General
4 Tricks to Increase Engagement on Instagram
Engagement on Instagram has a direct impact on attracting and retaining an audience, increasing their trust and loyalty to the brand, as well as its recognition and, consequently, sales. And this works not only for world-famous online brands like Amazon and 22Bet, but also for local businesses. Here are 5 ways to help pump up your business Instagram account.
What Is Engagement?
Engagement Rate (ER) is a measure of how your audience responds to content. That is, how actively they like, comment on, share or save posts or posts.
You can calculate the ER rate manually or with the help of special services.
Let’s say the account has 1,000 subscribers, and your last post has 50 likes and 10 comments. So, ER of the post = (50 + 10) ÷ 1 000 ∗ 100% = 6%.
The more active the audience, the higher the engagement. Then the algorithm starts recommending publications with a high level of engagement to other users. And if you have a commercial account, this factor also creates trust, which then helps you make a purchasing decision – active users become buyers more often.
So, if you have decided to start your own business on Instagram but you are not ready for paid advertising, these tips will increase the number of likes, comments, saves. and reposts.
Use a Business Account
If you’re not already using a business account, create one or convert your existing personal account to a business account. This will give you access to a host of features that will increase your account engagement. You’ll be able to:
- Provide a phone number and email address to support communication with your audience.
- Share paid and promoted content to reach a larger audience.
- Use Instagram Insights, which shows how good your posts are and offers recommendations on how to promote them based on engagement.
- Tagging products in your posts and linking to pages on your site makes it decently easier for users to buy.
- Increase traffic to your website, online store or blog by adding links to them in your Instagram Stories and redirecting visitors there.
- Set up quick answers to answer frequently asked questions by entering just one word. The feature will not only save time, but also allow you to communicate more with your audience.
Optimize Your Profile
Make your Instagram profile special, relatable and useful. It’s important to make sure you’re making the right impression. Pay attention to these factors.
Main Profile Image
It should always be your logo so that your branding on your storefront, office, emails, products and other social media pages is consistent. Don’t mislead people by using a random image. There may be multiple accounts on Instagram with similar names, and you need to convince visitors that they’re in the right place.
Profile Title
Just like your main picture, your title should match how you are known on other platforms. use the actual name of your business here.
Profile Header
Your Instagram profile header can only be 150 characters long, so try to make it clear and uncluttered. In a nutshell, tell your followers what makes you stand out (do you specialize in bachelor party cakes or are you an expert in ikebana?). You can also add your branded domain name as a call to action. For example, “details at www.name.online” or “www.name.space.”
Use the Best Visual Content
Stylish design attracts the attention of a potential customer on any social media. And especially Instagram, which was originally created with an emphasis on visuals. To succeed, you need to keep this in mind:
- Post high-quality images, come up with and stick to your own concept, especially if you’re into fashion, travel, food, interior design or have something to do with the art world.
- Show people behind the scenes of your business. People like that. Publish pictures or videos of your workplace. This will give your audience an idea of how your product is made, show your human face and maybe make them like you even more.
- Engage your subscribers and use their content. Besides having self-generated content, it will help you get closer to your target audience. Don’t forget to include your subscriber’s nickname if you use their content or use special apps to repost, such as Regrann or Repost for Instagram.
Publish Engaging Stories
Stories appear at the very top of your Instagram feed, so they’re hard to miss. They also disappear after 24 hours, which encourages people to view them more often.
Business stories are a great way to spread the word about your company’s events, such as: new sales, seminars, contests, hot discounts, and so on. While posting stories:
- Make them interesting. Stories are about creativity! Add music, emoji, filters, illustrations, text, AR masks (cool if you have your own). Elements like these will really help you show your audience a new side of yourself.
- Use tags. Instagram has introduced many features that help businesses clarify their niche and attract a more relevant audience. For example, you can add location tags to promote your small business locally.
- Repost other stories. If someone talks about your business or you find a post that you think your subscribers will like, feel free to add it to your stories. Social sharing encourages more people to promote your profile on their pages.
By Modupe Gbadeyanka
President Bola Tinubu has been asked to urgently investigate allegations that more than N128 billion cannot be accounted for by the Ministry of Power and the Nigerian Bulk Electricity Trading (NBET) Plc.
This call for a probe was made by the Socio-Economic Rights and Accountability Project (SERAP) in a statement issued on Sunday.
The group urged Mr Tinubu to give directive to the Attorney General of the Federation and Minister of Justice, Mr Lateef Fagbemi (SAN), and the appropriate anti-corruption agencies to look into the allegations of the missing N128 billion.
It declared that anyone suspected to be responsible should face prosecution as appropriate, especially if there is sufficient admissible evidence, and any missing or diverted public funds should be fully recovered and remitted to the treasury.
In the latest annual report published by the Auditor-General on September 9, 2025, it was claimed that the funds could not be accounted and may have been diverted by some persons.
In its statements today, SERAP said Nigerians continue to pay the price for the widespread and grand corruption in the power sector, stressing that there is a legitimate public interest in ensuring justice and accountability for these grave allegations.
“Tackling corruption in the power sector would go a long way in addressing the persistent breakdown of transmission lines in the country, and improving access of Nigerians to regular and uninterrupted electricity supply,” a part of the statement read.
By Modupe Gbadeyanka
All the terrorists behind the deadly attack on the Kasuwan Daji community in Niger State must be apprehended, President Bola Tinubu has directed.
In a statement issued on Sunday by his Special Adviser on Information and Strategy, Mr Bayo Onanuga, the President condemned the attack as well as the abduction of women and children in the community.
He asked the Minister of Defence, Mr Christopher Musa, to mobilise the security apparatus to hunt down the perpetrators of the act.
In the statement, Mr Tinubu stressed that the Chief of Defence Staff, the service chiefs, the Inspector-General of Police, and the Director-General of the Department of State Services (DSS) must track down and apprehend them, ensuring they are swiftly brought to justice.
He also directed security agencies to rescue all the abducted victims urgently.
President Tinubu issued the directives on Sunday in response to the recent killings of several villagers in Niger State by terrorists suspected to be fleeing from Sokoto and Zamfara following the United States’ air strike on Christmas Eve.
He sent his heartfelt condolences to the families of the victims, as well as to the government and people of Niger State.
“These terrorists have tested the resolve of our country and its people. They must, therefore, face the full consequences of their criminal actions. No matter who they are or what their intent is, they must be hunted down. They, and all those who aid, abet, or enable them in any form, will be caught and brought to justice,” he declared.
Mr Tinubu assured the people of Niger State that security agencies have been mandated to intensify operations around vulnerable communities, particularly those near the forests that have served as hideouts for criminal elements, urging Nigerians to remain united and resolute in the face of this tragedy and cautioned against divisive rhetoric that could undermine national security and cohesion during this challenging period.
“These times demand our humanity. We must stand together as one people and confront these monsters in unison. United, we can and must defeat them, deny them any sanctuary. We must reclaim the peace and security of these attacked communities,” he stated.
By Adedapo Adesanya
A Federal High Court sitting in Abuja has fixed January 7 to hear the bail application of former Attorney General of the Federation and Minister of Justice, Mr Abubakar Malami, over alleged money laundering.
Recall that the same court had ordered the remand of Mr Malami at the Kuje Correctional Centre.
The Senior Advocate of Nigeria, his son, Abdulaziz, and one of his wives, Mrs Bashir Asabe, are standing trial predicated on a 16-count charge preferred against them by the Economic and Financial Crimes Commission (EFCC).
The trio, who are accused of laundering N8.7 billion, pleaded not guilty to the charges when they were arraigned on December 29, 2025.
Following their plea of not guilty, Justice Emeka Nwite ordered their remand at Kuje Correctional Centre till January 2, 2026, when their written bail application would be argued by his legal team.
In the charge, identified as FHC/ABJ/CR/700/2025, the defendants were accused of conspiring to conceal, disguise, and retain proceeds from illegal activities.
The indictment claimed that they used multiple bank accounts, corporate entities, and high-value real estate transactions over nearly ten years to indirectly acquire the illicit funds.
According to the charge sheet, the alleged offences took place between 2015 and 2025, primarily within the Federal Capital Territory, Abuja, during Malami’s time as the country’s Attorney-General.
The EFCC alleged that Malami and his son used Metropolitan Auto Tech Limited to hide N1.014 billion in a Sterling Bank account from July 2022 to June 2025.
They were also accused of depositing an additional N600.01 million between September 2020 and February 2021.
The properties in question include a luxury duplex on Amazon Street, Maitama, purchased for N500 million; a property on Onitsha Crescent, Garki, bought for N700 million; and another in Jabi District for N850 million.
Additional acquisitions include real estate on Rhine Street, Maitama (N430 million); in Asokoro District (N210 million and N325 million); and at Efab Estate, Gwarimpa (N120 million).
The EFCC further alleges that Mr Malami used unlawful proceeds totaling N952 million to acquire multiple properties in Abuja, Kano, and Birnin Kebbi between 2018 and 2023.
The acquisitions were allegedly made through proxies and corporate entities to obscure ownership.
The commission claimed that the alleged actions violate the provisions of the Money Laundering (Prohibition) Act, 2011 (as amended) and the Money Laundering (Prevention and Prohibition) Act, 2022.
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