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What Could a CRM System Do to Help Your Forex Platform?

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CRM system for Forex

The rise of digital platforms and reduced barriers to entry have led to an increase in the number of traders, investors, and anyone seeking passive income. This trend has made it more difficult for brokerage firms to manage their databases without relying on a robust system. Trading providers and FX platforms increasingly use customer relationship management (CRM) software to manage their businesses effectively.

Additionally, CRM providers are becoming more widely available, offering various services and features that cater to Forex trading providers.

There are several reasons why CRM is becoming more popular among companies of all kinds, which we will discuss below.

The Role of CRM

CRM, also known as Customer Relationship Management, is software designed to help businesses effectively manage their operations, offerings, customer interactions, and sales performance. Each CRM software program comes with a unique set of features and functionalities, including sales and marketing tools, customer behaviour tracking, payment systems, and report generation capabilities.

In Forex trading, CRM systems enable brokers to monitor trading activities, establish interaction points with the market, evaluate overall investment profitability, and take advantage of profitable business services.

Implementing a CRM system for Forex brokers simplifies the process of tracking performances, addressing any misbehaviours, and analysing reports that provide valuable insights for making well-informed decisions.

How to Find a Reliable CRM System?

It’s crucial to find a trustworthy provider for your CRM needs. There are countless developers and providers, each offering comparable services at varying prices and with an expanding array of features. Nevertheless, before deciding about your CRM partner, confirm that they offer the following services.

Report Generation

To expand your Forex business, it is essential to incorporate CRM software for analysing and generating reports. This solution provides a faster and more efficient way of evaluating your business data, enabling you to quickly assess performance, view graphs, and make decisions.

Configurable Operations

Utilising a CRM system allows you to modify your products or services to better match customer demands and market patterns. This is particularly beneficial when implementing a turnkey solution that lets you tailor your offerings.

Expanded Integration

CRM solutions have now become more versatile with the support of various third-party API integrations. These integrations include emailing services, payment gateways, trend trackers, and other tools that make it easier to manage your operations.

Scalability

A flexible CRM can adapt to the changing dynamics of the market. Whether you need to downsize or expand your operations, a scalable system enables you to do so effortlessly without having to incur additional fees or make drastic alterations.

Customer Support

Trading platforms rely heavily on customer support, particularly because they cater to traders who invest significant amounts of money. As a result, CRM systems can be used to optimise customer service by providing various tools such as chatbots, emailing services, and live chat support to streamline the process.

Concluding Thoughts

Having a Forex CRM system is essential to the successful operation of your brokerage firm. This system helps you improve your business’s efficiency, performance, and profit evaluation while generating reports more quickly and accurately.

Choosing the right CRM provider for your business can be challenging. You must consider several factors when providing personalised and customisable services that meet your client’s expectations.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via dipo.olowookere@businesspost.ng

Economy

Legend Internet Plc to List N11.3bn Shares on Nigerian Exchange

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legend internet shares

By Aduragbemi Omiyale

An Abuja-based Internet Service Provider (ISP), Legend Internet Plc, will list its shares on the main board of the Nigerian Exchange (NGX) Limited.

The listing is expected to take place on Thursday, April 24, 2025, Business Post has gathered.

To mark this, the NGX is organisation an event tagged Facts Behind the Listing for the management of the organisation to inform capital market stakeholders of its numbers and operations.

The executive management team and its issuing house, Finmal Finance Services Limited, will share valuable insights into the company’s strategic vision, growth trajectory, and the anticipated impact of this listing on its operations and market positioning.

Before this, the team will be honoured with a closing gong ceremony, an event to close trading activities at the stock exchange for the trading session.

Legend Internet is an exclusive experience of premium multimedia services built on the foundation of an ultra high speed fibre optic internet connection.

The company delivers the best in Internet, payments, voice, mail and home management, all working together to give customers instant access to the things that matter most – anywhere, anytime.

It was learned that Legend Internet is bringing to the stock exchange a total of 2 billion ordinary shares of 50 Kobo at a unit price of N5.64.

The equities of the firm will increase the market capitalisation of the bourse by N11.3 billion.

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Economy

IMF Downgrades Nigeria’s Economic Growth to 3.0%

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Nigeria's economic growth

By Adedapo Adesanya

The International Monetary Fund (IMF) has projected that Nigeria’s economy would grow by 3.0 per cent in 2025, a downgrade from the 3.2 per cent project by the organisation earlier this year.

According to its latest World Economic Outlook report released on Tuesday, the Bretton Wood institution said the downgrade was due to recent tariffs move by the US under President Doland Trump.

“Since the release of the January 2025 WEO Update, a series of new tariff measures by the United States and countermeasures by its trading partners have been announced and implemented, ending up in near-universal US tariffs on April 2 and bringing effective tariff rates to levels not seen in a century.” it noted.

The organisation also projects a 2.7 per cent growth rate for the country in 2026.

The global financial institution noted that while Nigeria faces significant challenges, particularly with inflation, forex volatility, and weak infrastructure, recent policy adjustments, such as the partial unification of exchange rates and removal of fuel subsidies, could enhance investor confidence and stimulate economic activity if properly implemented.

The IMF warned that the US tariffs on its own is a major negative shock to global growth.

“The unpredictability with which these measures have been unfolding also has a negative impact on economic activity and the outlook and, at the same time, makes it  more difficult than usual to make assumptions that would constitute a basis for an internally consistent and timely set of projections,” the April outlook said.

The IMF added that the swift escalation of trade tensions and extremely high levels of policy uncertainty are expected to have a significant impact on global economic activity.

Based on this, it projected that global growth is projected to slow to 2.8 per cent in 2025 and 3 per cent in 2026—down from 3.3 per cent for both years in the January 2025 WEO Update, corresponding to a cumulative downgrade of 0.8 percentage point, and much below the historical (2000–19) average of 3.7 per cent.

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Economy

Tinubu’s Economic Reforms Poorly Timed, Lacked Critical Safeguards—Yemi Kale

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2025 Vanguard Economic Discourse Yemi Kale

By Adedapo Adesanya

Renowned economist, Dr Yemi Kale, says Nigeria must recalibrate its economy through disciplined reforms, forward-looking governance, and people-centred development.

Mr Kale, a former head of Nigeria’s statistics bureau and now Group Chief Economist at Africa Export-Import Bank (Afreximbank), gave this advice at the 2025 Vanguard Economic Discourse, where he delivered a keynote address that examined Nigeria’s current economic hardship and offered a compelling and urgent roadmap toward sustainable recovery and shared prosperity.

According to the economist, Nigeria is grappling with both external shocks and internal structural fragilities: from global inflationary pressures to domestic policy missteps.

“Business as usual is no longer an option,” he quipped, warning that slowing growth, commodity volatility, rising protectionism, and geopolitical instability are compounding Nigeria’s vulnerabilities.

“From exchange rate volatility to eroding investor confidence, Nigeria finds itself navigating a storm with limited buffers,” he explained.

He critiqued the removal of fuel subsidies, FX rate unification, tax overhauls, and monetary tightening, leading to surging inflation, currency depreciation, contracting investment, and intensifying socioeconomic hardship, noting that while the reforms instituted by President Bola Tinubu were necessary steps toward a rules-based economy, they were poorly sequenced and lacked critical safeguards.

“Most of Nigeria’s economic hardship is not caused by unforeseen events but by policies introduced without adequate safeguards. Public trust is built not just by making policies—but by implementing them with foresight, fairness, and firmness,” he submitted.

The economist then outlined a clear, actionable framework to transition Nigeria from macroeconomic fragility to resilient, inclusive growth revolving around three pillars: macroeconomic stability, economic diversification, and social investment and inclusive governance.

He noted that restoring confidence begins with fiscal discipline, transparent FX management, and tighter coordination between monetary and fiscal authorities.

“The first pillar is macroeconomic stability. Macroeconomic stability is not an outcome—it is a prerequisite. Nigeria must rebuild investor and citizen confidence by addressing fiscal imbalances, taming inflation, and restoring exchange rate credibility.”

He noted that this can be done via enforcing tax reform, curb leakages, and ensure budget credibility, empowering the central bank with operational independence and clear mandates, tackling inflation through supply-side reforms—particularly in agriculture and logistics, maintaining a transparent, market-reflective exchange rate supported by non-oil exports and reserve buffers, as well as creating a predictable investment climate that encourages long-term capital formation.

“The second pillar is economic diversification. Diversification is no longer optional. Nigeria’s dependence on oil exposes it to external volatility and fiscal instability. We must rapidly expand our productive base,” adding that core focus should be on agriculture, manufacturing, services and digital economy, small businesses, and infrastructure.

“The third and final pillar is social investment and governance. True growth is people-centered. It must deliver meaningful improvements in the lives of Nigerians across all demographics and regions.”

Dr Kale emphasised that key focus areas include the need to expand social safety nets to protect vulnerable populations from systemic shocks, improve access to basic services—housing, healthcare, electricity, water, and strengthen education through curriculum reform, teacher training, and vocational pathways.

He also advocated fostering entrepreneurship and digital inclusion, particularly for youth and women, deepening institutional trust through anti-corruption enforcement and policy continuity, and usage of digital governance to increase transparency, reduce leakages, and improve service delivery.

“Inclusive growth is not just a social ideal—it is a strategic economic necessity,” he said.

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