TMKG Consulting, P+ Measurement Merge to Become MMAG

By Aduragbemi Omiyale

Two Nigerian firms, TMKG Consulting and P+ Measurement Services have merged to become a new entity known as Media Monitoring and Audit Group (MMAG) in a bid to amplify their capacity to comprehensively monitor media assets and ensure compliance.

TMKG Consulting, a pioneering force in Out-of-Home (OOH) media auditing in Nigeria, was co-founder in 2005 by Dan Oshodin, while P+ Measurement, the country’s leading independent PR measurement and audit consultancy, was established in 2015 by Mr Philip Odiakose.

With the new arrangement, Mr Odiakose will take on the dual role of Chief Media Analyst at P+ Measurement Services and the Managing Consultant at TMKG Consulting.

He is expected to bring to the new team over 15 years of cognate experience, subject matter expertise, and thought leadership in the media monitoring and measurement space.

His unparalleled expertise and leadership are projected to be instrumental in further elevating the group’s services to meet and exceed clients’ expectations.

“We are thrilled to announce this significant milestone. We believe that partnering with P+ Measurement aligns perfectly with TMKG’s vision and values which include championing integrity, accountability, and transparency in the Nigeria advertising and media industry.

“It opens exciting opportunities to expand service offerings across more and all media platforms, enhance regional market presence, and provide even greater value to clients,” Mr Oshodin commented.

On his part, Mr Odiakose said, “The integration facilitates a broader spectrum of media monitoring and performance audit services, reinforcing the commitment of both entities to comprehensively support brands’ media strategies.

“The collaborative effort within the Media Monitoring and Audit Group (MMAG) is set to revolutionize the industry landscape.

“TMKG Consulting brings to the forefront its proprietary online inventory management and competitor tracking application, PosterTrack. This innovative tool ensures credible reporting and expedites issue resolution, significantly contributing to reducing industry debt.

“The unified force of TMKG Consulting and P+ Measurement Services looks forward to harnessing these advancements to optimize brands’ media initiatives and drive effectiveness across all media channels.”