Connect with us

World

Russia and Africa Yet to Break Multitude of Business Barriers

Published

on

Louis Gouend, May 2024

By Kestér Kenn Klomegâh 

The scramble for the entrepreneurial influence and control of the African continental landscape by global players is a geopolitical reality. To be part of this geopolitical arena, foreign corporate business players have been devising different approaches and pathways for revitalizing investment partnerships and strengthening cooperation with potential African partners, says Louis Gouend, founder of Hello Africa and founding Executive Director of the African Business Club.

In this interview taken by Kestér Kenn Klomegâh late May 2024, Louis Gouend gives useful insights into the dynamics of why Russia and Africa ultimately have to forge an engagement in business and economic sectors, to expand cooperation in both regions and further highlights the existing challenges facing the evolving entrepreneurial initiatives in Russia and Africa.

Here are the interview excerpts.

How would you characterize the level of business cooperation between Russia and Africa?

In recent years, business relations between Russia and Africa have acquired new dynamics. Russia is actively seeking opportunities to strengthen economic ties outside traditional Western markets, and Africa is attractive as a region experiencing rapid economic growth and rich natural resources. In this case, special attention is paid to sectors such as energy, mining, agriculture and educational projects. Russian companies are actively investing in mineral resource development projects, and are also entering the agricultural sector of some African countries.

ln your expert point of view, what are the basic challenges that currently confront businesses on both sides?

There are several key difficulties that complicate business interaction between Russia and Africa. These are, first of all, differences in business culture and legal regulation, which complicate the process of doing business. Logistics challenges, including the difficulty of transporting goods over long distances and across multiple borders, also pose additional obstacles. The bureaucracy can be sluggish, and corruption in some African countries makes the situation worse.

Another barrier is a lack of knowledge. On one hand, Russian companies lack knowledge of the environment and available high-quality analytical materials about the African market, its specifics and risks. On the other hand, African entrepreneurs and consumers have virtually no knowledge about Russian products and corporate business services. The main problem now is not funding, but the lack of sufficient knowledge and contacts. One of the options for resolving this issue is to increase Russian business missions to Africa, which will help promote Russian goods and technologies on the African market. And vice versa, in terms of bilateral cooperation.

Another factor limiting exports to Africa is the lack of special investment agreements and lack of regulation in this direction. When we talk about investment activity, the question arises about the lack of investment protection agreements. Their absence prevents Russian companies from insuring investments, which prevents them from exporting to Africa.

Our club members are mainly representatives of various African diaspora who live or studied in Russia and have been operating businesses in Russia or Africa. They know the mentality and culture of both sides, and they have strong ties with both sides, allowing them to be reliable bridges between Africa and Russia.

We work with African chambers of commerce, embassies, diaspora representatives, as well as other regional associations and export companies. Stakeholders include large and small businesses from Russia and Africa, various industry associations, government agencies and diplomatic missions. To improve business cooperation, the club plans to develop knowledge exchange programs, conduct business forums and master classes, and create special working groups to discuss specific issues and problems.

Why did the creation of an African Business Club (ABC) become necessary only now and what are its main goals?

The growth of economic activity and the increase in the number of bilateral projects between Russia and Africa required the creation of a platform to facilitate these interactions. The African Business Club aims to be a platform where entrepreneurs can share knowledge, network, explore new opportunities and solve emerging problems together. The club’s main goals include strengthening trade relations, and stimulating investment and technological exchange.

Our clients value us because, first of all, we help adapt the work of a foreign company to Russian realities, organize and debug many business processes within various aspects and support the foreign company as a reliable partner. Companies planning to invest in African economies will need strong ties to the African government and partnerships with local businesses. How to contact the right people? We are ready to help with this issue.

We offer advisory services to small, medium and global companies that want to invest in the African continent. Thus, we promote entrepreneurship and help create new trade ties between Russia and Africa. We attract potential investors interested in financing projects in the African private sector. We create online access to market research resources and relevant business contacts in Africa. We publish position papers covering issues related to trade with Africa, investment, regulation, policy and industry content.

The number of Russian companies wishing to enter the African market is growing regularly, and this confirms our intentions to promote the development of bilateral economic relations. On the other hand, we can note an increase in the number of African companies wishing to develop close cooperation with their Russian partners.

We offer a wide range of services for Russian companies entering the African market. This includes market research, selection of partner companies, assistance in organizing a business, and personnel search, including offers for Russian citizens to work in African companies.

Who are your current stakeholders and members? And how do you plan to develop a common approach to increasing the level of business cooperation between the two regions?

Our club members are mainly representatives of various African diaspora who live or studied in Russia and have operating businesses in Russia or Africa. They know the mentality and culture of both sides, and they have strong ties with both sides, allowing them to be a reliable bridge between Africa and Russia.

We work with African chambers of commerce, embassies, diaspora representatives, as well as other regional associations and export companies.

Stakeholders include large and small businesses from Russia and Africa, various industry associations, government agencies and diplomatic missions. To improve business cooperation, the club plans to develop knowledge exchange programs, conduct business forums and master classes, and create special working groups to discuss specific issues and problems.

Why is the presence of African business in the Russian Federation extremely low?

A combination of bureaucratic barriers, lack of awareness of the economic environment and opportunities, complex legal and regulatory frameworks, and relatively high market entry costs deter African companies from actively doing business in Russia.

What complimentary roles can African diplomatic missions and business associations play here?

The club has already been negotiating to simplify procedures for African investors and exporters, and assisting in the creation of reliable and effective communication channels between African companies and Russian regulators. As a two-way street, African diplomatic missions can also act as a bridge, helping to overcome cultural and administrative barriers, and actively participate in the club’s activities, supporting its multifaceted initiatives at various levels.

World

Russia Renews Africa’s Strategic Action Plan

Published

on

Russia Africa's Strategic Action Plan

By Kestér Kenn Klomegâh

At the end of an extensive consultation with African foreign ministers, Russian Foreign Minister, Sergey Lavrov, has emphasized that Moscow would advance its economic engagement across Africa, admittedly outlining obstacles delaying the prompt implementation of several initiatives set forth in Strategic Action Plan (2023-2026) approved in St. Petersburg during the Russia-Africa Summit.

The second Ministerial Conference, by the Russian Foreign Ministry with support from Roscongress Foundation and the Arab Republic of Egypt, marked an important milestone towards raising bilateral investment and economic cooperation.

In Cairo, the capital city of the Arab Republic of Egypt, Lavrov read out the final resolution script, in a full-packed conference hall, and voiced strong confidence that Moscow would achieve its strategic economic goals with Africa, with support from the African Union (AU) and other Regional Economic blocs in the subsequent years. Despite the complexities posed by the Russia-Ukraine crisis, combined with geopolitical conditions inside the African continent, Moscow however reiterated its position to take serious steps in finding pragmatic prospects for mutual cooperation and improve multifaceted relations with Africa, distinctively in the different sectors: in trade, economic and investment spheres, education and culture, humanitarian and other promising areas.

The main event was the plenary session co-chaired by Russian Foreign Minister Sergey Lavrov and Egyptian Minister of Foreign Affairs, Emigration, and Egyptians Abroad Bashar Abdelathi. Welcome messages from Russian President Vladimir Putin and Egyptian President Abdelhak Sisi were read.

And broadly, the meeting participants compared notes on the most pressing issues on the international and Russian-African agendas, with a focus on the full implementation of the Russia-Africa Partnership Forum Action Plan for 2023-2026, approved at the second Russia-Africa Summit in St. Petersburg in 2023.

In addition, on the sidelines of the conference, Lavrov held talks with his African counterparts, and a number of bilateral documents were signed. A thematic event was held with the participation of Russian and African relevant agencies and organizations, aimed at unlocking the potential of trilateral Russia-Egypt-Africa cooperation in trade, economic, and educational spheres.

With changing times, Africa is rapidly becoming one of the key centers of a multipolar world order. It is experiencing a second awakening. Following their long-ago political independence, African countries are increasingly insisting on respect for their sovereignty and their right to independently manage their resources and destiny. Based on these conditions, it was concluded that Moscow begins an effective and comprehensive work on preparing a new three-year Cooperation and Joint Action Plan between Russia and Africa.

Moreover, these important areas of joint practical work are already detailed in the Joint Statement, which was unanimously approved and will serve as an important guideline for future work. According to reports, the Joint Statement reflects the progress of discussions on international and regional issues, as well as matters of global significance.

Following the conference, the Joint Statement adopted reflects shared approaches to addressing challenges and a mutual commitment to strengthening multifaceted cooperation with a view to ensuring high-quality preparation for the third Russia-Africa Summit in 2026.

On December 19-20, the Second Ministerial Conference of the Russia-Africa Partnership Forum was held in Cairo, Egypt. It was held for the first time on the African continent, attended by heads and representatives of the foreign policy ministries of 52 African states and the executive bodies of eight regional integration associations.

Continue Reading

World

TikTok Signs Deal to Avoid US Ban

Published

on

Forex Advice on TikTok

By Adedapo Adesanya

Social media platform, TikTok’s Chinese owner ByteDance has signed binding agreements with United States and global investors to operate its business in America.

Half of the joint venture will be owned by a group of investors, including Oracle, Silver Lake and the Emirati investment firm MGX, according to a memo sent by chief executive, Mr Shou Zi Chew.

The deal, which is set to close on January 22, 2026 would end years of efforts by the US government to force ByteDance to sell its US operations over national security concerns.

It is in line with a deal unveiled in September, when US President Donald Trump delayed the enforcement of a law that would ban the app unless it was sold.

In the memo, TikTok said the deal will enable “over 170 million Americans to continue discovering a world of endless possibilities as part of a vital global community”.

Under the agreement, ByteDance will retain 19.9 per cent of the business, while Oracle, Silver Lake and Abu Dhabi-based MGX will hold 15 per cent each.

Another 30.1 per cent will be held by affiliates of existing ByteDance investors, according to the memo.

The White House previously said that Oracle, which was co-founded by President Trump’s supporter Larry Ellison, will license TikTok’s recommendation algorithm as part of the deal.

The deal comes after a series of delays.

Business Post reported in April 2024 that the administration of President Joe Biden passed a law to ban the app over national security concerns, unless it was sold.

The law was set to go into effect on January 20, 2025 but was pushed back multiple times by President Trump, while his administration worked out a deal to transfer ownership.

President Trump said in September that he had spoken on the phone to China’s President Xi Jinping, who he said had given the deal the go ahead.

The platform’s future remained unclear after the leaders met face to face in October.

The app’s fate was clouded by ongoing tensions between the two nations on trade and other matters.

Continue Reading

World

United States, Russia Resolving Trade Issues, Seeking New Business Opportunities

Published

on

Kirill Dmitriev, CEO (RDIF) and Russian Presidents Special Envoy to United States

By Kestér Kenn Klomegâh

Despite the complexities posed by Russia-Ukraine crisis, United States has been taking conscious steps to improve commercial relations with Russia. Unsurprisingly, Russia, on the other hand, is also moving to restore and normalise its diplomacy, negotiating for direct connections of air-routes and passionate permission to return its diplomats back to Washington and New York.

In the latest developments, Kirill Dmitriev, Chief Executive Officer of the Russian Direct Investment Fund (RDIF), has been appointed as Russian President’s Special Envoy to United States. This marked an important milestone towards raising bilateral investment and economic cooperation. Russian President Vladimir Putin tasked him to exclusively promote business dialogue between the two countries, and further to negotiate for the return of U.S. business enterprises. According to authentic reports, United States businesses lost $300+ bn during this Russia-Ukraine crisis, while Russia’s estimated 1,500 diplomats were asked to return to Moscow.

Strategically in late November 2025, the American Chamber of Commerce in Russia (AmCham) has awarded Kirill Dmitriev, praised him for calculated efforts in promoting positive dialogue between the United States and Russia within the framework decreed by President Vladimir Putin. Chief Executive Officer of Russian Direct Investment Fund (RDIF) Kirill Dmitriev is the Special Representative of the Russian President for Economic Cooperation with Foreign Countries. Since his appointment, his primary focus has been on United States.

“Received an American Chamber of Commerce award ‘For leadership in fostering the US-Russia dialogue,’” Dmitriev wrote on his X page, in late November, 2025. According to Dmitriev, more than 150 US companies are currently operating in Russia, with more than 70% of them being present on the Russian market for over 25 years.

In addition, Chamber President Sergey Katyrin and American Chamber of Commerce in Russia (AmCham) President Robert Agee have also been discussing alternatives pathways to raise bilateral business cooperation. Both have held series of meetings throughout this year, indicating the the importance of sustaining relations as previously. Expectedly, the Roscongress Foundation has been offered its platforms during St. Petersburg International Economic (SPIEF) for the American Chamber of Commerce (AmCham).

On December 9, Sergey Katyrin and Robert Agee noted that, despite existing problems and non-economic obstacles, the business communities of Russia and the United States proceed from the necessity of maintaining professional dialogue. Despite the worsening geopolitical conditions, Sergey Katyrin and Robert Agee noted the importance of preserving stable channels of trade and pragmatic prospects for economic cooperation. These will further serve as a stabilizing factor and an instrument for building mutual trust at the level of business circles, industry associations, and the expert community.

The American Chamber of Commerce (AmCham) will be working in the system of the Chamber of Commerce and Industry (CCI) in the Russian Federation, which currently comprises 57,000 legal entities, 130 regional chambers and a combined network of representative offices covering more than 350 points of presence.

According to reports obtained by this article author from the AmCham, promising sectors for Russian-American economic cooperation include healthcare and the medical industry, civil aviation, communications/telecom, natural resource extraction, and energy/energy equipment. The United States and Russia have, more or less, agreed to continue coordinating their work to facilitate the formation of a more favorable environment for Russian and American businesses, reduce risks, and strengthen business ties. Following the American-Russian Dialogue, a joint statement and working documents were adopted.

Continue Reading

Trending