Economy
What Could a CRM System Do to Help Your Forex Platform?
The rise of digital platforms and reduced barriers to entry have led to an increase in the number of traders, investors, and anyone seeking passive income. This trend has made it more difficult for brokerage firms to manage their databases without relying on a robust system. Trading providers and FX platforms increasingly use customer relationship management (CRM) software to manage their businesses effectively.
Additionally, CRM providers are becoming more widely available, offering various services and features that cater to Forex trading providers.
There are several reasons why CRM is becoming more popular among companies of all kinds, which we will discuss below.
The Role of CRM
CRM, also known as Customer Relationship Management, is software designed to help businesses effectively manage their operations, offerings, customer interactions, and sales performance. Each CRM software program comes with a unique set of features and functionalities, including sales and marketing tools, customer behaviour tracking, payment systems, and report generation capabilities.
In Forex trading, CRM systems enable brokers to monitor trading activities, establish interaction points with the market, evaluate overall investment profitability, and take advantage of profitable business services.
Implementing a CRM system for Forex brokers simplifies the process of tracking performances, addressing any misbehaviours, and analysing reports that provide valuable insights for making well-informed decisions.
How to Find a Reliable CRM System?
It’s crucial to find a trustworthy provider for your CRM needs. There are countless developers and providers, each offering comparable services at varying prices and with an expanding array of features. Nevertheless, before deciding about your CRM partner, confirm that they offer the following services.
Report Generation
To expand your Forex business, it is essential to incorporate CRM software for analysing and generating reports. This solution provides a faster and more efficient way of evaluating your business data, enabling you to quickly assess performance, view graphs, and make decisions.
Configurable Operations
Utilising a CRM system allows you to modify your products or services to better match customer demands and market patterns. This is particularly beneficial when implementing a turnkey solution that lets you tailor your offerings.
Expanded Integration
CRM solutions have now become more versatile with the support of various third-party API integrations. These integrations include emailing services, payment gateways, trend trackers, and other tools that make it easier to manage your operations.
Scalability
A flexible CRM can adapt to the changing dynamics of the market. Whether you need to downsize or expand your operations, a scalable system enables you to do so effortlessly without having to incur additional fees or make drastic alterations.
Customer Support
Trading platforms rely heavily on customer support, particularly because they cater to traders who invest significant amounts of money. As a result, CRM systems can be used to optimise customer service by providing various tools such as chatbots, emailing services, and live chat support to streamline the process.
Concluding Thoughts
Having a Forex CRM system is essential to the successful operation of your brokerage firm. This system helps you improve your business’s efficiency, performance, and profit evaluation while generating reports more quickly and accurately.
Choosing the right CRM provider for your business can be challenging. You must consider several factors when providing personalised and customisable services that meet your client’s expectations.
Economy
NASD Index Appreciates 0.69% to 3,095.00 Points
By Adedapo Adesanya
The NASD Over-the-Counter (OTC) Securities Exchange recorded a 0.69 per cent appreciation on Monday, January 13, as investors showed renewed interests in unlisted securities.
During the trading session, the NASD Unlisted Security Index (NSI) increased by 21.07 points to wrap the session at 3,095.00 points compared with the 3,073.93 points recorded in the previous session.
In the same vein, the value of the local alternative stock exchange went up by N7.22 billion to close at N1.061 trillion compared with last Friday’s N1.051 trillion.
Yesterday, FrieslandCampina Wamco Nigeria Plc recorded a growth of N3.78 to close at N42.00 per share versus N38.22 per share, Mixta Real Estate Plc improved by 20 Kobo to end at N2.35 per unit versus the preceding closing rate of N2.15 per unit, and Industrial and General Insurance (IGI) Plc gained 1 Kobo to finish at 25 Kobo per share compared with the previous session’s 24 Kobo per share.
Conversely, Geo-Fluids Plc lost 29 Kobo to quote at N4.56 per unit compared with the preceding day’s N4.85 per unit, and Afriland Properties Plc slid by 75 kobo to end the session at N15.50 per share versus the preceding closing rate of N16.25 per share.
During the session, the volume of securities traded decreased by 27.2 per cent to 3.1 million units from 4.3 million units, the value of securities slumped by 81.5 per cent to N3.2 million from N17.2 million, and the number of deals expanded by 57.9 per cent to 30 deals from 19 deals.
At the close of trades, FrieslandCampina Wamco Nigeria Plc remained the most active stock by value (year-to-date) with 1.9 million units worth N74.2 million, followed by 11 Plc with 12,963 units valued at N3.2 million, and IGI Plc with 10.7 million units sold for N2.1 million.
Also, IGI Plc remained the most traded stock by volume (year-to-date) with 10.6 million units sold for N2.1 million, trailed by FrieslandCampina Wamco Nigeria Plc with 1.9 million units valued at N74.2 million, and Acorn Petroleum Plc with 1.2 million units worth N1.9 million.
Economy
FX Supply Pressure Weakens Naira to N1,548/$1 at NAFEM
By Adedapo Adesanya
The Naira recorded a 0.38 per cent or N5.86 depreciation on the US Dollar in the Nigerian Autonomous Foreign Exchange Market (NAFEM) on Monday, January 13 to close at N1,548.89/$1, in contrast to the preceding session’s N1,543.03/$1.
The local currency weakened further in the official market yesterday as the deadline to cut off Bureaux De Change (BDC) operators from the Electronic Foreign Exchange Matching System (EFEMS) built to enhance transparency in the FX system looms.
Recall that the Central Bank of Nigeria (CBN) in December opened a 42-day window to allow BDCs to buy FX worth $25,000 per week from the spot market.
However, the domestic currency appreciated against the Pound Sterling in the official market on Monday by N11.87 to trade at N1,877.43/£1 compared with last Friday’s N1,889.29/£1 and against the Euro, it improved its value by N4.94 to close at N1,578.87/€1, in contrast to the previous trading day’s N1,583.81/€1.
A look at the parallel market indicated that the Nigerian Naira slumped against the greenback yesterday by N5 to sell at N1,655/$1 compared with the preceding session’s N1,650/$1.
In the cryptocurrency market, large positive outcomes came even as risk assets weighed the possibility of US Federal Reserve rate cuts in the wake of Friday’s hotter-than-expected US jobs report.
The biggest gainer was recorded by Dogecoin (DOGE) as it rose by 3.9 per cent to sell at $0.3422, Bitcoin (BTC) grew by 0.9 per cent to trade at $94,843.98, Binance Coin (BNB) appreciated by 0.8 per cent to sell for $687.84, and Solana (SOL) recorded a 0.8 per cent growth to quote at $185.24.
Further, Ripple (XRP) increased its value by 0.7 per cent to close at $2.53, and Cardano jumped by 0.3 per cent to settle at $0.9469.
On the flip side, Ethereum (ETH) depreciated by 1.9 per cent to finish at $3,159.52, and Litecoin (LTC) went down by 0.9 per cent to close at $98.68, while the US Dollar Tether (USDT) and the US Dollar Coin (USDC) remained unchanged at $1.00 each.
Economy
Oil Prices up as China, India Seek Alternative Supply After Fresh US Sanctions
By Adedapo Adesanya
Oil prices rose on Monday as Chinese and Indian buyers sought new suppliers after the administration of President Joe Biden of the United States imposed toughest sanctions yet on Russian energy.
Last Friday, the US Treasury Department imposed sanctions on Gazprom Neft and Surgutneftegas, as well as 183 vessels that traded oil as part of Russia’s so-called “shadow fleet” of tankers. The move is expected to cost Russia billions of Dollars per month.
This pushed the price of Brent higher by $1.25 or 1.6 per cent yesterday to $81.01 per barrel and raised the US West Texas Intermediate (WTI) crude by $2.25 or 2.9 per cent to $78.82 a barrel.
As a result, Chinese and Indian refiners are seeking alternative fuel supplies as they adapt to the severe sanctions on Russian producers and tankers that are designed to curb the revenues of the world’s second-largest oil exporter.
The large sanction gives Ukraine and the US President-elect, Mr Donald Trump, leverage to reach a deal for peace in the almost three years war.
Market analysts note that these sanctions have the potential to take as much as 700,000 barrels per day of supply off the market, which would erase the surplus that we are expecting for this year.
On its part, Goldman Sachs estimated that vessels targeted by the new sanctions transported 1.7 million barrels per day of oil in 2024, or 25 per cent of Russia’s exports. The bank is increasingly expecting its projection for a Brent range of $70-$85 to trade.
The Vladimir Putin-led government said the sanctions risked destabilising global markets, and Russia would seek to counter them.
Many of the tankers named have been used to ship oil to India and China after previous Western sanctions. A price cap imposed by the Group of Seven countries in 2022 shifted trade in Russian oil from Europe to Asia. Some of the ships have also moved oil from Iran, which is also under sanctions.
Also, six European Union countries called on the European Commission to lower the price cap put on Russian oil by G7 countries, arguing it would reduce Russia’s revenue to continue the war while not causing a market shock.
However, weaker demand from major oil buyers, China, could have an impact on the tighter supply as data showed that China’s crude oil imports fell in 2024 for the first time in two decades outside of the COVID-19 pandemic.
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