General
Study Reveals Top Concerns of Nigerian Consumers
A report by Nielsen Holdings Plc has revealed that the Consumer Confidence Index (CCI) for West Africa presented a more positive picture in the fourth quarter of 2020.
In the NielsenIQ CCI, it was disclosed that Nigeria and Ghana recorded a slow by improved readings in the period under despite the devastating effect of COVID-19 pandemic on their respective economy.
While Nigeria had an index of 114, Ghana recorded 123 and according to the West African Managing Director of NielsenIQ, Nigeria, as the largest economy on the continent, “has managed to keep its COVID-19 infection rate relatively low in proportion to its 206-million population.
“However, its macro-economic prospects have been dampened by lower oil prices, increased food prices and rising inflation, together with a 50 per cent VAT increase in 2020. Despite these challenges, Nigerian consumers remain upbeat about their prospects.”
In the report, it was stated that there has been improved confidence around job prospects, with 58 per cent of consumers saying they will be good or excellent in the next 12 months – a 3-point increase from the previous quarter.
In terms of the state of their finances over the next 12 months, 78 per cent say they will be excellent or good, showing a substantial 11 point increase from the previous quarter.
Nigerians’ propensity to purchase has unfortunately seen a 13 point decrease to just 27 per cent of Nigerians who think now is a good or excellent time to purchase what they want or need, the study showed.
In terms of whether they have spare cash left after paying for essentials, 26 per cent of Nigerians say yes, down seven points from the previous quarter.
Once they meet their essential living expenses, however, the highest number of consumers (78 per cent) put their spare cash into savings, followed by 73 per cent who spend it on home improvements and 61 per cent who invest in stocks and mutual funds.
Squeezed wallets
Despite their more positive medium to long term outlook, their wallets remain tight with 80 per cent of Nigerians saying they have changed their spending to save on household expenses compared to this time last year.
To reduce expenses, the highest number of consumers (73 per cent) said they have deferred the replacement of major household items, 63 per cent are spending less on out of home entertainment and 56 per cent less on at-home entertainment.
Looking ahead, the top Nigerian consumer concerns over the next 12 months are their children’s education and welfare at 22 per cent, increasing food prices (16 per cent) and the economy at 11 per cent.
Within this context, these drops reflect consumers’ confidence in the macro picture in terms of food inflation and overall economic performance.
A subdued outlook
Looking at Ghana’s performance, increased consumer confidence during the last two quarters has seen its overall index rise to 123.
Fortunately, Ghanaians are still fairly optimistic in terms of their job prospects with 67 per cent saying they will be good or excellent in the next year. In terms of the state of their finances over the next 12 months, 74 per cent say they will be excellent or good
Ghanaians propensity to purchase has also seen a considerable decrease half think now is a good or excellent time to purchase what they want or need.
Only 46 per cent of Ghanaians say they have spare cash and once they meet their essential living expenses, the highest number of consumers (68 per cent) put their spare cash into savings.
This is followed by 57 per cent who say they invest in shares and mutual funds and 56 per cent on home improvements.
Curtailed spending
When asked whether they had changed their spending to save on household expenses compared to this time last year, 73 per cent of Ghanaians said yes.
To reduce expenses, the highest number (49 per cent) said delaying the replacement of major household items followed by 48 per cent spending less on new clothes and 47 per cent less on out of home entertainment.
When looking at the real-life factors that are affecting their outlook, the top consumer concern over the next 12 months is work/life balance (12 per cent), followed by increasing food prices, job security and tolerance towards other religions – all at 11 per cent.
Looking at the future outlook for Ghana, Nooy comments; “Ghana is likely to outperform the regional economic growth average in 2021 which bodes well for increased domestic demand and consumption levels.
“To benefit from these improved circumstances retailers will need to meet radically altered consumer, demands, needs and behaviours that will impact where they shop, what they buy, why they buy and how much they are willing to spend.”
General
Ibeto Customs Command Officers Undergo Reputation Management Training
By Bon Peters
The Ibeto Seaport and Terminals Area 5 Command of the Nigeria Customs Service (NCS), Port Harcourt, Rivers State, on Friday, January 16, 2026, held a Reputation Management Cascade training for its personnel.
The seminar was aimed at strengthening ethical standards, professional conduct, and the institutional image of the service.
A statement issued by command’s spokesman, Mr Emmanuel Tangwa, a Chief Superintendent of Customs, disclosed that this was part of the service-wide driven programme to entrench integrity, accountability, and public confidence in customs operations.
The Customs Area Controller (CAC) for the command, Comptroller Usman Yahaya, described reputation as “a currency more valuable than money,” noting that “reputation like shadow follows an individual everywhere he goes.”
He said officers must consciously build their reputation with integrity and protect it with courage, as personal conduct ultimately reflects on the entire service.
Another speaker at the event, a Deputy Comptroller of Customs in charge of Revenue, Mr Jacob Onele, outlined the roles and responsibilities of leadership, senior management, public relations officers and officers at the command, zonal and field levels.
Speaking on Crisis and Reputational Risk Management, the Acting Deputy Comptroller for Administration of the command, Assistant Comptroller OE Ita, cited instances where officers’ actions negatively affected the image of the agency and explained practical steps for managing such situations to prevent reputational damage and restore public confidence.
The other speakers, including the chief examiner of the command, Assistant Comptroller MS Abdullahi; the team manager of the Customs Intelligence Unit, Deputy Comptroller HA Barka; and Deputy Comptroller BA Lawson Wadike, also aired their views on the topic of discussion, with the training providing an opportunity to a question-and-answer segment.
The participants commended the initiative and acknowledged its positive impact on their understanding of what reputation management is all about as officers noted that a single act of misconduct could stain the uniform of a thousand honest others reinforcing the lesson that reputation management begins with individual accountability.
General
Discos Restore Power Supply After First National Grid Collapse of 2026
By Adedapo Adesanya
Gradual electricity restoration has began across the nation after the country’s national grid recorded its first collapse in 2026 on Friday.
The first collapse in 2026 on January 23 came after a similar incident on December 29, 2025, which had caused widespread power outages across the country.
The prevalent grid collapse in the country has been attributed to a combination of technical faults, inadequate maintenance of transmission lines, and fluctuations in generation capacity.
Earlier today, electricity generation dropped sharply from over 4,500 megawatts to as low as 24 megawatts as of 1:30 pm.
Checks showed that all 23 power generation plants connected to the grid reportedly lost output during the incident, resulting in zero power allocation to each of the 11 electricity distribution companies from Lagos to Kano to Abuja.
Officials of the Transmission Company of Nigeria (TCN) had yet to issue a detailed statement at the time of filing this report by 4:40 p.m.
However, a notice from Abuja Electric Distribution Company (AEDC) to customers noted that “gradual restoration of supply” has commenced.
In Lagos State, several streets in the Orelope area of Alimosho Local Government also reported power restoration.
General
Google Search Shows Nigerians Prioritizing Ambition, Self-Growth in 2026
By Aduragbemi Omiyale
A Google Search report has revealed that Nigerians are deploying the platform to make findings on how to get better in 2026 so as to navigate the year seamlessly.
Data showed that in the first two weeks of January, there has been a 40 per cent spike in searches related to self-improvement, entrepreneurial growth and “becoming better” as they search for the tools needed to succeed in every area of life.
A few of the most searches on Google by Nigerians this year have been Starting a blog, Launching a podcast, How to start a business, and Opening a YouTube channel, among others.
For example, How to start a business emerged as the top-searched how to start query this month, seeing a significant 80 per cent increase as Nigerians look to build new ventures and drive economic opportunity.
Investing in the Better Me
Personal growth is a top priority for Nigerians this year, with searches for how to be a good/better person increasing by 20 per cent. This desire for improvement extends into the heart of the home and community, with people searching for ways to be better partners, husbands, wives, and listeners.
A Healthy Start to 2026
Well-being is at the forefront of the national conversation. Nigerians are forming new habits to stay energized, with searches for how to eat healthy and healthy diet rising by 40 per cent. Mental wellness is also gaining momentum, as searches for “how to meditate” spiked by 40 per cent during the same period.
The Quest for Mastery
Whether it is professional development or personal hobbies, the quest for mastery is on. Top mind for many are searches on how to improve communication skills, memory, and even English proficiency. In the world of leisure and skill-based learning, Nigerians are looking to get better at everything from chess and running to singing and even Fortnite.
“These trends are a powerful reflection of Nigeria’s collective ambition and our shared desire to grow.
“We see Search as a cultural mirror that captures the pulse of the nation, and remain committed to ensuring our tools, from Search to Gemini, provide the relevant and helpful insights Nigerians need to navigate their daily journeys and build a more prosperous future,” the Communications and Public Affairs Manager for Google West Africa, Mr Taiwo Kola-Ogunlade, said.
The full list of Searches is below.
|
Top “how to be a better…” searches |
Top “how to improve…” searches |
|
1. How to be a better person 2. How to be a better lover 3. How to be a better girlfriend 4. How to be a better boyfriend 5. How to be a better husband 6. How to become a better writer 7. How to become a better singer 8. How to be a better wife 9. How to be a better kisser 10. How to be a better listener |
1. How to improve English 2. How to improve memory 3. How to improve credit score 4. How to improve communication skills 5. How to improve handwriting 6. How to improve eyesight 7. How to improve posture 8. How to improve gut health 9. How to improve concentration 10. How to improve circulation |
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Top “how to get better at…” searches |
Top “how to start…” searches |
|
1. How to get better at Fortnite 2. How to get better at chess 3. How to get better at basketball 4. How to get better at warding League 5. How to get better at singing 6. How to get better at drawing 7. How to get better at pull ups 8. How to get better at math 9. How to get better at running 10. How to get better at soccer |
1. How to start a business 2. How to start a blog 3. How to start a conversation 4. How to start a podcast 5. How to start a YouTube channel 6. How to start running 7. How to start an essay 8. How to start a speech 9. How to stop worrying and start living 10. How to start a letter |
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