviton5-based Amazon EC2 M9g delivers up to 25% higher performance than its previous generation, with 192 cores per chip and 5x larger cache.

For the third year in a row, more than half of new CPU capacity added to AWS is powered by Graviton, with 98 per cent of the top 1,000 EC2 customers—including Adobe, Airbnb, Epic Games, Formula 1, Pinterest, SAP, and Siemens—already benefiting from Graviton’s price performance advantages.

Expansion of Nova family of models and pioneers “open training” with Nova Forge

Amazon is expanding its Nova portfolio with four new models that deliver industry-leading price-performance across reasoning, multimodal processing, conversational AI, code generation, and agentic tasks. Nova Forge pioneers “open training,” giving organizations access to pre-trained model checkpoints and the ability to blend proprietary data with Amazon Nova-curated datasets.

Nova Act achieves breakthrough 90% reliability for browser-based UI automation workflows built by early customers. Companies like Reddit are using Nova Forge to replace multiple specialized models with a single solution, while Hertz accelerated development velocity by 5x with Nova Act.

Addition of 3 frontier agents, a new class of AI agents that work as an extension of your software development team

Frontier agents represent a step-change in what agents can do. They’re autonomous, scalable, and can work for hours or days without intervention. AWS announced three frontier agents—Kiro autonomous agent, AWS Security Agent, and AWS DevOps Agent. Kiro autonomous agent acts as a virtual developer for your team, AWS Security Agent is your own security consultant, and AWS DevOps Agent is your on-call operational team.

Companies, including Commonwealth Bank of Australia, SmugMug, and Wester Governors University have used one or more of these agents to transform the software development lifecycle.

Unveiling Trainium3 UltraServers

As AI models grow in size and complexity, training cutting-edge models requires infrastructure investments that only a handful of organizations can afford.

Amazon EC2 Trn3 UltraServers, powered by AWS’s first 3nm AI chip, pack up to 144 Trainium3 chips into a single integrated system, delivering up to 4.4x more compute performance and 4x greater energy efficiency than Trainium2 UltraServers.

Customers achieve 3x higher throughput per chip while delivering 4x faster response times, reducing training times from months to weeks. Customers including Anthropic, Karakuri, Metagenomi, NetoAI, Ricoh, and Splash Music are reducing training and inference costs by up to 50 per cent with Trainium, while Decart is achieving 4x faster inference for real-time generative video at half the cost of GPUs, and Amazon Bedrock is already serving production workloads on Trainium3.

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NITDA Alerts Nigerians to ChatGPT Vulnerabilities

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ChatGPT

By Adedapo Adesanya

The National Information Technology Development Agency (NITDA) has issued an advisory on new vulnerabilities in ChatGPT that could expose users to data-leakage attacks.

According to the advisory, researchers discovered seven vulnerabilities affecting GPT-4o and GPT-5 models that allow attackers to manipulate ChatGPT through indirect prompt injection.

The agency explained that hidden instructions placed inside webpages, comments, or Uniform Resource Locators (URLs) can trigger unintended commands during regular browsing, summarisation, or search actions.

“By embedding hidden instructions in webpages, comments, or crafted URLs, attackers can cause ChatGPT to execute unintended commands simply through normal browsing, summarization, or search actions,” they stated.

The warning followed rising concerns about AI-powered tools interacting with unsafe web content and the growing dependence on ChatGPT for business, research, and public-sector tasks.

NITDA added that some flaws allow the bypassing of safety controls by masking malicious content behind trusted domains.

Other weaknesses take advantage of markdown rendering bugs, enabling hidden instructions to pass undetected.

It explained that in severe cases, attackers can poison ChatGPT’s memory, forcing the system to retain malicious instructions that influence future conversations

They stated that while OpenAI has fixed parts of the issue, Large-Language Models (LLMs) still struggle to reliably separate genuine user intent from malicious data.

The Agency warned that these vulnerabilities could lead to a range of cybersecurity threats, including unauthorised actions carried out by the model; unintended exposure of user information; manipulated or misleading outputs; and long-term behavioural changes caused by memory poisoning, among others.

It advised Nigerians, businesses, and government institutions to adopt several precautionary steps to stay safe. These include limiting or disabling the browsing and summarisation of untrusted websites within enterprise environments and enabling features like browsing or memory only when necessary.

It also recommended regular updates to deployed GPT-4o and GPT-5 models to ensure known vulnerabilities are patched.

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