World
Russia and Africa Yet to Break Multitude of Business Barriers
By Kestér Kenn Klomegâh
The scramble for the entrepreneurial influence and control of the African continental landscape by global players is a geopolitical reality. To be part of this geopolitical arena, foreign corporate business players have been devising different approaches and pathways for revitalizing investment partnerships and strengthening cooperation with potential African partners, says Louis Gouend, founder of Hello Africa and founding Executive Director of the African Business Club.
In this interview taken by Kestér Kenn Klomegâh late May 2024, Louis Gouend gives useful insights into the dynamics of why Russia and Africa ultimately have to forge an engagement in business and economic sectors, to expand cooperation in both regions and further highlights the existing challenges facing the evolving entrepreneurial initiatives in Russia and Africa.
Here are the interview excerpts.
How would you characterize the level of business cooperation between Russia and Africa?
In recent years, business relations between Russia and Africa have acquired new dynamics. Russia is actively seeking opportunities to strengthen economic ties outside traditional Western markets, and Africa is attractive as a region experiencing rapid economic growth and rich natural resources. In this case, special attention is paid to sectors such as energy, mining, agriculture and educational projects. Russian companies are actively investing in mineral resource development projects, and are also entering the agricultural sector of some African countries.
ln your expert point of view, what are the basic challenges that currently confront businesses on both sides?
There are several key difficulties that complicate business interaction between Russia and Africa. These are, first of all, differences in business culture and legal regulation, which complicate the process of doing business. Logistics challenges, including the difficulty of transporting goods over long distances and across multiple borders, also pose additional obstacles. The bureaucracy can be sluggish, and corruption in some African countries makes the situation worse.
Another barrier is a lack of knowledge. On one hand, Russian companies lack knowledge of the environment and available high-quality analytical materials about the African market, its specifics and risks. On the other hand, African entrepreneurs and consumers have virtually no knowledge about Russian products and corporate business services. The main problem now is not funding, but the lack of sufficient knowledge and contacts. One of the options for resolving this issue is to increase Russian business missions to Africa, which will help promote Russian goods and technologies on the African market. And vice versa, in terms of bilateral cooperation.
Another factor limiting exports to Africa is the lack of special investment agreements and lack of regulation in this direction. When we talk about investment activity, the question arises about the lack of investment protection agreements. Their absence prevents Russian companies from insuring investments, which prevents them from exporting to Africa.
Our club members are mainly representatives of various African diaspora who live or studied in Russia and have been operating businesses in Russia or Africa. They know the mentality and culture of both sides, and they have strong ties with both sides, allowing them to be reliable bridges between Africa and Russia.
We work with African chambers of commerce, embassies, diaspora representatives, as well as other regional associations and export companies. Stakeholders include large and small businesses from Russia and Africa, various industry associations, government agencies and diplomatic missions. To improve business cooperation, the club plans to develop knowledge exchange programs, conduct business forums and master classes, and create special working groups to discuss specific issues and problems.
Why did the creation of an African Business Club (ABC) become necessary only now and what are its main goals?
The growth of economic activity and the increase in the number of bilateral projects between Russia and Africa required the creation of a platform to facilitate these interactions. The African Business Club aims to be a platform where entrepreneurs can share knowledge, network, explore new opportunities and solve emerging problems together. The club’s main goals include strengthening trade relations, and stimulating investment and technological exchange.
Our clients value us because, first of all, we help adapt the work of a foreign company to Russian realities, organize and debug many business processes within various aspects and support the foreign company as a reliable partner. Companies planning to invest in African economies will need strong ties to the African government and partnerships with local businesses. How to contact the right people? We are ready to help with this issue.
We offer advisory services to small, medium and global companies that want to invest in the African continent. Thus, we promote entrepreneurship and help create new trade ties between Russia and Africa. We attract potential investors interested in financing projects in the African private sector. We create online access to market research resources and relevant business contacts in Africa. We publish position papers covering issues related to trade with Africa, investment, regulation, policy and industry content.
The number of Russian companies wishing to enter the African market is growing regularly, and this confirms our intentions to promote the development of bilateral economic relations. On the other hand, we can note an increase in the number of African companies wishing to develop close cooperation with their Russian partners.
We offer a wide range of services for Russian companies entering the African market. This includes market research, selection of partner companies, assistance in organizing a business, and personnel search, including offers for Russian citizens to work in African companies.
Who are your current stakeholders and members? And how do you plan to develop a common approach to increasing the level of business cooperation between the two regions?
Our club members are mainly representatives of various African diaspora who live or studied in Russia and have operating businesses in Russia or Africa. They know the mentality and culture of both sides, and they have strong ties with both sides, allowing them to be a reliable bridge between Africa and Russia.
We work with African chambers of commerce, embassies, diaspora representatives, as well as other regional associations and export companies.
Stakeholders include large and small businesses from Russia and Africa, various industry associations, government agencies and diplomatic missions. To improve business cooperation, the club plans to develop knowledge exchange programs, conduct business forums and master classes, and create special working groups to discuss specific issues and problems.
Why is the presence of African business in the Russian Federation extremely low?
A combination of bureaucratic barriers, lack of awareness of the economic environment and opportunities, complex legal and regulatory frameworks, and relatively high market entry costs deter African companies from actively doing business in Russia.
What complimentary roles can African diplomatic missions and business associations play here?
The club has already been negotiating to simplify procedures for African investors and exporters, and assisting in the creation of reliable and effective communication channels between African companies and Russian regulators. As a two-way street, African diplomatic missions can also act as a bridge, helping to overcome cultural and administrative barriers, and actively participate in the club’s activities, supporting its multifaceted initiatives at various levels.
World
Online African Women Conference: From Adaptation in Russia to Issues of Health and Spirituality
By Kestér Kenn Klomegâh
Women, generally, are fighting for their own empowerment in society. Gender equality dominates their activities, flexing their feminine muscles for higher positions, with men, in diverse professional aspects, including politics and entrepreneurial spheres of activity.
Such consistent struggle was backed by a collective declaration, worldwide observing March 8 as International Women’s Day. Until today, March 8 commemorates women’s fight for equality and liberation along with the women’s rights movement. In addition, the March 8 celebration focuses on issues such as gender equality, reproductive rights, and violence and abuse against women.
On the eve of March 8, the Cameroonian Diaspora (Diaspocam) and the “African Business Club” together with Russian women’s organisations, held a special online conference under the theme: “How to Succeed as a Woman in Russia”, which brought together over a hundred participants from different regions, including Africa.
The discussion was dedicated to the challenges of adaptation, career prospects, health, and spiritual security of a fast-growing number of young African women living in the Russian Federation. The conference was moderated by Louis Gouend, a specialist in business communications between Russia and Africa, President of the African Business Club, and an expert of the Council of Russia-Africa Cooperation under the State Duma, lower chamber of Russian legislators.
Louis Gouend congratulated the women participants while extending to them good health, wisdom, and new achievements. The main goal of the conference was to create a space of trust and exchange views on the full spectrum of women’s multidisciplinary approach to questions.
On adaptation and legislation: Alina Andrukh, Director of the International Department, spoke on the topic “Global Adaptation of Foreign Citizens in Russia.” She thoroughly examined educational trajectories for women, employment opportunities, and new legislative realities that foreign women need to consider when building a career in the Russian Federation.
The speaker further placed special emphasis on how to avoid getting into trouble, complying with Russian laws, and protecting one’s rights.
Health Without Barriers and Support Centres: One of the most anticipated speeches was given by Ekaterina Glok, a midwife by profession. In her presentation on “The Health of an African Woman in Russia,” she touched upon the delicate topics of reproductive and sexual health. The expert gave practical advice on how to overcome the language barrier and shyness when visiting a gynaecologist, and explained the specifics of the Russian healthcare system for foreign patients.
Ekaterina, however, reminded the women of the importance of regular medical check-ups: visiting a doctor, at least, once a year is necessary even in the absence of complaints. She informed the participants about the existence of support centres for women and single mothers, where they can turn to in difficult life situations. Additionally, the speaker announced her upcoming working missions in the Republic of Cameroon, planned for May 2026, and gave many practical tips on maintaining women’s health.
Social and Cultural Challenges – Warning About Dangers: An important block of questions concerning safety and conscious motherhood was highlighted by Mme Zima épouse Ndong Toung Celestine Charlotte, Cultural Advisor at the Embassy of Cameroon. She had a frank conversation, warning the girls about scammers and dishonest individuals offering attractive working conditions, behind which often lie indecent earnings and dangerous situations.
The Advisor reminded that for those who came to Russia to study, education should remain their main priority. She urged lady students to be vigilant, not to give in to dubious offers, and to postpone questions of pregnancy and starting a family to a later period, after completing their studies. She touched upon the legal and moral aspects of unwanted pregnancy, calling on the girls to engage in conscious life planning.
Economic Independence and Earning Opportunities: Luciana Tchami, a member of the executive bureau of Diaspocam, a non-profit social organisation, presented a report on “Women’s Capabilities: Professions and Part-Time Jobs for Young Women in Russia.” She gave examples of successful strategies for earning money and building a career within the conditions of the Russian labour market that are accessible to foreign students and young professionals.
The speaker detailed specific areas of work: young women can take short-term training courses and work in beauty salons (manicure, pedicure); many cafes and restaurants offer convenient part-time jobs. Luciana also mentioned specialised websites with attractive conditions for job seekers and opportunities for remote work: becoming a freelancer and helping with tasks online, for online stores, and in other areas.
Spiritual Support: A Reminder of a Woman’s Value. The conference concluded with Pastor Gustave Mbeng, responsible for charity at Diaspocam. His prayer-speech was dedicated to women’s rights and spiritual awakening. As a pastor, Mbeng reminded the participants that woman is the last and most ideal creation of God, perfect in all parameters of the universe. He emphasised that women are more beautiful and harmonious than men, and urged the girls to take care of themselves and not to distance themselves from God, so that there would be fewer difficulties and questions in life.
Pastor Gustave further paid special attention to the theme of preserving life. He took a stand against abortion, reminding that every child is a creation of God, and in the eyes of the Almighty, there is no such concept as abortion. If pregnancy does occur, it is important to preserve the child’s life and trust in God’s providence.
Technical organisation, moderation, translation and coordination of the conference were provided by Iness Zengue Abeng, President of the Association of International Students “Russia-Africa,” and Belle-Grâce Euphrasie, Dean, who acted as interpreter during the online event.
Conclusion and Future Plans: At the end, Louis Gouend extended gratitude to all participants, speakers, and presenters for the warm and trusting atmosphere.
The conference was held in an open dialogue format on the”Yandex Telemost” platform, which allowed women from different parts of Russia to ask questions live and receive moral support. Following the meeting, the organisers decided to hold such an online gathering, including organising a series of meetings not only for women but also for foreigners living in Russia.
The topics of future conferences will aim at education, open discussions, and debate on issues important for Africans in the Russian Federation: knowing one’s rights, being able to avoid unpleasant situations, behaving correctly in difficult life circumstances, and preserving cultural and spiritual identity.
Until now, prejudice and reactionary attitudes have denied full-fledged civic rights to millions of women, who are considered as workers, mothers, family partners, and citizens worldwide. Nevertheless, International Women’s Day, with its chequered history, is a public holiday in several countries. The United Nations observes the holiday in connection with a particular issue, campaign, or theme in women’s rights across the world.
World
Beijing Readies to Hand Over New ECOWAS Building Complex
By Kestér Kenn Klomegâh
Beijing’s decades-long policy decision to expand Chinese presence in Africa has, largely, transcended into gifting buildings. The African Union and Africa’s CDC to Zimbabwe’s parliamentary village, Ghana’s Foreign Ministry headquarters, and Egypt’s sports stadium, among many others, are classic examples. Following all these, China will hand over the new headquarters of the Economic Community of West African States (ECOWAS) in mid-March 2026.
Since the turn of the 21st century, China has risen to become Africa’s geopolitical partner, addressing concrete infrastructural projects across the continent. As is well-known, Beijing does so, with the sole aim of spending thousands of dollars to gain strategic control of the continent’s critical resources.
In an official news release, the regional bloc’s president, Dr Omar Alieu Touray, said that the new headquarters complex in Abuja, Nigeria, which will house the Commission, Parliament, and Court of Justice of the Economic Community of West African States (ECOWAS), will be operational in March 2026.
Built on a 7-hectare site along the road to Abuja airport, the building is currently completed. Known as the ‘Eye of West Africa,’ the new ECOWAS headquarters complex is entirely funded and built by the People’s Republic of China through the China International Development Cooperation Agency (China Aid).
It is a modern and functional administrative building, designed to meet the needs of the West African organisation. It will provide services to create a favourable working environment for the community’s staff members. The new complex comprises a main administrative building with three restaurants/cafeterias, banking rooms, a crèche, a gym, and three blocks containing 899 workstations: block A (central) has 11 floors, and blocks B and C have eight floors each.
It also includes a multipurpose building with security facilities, shops, a water tank, and archive rooms, as well as car parks with a total capacity of 702 parking spaces, a 720-seat auditorium, two committee rooms, a conference room, an equipment room, guard posts, and a helipad.
The new ECOWAS headquarters complex is seen as a symbol of the strengthening cooperation between China and the regional organisation. It is part of a technical and institutional partnership aimed at further supporting ECOWAS’ operational capacities, as well as part of ongoing cooperation between the two parties.
Accordingly, the headquarters complex will enable greater operational efficiency, reduced costs, and increased staff productivity. ECOWAS has expressed deep gratitude and sincere appreciation to China for its commitment and support to the regional organisation through the construction, seen as a ‘symbol of Beijing’s steadfast commitment to West African integration.’
World
Iranian Supreme Leader Ali Khamenei Dies After Air Strikes
By Dipo Olowookere
Iranian Supreme Leader, Mr Ayatollah Ali Khamenei, has died after coordinated airstrikes carried out by the United States and Israel on Tehran on Saturday morning.
His death was confirmed on Sunday morning by Iranian state media, which also disclosed that his daughter and grandchild were among those killed in the bombardment, which destroyed his compound.
Mr Khamenei was killed during a meeting with top leaders of the Middle East country yesterday, including the Defence Minister Amir Nasirzadeh and Revolutionary Guard commander Mohammad Pakpour, who reportedly died too.
His elimination has sparked mixed reactions, with some Iranians on the streets celebrating his demise, and others condemning the joint air strikes.
The President of the United States, Mr Donald Trump, described the late Iranian leader as “one of the most evil people in history,” expressing satisfaction at the action, which he said was “successful,” as it represented justice for both Iranians and Americans.
Meanwhile, Tehran has vowed to further respond to the attacks after initially firing missiles at six neighbours, including Qatar, Saudi Arabia, Kuwait, UAE, Bahrain, and Jordan.
Flight operations in the region have been disrupted because of the retaliatory action of Iran over the weekend, though most of the missiles were intercepted.
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