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The Mark Zuckerberg Visit

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Mark Zuckerberg nigeria

By Reuben Abati

Mark Zuckerberg’s two-day visit to Nigeria has done a lot for the country; it is a pity no government official or agency has tried to tap into the gains of that visit. He arrived at a time there was much talk about economic recession, concerns about companies folding up or retrenching staff, or international investors leaving the country in droves, out of frustration with the uncertainties in the system.

Zuckerberg’s arrival raised our hopes: co-founder of Facebook and the 5th richest man in the world, sneaked into Nigeria to meet with developers and entrepreneurs and to discuss investments in Nigeria’s growing start-up ecosystem.

And for two days, he went round the city of Lagos, visiting start-ups and interacting with young entrepreneurs.

The way Nigeria is often painted abroad, and in those travel advisories that foreign ministries issue, you would think Nigeria is such an unsafe place where kidnappers are permanently on the prowl.

Zuckerberg helped to show the rest of the world that Nigeria is not so bad at all, and that something really exciting is happening here among the country’s young population. He had no bodyguards. He did not have to hire a lorry load of Nigerian policemen to keep watch over him. He trekked on the streets of Lagos, surrounded by a few of his hosts.

On Wednesday morning, he jogged across the Ikoyi-Lekki bridge. He ate pounded yam, shrimps, snails (I thought they said he is a vegan!) and jollof rice (Nigerian jollof (!) not that one from Ghana). His visit went smoothly. More investors may well be encouraged to visit Nigeria too, seeing how confidently a whole $53.7 billion walked freely about in Nigeria, and he was not stolen or kidnapped.

Zuckerberg’s visit also provided great publicity for Nigeria’s emerging Silicon Valley, and the young entrepreneurs to whom Zuckerberg paid compliments.

He has already invested in a Nigerian start-up, Andela, and he has made friends with other young Nigerians, the guys behind Jobberman and C-Creation Hub (CcHUB) and so many others. Zuckerberg cut the picture throughout his visit of a true inspirational figure. His simplicity and humility was impressive. He kept going about in a T-shirt, and interacted freely with everyone he met.

Many young Nigerians can learn from his example: the way some people whose biggest possession is a laptop sometimes carry their shoulders in the sky, if they were to be half of what Zuckerberg is, they won’t just claim that they are voltrons or overlords, they will look for more intimidating labels.

But Mark Zuckerberg, who is just 32, shows that it is not all about money, or influence, character matters. There is no doubt that his hosts were also impressed with him.

And that probably explains the protest that greeted the attempt by CNN International and American artiste, Tyrese Gibson, to refer to the visit as Zuckerberg’s visit to sub-Saharan Africa. Young Nigerians kept shouting back that Zuckerberg is in Nigeria, not sub-Saharan Africa! They wanted the publicity for their country.

Inspired by Zuckerberg’s visit as the tech entrepreneurs in Nigeria’s Silicon Valley may have been, the Nigerian government should see in the visit, and the excitement that it has generated, the need to provide greater support for technological innovation in the country.

There are many young Nigerians out there who are gifted, hardworking and innovative. They belong to the 21st Century. They are aggressive. They want to operate at the international level and become superstars. They have ideas. They are ready and willing. The basic thing that government owes them is to provide an enabling environment for their talents to flower. It has taken a few young men and ladies to bring Mark Zuckerberg to Nigeria.

There are other young Nigerians doing wonderful things in other sectors of the economy who can save this country if they are given the chance.

There is also a large army of untapped and yet-to-be-discovered talents, whose future we cannot afford to waste. Investment in education will help. Uncommon sense will make things happen.

Zuckerberg’s visit also did a lot for Nollywood. He described Nollywood as “a national treasure”. That statement should be framed and sent to every major agency in the private and public sectors in Nigeria.

He may not yet have invested in Nollywood, but there was no doubt that the members of Nollywood and other celebrities who met with him appreciated their being recognized by one of the most successful young men of the 21st century.

I watch Nollywood movies, but I don’t think I have ever seen those Nollywood stars who met with Zuckerberg smile that heartily and broadly – not even in the movies. The ones who did not bare their 32, were staring at the Facebook ambassador in that typical Nigerian fashion: “ah, see money, Mark, abi make I send you script make you sponsor?”

The way the visit went, if Mark Zuckerberg had wanted a Nigerian wife, or girlfriend, he would have been met at every turn with echoes of “Yes, Yes, Yes…come and hold something.” But he is already married. So, don’t worry, Priscilla Chan (Mark’s wife), your husband is safe, Nigerian ladies will only admire him, they don’t mean any harm, and they won’t initiate him into coded runs.  But of course you trust him – you know he is not Justin Bieber. But money is good oh. After money, it is money. Ha, Ori lonise, eda ko la’ropin o, Edumare funmi ni money…

Altogether, it was a great business outing for Zuckerberg and Facebook. Over 16 million Nigerians are on Facebook, it is the largest and most influential social media platform in the country; on a daily basis, over 7 million Nigerians log onto the website. Many more are on Whatsapp, another Facebook acquired platform. With Zuckerberg’s visit, that number is bound to grow.  The strategic friendships and partnerships that he has been able to build is a demonstration of power and influence: Facebook is on the ground in Nigeria, the most populous country in Africa, and he has taken that further by visiting Kenya – look beyond the T-shirt, this young American billionaire is building constituencies and spheres of influence across Africa; he is exploring new markets and staying ahead of the competition in a continent that many other investors may overlook, or desert for reasons of inconvenience.

As a business strategy, Mark Zuckerberg’s exploration of the African market is brilliant. It may be the subject someday of a Management, Leadership and Marketing Class. Businesses must innovate, innovate and innovate and the best way to do that is through people.  Nigerian entrepreneurs have a lot to learn in this regard: the mindset of the business leader is the soul of strategy. There are too many thermostatic leaders in the Nigerian business environment, and that is why at the slightest confrontation with hard choices, they close shop and run. Here is Mark Zuckerberg, in the face of proven recession, he wants to support start-ups and SMEs in Nigeria; at a time others are fleeing, he is coming into Nigeria and Africa. He is smart. Wicked problems in a business environment should inspire genius, change and innovation. That is what leadership is all about.

Beyond business and culture, there was a small political side to the Zuckerberg visit. The Facebook CEO had said Facebook will promote the use of Hausa Language, some reports indicated he had said he loves Hausa language, and then a storm followed, resulting in a hot, healthy spat between two friends, colleagues and brothers of mine, Femi Fani-Kayode(@realFFK) and Reno Omokri (@renoomokri), with one claiming that Americans are promoting Northern hegemony (John Kerry, now Zuckerberg and Facebook), and the other saying it is not a big deal, and in the exchange, we got some lectures about Nigeria’s ethnic and hegemonic politics.

On Wednesday at a town hall meeting, Zuckerberg more or less edited himself by saying “I am glad we support Hausa, and we are planning on supporting more languages soon.” He didn’t specify what those other languages are. I hope he knows Nigeria has over 400 languages and ethnic groups, and they all form part of the Nigerian Facebook community. He should tread carefully here, because I am not too sure Facebook can adopt Yoruba language before Igbo, or vice versa, without a social media war on its hands, and if Facebook chooses to accommodate the three major languages in Nigeria, it could be confronted with a major battle over minority rights on its platform. We are like that in this country, Mark.

But the difference is that Mark Zuckerberg is not a politician, he has voted only once (in 2008) and he doesn’t make political statements, except when business interests are at stake. Eyin boys, FFK and Reno, Zuckerberg doesn’t really care about the local fights we fight: he wants to create new markets and if promoting Hausa on Facebook will create more customers in that part of Nigeria, so be it. And in case religion is part of that politics, it doesn’t concern him either, he was born Jewish, but he is a self-declared atheist. If he worships any religion, it is the religion of Facebook. In Nigeria, he has Igbos, Yorubas and other Nigerians working for him.

He is interested in their intellect not where they come from.  One more thing: The Nigerian government snubbed him or did he snub our government? When he got to Kenya, he was received at the airport by the Cabinet Secretary of Information and Communications and later given a delicious lunch of fish, semo and soup, no Nigerian government official offered him common sachet water and yet he was here to create jobs and markets! We shouldn’t frighten him away with our politics! The good news, though, is that he is a humanist even if a secular humanist: End of story.

Thank you Marky, for the visit and for giving us a good story to tell.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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The Future of Payments: Key Trends to Watch in 2025

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Luke Kyohere

By Luke Kyohere

The global payments landscape is undergoing a rapid transformation. New technologies coupled with the rising demand for seamless, secure, and efficient transactions has spurred on an exciting new era of innovation and growth. With 2025 fast approaching, here are important trends that will shape the future of payments:

1. The rise of real-time payments

Until recently, real-time payments have been used in Africa for cross-border mobile money payments, but less so for traditional payments. We are seeing companies like Mastercard investing in this area, as well as central banks in Africa putting focus on this. 

2. Cashless payments will increase

In 2025, we will see the continued acceleration of cashless payments across Africa. B2B payments in particular will also increase. Digital payments began between individuals but are now becoming commonplace for larger corporate transactions. 

3. Digital currency will hit mainstream

In the cryptocurrency space, we will see an increase in the use of stablecoins like United States Digital Currency (USDC) and Tether (USDT) which are linked to US dollars. These will come to replace traditional cryptocurrencies as their price point is more stable. This year, many countries will begin preparing for Central Bank Digital Currencies (CBDCs), government-backed digital currencies which use blockchain. 

The increased uptake of digital currencies reflects the maturity of distributed ledger technology and improved API availability. 

4. Increased government oversight

As adoption of digital currencies will increase, governments will also put more focus into monitoring these flows. In particular, this will centre on companies and banks rather than individuals. The goal of this will be to control and occasionally curb runaway foreign exchange (FX) rates.

5. Business leaders buy into AI technology

In 2025, we will see many business leaders buying into AI through respected providers relying on well-researched platforms and huge data sets. Most companies don’t have the budget to invest in their own research and development in AI, so many are now opting to ‘buy’ into the technology rather than ‘build’ it themselves. Moreover, many businesses are concerned about the risks associated with data ownership and accuracy so buying software is another way to avoid this risk. 

6. Continued AI Adoption in Payments

In payments, the proliferation of AI will continue to improve user experience and increase security.  To detect fraud, AI is used to track patterns and payment flows in real-time. If unusual activity is detected, the technology can be used to flag or even block payments which may be fraudulent. 

When it comes to user experience, we will also see AI being used to improve the interface design of payment platforms. The technology will also increasingly be used for translation for international payment platforms.

7. Rise of Super Apps

To get more from their platforms, mobile network operators are building comprehensive service platforms, integrating multiple payment experiences into a single app. This reflects the shift of many users moving from text-based services to mobile apps. Rather than offering a single service, super apps are packing many other services into a single app. For example, apps which may have previously been used primarily for lending, now have options for saving and paying bills. 

8. Business strategy shift

Recent major technological changes will force business leaders to focus on much shorter prediction and reaction cycles. Because the rate of change has been unprecedented in the past year, this will force decision-makers to adapt quickly, be decisive and nimble. 

As the payments space evolves,  businesses, banks, and governments must continually embrace innovation, collaboration, and prioritise customer needs. These efforts build a more inclusive, secure, and efficient payment system that supports local to global economic growth – enabling true financial inclusion across borders.

Luke Kyohere is the Group Chief Product and Innovation Officer at Onafriq

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Ghana’s Democratic Triumph: A Call to Action for Nigeria’s 2027 Elections

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In a heartfelt statement released today, the Conference of Nigeria Political Parties (CNPP) has extended its warmest congratulations to Ghana’s President-Elect, emphasizing the importance of learning from Ghana’s recent electoral success as Nigeria gears up for its 2027 general elections.

In a statement signed by its Deputy National Publicity Secretary, Comrade James Ezema, the CNPP highlighted the need for Nigeria to reclaim its status as a leader in democratic governance in Africa.

“The recent victory of Ghana’s President-Elect is a testament to the maturity and resilience of Ghana’s democracy,” the CNPP stated. “As we celebrate this achievement, we must reflect on the lessons that Nigeria can learn from our West African neighbour.”

The CNPP’s message underscored the significance of free, fair, and credible elections, a standard that Ghana has set and one that Nigeria has previously achieved under former President Goodluck Jonathan in 2015. “It is high time for Nigeria to reclaim its position as a beacon of democracy in Africa,” the CNPP asserted, calling for a renewed commitment to the electoral process.

Central to CNPP’s message is the insistence that “the will of the people must be supreme in Nigeria’s electoral processes.” The umbrella body of all registered political parties and political associations in Nigeria CNPP emphasized the necessity of an electoral system that genuinely reflects the wishes of the Nigerian populace. “We must strive to create an environment where elections are free from manipulation, violence, and intimidation,” the CNPP urged, calling on the Independent National Electoral Commission (INEC) to take decisive action to ensure the integrity of the electoral process.

The CNPP also expressed concern over premature declarations regarding the 2027 elections, stating, “It is disheartening to note that some individuals are already announcing that there is no vacancy in Aso Rock in 2027. This kind of statement not only undermines the democratic principles that our nation holds dear but also distracts from the pressing need for the current administration to earn the trust of the electorate.”

The CNPP viewed the upcoming elections as a pivotal moment for Nigeria. “The 2027 general elections present a unique opportunity for Nigeria to reclaim its position as a leader in democratic governance in Africa,” it remarked. The body called on all stakeholders — including the executive, legislature, judiciary, the Independent National Electoral Commission (INEC), and civil society organisations — to collaborate in ensuring that elections are transparent, credible, and reflective of the will of the Nigerian people.

As the most populous African country prepares for the 2027 elections, the CNPP urged all Nigerians to remain vigilant and committed to democratic principles. “We must work together to ensure that our elections are free from violence, intimidation, and manipulation,” the statement stated, reaffirming the CNPP’s commitment to promoting a peaceful and credible electoral process.

In conclusion, the CNPP congratulated the President-Elect of Ghana and the Ghanaian people on their remarkable achievements.

“We look forward to learning from their experience and working together to strengthen democracy in our region,” the CNPP concluded.

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The Need to Promote Equality, Equity and Fairness in Nigeria’s Proposed Tax Reforms

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By Kenechukwu Aguolu

The proposed tax reform, involving four tax bills introduced by the Federal Government, has received significant criticism. Notably, it was rejected by the Governors’ Forum but was still forwarded to the National Assembly. Unlike the various bold economic decisions made by this government, concessions will likely need to be made on these tax reforms, which involve legislative amendments and therefore cannot be imposed by the executive. This article highlights the purposes of taxation, the qualities of a good tax system, and some of the implications of the proposed tax reforms.

One of the major purposes of taxation is to generate revenue for the government to finance its activities. A good tax system should raise sufficient revenue for the government to fund its operations, and support economic and infrastructural development. For any country to achieve meaningful progress, its tax-to-GDP ratio should be at least 15%. Currently, Nigeria’s tax-to-GDP ratio is less than 11%. The proposed tax reforms aim to increase this ratio to 18% within the next three years.

A good tax system should also promote income redistribution and equality by implementing progressive tax policies. In line with this, the proposed tax reforms favour low-income earners. For example, individuals earning less than one million naira annually are exempted from personal income tax. Additionally, essential goods and services such as food, accommodation, and transportation, which constitute a significant portion of household consumption for low- and middle-income groups, are to be exempted from VAT.

In addition to equality, a good tax system should ensure equity and fairness, a key area of contention surrounding the proposed reforms. If implemented, the amendments to the Value Added Tax could lead to a significant reduction in the federal allocation for some states; impairing their ability to finance government operations and development projects. The VAT amendments should be holistically revisited to promote fairness and national unity.

The establishment of a single agency to collect government taxes, the Nigeria Revenue Service, could reduce loopholes that have previously resulted in revenue losses, provided proper controls are put in place. It is logically easier to monitor revenue collection by one agency than by multiple agencies. However, this is not a magical solution. With automation, revenue collection can be seamless whether it is managed by one agency or several, as long as monitoring and accountability measures are implemented effectively.

The proposed tax reforms by the Federal Government are well-intentioned. However, all concerns raised by Nigerians should be looked into, and concessions should be made where necessary. Policies are more effective when they are adapted to suit the unique characteristics of a nation, rather than adopted wholesale. A good tax system should aim to raise sufficient revenue, ensure equitable income distribution, and promote equality, equity, and fairness.

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