Connect with us

Showbiz

Forces of Change in the Creative Industries – Going Beyond Tech

Published

on

Amine Djouahra tech

By Amine Djouahra

As we are nearing the end of the first half of 2023, we have all become more comfortable with change and disruption. Whether it is the pandemic, environmental factors, unstable global economic conditions, or tech evolution, we have learned to bounce back quickly. One industry that has had to be particularly agile during the past few years is the filmmaking industry.

Canon’s new report (written in conjunction with The Future Laboratory) – The Future of Filmmaking, reveals the industry’s efforts to be a catalyst of change that inspires the creative industry to transform its narrative and to shine its spotlight on topics that will be significant in shaping the future of our world, and that of the African continent.

Interestingly, the report sheds light on the human landscape and its power to create, cultivate, and drive change. The power of people ultimately makes things happen and pushes us toward progress and advancement in any industry. The report highlights four crucial aspects that may be driven by tech but not necessarily led by tech. In my view, these are significant factors directly proportional to the content creation and filmmaking industries and will undoubtedly shape the future of these industries.

Rise of the Creative Class

According to the UNESCO report, global cultural and creative industries (CCIs) are estimated to generate about $2.25 trillion annually, which accounts for 3% of the global GDP and employment of around 30 million people worldwide. It is fascinating to see the rise of this creator economy, which the report identifies as the “New Creative Class”. As we witnessed an unprecedented boom in digitalisation over the last 10 years, this creative class sprang into action using technologies to deliver a fresh and novel take on content creation.

If we lens in on the African continent, which is closer to home and more interesting to me, we see some remarkable trends in the creative economy. In Nigeria, as this report shows, the sector employs 4.2 million people and is expected to employ a further 2.7 million by 2025, an increase of more than 50% in the next two years.

Despite the significant contribution made by the new creative class toward societal and economic progress, there still seems to be a gap in recognition compared to other industries. The emerging community of content creators is striving to achieve fair working conditions, equitable payment models, and new standards in the industry that reflect their value and contributions. This is a positive development for the creative sector in its rightful plea to be recognised and treated fairly compared to other industries.

Stay Local

The explosion of digital technologies may have given us the power to do anything from anywhere, but like all things, too much of anything is not always good and has its consequences. An interesting trend emerged with the plethora of content choices that suddenly became available for audiences to consume worldwide. People slowly started taking their eyes off the global stage and shifted their gaze towards local and homemade content that told stories of their land and their people.

Given our natural desire as humans to find meaning, connectivity, and relatability, the narrative of authentic stories led independent storytellers, documentary-makers, content creators, and filmmakers to explore topics that local people resonate with. So, it’s no surprise that global streaming giants like Netflix and Disney are investing in Africa to tap the unexplored potential and talent. The report encapsulates the essence of the ‘Stay global, go local’ movement and asserts that media organisations and creative firms will progressively be compelled to shift sight closer to home when it comes to entertainment and content production.

Conscious Consumption

The current climate crisis affects us all, no matter which industry or walk of life we come from. The severity of climate change needs to be taken seriously globally, and genuine efforts must be made for scaled initiatives to reduce our carbon footprints. The streaming industry is no exception to this; the carbon impact of the industry drastically needs to be reduced by adopting a more sustainable approach towards this issue.

The report underpins the significance of consumer demand as a key driver toward adopting sustainable practices and better industry standards. With people gaining more awareness about the environmental impact of their consumption choices, they are likely to demand pro-environmental practices, thus compelling the industry to adopt a pro-active approach towards sustainability.

Inclusive Innovation

The Future of Filmmaking report highlights the positive development of inclusivity and diversity. It emphasises that the new creative class is at the forefront of inclusivity and is not afraid to challenge the already-established broadcasters. This new generation of creators identifies technology to harness change and propel social progress. Decentralisation will be a key trend touching every area of the industry, from financing to licensing and distribution and more, creating new opportunities for the underrepresented creators and bringing them closer to their fans.

Continuing the Legacy of Storytelling

These trends are a wake-up call to many in the industry to pay attention to the changing needs of people and to evolve with them. However, we must always return to the basics and remember the importance of telling stories. While these trends affect the industry by and large, the shifts create more freedom for storytellers to come forth and tell their stories in unique and inspiring ways, enabling them to create content that is responsive to the tastes, locations, and ethics of their audiences in a way that has never been possible before.

All in all, the report tells me that this is an exciting time to be a creator, with the industry opening its doors to new opportunities that reflect change, growth, development, and progress.

Amine Djouahra is the B2C BU Director for Canon Central & North Africa

Showbiz

Heartbeat Episode 2: Three Notes, Mixed Signals, and One Best Kisser

Published

on

Heartbeat Watch This Weekend on DStv

Episode 2 of Heartbeat turned up the heat, giving viewers a closer look at the singles, their intentions, and the sparks already flying in the Love Pad.

Ken and Latifah were still feeling the closeness from their night together. Latifah was clearly enjoying the attention and didn’t want it to end, while Ken expressed comfort with her but also hinted at exploring other connections, a move that immediately stirred emotions.

As the singles settled in, conversations revealed more about who they really are. Chidera admitted her views on marriage and kids might clash with Kenna’s, though she confessed she liked him. Hilda shared that she was still trying to figure out Igwe, while Alvin revealed he finds older, intelligent women especially attractive. Shekinah, on the other hand, admitted she wasn’t connecting the way she hoped and longed for someone she could truly flow with in the Love Pad.

Drama soon followed when the singles wrote notes to the people who caught their eye and dropped them on the Walls of Heart. While some singles like Chidera, Kena, and Hilda didn’t receive any notes, Toria and Igwe were clearly the centre of attention.

Toria received notes from three different singles. Igwe wrote that he finds her attractive and would love to explore a connection with her. Ken described her as his “spec” and said he wants to get to know her on a deeper level, while Alvin expressed interest and curiosity, hoping to see where a connection with her could lead.

Igwe also received notes from three singles. Latifah asked him to make the first move, sharing that she would like to have conversations with him. Shekinah said she wanted to explore deeper conversations, while Toria wrote that she’s interested in getting to know him better and seeing where things could go.

Some singles didn’t get any notes, but that didn’t shake them. Chidera felt confident about her bond with Kena, Kena stayed focused on Chidera, and Hilda kept her cool despite the quiet attention.

Tensions rose during a playful lemon game when Shekinah stopped mid-play, leading to a heated exchange with Igwe. Later, Shekinah and Alvin had an honest conversation about respect and communication, leaving Shekinah surprised by his directness. Ken and Latifah navigated tricky emotions as Ken admitted he’d like to be paired with Toria if recoupling happened, which didn’t sit well with Latifah, who revealed she had her eyes on Igwe.

The episode climaxed with the Score Kiss Challenge, a blindfolded game where men kissed each woman while wearing headphones, and the women rated each kiss purely on feel. When the scores were counted, Igwe emerged as the best kisser, earning the power to choose who he would spend the night with in the Love Nest, a choice that could shift dynamics across the house.

Episode 2 proved that attraction, curiosity, and tension are rising fast. With notes exchanged, sparks flying, and Igwe holding the key to the next night, all eyes are on Episode 3 to see who will get the Love Nest and whose hearts will collide next.

Catch Heartbeat every Sunday at 9 pm on Africa Magic Showcase, GOtv Channel 8, and Showmax. To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.

Continue Reading

Showbiz

Creating Shared Value and Culture Through Local Content

Published

on

Shared Value and Culture

Skills development is one of the fundamental engines of growth for any industry. Training allows aspiring young people to enter the economy, passionate about building careers and contributing to the growth of the business. Their energy is infectious and vital, but it must be shaped through training.

In creative industries, however, training has a wider effect. It not only equips emerging young professionals with skills, but it also drives shared value and enriches culture through the work and the content that those young creators go on to produce.

Africa-wide training

A case in point is the MultiChoice Talent Factory (MTF), an Africa-wide network of training institutions headquartered in Nairobi, Lagos and Lusaka, and founded by MultiChoice, a Canal+ company.

The effectiveness of MTF courses, grounded in three decades enriching lives as Africa’s most-loved storyteller, are widely recognised. But the close relationship with the MultiChoice network also means that graduates of the academies soon go on to rewarding careers creating content for the pan-African network.

This is local content; homegrown, relevant and resonating with the tastes and the cultural needs of African audiences – allowing viewers to see themselves reflected in the shows they love. These might be iconic reality shows like Big Brother Naija,  Heartbeat, Real Housewives of Lagos, or popular drama such as Tinsel.

The films they produce are broadcast to audience acclaim on MultiChoice channels across the continent. These culturally impactful films include West African fantasy drama Grown.

Applications are currently open for this year’s intake of students at the MTF Academies in Lagos, Nairobi and Lusaka. African graduates who aspire to become directors, filmmakers, scriptwriters, producers and storytellers can now apply for fully funded courses at the industry-leading network of academies.

As part of the CANAL+ family, MultiChoice has rededicated itself to empowering young people with filmmaking, production and storytelling skills.

Enriching lives through content

This homegrown content is cultural output, entertaining and inspiring audiences from Maputo to Accra, strengthening African and national identity, while creating further jobs, boosting entrepreneurship and business opportunities and building a trove of African intellectual property.

MultiChoice functions as an ecosystem catalyst, building partnerships with broadcasters, guilds, financiers, and educators that scale opportunity beyond a single platform. MTF graduates then enter this ecosystem upon graduation, and enrich it with their passion, ideas and awareness.

In an economic sense, training academies like MTF are engines of growth. Feeding the creative economy with up to 60 graduates every year gives it energy and impetus that leads to new productions, and fresh approaches to existing ones. Those productions build audiences and revenue, which in turn funds more creative projects, jobs and skills across the value chain.

Homegrown Culture Engine

MultiChoice stands out as a homegrown culture engine, shaping modern African culture through decades of local content. It drives social-media trends, memes, gossip, and watch parties. Shows like Big Brother Naija attract millions online, sparking conversations and creating culture.

Big Brother Naija has launched stars across West Africa, like Mercy Eke, whose fame has brought multi million endorsements and business like MNM Luxury and Lambo homes. Sparking conversations, inspiring comments, and creating culture.

Creating this culture demands more than technical skill, it requires the instincts of Africa’s digital generation, people who understand how modern Africans live, engage, and consume content. For audiences, this approach ensures entertainment that reflects their tastes, lifestyles, and values.

Those who are interested in joining the next generation of storytellers can apply to the MTF 2026 cohort. Applications close on 27 February 2026. Prospective students can visit https://multichoicetalentfactory.com/mtf-applications/index.php to learn more about the MTF programme requirements.

For aspiring filmmakers, this could be their first step towards a career at the cutting edge of African entertainment.

Continue Reading

Showbiz

Before the Drama Deepens: Meet the Heartbeat Housemates

Published

on

Heartbeat Watch This Weekend on DStv

Episode one introduced the faces and the first attraction, while the second episode is where the real questions start to come up.

Now that the housemates have settled into the Love Pad, it’s no longer just about who picked whom from a picture. Conversations are starting, personalities are showing, and intentions are slowly coming to the surface. Everyone walked into the house with a reason, but not everyone is looking for the same thing.

So before emotions get deeper and connections start to shift, it’s only right to properly meet the singles inside the Heartbeat coven. What do they do outside the cameras? How do they describe themselves? Why did they decide to take this love journey? And at the end of it all, what are they really hoping to gain?

Here’s a closer look at the Heartbeat contestants:

The Women of Heartbeat:

 Chidera Eggerue — Age 30

Chidera is a writer, podcaster and bestselling author known as The Slumflower. She rose to fame with the viral #SAGGYBOOBSMATTER movement and now uses her voice to empower women and spark important conversations. She describes herself as confident and unapologetically real, and on Heartbeat, she’s here for one clear reason: to meet a man who can genuinely handle a strong, independent woman, someone equal to her depth and boldness.

Queen Latifa (Lateefa Shittu) —Age 26

Queen Latifa is an entrepreneur from Ogun State with a personality to match. She calls herself “loud, lovely and unapologetic” and brings bold confidence and fun energy into the house. Refusing to settle in love, Queen Latifa is determined to find someone who matches her spirit, intensity and standards, not just someone she likes at first glance.

Hilda Braso Agyekum — Age 28

Hilda is a Ghanaian actress, producer and scriptwriter. She describes herself as a natural flirt who values deep emotional intimacy and authenticity. On Heartbeat, she’s honest about wanting someone who loves her deeply and matches her emotional depth,  but she won’t compromise on honesty, intelligence or respect.

Shekinah Esosa — Age 24

Shekinah is a musical artist from Edo State who brings spontaneity, energy and boldness to the show. She describes herself as expressive and unstoppable when she’s into someone. On Heartbeat, she’s after love with intention, someone emotionally intelligent, confident and ready for a real connection.

Toria Kim — Age 26

Toria is a hairstylist and freelance model with a free spirit and authentic vibe. She’s real, bold and confident, and says loyalty, honesty and effort are non‑negotiable for her. On the show, she’s not just out to flirt, she’s here to find a genuine romantic connection with someone who respects what it takes to build something real.

The Men of Heartbeat:

Alvin Leonard — Age 25

Alvin is a computer scientist, licensed cabin crew member and shoemaker all in one. He describes himself as a dominant man who values quality time and mutual interest. After some tough experiences with love in the past, Alvin says he’s on Heartbeat to find his better half, someone who complements him emotionally and stands with him through life’s ups and downs.

Igwe Cruise — Age 29

Igwe is an oil and gas professional with a calm, intentional personality. He describes himself as someone who doesn’t play games and knows exactly what he likes. He’s here for both love and adventure, looking for a connection that’s real, steady and exciting all at once. Someone who’s prepared for a deeper connection beyond just surface attraction.

Henri Chibueze — Age 27

Henri is a business person, and he calls himself both a playboy and a loverboy, believing these qualities can coexist when you’re with the right person. He mentioned that his spec in a woman is an athlete, someone who has empathy and values loyalty. He says he is on the show to explore emotional chemistry with someone special,  someone who appreciates fun but also genuine connection and commitment.

Ken Nwaomucha — Age 26

Ken is a realtor from Warri with his own fashion brand. He describes himself as a playful lover boy with confidence and charm. Although he brings a fun, flirtatious energy, Ken says he’s serious about finding his dream woman,  someone who brings out both his romantic and loyal sides without drama.

Ikenna Damian Maduba — Age 31

Ikenna also known as Kena is an entrepreneur and the founder of Nevada Nightclub in Abuja. Once shy, he now carries a confident, jovial energy and says he’s attracted to women who are natural, courteous and genuine. Loyalty means a lot to him, and while he admits he can be fiery, he says he’s ready to make a real emotional connection when he meets the right woman.

These are the singles on the Heartbeat show, each one with their own story.

With distinct personalities and clear intentions, the cast is ready to create emotional sparks, unexpected bonds and unforgettable reality TV moments that will keep you watching right through to the final Promise Lock.

Don’t miss Heartbeat every Sunday at 9 pm on Africa Magic Showcase, GOtv Channel 8, and Showmax.

To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.

Continue Reading

Trending