CMC Connect Unveils Plastic Responsibly Initiative

One of Nigeria’s foremost strategic communications groups, CMC Connect (Perception Managers), has launched an initiative called ‘Plastic Responsibly Nigeria’.

The scheme, created in commemoration of the 2020 World Environment Day, is aimed at causing a major rethink by educating Nigerians on the dangers of irresponsible use of plastic in communities.

The initiative is also aimed at driving attitudinal change by causing plastic lifestyle modifications. The key actions for Plastic Responsibly Nigeria are Responsible Production, Responsible Use, Responsible Disposal and Responsible Recycling.

A statement from CMC Connect disclosed that the inimical effects of plastic pollution are enough to cause significant worry for Nigerians and “we must therefore collectively aim to reduce its hazards and threats to biodiversity. Such include drainage blockage which causes perennial flooding especially in major urban centres of the country.”

CMC Connect, through Plastic Responsibly Nigeria, will engage in advocacy, community engagements and outreaches, research and volunteer activities working with like-minded individuals and entities.

“We urge corporate organisations and governments to partner with us in our quest to keep our environment protected,” the firm said.

Commenting further, the organisation said it recognises and commends the efforts of the Lagos State Government led by Mr Babajide Sanwo-Olu in its quest to ban the use of single-use plastic through its agency the Lagos State Environmental Protection Agency (LASEPA).

“We strongly recommend that other states and indeed the federal government emulate this laudable move by swiftly enacting laws that prevent plastic abuse in our environment,” it added.

CMC Connect (Perception Managers) is a strategic communications group, headquartered in Lagos, Nigeria with subsidiaries including CMC Connect BCW representing the third largest PR network in the world, Re-ignite Public Affairs, iOctane Digital Experience Agency and Tangalo Africa, an Agric Media communications company.