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4 Tricks to Increase Engagement on Instagram

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Engagement on Instagram

Engagement on Instagram has a direct impact on attracting and retaining an audience, increasing their trust and loyalty to the brand, as well as its recognition and, consequently, sales. And this works not only for world-famous online brands like Amazon and 22Bet, but also for local businesses. Here are 5 ways to help pump up your business Instagram account.

What Is Engagement?

Engagement Rate (ER) is a measure of how your audience responds to content. That is, how actively they like, comment on, share or save posts or posts.

You can calculate the ER rate manually or with the help of special services.

Let’s say the account has 1,000 subscribers, and your last post has 50 likes and 10 comments. So, ER of the post = (50 + 10) ÷ 1 000 ∗ 100% = 6%.

The more active the audience, the higher the engagement. Then the algorithm starts recommending publications with a high level of engagement to other users. And if you have a commercial account, this factor also creates trust, which then helps you make a purchasing decision – active users become buyers more often.

So, if you have decided to start your own business on Instagram but you are not ready for paid advertising, these tips will increase the number of likes, comments, saves. and reposts.

Use a Business Account

If you’re not already using a business account, create one or convert your existing personal account to a business account. This will give you access to a host of features that will increase your account engagement. You’ll be able to:

  • Provide a phone number and email address to support communication with your audience.
  • Share paid and promoted content to reach a larger audience.
  • Use Instagram Insights, which shows how good your posts are and offers recommendations on how to promote them based on engagement.
  • Tagging products in your posts and linking to pages on your site makes it decently easier for users to buy.
  • Increase traffic to your website, online store or blog by adding links to them in your Instagram Stories and redirecting visitors there.
  • Set up quick answers to answer frequently asked questions by entering just one word. The feature will not only save time, but also allow you to communicate more with your audience.

Optimize Your Profile

Make your Instagram profile special, relatable and useful. It’s important to make sure you’re making the right impression. Pay attention to these factors.

Main Profile Image

It should always be your logo so that your branding on your storefront, office, emails, products and other social media pages is consistent. Don’t mislead people by using a random image. There may be multiple accounts on Instagram with similar names, and you need to convince visitors that they’re in the right place.

Profile Title

Just like your main picture, your title should match how you are known on other platforms. use the actual name of your business here.

Profile Header

Your Instagram profile header can only be 150 characters long, so try to make it clear and uncluttered. In a nutshell, tell your followers what makes you stand out (do you specialize in bachelor party cakes or are you an expert in ikebana?). You can also add your branded domain name as a call to action. For example, “details at www.name.online” or “www.name.space.”

Use the Best Visual Content

Stylish design attracts the attention of a potential customer on any social media. And especially Instagram, which was originally created with an emphasis on visuals. To succeed, you need to keep this in mind:

  • Post high-quality images, come up with and stick to your own concept, especially if you’re into fashion, travel, food, interior design or have something to do with the art world.
  • Show people behind the scenes of your business. People like that. Publish pictures or videos of your workplace. This will give your audience an idea of how your product is made, show your human face and maybe make them like you even more.
  • Engage your subscribers and use their content. Besides having self-generated content, it will help you get closer to your target audience. Don’t forget to include your subscriber’s nickname if you use their content or use special apps to repost, such as Regrann or Repost for Instagram.

Publish Engaging Stories

Stories appear at the very top of your Instagram feed, so they’re hard to miss. They also disappear after 24 hours, which encourages people to view them more often.

Business stories are a great way to spread the word about your company’s events, such as: new sales, seminars, contests, hot discounts, and so on. While posting stories:

  • Make them interesting. Stories are about creativity! Add music, emoji, filters, illustrations, text, AR masks (cool if you have your own). Elements like these will really help you show your audience a new side of yourself.
  • Use tags. Instagram has introduced many features that help businesses clarify their niche and attract a more relevant audience. For example, you can add location tags to promote your small business locally.
  • Repost other stories. If someone talks about your business or you find a post that you think your subscribers will like, feel free to add it to your stories. Social sharing encourages more people to promote your profile on their pages.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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NDLEA Arrests Lagos Pastor, Wife Transporting 11kg Skunk

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CCC Pastor Afolabi Hodonu Skunk

By Modupe Gbadeyanka

The pastor in charge of the Celestial Church of Christ at Agonvi Sea Beach in the Sakpo area of Seme border, Badagry, Lagos State, Mr Afolabi Hodonu, has been arrested by operatives of the National Drug Law Enforcement Agency (NDLEA).

The 45-year-old cleric was apprehended on Thursday, April 2, 2026, alongside his 35-year-old wife, Mrs Success Hodonu, with blocks of skunk weighing about 11kg.

A statement issued on Sunday by the spokesman of the NDLEA, Mr Femi Babafemi, disclosed that the couple were stopped at the Gbaji checkpoint, and a search of their Honda Pilot SUV led to the recovery of the drugs concealed in hidden parts of their vehicle.

Their arrest followed the apprehension of a fake security agent, Mr Sunday Samuel, 35, at the same checkpoint on Monday, March 30, while conveying 24.5kg of skunk from the Seme border to Lagos.

The statement further disclosed that NDLEA operatives also successfully dismantled a drug trafficking syndicate in high stakes intelligence led operations that lasted three weeks during which cocaine consignments concealed in tins of palm kernel extract heading to the United Kingdom were intercepted and the warehouse where the shipments are packaged raided, while all three layers of the group were unravelled, leading to the arrest of the kingpin.

The breakthrough began on Wednesday, March 11, 2026, when NDLEA officers of the Murtala Muhammed International Airport (MMIA) Strategic Command, Ikeja, Lagos, intercepted 3.10 kilograms of cocaine at the export shed of the airport. The illicit substance was meticulously hidden inside tins of palm kernel extract intended for shipment to the UK.

​Two suspects handling the shipment, Idris Olayiwola Amoo and Akinlami Akinsoji Adedoyin, were promptly arrested.

To unravel the sender and the arrowhead of the drug syndicate, a well-coordinated sting operation was carried out on Thursday, April 2, leading to the arrest of Ezemuwo Joel, who operates under a fake identity as Ajayi.

​His arrest provided the link to the syndicate’s head, 52-year-old King Arinze, who was flushed out of a hideout in the Isolo area of Lagos.

He was thereafter taken to his warehouse at 11, Ola Ifa Street, Bucknor, Isolo, where NDLEA operatives recovered 886 tins of palm kernel extract prepared for drug concealment; industrial tools, including a sealing machine, tin openers, paint sprays, 52 grams of cannabis sativa and a pack of hand gloves. Arinze has since confessed to personally draining the oil from the tins to conceal the cocaine.

​In a separate operation in Borno state, NDLEA operatives on Wednesday, April 1, intercepted a female drug supplier to bandit groups operating between the North East and Chad, 28-year-old Aisha Adamu. She was arrested along the Gamboru Ngala road in possession of 4.3 kilograms of Colorado, a potent synthetic strain of cannabis.

In Adamawa State, NDLEA officers on patrol along Namtari road, Yola South, on Monday, March 30, intercepted a trailer marked RUW 947 XA transporting 48,000 pills of tramadol. The truck driver, Abdulaziz Ismail Korede, was arrested while a follow-up operation led to the arrest of the recipient, Idris Adamu.

While 60-year-old Idiatu Oladejo was arrested with 15kg of skunk in Isale Osun, Osogbo, Osun state, on Wednesday, April 1, NDLEA operatives, acting on credible intelligence, raided the Itaogbolu forest, Akure, Ondo State, where they recovered 351 kilograms of skunk and its seeds. No fewer than 28,600 capsules of tramadol were seized from a 66-year-old Aminu Usman Gembu when he was arrested at Aliade, Benue state, on Wednesday, April 1.

In Edo State, a suspect, Roland Owie, 37, was arrested on Monday, March 30, following the raid of his warehouse at Egbanke community, Orhionmwon LGA, where 1,378 kilograms of skunk were recovered.

A notorious drug dealer, 40-year-old Ayantola Omodunmomi (a.k.a Iya Elle) was on Wednesday, April 1, arrested at Eleta area of Ibadan, the Oyo State capital. Her arrest follows intelligence and surveillance on how she uses her 11-year-old daughter, Anjola, to deliver illicit drugs to her customers. At the time of her arrest, a 45.6kg skunk was recovered from her warehouse.

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I Don’t Make Empty Promises to Electorate—Gaya

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Abdullahi Mahmud Gaya

By Abba Dukawa

A chieftain of the ruling All Progressives Congress (APC), Mr Abdullahi Mahmud Gaya, reaffirmed his commitment to purposeful leadership, declaring he is not given to making empty promises to the electorate.

The politician, who intends to represent the Ajingi, Gaya, and Albasu Federal Constituency in the National Assembly in the 2027 general elections, stressed that his record of performance over two consecutive terms stands as clear evidence of his capacity and credibility, noting that his tenure has consistently delivered beyond expectations.

According to him, governance should be measured by tangible results rather than rhetoric, and his track record reflects a sustained dedication to the welfare and development of his constituency.

Speaking on Sunday while receiving various support groups at his residence in Kano, Mr Gaya reiterated his resolve to consolidate on past achievements and continue championing policies that will advance the collective interests of his people.

He urged them to return to their respective wards, villages, and towns to enlighten the electorate on the visible developmental strides recorded across the constituency over the past three years under his leadership, emphasising the need for voters to clearly distinguish these achievements from previous representations.

Mr Gaya further stated that there is no retreat in his resolve to contest the seat, stressing that the election is not about personal ambition, but about the collective well-being and continued progress of the people across the three local government areas.

He also urged them to take note that the Electoral Act 2026 outlines two methods through which political parties can nominate candidates, adding that these methods are direct primaries and consensus. Direct primaries involve all registered party members voting to choose their candidates, while the consensus method requires aspirants to voluntarily agree on a single flag bearer.

Speaking on behalf of various support groups, Mr Ismaila Ado, who has benefited from a monthly allowance as a volunteer teacher in one of the schools constructed during his tenure, stated that in addition to the allowance, the politician also facilitated his permanent appointment in the Kano State Ministry of Education.

Also speaking, an elder of the APC in Gaya Local Government Area, Mr Iliyasu Muhammad Gamoji, noted that prior to 2015, the communities of Ajingi, Gaya, and Albasu suffered from years of neglect and slow development.

He explained that when Mr Gaya represented the constituency in the House of Representatives, he did so with a strong commitment and a clear sense of responsibility.

He added that, over time, the lawmaker’s efforts brought tangible progress that positively impacted many lives, noting that roads were constructed, schools were improved, and the communities began to receive renewed attention and meaningful government support during his tenure.

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Tinubu Approves N3.3trn to Clear Power Sector Debts

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Electricity Tariff Hike

By Aduragbemi Omiyale

The sum of N3.3 trillion has been approved by President Bola Tinubu to finally clear the outstanding debts in the power sector.

A statement issued on Sunday by the Special Adviser to the President on Information and Strategy, Mr Bayo Onanuga, said the “long-standing debts accumulated between February 2015 and March 2025.”

It was stated that the payment plan for the debts under the Presidential Power Sector Financial Reforms Programme should restore ​reliable electricity to the country.

“Following verification, N3.3 trillion has been agreed as a full and final settlement, ensuring a fair and transparent resolution,” a part of the statement noted.

“Implementation has begun, with 15 power plants signing settlement agreements totalling N2.3 trillion. The federal government has already raised N501 billion to fund these payments. Out of the amount, N223 billion has been disbursed, with further payments underway,” it added.

The statement said, “With payments reaching the power value chain, generation will be more stable. With power plants supported, electricity reliability will improve.”

“This programme is not just about settling legacy debts. It is about restoring confidence across the power sector — ensuring gas suppliers are paid, power plants can keep running, and the system begins to work more reliably,” the Special Adviser to the President on Energy, Ms Olu Arowolo-Verheijen, was quoted as saying in the statement.

“It is part of a broader set of reforms already underway — including better metering and service-based tariffs that link what you pay to the quality of electricity you receive.

“The government is also prioritising power supply to businesses, industries, and small enterprises — because reliable electricity is critical to creating jobs, supporting livelihoods, and growing the economy.

“The goal is simple: more reliable power for homes, stronger support for businesses, and a system that works better for all Nigerians,” she added.

President Tinubu has commended all stakeholders who supported efforts to resolve the legacy issues in the power sector. He has also confirmed that the next phase (Series II) will begin this quarter.

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