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Setting Africa up for a Post-Mao China Type Economic Revolution, the Zedcrest Perspective

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Adedayo Amzat Zimvest Economy Conversations

By Adedayo Amzat, GMD, Zedcrest Group

The People’s Republic of China was officially founded in 1949, but the economy didn’t really find its feet until the start of economic reforms in 1978, after the topsy turvy turbulence of the two periods of “The Great Leap Forward” 1958-1960 and the “Cultural Revolution 1966-1976.”

What changed in China? Emerging from decades of war before the founding of the People’s Republic of China in 1949, Soviet-style socialism became a focal point of governance, largely due to the expected nationalistic tendencies arising from periodic civil wars and at least two main war programs against regional arch-nemesis, the Empire of Japan. Socialism led to mixed results with massive state-controlled investments in the industry.

However, the lack of private incentives and public disillusion with Marxist-Leninism led to the misallocation of resources, and an eventual collapse of the system. Sustainable growth didn’t really start until the advent of Deng Xiaoping as the Supreme leader of the People’s Republic of China from 1978. Despite being a socialist republic, Deng unleashed a culture of innovation and market-economy reforms, the eventual bedrock of the tremendous economic development of China till today, taking GDP size from 50billion dollars in 1960 to 14.3 trillion dollars in 2020, an economic miracle by all standards.

Koniku Bankly Tanda Flyr

When we started Zedcrest in 2013, our conviction was that Africa was exactly where China was in the early 80s and despite continuing struggles, has the opportunity to develop continent-wide growth in a similar fashion as China. All it would take is focused leadership, a MORE connected continent and an explosion of Innovation across the continent. We then set our vision along with those tenets, with the dream to build a core of African-wide financial services businesses and a satellite of Investment portfolios. Seven years later and achieving domain leadership in the financial markets, consumer lending and now Investment management, we have now turbocharged both our continental ambition in our core businesses and in our early-stage investing initiatives to support Innovation across the continent.

Officially starting in 2019, we have invested rapidly to test our hypothesis and make up for lost grounds. Investing directly and in partnerships with co-investors and syndicates, we have backed 30+ early-stage businesses with cheque sizes ranging from $25,000 to $250,000 (US Dollars). With the potential of the continent becoming more established with the surging interests from larger and seasoned global investors, we have joined the likes of Idris Bello at Afropreneur, and Kola Aina at Ventures Partners as “discovery investors”, investing early enough and helping founders through the rough periods of market and business validation.

A STOPLIGHT ON SOME KEY INVESTMENTS

Koniku – ‘Intelligence is Natural’ led by Osh Agabi, is building sensing and thinking machines, with synthetic neurobiology at its core. Koniku’s flagship device, the “Koniku Kore” is a wetware device that can detect and interpret smells and process that data for use in aviation security, policing and medical research. A future where diseases and threats can be detected by the power of “smell” is one envisaged by Koniku.

The company recently announced its partnership with the global aircraft manufacturer, Airbus.

Koniku’s work for Airbus is in aircraft and airport security. Both companies are co-developing solutions for detecting biological hazards and spotting chemical and explosive threats. Airbus will install Koniku’s Konikore; a small device that looks like a jellyfish. The device can perform the bomb-sniffing roles that have come to be associated with police dogs. In the best conditions, Konikores are expected to detect substances within 10 seconds.

Bankly – Banking the Unbanked

We met Tomi and Fred in 2019, and immediately connected with the glint in their eyes. Despite the explosion of Fintech services, most digital banking products are built almost exclusively for the about 30million already banked people. Who is working on bringing the remaining 50million adults into the digital world? This is where Bankly’s work becomes very important. We led the pre-seed round of Bankly in 2019 and it has been beautiful to see their work blossom.

Working with agents, Bankly has built custom solutions to onboard unbanked users onto its digital platforms, leading with savings as a product.

Bankly recently concluded a seed raise of $2million, led by new investors Flutterwave and Vault.

Bento Africa – The Operating System for Salaries and Lives

Formerly known as Verifi, the leading payroll software solution firm has made a lot of progress in the last two years while also rebranding its name to Bento Africa. Bento believes that Salaries are the operating system that life is built upon and has partnered with other startups like Nigerian edtech startup, Schoolable; property rental platform, Kwaba; consumer firm, Zedvance among others to enable its users to do more.

TalentQL: Boosting the Competitiveness of African Talents

Understanding the importance and value of tech talent in Nigeria and the diaspora, TalentQL, one of Zedcrest’s portfolio companies is creating a diverse and sustainable pipeline for tech talent for companies anywhere in the world.

TalentQL recently got accepted into Techstars Toronto. The African-focused talent recruitment and outsourcing company joined nine other startups in the accelerator’s class of 2021.

Other portfolio companies are:

Onepipe Julaya Utiva Appruve

…Driving the Next Generation of Fintech Solutions 

Onepipe

Working with open banking frameworks, Onepipe is an aggregator of Application Software Integrations (APIs) into a standardized gateway, offering businesses the opportunity to be a one-stop-shop for digital financial services with one integration.

Spektra

Prince Boakye Boampong is building a unified alternative payment network that does not require a bank account for over 1billion Africans with Spektra. Essentially, he is building Alipay, but for Africa.

Tanda

In funding Kenya startup, Tanda, Zedcrest is supporting the founder, Geoffrey in promoting financial inclusion by converting neighbourhood dukas (micro-retailers) who account for over 70% of consumer purchases across Africa into a one-stop-shop for basic financial services.

Lenco is building a better banking and expense management experience for businesses across Africa

Indicina is building Africa’s credit infrastructure by enabling the much-needed risk innovation

Kaoshi is leveraging Open Banking API technology to unlock cross border finance, specifically the finances of the diaspora to their home countries.

Julaya: Starting out of Francophone Ivory Coast, Julaya is building the digital account for African small and medium-sized businesses.

Fintor: The Los-Angeles based company turns real estate investment opportunities into micro-equity shares starting at around $5 to make investing in real estate available to everyone.

Thundr: A mobile-first equities trading platform that is designed to make investing easy for both green and expert investors alike. The YC-backed startup is pioneering commission-free investing in Egypt.

Yoello is a payments platform building infrastructure that connects banks and payment networks to merchants’ consumers.

SUDO: An API platform that enables you instantly issue physical and virtual cards with more control & flexibility at scale

….Revolutionising Healthcare

Helium Health is a startup leading the digitization of Africa’s medical industry by providing a suite of cutting-edge technology solutions for all healthcare stakeholders in emerging markets. The startup raised $8million in 2020 to fund its African wide expansion.

Amara Medicare aims to revolutionize the 3-in-1 services of Ophthalmology, Dental and ENT practice.

Lora DiCarlo is changing the world by empowering individuals to embrace their sexuality with positivity and confidence, with technology that solves our most important sexual health and wellness issues. The company announced the coming on board of Cara Delevingne as co-owner and creative advisor.

Contraline is a medical device company developing a long-lasting, non-hormonal, and reversible male contraceptive using advancements in hydrogel technology.

Bypa-ss is digitizing healthcare information exchange between healthcare providers to deliver the best quality of care to their patients.

….Building the Future of Education

Abwaab: Founded in 2019 by former Uber, Careem, and Mawdoo executives, Abwaab’s online platform enables secondary school students in the Middle East & North Africa to learn different subjects at their own pace with the help of engaging video lessons and interacting with tutors, test themselves using tests and quizzes, and track their performance using different tools. The company just completed a $5.1million seed round and is now live in Jordan, Egypt, Saudi, and Palestine.

Utiva: Utiva is building talents for the future of work. With Africa needing to retrain a generation of workers to adopt the required skills set for the digital economy, Utiva is leading this mission by combining remote learning models with instructor-led approaches to help people acquire the skills they need to make a transition into new tech roles.

….Building Logistics Infrastructure

Freterium: Moroccan startup, Freterium is giving superpowers to the logistics team with its AI-driven platform. Freterium’s cloud-based transport management platform offers the easiest and most automated way for manufacturers, retailers and logistics firms, to manage their daily road freight shipments.

SOTE: Based in Kenya, Sote is building the digital logistics infrastructure for Africa. SOTE’s mission is to grow the GDP of the continent by facilitating growth of trade. The company provides a combination of ERP solutions, underwriting models, and software-driven supply chain services across the continent.

FLYR Labs FLYR’s cirrus platform is a modern and cutting edge Revenue Operating System (ROS) for the airline industry.

XTI Aircraft Company is a cleantech aviation company developing the world’s first hybrid-electric long-range vertical takeoff airplane.

….Providing Basic Human Needs & Improving Sustainability

Zenfix is providing savoury and nutrient-dense foods in Nigeria.

Zumi Africa: Zumi is revolutionizing the apparel supply chain in Africa by connecting apparel wholesalers and retailers in a transparent, affordable marketplace.

Tagaddod is a renewable energy and waste management company started in February 2013 and operating in Egypt. Currently focusing on clean fuels, Tagaddod is working on biodiesel production from Vegetable Oils.

….Providing Enterprise Services

Simpu helps businesses start and nurture quality relationships with their customers. With a one-tap experience platform, businesses can interact with customers across multiple channels in real-time.

Appruve builds identity and financial solutions for firms to verify data they collect from their customers across their lifecycle. Appruve provides verification services around identity and financial profiles, fraud detection and management.

Youverify is building trust in Africa by helping businesses and individuals confirm identity and physical addresses. Using artificial intelligence, Youverify confirms a user’s identity document and compares it with their facial biometrics. This information can be cross-checked against more than 300 databases locally and globally.

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How Policy Flip-Flops Are Making Nigerians Poorer

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Policy Flip-Flops

By Blaise Udunze

Nigeria’s deepening poverty crisis is no longer speculative; it is now statistically inevitable. Although the latest Consumer Price Index figures released by the National Bureau of Statistics (NBS) suggest that headline inflation is cooling and growth indicators show tentative improvement, regrettably, more Nigerians are slipping below the poverty line. Reviewing the recent projections from PwC’s Nigeria Economic Outlook 2026, it is alarming, which reveals that no fewer than two million additional Nigerians are expected to fall into poverty next year. This is expected to push the total number of poor people to about 141 million, roughly 62 percent of the population and the highest level ever recorded in the country’s history.

This grim outlook persists despite eight consecutive months of easing inflation and modest economic recovery, and as one can perceive, the contradiction is telling. The fact remains that macroeconomic signals are improving on paper, yet lived reality continues to deteriorate. It is glaring that the widening gap between policy metrics and human outcomes exposes a deeper truth in the sense that Nigeria’s poverty crisis is not simply the product of external shocks or temporary adjustment pains. It is the cumulative result of fragile policymaking, inconsistent reforms, weak institutional coordination, and a failure to sequence economic changes with adequate social protection. With these, it becomes clearer that poverty in Nigeria is no longer an unintended side effect of reform; it is increasingly its most visible outcome as identified today.

It would be recalled that the current administration in 2023, when it assumed office, promised a bold economic reset. At this point, the nation witnessed the fuel subsidy removal, exchange-rate liberalisation, and tighter fiscal discipline being introduced swiftly and applauded internationally for their courage and long-term logic. Notably, these reforms unleashed an economic storm whose aftershocks continue to batter households and currently resulting to the cost of a bag of rice that sold for about N35,000 two years ago now costs between N65,000 and N80,000, while a crate of eggs has risen from N1,200 to over N6,000 and basic staples like garri, tomatoes, and pepper have drifted beyond the reach of ordinary Nigerians. For millions, the economy did not reset; it snapped.

Inflation, often described by economists as a “silent tax,” has punished productivity, mocked thrift, and rewarded speculation.

Reports from the NBS’s December 2025 disclosed that headline inflation eased to 15.15 percent and according to it, this is due to a rebasing of the Consumer Price Index, down sharply from 34.8 percent a year earlier, this statistical moderation has brought little relief to households. Food inflation, at 10.84 percent year-on-year, and a marginal month-on-month decline may look reassuring on spreadsheets, but for families spending 70 to 80 percent of their income on food, such figures feel detached from reality. These figures are not only implausible but also insulting to those whose lives have been torn apart by the skyrocketing prices. With the realities facing the larger populace, Nigeria must be using another mathematics.

Nigeria may have changed its base year, but it has not changed the harsh arithmetic of survival.

PwC’s data underscores this disconnect, as nominal household spending rose by nearly 20 percent in 2025, real household spending contracted by 2.5 percent, reflecting the erosive impact of rising food, transport, and energy costs. The painful part of it, is that Nigerians are spending more money to consume less, and this is to say that growth, hovering around 4 percent, is not strong enough to absorb shocks or lift households meaningfully. As analysts note, Nigeria would require sustained growth of 7 to 9 percent to make a significant dent in poverty. That is to say that anything less merely slows the descent.

The structural weakness of the economy is compounded by policy inconsistency. Nigeria’s economic landscape is littered with abrupt shifts, subsidy removals without buffers, currency reforms without stabilisation mechanisms and trade policies that oscillate between restriction and openness. For households and small businesses, which employ most Nigerians, this unpredictability makes planning impossible. The economy has constantly being faced with price volatility, income shocks, and lost jobs because these are the ripple effects of every policy reversal. Uncertainty itself has become a poverty multiplier.

Nowhere is this fragility more evident than in food systems and rural livelihoods, and this has been where insecurity has merged with policy failure to create a new poverty spiral. Across farmlands in the North and Middle Belt, crops rot unharvested as banditry and insurgency force farmers off their land. Nigeria’s largely agrarian economy has been crippled by violence that disrupts planting cycles, destroys infrastructure, and displaces communities. The result is both income poverty for farmers denied access to their livelihoods and food inflation that erodes purchasing power nationwide.

For record purposes, earlier last year, the NBS Multidimensional Poverty Index showed that 63 percent of Nigerians, about 133 million people, are multidimensionally poor, with poverty heavily concentrated in insecure regions. Findings showed that about 86 million of the poor live in the North, and this is where insecurity is most severe. This record showed that rural poverty stands at 72 percent,c compared to 42 percent in urban areas, and while the states most affected by banditry and insurgency record poverty rates as high as 91 percent. Insecurity is no longer just a security problem; it is one of Nigeria’s most powerful poverty drivers.

The economic cost of insecurity in Nigeria today is staggering. This is because the conservative estimates suggest Nigeria loses about $15 billion annually, which is roughly equivalent to N20 trillion, due to insecurity-induced disruptions across agriculture, trade, manufacturing, and transportation. At the same time, security spending now consumes up to a quarter of the federal budget. In just three years, over N4 trillion has been spent on security, which crowded out investment in health, education, power, and infrastructure. Every naira spent managing perpetual violence is a naira not invested in preventing poverty, even as poverty deepens, the state’s fiscal response reveals a troubling misalignment of priorities. The 2026 federal budget, estimated at N58.47 trillion, ironically allocates just N206.5 billion to projects directly tagged as poverty alleviation and this only amounts to about 0.35 percent of total spending and less than one percent of the capital budget. In a country where over 60 percent of citizens live below the poverty line, this allocation borders on policy negligence.

Worse still, over 96 percent of this already meagre poverty envelope sits under the Service Wide Vote through the National Poverty Reduction with Growth Strategy, largely as recurrent provisions. All ministries, departments, and agencies combined account for barely N6.5 billion in poverty-related projects. This fragmentation reflects a deeper institutional failure, that is to say, poverty reduction exists more as a line item than as a coherent national mission.

Where MDA-level interventions exist, they are largely palliative and scattered, grain distribution in select communities, tricycles and motorcycles for empowerment, and small scale skills acquisition for women and youths. The largest such project, a N2.87 billion tricycle and motorcycle scheme under a federal cooperative college, accounts for nearly half of all MDA-based poverty spending. The fact remains that the various interventions may offer temporary relief, and they do little to address structural drivers of poverty such as job creation, productivity, market access and human capital development.

Even the Ministry of Humanitarian Affairs and Poverty Alleviation illustrates the problem just as its budget jumped sharply in 2026, much of the increase went into administrative and capital items, office furniture, equipment, international travel, retreats, and systems automation rather than direct poverty-fighting programmes. This reflects a familiar Nigerian paradox: institutions grow, but impact shrinks.

International partners have been blunt in their assessments. The World Bank estimates that Nigeria spends just 0.14 percent of GDP on social protection, which is far below the global and regional averages. Only 44 percent of safety-net benefits actually reach the poor, rendering the system inefficient and largely ineffective. PwC similarly warns that without targeted job creation, productivity-focused reforms, and effective social protection, poverty will continue to rise, undermining domestic consumption and straining public finances further.

Fiscal fragility compounds the crisis. The N58.18 trillion 2026 budget carries a deficit of N23.85 trillion, with debt servicing projected at N15.52 trillion, nearly half of expected revenue. The public debt has ballooned to over N152 trillion. The contradiction here is that Nigeria is borrowing not to expand productive capacity but to keep the machinery of government running. The truth is not far-fetched because, as debt crowds out development spending, households are forced to pay privately for public goods, education, healthcare, water, deepening inequality and entrenching poverty across generations.

To be clear, not all signals are negative. This is because opportunities exist if reforms are sustained and properly sequenced. Regional trade under the African Continental Free Trade Area could diversify exports and create jobs. But reform momentum without inclusion and institutional capacity risks becoming another missed opportunity.

This is the central tragedy of Nigeria’s moment. The country is attempting necessary reforms in an environment of weak buffers, fragile institutions, and low trust. Poverty is therefore not accidental. It is the predictable outcome of inconsistency, reforms without protection, stabilisation without security, and budgets without people.

Nigeria faces an undeniable choice. It can continue down a path where fragile policies deepen deprivation and erode trust, or it can build a disciplined, coordinated framework that aligns reforms with social protection, security, and inclusive growth. Poverty is not destiny. But escaping it requires more than courage in reform announcements; it demands consistency, compassion, and the political will to place human welfare at the centre of economic strategy.

Blaise, a journalist and PR professional, writes from Lagos and can be reached via: [email protected]

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Political Uncertainty: Can the ADC Afford a Wolf Politician?

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african democratic congress ADC

By Abu Mahmud

The recent realignment within the African Democratic Congress (ADC) is a direct response to its founding promise of transparency, accountability, and people-centered politics, free from money politics, godfatherism, and elite domination. The party seeks to harness a powerful opposition coalition while safeguarding its founding ideals from elite capture. Success will depend on how rigorously the ADC enforces its transparency and accountability mechanisms as the 2027 race intensifies.

As the 2027 elections approach, that promise is being put to the test. The ADC’s realignment is a high-stakes balancing act. The party must decide whether to open its doors to opportunistic politicians whose primary currency is personal ambition. Such “wolves” may bring short-term numbers, but they threaten the party’s credibility, cohesion, and long-term legacy. The ADC’s true strength lies in shared values, not in the whims of any single individual.

If the ADC admits politicians driven more by personal ambition than by shared ideals, it risks undermining its very foundation. As electioneering draws nearer, the party stands at a crossroads: either remain faithful to its principles or sacrifice them for short-term political advantage. Its credibility, cohesion, and long-term relevance depend on choosing the former.

As Nigeria moves toward the 2027 general elections, the country needs leaders of integrity—visionary, unifying, and committed to national development above sectional or personal interests. Such leaders must be accountable, open to competent new talent, and committed to institution-building, job creation, poverty reduction, and national cohesion, rather than divisive, self-serving politics.

At this critical moment, Nigerians cannot afford leadership captured by individuals who exploit poverty and emotion through populist rhetoric while pursuing narrow ambitions. Citizens must distinguish between politicians who seek power and wealth for themselves and those who serve with integrity, transparency, and a genuine commitment to community development.

A political party is bigger than any individual. It is built on shared values and collective purpose, not personal ownership. When individuals attempt to dominate a party, democracy weakens and godfatherism thrives.

Even before the election season, there is a real possibility that the ruling establishment could attempt to weaken opposition forces through proxy infiltration, sowing discord within emerging coalitions.

This concern is heightened as the PDP faces what may be its weakest moment since inception.

Atiku Abubakar has emerged as a central figure in a new opposition coalition that has adopted the ADC as its platform for 2027.  The coalition includes figures such as former Senate President David Mark (interim national chairman), former Osun State Governor Rauf Aregbesola (interim secretary), Nasir El-Rufai, Rotimi Amaechi, and others. They have held consultations on party structure and strategy, advocating transparent primaries and urging members—including Peter Obi—to fully transition into the ADC. Atiku’s exit from the PDP and registration with the ADC signal a coordinated effort to challenge the APC government.

This context raises a critical question: can the ADC afford to admit politicians whose entry is conditioned on personal guarantees?

One recurring feature of some Kano-based politicians is the tendency to conflate local dominance with national relevance. Through emotionally charged rhetoric, such figures mobilize loyal supporters while mistaking regional popularity for nationwide appeal. More troubling is the practice of setting conditions even before joining a party.

Rabiu Musa Kwankwaso, has openly stated that he would only defect to another party if offered the presidential or vice-presidential ticket for 2027. He argued that his decades-long political career entitles him to such consideration, insisting that his supporters would accept nothing less. Yet this posture contrasts sharply with the conduct of other coalition members who have subordinated personal ambition to collective negotiation. To demand special concessions while others make sacrifices raises serious questions about motive, sensitivity, and commitment to a shared cause.

This article is not rooted in personal animosity or partisan loyalty. Rather, it examines a political style defined by populism, personality-driven movements, and frequent party migration motivated by immediate ambition rather than ideology. Kwankwaso commands a loyal base in Kano, where he is celebrated as a champion of the masses.

Beyond that stronghold, however, his career is marked by serial defections—from PDP to APC to NNPP—each aligned with personal calculations rather than consistent principles. Supporters describe this as pragmatism; critics call it political nomadism.

Recent developments in Kano have punctured the myth of Kwankwaso’s invincibility. Political ruptures within the state have exposed a reality long obscured by propaganda: his influence depends heavily on access to state power.

Without control of institutional machinery, his dominance diminishes. Electoral outcomes reinforce this limitation. In the last presidential election, Atiku Abubakar secured over seven million votes, Peter Obi over six million, while Kwankwaso garnered just 1.14 million—nearly all from Kano.

Governor Abba Yusuf’s anticipated defection to the APC further signals a shift in Kano’s political landscape. While the Kwankwasiyya movement remains relevant, its grip on state power is weakening. This moment calls for recalibration, not confrontation. Politics is not a do-or-die affair, and clinging to power at all costs risks eroding both dignity and legacy.

Reports of behind-the-scenes meetings involving Kwankwaso and former President Olusegun Obasanjo, along with speculation that he could be used to destabilize opposition parties, only deepen concerns about his role in any coalition. As his influence wanes, he increasingly portrays himself as a victim of betrayal, rallying supporters with narratives that elevate personal loyalty above political evolution.

In a political maneuver aimed at self-preservation, reports claimed that the former NNPP presidential candidate sought the intervention of Chief Bisi Akande to arrange a direct meeting with President Bola Ahmed Tinubu to negotiate his defection. Akande reportedly declined, stressing that he could not bypass established party structures, and instead referred Kwankwaso to the party’s official high-level negotiation committee.

The NNPP has also stated that, according to its constitution, the Kano State governor is the party leader, being its only sitting governor. Kwankwaso, they noted, was merely the party’s 2023 presidential candidate—an arrangement that ended after the election when the Memorandum of Association between the party and the Kwankwasiyya Movement expired.

Despite his anxiety about his political future, Kwankwaso has been unable to explain to the youths—whose blind loyalty he still relies on—why many long-standing allies dating back to 1999 have walked away. Absent from his narrative is any reckoning with his habit of discarding those who helped build his career: Senator Hamisu Musa, Musa Gwadabe, Abubakar Rimi, among others. Political independence is not betrayal; it is a legitimate pursuit.

When Abdullahi Ganduje parted ways with Kwankwaso, he endured ridicule and abuse. In my view, Kwankwaso and his supporters should at least appreciate Abba Gida-Gida’s restraint in not publicly recounting the unpleasant experiences surrounding his emergence as governor under the NNPP. While the Kwankwaso–Abba conflict is fundamentally political—a struggle for solutions and self-determination—there remains a clear distinction between betrayal, the pursuit of solutions, and the quest for independence from total submission. Madugo’s recent speeches, laden with symbolism and coded language aimed at Governor Abba Yusuf, reflect nothing more than a troubling lack of restraint.

For Atiku, other heavyweight politicians, and the ADC, the lesson is clear: no serious political party should mortgage its future on conditional loyalty or personal ambition. The party’s strength lies in its principles, not in accommodating politicians who seek to bend its vision to their own ends.

At this stage, Kwankwaso’s political control appears to have reached its limits. History shows that successful politicians understand timing, terrain, and temperament. They fight when the cause is just, support is solid, and victory is achievable. They retreat when the odds are stacked, when emotion outweighs reason, or when temporary withdrawal can prevent permanent defeat. It may be time for him to step aside gracefully, preserve his dignity, and protect his legacy. When an ant becomes arrogant, it grows wings.

Power is not bestowed by any individual; it is granted by Allah alone, who gives and withdraws authority as He wills. Both Islam and Christianity affirm this truth: power is a divine trust, not personal property. Any posture that suggests authority flows from personal will contradicts both faith and reality.

Mahmud writes from Hadejia Road, Kano

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Anthony Chiejina: Africa’s Quiet Architect of Global Corporate Reputation

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Anthony Chiejina

By Abiodun Alade

In a year shaped by geopolitical tension, technological disruption and intensifying scrutiny of corporate conduct, Anthony Chiejina has once again secured a place among the world’s most influential communications leaders.

In the orchestration of influence, some leaders make themselves heard; others, like Chiejina, make themselves felt. As Group Chief, Branding and Corporate Communications, Dangote Industries Limited, Africa’s largest industrial conglomerate, he operates not in the glare of the spotlight, but in the rarified space where strategy, trust and perception converge. Influence, in Chiejina’s world, is not performative. It is deliberate, calibrated and sustained.

His inclusion on the 2025 Influence 100 for the fifth consecutive year confirms his standing as one of the most consequential in-house communicators globally—and the only Nigerian on this year’s list.

Now in its 13th year, the Influence 100 has become a benchmark for leadership at the intersection of reputation, strategy and power. Compiled annually by PRovoke Media’s senior editorial team, the list recognises communications, corporate affairs and marketing executives whose judgement shapes organisational credibility, agency relationships and public trust. Selection is based on organisational influence, strategic remit, thought leadership and the capacity to lead through complexity.

Chiejina’s sustained presence on the list signals something deeper than recognition. It reflects a style of leadership defined not by volume, but by judgement.

Leadership Beyond Messaging

In today’s corporate environment, communications is no longer a support function. It is a leadership discipline. For Chiejina, that evolution has long been reality. His remit extends from strategic counsel at the highest level to internal alignment across a vast workforce, crisis navigation, regulatory engagement and long-term brand stewardship across sectors.

Dangote Group’s footprint spans cement, energy, agriculture, manufacturing and infrastructure—sectors that sit at the heart of national economies and global supply chains. Every decision, every word, carries weight beyond the corporation itself.

That responsibility has intensified as Dangote Group has undertaken some of the most ambitious industrial projects in Africa, drawing global attention and regulatory scrutiny. Managing reputation at this scale demands more than messaging. It requires institutional memory, political literacy and an acute understanding of how public legitimacy is earned and sustained.

Under his stewardship, Dangote Group has maintained its position as Africa’s most admired company while navigating periods of heightened public debate and international visibility. His work consistently connects corporate ambition with public confidence, ensuring that growth is matched by credibility.

Institutional Memory and Strategic Calm

More than 15 years within the Dangote Group have given Chiejina a rare asset: deep institutional memory. That continuity has proven invaluable during periods of expansion, regulatory change and market volatility. While others respond to headlines, he focuses on coherence, consistency and long-term trust.

Those who work with him describe a leader who privileges preparation over performance and clarity over drama. His approach is measured and analytical, grounded in the belief that reputation is not built in moments, but through years of disciplined engagement.

Chiejina’s fifth consecutive appearance on the Influence 100 places him among a peer group that includes communications chiefs from Apple, Google, Coca-Cola, Nike, Ford, Emirates, Reliance and other global giants. Yet he remains the only Nigerian on the 2025 list and one of the few Africa-based executives consistently recognised.

That distinction reflects both the scale of his responsibility and the growing global relevance of African corporate leadership. As Africa’s industrial champions assume a larger role in global supply chains and energy markets, the standards by which they are judged have become unmistakably international. Chiejina has helped ensure that Dangote Group meets those standards not through imitation, but through coherence, transparency and confidence in its own narrative.

Before joining Dangote Group, Chiejina built a career across banking, manufacturing and journalism, with senior roles at Zenith Bank, Oceanic Bank, Seven Up Bottling Company, African Economic Digest and African Concord—publications from the famed Concord Group that shaped a generation of African journalists. That breadth of experience continues to inform his leadership: commercially grounded, media-literate and alert to the political and economic realities that frame corporate action in emerging markets.

Quiet Authority

Anthony Chiejina’s leadership is marked by restraint. He is not a public-facing executive in the conventional sense, yet his counsel influences decisions at the highest level. In an era where reputations can be destabilised overnight, his value lies in foresight, discretion and strategic calm.

As global business becomes more exposed, more questioned and more accountable, leaders like Chiejina represent a new model of executive authority—one rooted in trust, institutional credibility and long-term thinking.

In that sense, his continued presence on the Influence 100 is not merely a personal milestone. It is a signal: that African enterprise, guided with discipline and clarity, belongs confidently at the centre of global leadership.

And in a world that increasingly confuses noise for power, Chiejina’s career offers a reminder: the most enduring influence is rarely the loudest.

Abiodun, a communications specialist, writes from Lagos

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